The The Bitter Housewife offering is now closed and is no longer accepting investments.

The Bitter Housewife

Drinks shouldn't have rules!

The Bitter Housewife

Drinks shouldn't have rules!

Portland, OR
Food & Beverage
The Bitter Housewife makes small-batch, award-winning cocktail bitters and zero alcohol canned beverages in Portland, Oregon.


Price per Share
Min. Investment
Shares Offered
Offering Type
Offering Max
Days Left


Price per Share
Min. Investment
Shares Offered
Offering Type
Offering Max
Days Left
This offering ended on November 04, 2021 and is no longer accepting investments.

Reasons to Invest

Revenue from January 2020 to January 2021 has grown by 537% with a 395% increase in direct to consumer sales in 2020 alone
The Bitter Housewife has received numerous awards including the 2018 Good Food Award, the 2018 Gold Sofi, 2018 Product of The Year from the Specialty Foods Association, and Best of 2019 by BevNet Magazine.
The trend of drinking less continues to grow. 52% of U.S. adults report trying to or already reducing their alcohol intake and the global non-alcoholic market is expected to reach a record $1.6 trillion by 2024.

Be bitterly honest: drinks shouldn’t have rules!

“What makes The Bitter Housewife bitter?”

Being told an Old Fashioned shouldn’t have a cherry in it.

An eye roll because I ask for cheap bourbon and a perfect ice cube.

Drinks shouldn’t have rules.

We’re here to let you off the hook and encourage you to embrace what you like. You can’t stand the taste of whiskey, there’s no shame in that. Prefer your wine in a juice glass? Me too! You don’t drink alcohol at all? We support that.

At The Bitter Housewife, we believe in flavor first, all real ingredients, and that drinks should be fun.

So far customers seem to appreciate our Bitterly Honest approach. During 2020 our Direct to Consumer sales grew by 395%. 

With numerous awards, collaborations with some of the most recognizable brands in the US, and hundreds of happy (often sober) customers - we truly believe we’ve hit a real connection with what people are wanting to drink.

We hope you join our team as an early investor as we continue our expansion in 2021 and beyond!

The Problem

The no-alcohol market lacks a sophisticated option

There is a sense of ritual to having a drink, and for many, it signals the end of a day when we shift our focus away from work toward friends, family, and personal life. Socialization often includes some sort of beverage, but if you’re not drinking alcohol, the choices can feel underwhelming or even patronizing. A glass of water, sugary soda, or fruit juice just doesn’t honor this ritual the same way. Many adult non-alcoholic beverage options are generally full of sugar or caffeine. If you choose not to drink alcohol, we believe you still deserve a crafted beverage with complex flavor. 

The Solution

A sophisticated non-alcoholic sparkling drink that easily feels like a part of the ritual

The Bitter Housewife Bitters & Soda is sparkling, has a complex flavor, and is beautifully packaged, too. Our sparkling beverages are made with whole ingredients and have no sugar or sugar substitutes, no caffeine, and no alcohol. Made with the same integrity as our award-winning bitters, our ready-to-drink Bitters & Soda is a flavorful drink you can have any time of day.

These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.

Our beverages are satisfying and refreshing, without loading you down with calories or making you feel jittery. They are made to be sipped at any time of day and pair well with food.


The Market

The no- and low-alcohol market is continuously rising

Rising participation in Sober October and Dry January is a sign that health and wellness trends are gaining traction across the world and providing new opportunities for the global beverage industry; not just during those months but year-round.

In 2019, IWSR’s “Low- and No-Alcohol Report" stated that 52% of U.S. adults who drink alcohol are trying to or have reduced their alcohol intake and 76% of consumers say they will continue to drink low- or no-alcohol beverages as regularly or more regularly in 2021. Alongside the non-drinker, even the drinker is drinking less nowadays, even at home in a pandemic.

Alongside the global low/no alcohol ready-to-drink market due to increase by 31% by 2024, the global nonalcoholic beverage market is expected to reach a record value of $1.6 trillion by 2024.

Our Traction

Massive growth in D2C sales, plus major collaborations, awards, and media coverage

In 2019, we started to put more focus on our direct-to-consumer sales, which has paid off heavily during the pandemic. During 2020 we grew our DTC sales by 395% and finished the year with $402k in revenue. The attention given to online wholesale marketplaces like has allowed us to expand our retail presence across the country without salespeople, brokers, or adding additional distributors.

Our numerous awards include the 2018 Good Food Award, the 2018 Gold sofi, 2018 Product of The Year from the Specialty Foods Association, and Best of 2019 by BevNet Magazine. We also continue to receive countless glowing reviews from satisfied customers!

What We Do

Whole ingredients, a full flavor profile, and zero sugar

The Bitter Housewife Bitters & Soda is made in small batches in our Portland, OR facility from whole ingredients. It is a craft, non-alcoholic beverage with sophisticated flavors and absolutely no sugar. A unique beverage that isn’t trying to be anything it’s not, Bitters & Soda has been said to be a great alternative to NA beers or even the whiskey drinker’s sparkling water. 


While Bitters & Soda is a great thing to drink when you’re not drinking, it’s also a refreshing late afternoon beverage and goes really well with food. The bitter flavor supports digestion, cleanses the palette, and helps to curb sugar cravings.

The Business Model

Multiple revenue streams with high profit margins

Our diversified revenue streams keep us from being too dependent on any one channel and allow us to shift focus as things change while holding a 64% average gross margin across all channels. 46% of our revenue is sourced through distributors such as Point Blank Distribution. 27% of our revenue is DTC (Direct to Consumer). 15% of our revenue is sourced through new disruptive wholesale marketplaces like Faire and Pod Foods, and 12% of our revenue Direct to Retailer. We are currently in over 750 stores nationwide centered in the Pacific Northwest.

How We Are Different

The Bitter Housewife values quality, depth and intricacy of flavor

Many beverages in the no-alcohol market space are indistinguishable lab-produced flavors, full of sugar, sweeteners, or caffeine, and created by marketing firms. The craft brands typically fall into one of several categories: “better for you” soda, non-alcoholic beer, adaptogen/CBD, and bottled mocktails.

Our Bitters & Soda is a daily drink without the pharmacological effect, calories, or effect on your energy. Formulated through a proprietary process, using whole ingredients to create a unique and layered flavor, it replaces a cocktail or beer occasion while reducing cravings for sugar (PubMed). 

Additionally, by operating our own production facility, we control quality and supply chain, while still retaining the capacity to scale.

The Vision

Creating community while expanding and innovating our repertoire 

Our vision is to create a community of people who don’t believe in magic bullets or that health requires deprivation and sacrifice, but instead embrace and engage in conversations about moderation and balance of all things. We are fighting against the marketing message that one “magic” thing will fix you, we believe you’re already awesome just the way you are.

To spread our message, and Bitters & Soda, we will launch at least two more flavors, establish a membership program, and expand our retail availability across the Pacific Northwest in the next year. From there, we plan to continue to innovate new flavors, expand our DTC package options, and open up key distribution regions across the country.


Drawing on our own expertise, while working with some of the best advisors in the biz

Co-founders and wife and husband duo, Genevieve and Dan Brazelton, launched The Bitter Housewife because they felt this kind of product was missing from the market and wanted to be a part of the positive change. Genevieve has led a varied career in the hospitality industry and created some award-winning products, which include Portland Sangria, RAFT Syrups, and of course The Bitter Housewife. Dan Brazelton pulls on his experience from across various industries and roles to drive operations and brings his execution experience from production roles for EA Games, Sony, NBC, Disney, and Fisher-Price and his sales experience as a startup founder.

Our board of Advisors include Diane Aylsworth (Aunt Fannies, Stumptown, Nestle), Sujit Srinivas (Craft Brew Alliance, Intel), Carrie Bischke (Facebook, Ubisoft, Mattel), Emily Hruby Halpern (Pabst, Horizon Organic), and James Schermerhorn (Cirrus 10, Spark Red, Pivot Tree, Oracle).

Why Invest

The no-alcohol movement is here to stay and we’re leading the charge with a game-changing new beverage

The trend toward cutting back or forgoing alcohol is only increasing, as we become a more health-conscious society. Pair that with a drink that is delicious and easy to take anywhere, and you have the potential for significant growth. We are taking a bite out of the 86 billion-dollar no-alcohol segment with a category-defining zero alcohol, zero sugar beverage. Our Bitters & Soda has a taste to satisfy the sober and sober curious movement, as illustrated by our 395% growth in DTC sales during 2020.

Bitters & Soda is a bitterly honest beverage ticking all the boxes for today’s educated consumer, with an authentic brand story, clean label, unique flavor, and satisfying taste. With a highly skilled team and numerous awards under our belt, The Bitter Housewife is here to stay.

These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.

Quick Insert

In the Press

Pittsburg City Paper

Five Pittsburgh City Spots Offering Mocktails


PDX Gift Guide

Craft Spirits

503 Distilling Launches Three New Products

Chicago Tribune

Bitters and soda, the classic combination, now comes in a can and it’s being embraced by those cutting back on drinking

Oregon Business

Pandemic Accelerates Child Care Solutions


Drink of the Week: The Bitter Housewife Bitters & Soda

The Whiskey Wash

Whiskey Review: Bootlegger 21 New York Bourbon Whiskey


10 of the best 50th birthday gift ideas

Willamette Week

Built Oregon Announces Which Local Startups Were Selected in Inaugural Accelerator Program

Offering Summary



Improper Goods, Inc.

Corporate Address


3961 N Williams Ave Suite 100, Portland, OR 97227

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



*Maximum Number of Shares offered subject to adjustment for bonus shares. See Bonus info below.


Friends and Family Early Birds

Invest within the first 48 hours and receive additional 15% Bonus Shares.

Super Early Bird Bonus

Invest within the first week and receive additional 10% Bonus Shares. 

Early Bird Bonus

Invest within the first two weeks and receive an additional 5% Bonus Shares.



Tier 1 | $500

Mix Case of Bitters & Soda + 5% discount for life.

Tier 2 | $1,000

5% Bonus Shares + 3 months Subscription + 5% discount for life.

Tier 3 | $2,500

7% Bonus Shares + 6 months Subscription + Mocktail Kit + 10% discount for life.

Tier 4 | $5,000

10% Bonus Shares + 12 months Subscription + Mocktail Kit + 10% discount for life.

Tier 5 | $10,000

20% Bonus Shares + 12 months Subscription + Mocktail Kit + 10% discount for life.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

The Bitter Housewife will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.00 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$203,350.00 USD
$189,727.00 USD
Cash And Cash Equivalents
$22,819.00 USD
$15,165.00 USD
Accounts Receivable
$63,526.00 USD
$52,787.00 USD
Short Term Debt
$314,335.00 USD
$250,060.00 USD
Long Term Debt
$315,544.00 USD
$149,595.00 USD
Revenues And Sales
$401,710.00 USD
$741,120.00 USD
Costs Of Goods Sold
$193,309.00 USD
$209,407.00 USD
Taxes Paid
$2,556.00 USD
$1,435.00 USD
Net Income
-$353,133.00 USD
-$49,381.00 USD


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.



7 months ago

In just 3 days, this round of The Bitter Housewife investment opportunity will be closed. We'd hate for you to miss out!

Take a look at our Q3 2021 Highlights:

  • We exceeded our Q3 direct wholesale sales goal by 51%.

  • We launched Grapefruit Bitters & Soda, and it looks like it could be our new top-selling item.

  • We launched Bitters Sampler Kits in two versions. 

  • The successful StartEngine campaign brings us very close to our $500k financing goals.

  • October 2021 gave us our highest number of monthly sales ever.

This is your LAST chance to join this round.


  • Launch 2 More Flavors
  • Establish Membership Program
  • Expand Retail Availability

Join us now and share while the opportunity is still open!


Genevieve and Dan

Q3 2021 Highlights

7 months ago


  • We exceeded our Q3 direct wholesale sales goal by 51%.

  • We launched Grapefruit Bitters & Soda and it looks like it could be our new top selling item.

  • We launched Bitters Sampler Kits in two versions. Sampler Kit #1 sold out in a few weeks.

  • Both Grapefruit Bitters & Soda and the Sampler Kits are back in stock with plenty of inventory to get us through January.

  • Our request to increase our EIDL loan was approved, bringing in an additional $350k capital with very favorable terms. With the successful StartEngine campaign this brings us very close to our $500k financing goals.

  • We have found a canning and bottling partner - Back Forty Beverages.  We have already had 2 canning runs with them with excellent results.  This has proven to lower our COGS and free up our attention. We are still making our base beverages and will continue to do so, but this is a more efficient packaging solution.


Quarterly Sales:


Q2 2020

Q3 2020

Q4 2020

Q1 2021

Q2 2021

Q3 2021








Our Twelve Trailing Months (TTM) revenue is $667k, a 168% increase over TTM from a year ago.


  • We missed our Direct to Consumer sales goal, but here is what we are doing to correct it:

    • We’ve brought on a contractor to level up our email campaigns and automatic flows.

    • We’ve hired an agency to manage our social media and create regular content for us. 

    • We completed a full-day lifestyle photoshoot to give us more evergreen content with people enjoying our beverages that will be used on social, paid socialism, and as a refresh for our website.

    • We are increasing our digital ad spend.

    • We are working with an agency to rebuild our website with a focus on a better user experience and increased conversion rate.

    • Building up inventory to prevent out of stocks, which has slowed down sales.


  • We have just 2 weeks left on our StartEngine campaign. Please help us get the word out.  We have met our goals, but are happy to bring in some more investment before closing the round.

  • We're hiring for a marketing coordinator, which will support all marketing efforts but will focus on direct-to-consumer goals. This is a junior candidate position.  If you know any potential candidates please send them to:



  • Thanks to the new StartEngine investors for joining our efforts! It takes a bit of time to get your information and process your perks - but they will be coming soon.

  • Thanks to all who have been patient with us as we work out some of the automatic discounts and subscription coupon issues. There were some unexpected technical kinks that should be resolved now. Please reach out to us if you have any further difficulties.

Cheers, Genevieve and Dan!

Notice of Funds Disbursement

7 months ago

[The following is an automated notice from the StartEngine team].


As you might know, The Bitter Housewife has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in The Bitter Housewife be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.


First Round of Perks Out the Door

10 months ago

The first round of investor perks is all out the door. We've seen on Instagram that a few folks have already received theirs. You're each getting a can of our newest flavor of Bitters & Soda - Grapefruit along with coupon codes for subscriptions or mixed cases. The lifetime discounts have proven to be a bit more technically challenging than we expected to truly make them valid for a lifetime and apply to everything in your order. We're on a path to a solution, but it still may be another week or two before we have that information for you. 

For those of you in the second round of investors, luckily we've worked out a lot of the kinks for fulfilling perks. We're aiming to have all your perks out before the end of the month. 


Genevieve and Dan

Notice of Funds Disbursement

10 months ago

[The following is an automated notice from the StartEngine team].


As you might know, The Bitter Housewife has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in The Bitter Housewife be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.


Getting Ready for the Holidays!!

10 months ago

July and August are the beginning of holiday prep when it comes to CPG companies. Smaller stores are starting to look at what they want to have on the shelf for the holiday season and larger stores are beginning to expect deliveries of merchandise. For us, August brings the first of a handful of deadlines for Williams Sonoma orders we'll be fulfilling. 

This year we're super excited to be rolling out two new bitters sampler kits. While we've done kits in the past that have been extremely well received, this year we decided to offer something at a lower price point that will work as well in grocery as it does in specialty gift stores. Of course, they're also super cute. We'll be rolling them out on our website and across our wholesale marketplaces in the coming weeks.

Third Flavor of Bitters & Soda Available Soon!

10 months ago

We've been refining the recipe for months, waiting on cans to arrive, and getting all the ingredients in stock. And now the time is here to make our first at-scale batch of Grapefruit Bitters & Soda. We plan to start accepting customer orders by the end of the week. 

Grapefruit is an extremely popular flavor when it comes to sparkling drinks. So it was definitely on our shortlist of flavors to launch next. Our Grapefruit Bitters & Soda is a refreshing, bitter aperitif perfect for warm evenings or sunny afternoons with friends and family. It’s lively and refreshing straight from the can, but can also be mixed with dry vermouth or a lightly sweet white wine for a scrumptious low alcohol spritz.

One of our goals for the year was to increase our line of Bitters & Soda from two flavors to four flavors. Grapefruit will be our third and we're on track to launch the fourth in October. Four flavors will not only give customers more opportunity to find a flavor or flavors they love but will also give us significantly more shelf presence helping the discoverability of all our flavors. 

We'll be sending a can of Grapefruit in each of the first round of investor packages which we plan to start shipping early next week. 

The Bitter Housewife Talking About Being a Founder and Entrepreneurship

10 months ago

Genevieve had two great interviews recently where she talks about what it's like to be a female founder and start a business in your basement.

A little entrepreneurship fodder for your weekend:

Shades of Entrepreneurship Podcast:

Authority Magazine:

Non-Alch and Zero Proof Here to Stay

10 months ago

“As the industry (non-alcoholic beverages) continues to lap last year’s heightened pandemic-driven retail sales, non-alcoholic beverage sales remained ‘broadly elevated’.” (

The pandemic put a spotlight on overall health. With many of us slowing down, cooking at home, and paying more attention to how we felt, it became clear that what we put in our bodies affected our mental health as much as our physical health. 86% of Millennial and Gen Z populations value mental health to be as important as physical health ( and reducing or cutting out alcohol has a positive effect on both of these. 

Not only are consumers making choices that support their physical and mental health, but they’re also choosing to buy from companies that support their overall values. We created our Bitters & Soda to give consumers another option that fit the occasion of “having a drink” but that didn’t contain alcohol or sugar. But we also created a company that believes in the honest approach to everything - ingredients, process, and marketing.

We believe The Bitter Housewife is what many consumers are looking for, both as a beverage choice and a company to support.

- Genevieve & Dan

Expansion in Seattle

11 months ago

We've landed two great new locations for Bitters & Soda in the Seattle Area. 

PCC Community Markets, which has been carrying our cocktail bitters for a few years now, brought both flavors of Bitters & Soda into all locations. PCC is a highly curated, highly respected consumer-owned food cooperative that has been serving the Seattle area for close to 70 years and has 15 locations. It also happens to be the largest consumer-owned food cooperative in the United States.

Dahlia Bakery, a Tom Douglas restaurant, just reopened and offers both our Bitters & Soda and cocktail bitters. As restaurants across the city begin to reopen we hope to see many of our products featured on the menus of some of these iconic Seattle locations. Tom Douglas himself is quite a fan, hear for yourself on a recent episode of Hot Stove Society Radio Show -

As cities across the country begin to reopen we expect to be adding many new stores and restaurants to our list of retailers. 


Genevieve and Dan

First Round of Perks Coming Soon!!

11 months ago

First a little background on how StartEngine works. We don't get any investor's contact information until they are fully invested, meaning your investment has cleared escrow and we then request a disbursement of funds, asking all cleared investors for a final confirmation that they want to invest. 

We have done that for the first $100,000 invested and have just received our first list of official investors. Even though our goal is much higher than $100k we have a plan laid out for how we'll use each $100k invested to help our business grow. This means we won't be sitting around waiting to initiate plans until we get to some magical, pie in the sky number. 

This first traunch of funds will be primarily put toward packaging upgrades, we're working on a box for the 4-packs of Bitters & Soda to replace the plastic 4 pack holders. We're also in development on new shipping boxes for the Bitters & Soda to minimize shipping costs and damage, as well as make for a better customer experience. Increasing our ad spend over the summer to continue to grow DTC sales and upgrading our subscription email flows are also high priorities that will get tackled with this first installment. 

Requesting the money in phases also means we'll be able to manage the disbursement of perks in a way that doesn't sideline the business with inventory and fulfillment constraints or have all our investors waiting 6+ months to receive perks. We expect to be mailing out the first round, almost 100 investor perks, in the next two weeks, including this exclusive Bitterly Invested hat for the first round of investors!

Notice of Funds Disbursement

12 months ago

[The following is an automated notice from the StartEngine team].


As you might know, The Bitter Housewife has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in The Bitter Housewife be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.


Can We Succeed With A Name Like The Bitter Housewife?

12 months ago

We take the question of our name and whether it's offensive or even the kind of business name that can succeed in a mainstream market very seriously. It comes up on occasion and prompted the first questions asked during the Test The Waters phase of this campaign. We have considered changing it. There have been many long discussions amongst Dan and myself, as well as with multiple advisors. 

The general consensus is this: We will never get 100% of the audience, regardless of how neutral our name is, so let's focus on the ones that get our mission, our general brand vibe, those who we can speak genuinely to. We can do that best by being who we are, not trying to be more pleasing to all. 

While we accept that some people will be offended by our name, the question has been raised that this may not be a sound business choice. I do hear that and it's a valid concern, but the fact that we potentially offend some people doesn't mean there isn't a sizable and very viable market out there that isn't offended and will sustain us as a profitable business. Our experience so far points to most people thinking our name is great. Just read some of the comments on this page for real customer's reactions. 

And to drive the point home a little further, I'll give you an example of whether or not a potentially offensive brand name can still be successful. I find the name and the overall concept of Skinny Margarita offensive. I think it's horribly condescending and the brand messaging is just gross, but I also recognize there is a very sizable market out there that thinks it's awesome and their sales prove it. I'm sure you can think of your own examples.

We actually had another brand that was very neutral called RAFT. We made both cocktail syrups and cocktail bitters and were sold in over 1200 stores nationwide. But that brand didn't sell any better than The Bitter Housewife when they were side by side on the same store shelf. When we presented our full catalog of products, meaning both brands, multiple buyers chose The Bitter Housewife over RAFT because they liked it and thought it stood out. Williams Sonoma, Neiman Marcus, Anthropology, and Nordstrom have all asked specifically for The Bitter Housewife.

So all this is to say, it's not that we don't take it seriously that our name offends some people. I do wish that everyone immediately understood the humor, playfulness, and the woman who is behind it. But we know we can't please everyone. No brand can. So as a business choice, we've decided to focus on the group of people who love the name and what we're doing. They will ultimately be the most loyal and give us the most potential and we truly believe there are enough of them to support the growth efforts of our company.

Cheers to being Bitterly Honest!


Monthly Recurring Revenue Has Grown 5x This Year!

12 months ago

We've talked about the growth of our DTC sales and they are certainly encouraging. But an even more encouraging number is our Monthly Recurring Revenue (MRR), in other words, subscriptions. We started 2020 with $104 in MRR and ended the year at $1116. That's a regular thousand dollars of revenue coming in every month. As of May 26th, we're at $5261 in MRR, almost 5x so far this year. In 2021, we've seen an average monthly increase of 33% in MRR. 

This steady growth, with a minimal churn (canceled subscriptions) of 4% is significant. If we can continue this trend we are looking at significant predictable monthly revenue with a high margin. Our average lifetime value (LTV) is $69.72, however,  the LTV of subscribers is $1,292.

Side Note

There is a broad range of investors here with all sorts of experience levels. We try to present information we think is both interesting and straightforward. However, we want to encourage you to ask questions about anything we post or even ask us to dig a little deeper. 


Genevieve and Dan

Third Flavor of Bitters & Soda Available Soon!

12 months ago

We've been testing and tasting for a few months now and our third flavor of Bitters & Soda should be available soon. What's it going to be??? Drumroll please....


Perfect for summer sipping and a super popular flavor across the board. We actually hear from our customers that grapefruit bitters are the flavor they turn to most often when making bitters and soda at home. 

The cans should be arriving in a few weeks and we're doing some small focus group tasting to make sure we get the right amount of grapefruit taste and bitterness in the final product. Below is our super high-tech system for carbonating small batches - 5-gallon corny kegs. 

We plan to announce a drop for the first batch near the end of June for our subscribers and online customers. Then rolling it out to retail soon after that. 

- Genevieve and Dan

DTC Keeps Growing

about 1 year ago

We love looking at the numbers, especially when they continue to show growth and momentum. Our online sales numbers don't disappoint and since the data on our campaign page is a few months old we wanted to share the continuing momentum with you. 

  • Direct to consumer year to date (DTC YTD) sales are $90,371 compared to $95,271 for all of 2020.  

  • DTC sales are now over 38% of our total sales as compared to 24% for 2020.

Having significant and growing online sales is exciting to us for three main reasons:

  • cashflow from almost immediate payments
  • proves demand is there for our products
  • customer insights that help us to stand out in crowded retail 

With the investment from this campaign we plan to put even more energy toward growing this sales channel by: 

  • improving the customer experience both online and with membership and referral program
  • customer research to find out what we're doing right and how we can improve
  • content creation to attract more customers that love what we're doing

Your investment helps us with all of this and more. 

- Genevieve and Dan

Convert Your Reservations Now!

about 1 year ago

Those of you who reserved during the Test The Waters phase of our campaign need to complete your investment to become an official investor for The Bitter Housewife. Be sure to visit the investor portal to complete the process as soon as possible. This will help us maintain our excellent momentum as we go into our second weekend. 

- Genevieve and Dan

What a Great First Weekend!!

about 1 year ago

A huge thank you to all of you who have invested! We've had a great first weekend and are well on our way to our goal. As I write this we're just a few thousand shy of the $50K mark. 

It is encouraging to see such a mix of customers, long-time supports, partners, and names we don't recognize. 

Please share the campaign at The Bitter Housewife and help us keep up the momentum!


Show More Updates End of Updates

Comments ({{profileCtrl.startup.comments_count}} total)

Please sign in to post a comment.
Please use Updates for communications.
{{ profileCtrl.commentsLoading ? 'Loading...' : 'Show More Comments' }}