“What makes The Bitter Housewife bitter?”

Being told an Old Fashioned shouldn’t have a cherry in it.

An eye roll because I ask for cheap bourbon and a perfect ice cube. 

Drinks shouldn’t have rules.

We’re here to let you off the hook and encourage you to embrace what you like. You can’t stand the taste of whiskey, there’s no shame in that. Prefer your wine in a juice glass? Me too! You don’t drink alcohol at all? We support that.

At The Bitter Housewife, we believe in flavor first, all real ingredients, and that drinks should be fun.

So far customers seem to appreciate our Bitterly Honest approach. During 2020 our Direct to Consumer sales grew by 395%. 

With numerous awards, collaborations with some of the most recognizable brands in the US, and hundreds of happy (often sober) customers - we truly believe we’ve hit a real connection with what people are wanting to drink.

We hope you join our team as an early investor as we continue our expansion in 2021 and beyond!

There is a sense of ritual to having a drink, and for many, it signals the end of a day when we shift our focus away from work toward friends, family, and personal life. Socialization often includes some sort of beverage, but if you’re not drinking alcohol, the choices can feel underwhelming or even patronizing. A glass of water, sugary soda, or fruit juice just doesn’t honor this ritual the same way. Many adult non-alcoholic beverage options are generally full of sugar or caffeine. If you choose not to drink alcohol, we believe you still deserve a crafted beverage with complex flavor. 

The Bitter Housewife Bitters & Soda is sparkling, has a complex flavor, and is beautifully packaged, too. Our sparkling beverages are made with whole ingredients and have no sugar or sugar substitutes, no caffeine, and no alcohol. Made with the same integrity as our award-winning bitters, our ready-to-drink Bitters & Soda is a flavorful drink you can have any time of day.

These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.

Our beverages are satisfying and refreshing, without loading you down with calories or making you feel jittery. They are made to be sipped at any time of day and pair well with food.

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Rising participation in Sober October and Dry January is a sign that health and wellness trends are gaining traction across the world and providing new opportunities for the global beverage industry; not just during those months but year-round.

In 2019, IWSR’s “Low- and No-Alcohol Report" stated that 52% of U.S. adults who drink alcohol are trying to or have reduced their alcohol intake and 76% of consumers say they will continue to drink low- or no-alcohol beverages as regularly or more regularly in 2021. Alongside the non-drinker, even the drinker is drinking less nowadays, even at home in a pandemic.

Alongside the global low/no alcohol ready-to-drink market due to increase by 31% by 2024, the global nonalcoholic beverage market is expected to reach a record value of $1.6 trillion by 2024.

In 2019, we started to put more focus on our direct-to-consumer sales, which has paid off heavily during the pandemic. During 2020 we grew our DTC sales by 395% and finished the year with $402k in revenue. The attention given to online wholesale marketplaces like Faire.com has allowed us to expand our retail presence across the country without salespeople, brokers, or adding additional distributors.

Our numerous awards include the 2018 Good Food Award, the 2018 Gold sofi, 2018 Product of The Year from the Specialty Foods Association, and Best of 2019 by BevNet Magazine. We also continue to receive countless glowing reviews from satisfied customers!

The Bitter Housewife Bitters & Soda is made in small batches in our Portland, OR facility from whole ingredients. It is a craft, non-alcoholic beverage with sophisticated flavors and absolutely no sugar. A unique beverage that isn’t trying to be anything it’s not, Bitters & Soda has been said to be a great alternative to NA beers or even the whiskey drinker’s sparkling water. 

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While Bitters & Soda is a great thing to drink when you’re not drinking, it’s also a refreshing late afternoon beverage and goes really well with food. The bitter flavor supports digestion, cleanses the palette, and helps to curb sugar cravings.

Our diversified revenue streams keep us from being too dependent on any one channel and allow us to shift focus as things change while holding a 64% average gross margin across all channels. 46% of our revenue is sourced through distributors such as Point Blank Distribution. 27% of our revenue is DTC (Direct to Consumer). 15% of our revenue is sourced through new disruptive wholesale marketplaces like Faire and Pod Foods, and 12% of our revenue Direct to Retailer. We are currently in over 750 stores nationwide centered in the Pacific Northwest.

Many beverages in the no-alcohol market space are indistinguishable lab-produced flavors, full of sugar, sweeteners, or caffeine, and created by marketing firms. The craft brands typically fall into one of several categories: “better for you” soda, non-alcoholic beer, adaptogen/CBD, and bottled mocktails.

Our Bitters & Soda is a daily drink without the pharmacological effect, calories, or effect on your energy. Formulated through a proprietary process, using whole ingredients to create a unique and layered flavor, it replaces a cocktail or beer occasion while reducing cravings for sugar (PubMed). 

Additionally, by operating our own production facility, we control quality and supply chain, while still retaining the capacity to scale.

Our vision is to create a community of people who don’t believe in magic bullets or that health requires deprivation and sacrifice, but instead embrace and engage in conversations about moderation and balance of all things. We are fighting against the marketing message that one “magic” thing will fix you, we believe you’re already awesome just the way you are.

To spread our message, and Bitters & Soda, we will launch at least two more flavors, establish a membership program, and expand our retail availability across the Pacific Northwest in the next year. From there, we plan to continue to innovate new flavors, expand our DTC package options, and open up key distribution regions across the country.

Co-founders and wife and husband duo, Genevieve and Dan Brazelton, launched The Bitter Housewife because they felt this kind of product was missing from the market and wanted to be a part of the positive change. Genevieve has led a varied career in the hospitality industry and created some award-winning products, which include Portland Sangria, RAFT Syrups, and of course The Bitter Housewife. Dan Brazelton pulls on his experience from across various industries and roles to drive operations and brings his execution experience from production roles for EA Games, Sony, NBC, Disney, and Fisher-Price and his sales experience as a startup founder.

Our board of Advisors include Diane Aylsworth (Aunt Fannies, Stumptown, Nestle), Sujit Srinivas (Craft Brew Alliance, Intel), Carrie Bischke (Facebook, Ubisoft, Mattel), Emily Hruby Halpern (Pabst, Horizon Organic), and James Schermerhorn (Cirrus 10, Spark Red, Pivot Tree, Oracle).

The trend toward cutting back or forgoing alcohol is only increasing, as we become a more health-conscious society. Pair that with a drink that is delicious and easy to take anywhere, and you have the potential for significant growth. We are taking a bite out of the 86 billion-dollar no-alcohol segment with a category-defining zero alcohol, zero sugar beverage. Our Bitters & Soda has a taste to satisfy the sober and sober curious movement, as illustrated by our 395% growth in DTC sales during 2020.

Bitters & Soda is a bitterly honest beverage ticking all the boxes for today’s educated consumer, with an authentic brand story, clean label, unique flavor, and satisfying taste. With a highly skilled team and numerous awards under our belt, The Bitter Housewife is here to stay.

These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.