The Bitter Housewife

Drinks shouldn't have rules!

The Bitter Housewife

Drinks shouldn't have rules!

Portland, OR
Food & Beverage
The Bitter Housewife makes small-batch, award-winning cocktail bitters and zero alcohol canned beverages in Portland, Oregon.

$27,014

raised
24
Investors
$5.5M
Valuation
$1.00
Price per Share
$500.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$27,014

raised
24
Investors
$5.5M
Valuation
$1.00
Price per Share
$500.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into The Bitter Housewife:

$500+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
Friends and Family Early Birds
Invest within the first 48 hours and receive additional 15% Bonus Shares.
1
days
6
hours
52
mins
5
secs
$500+
Investment
Tier 1
Mix Case of Bitters & Soda + 5% discount for life.
$1,000+
Investment
Tier 2
5% Bonus Shares + 3 months Subscription + 5% discount for life.
$2,500+
Investment
Tier 3
7% Bonus Shares + 6 months Subscription + Mocktail Kit + 10% discount for life.
$5,000+
Investment
Tier 4
10% Bonus Shares + 12 months Subscription + Mocktail Kit + 10% discount for life.
$10,000+
Investment
Tier 5
20% Bonus Shares + 12 months Subscription + Mocktail Kit + 10% discount for life.

Reasons to Invest

Revenue from January 2020 to January 2021 has grown by 537% with a 395% increase in direct to consumer sales in 2020 alone
The Bitter Housewife has received numerous awards including the 2018 Good Food Award, the 2018 Gold Sofi, 2018 Product of The Year from the Specialty Foods Association, and Best of 2019 by BevNet Magazine.
The trend of drinking less continues to grow. 52% of U.S. adults report trying to or already reducing their alcohol intake and the global non-alcoholic market is expected to reach a record $1.6 trillion by 2024.

Be bitterly honest: drinks shouldn’t have rules!

“What makes The Bitter Housewife bitter?”

Being told an Old Fashioned shouldn’t have a cherry in it.

An eye roll because I ask for cheap bourbon and a perfect ice cube. 


Drinks shouldn’t have rules.


We’re here to let you off the hook and encourage you to embrace what you like. You can’t stand the taste of whiskey, there’s no shame in that. Prefer your wine in a juice glass? Me too! You don’t drink alcohol at all? We support that.

At The Bitter Housewife, we believe in flavor first, all real ingredients, and that drinks should be fun.

So far customers seem to appreciate our Bitterly Honest approach. During 2020 our Direct to Consumer sales grew by 395%. 


With numerous awards, collaborations with some of the most recognizable brands in the US, and hundreds of happy (often sober) customers - we truly believe we’ve hit a real connection with what people are wanting to drink.


We hope you join our team as an early investor as we continue our expansion in 2021 and beyond!

The Problem


The no-alcohol market lacks a sophisticated option

There is a sense of ritual to having a drink, and for many, it signals the end of a day when we shift our focus away from work toward friends, family, and personal life. Socialization often includes some sort of beverage, but if you’re not drinking alcohol, the choices can feel underwhelming or even patronizing. A glass of water, sugary soda, or fruit juice just doesn’t honor this ritual the same way. Many adult non-alcoholic beverage options are generally full of sugar or caffeine. If you choose not to drink alcohol, we believe you still deserve a crafted beverage with complex flavor. 

The Solution


A sophisticated non-alcoholic sparkling drink that easily feels like a part of the ritual

The Bitter Housewife Bitters & Soda is sparkling, has a complex flavor, and is beautifully packaged, too. Our sparkling beverages are made with whole ingredients and have no sugar or sugar substitutes, no caffeine, and no alcohol. Made with the same integrity as our award-winning bitters, our ready-to-drink Bitters & Soda is a flavorful drink you can have any time of day.

These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.

Our beverages are satisfying and refreshing, without loading you down with calories or making you feel jittery. They are made to be sipped at any time of day and pair well with food.

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The Market


The no- and low-alcohol market is continuously rising

Rising participation in Sober October and Dry January is a sign that health and wellness trends are gaining traction across the world and providing new opportunities for the global beverage industry; not just during those months but year-round.


In 2019, IWSR’s “Low- and No-Alcohol Report" stated that 52% of U.S. adults who drink alcohol are trying to or have reduced their alcohol intake and 76% of consumers say they will continue to drink low- or no-alcohol beverages as regularly or more regularly in 2021. Alongside the non-drinker, even the drinker is drinking less nowadays, even at home in a pandemic.

Alongside the global low/no alcohol ready-to-drink market due to increase by 31% by 2024, the global nonalcoholic beverage market is expected to reach a record value of $1.6 trillion by 2024.

Our Traction


Massive growth in D2C sales, plus major collaborations, awards, and media coverage

In 2019, we started to put more focus on our direct-to-consumer sales, which has paid off heavily during the pandemic. During 2020 we grew our DTC sales by 395% and finished the year with $402k in revenue. The attention given to online wholesale marketplaces like Faire.com has allowed us to expand our retail presence across the country without salespeople, brokers, or adding additional distributors.

Our numerous awards include the 2018 Good Food Award, the 2018 Gold sofi, 2018 Product of The Year from the Specialty Foods Association, and Best of 2019 by BevNet Magazine. We also continue to receive countless glowing reviews from satisfied customers!

What We Do


Whole ingredients, a full flavor profile, and zero sugar

The Bitter Housewife Bitters & Soda is made in small batches in our Portland, OR facility from whole ingredients. It is a craft, non-alcoholic beverage with sophisticated flavors and absolutely no sugar. A unique beverage that isn’t trying to be anything it’s not, Bitters & Soda has been said to be a great alternative to NA beers or even the whiskey drinker’s sparkling water. 

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While Bitters & Soda is a great thing to drink when you’re not drinking, it’s also a refreshing late afternoon beverage and goes really well with food. The bitter flavor supports digestion, cleanses the palette, and helps to curb sugar cravings.

The Business Model


Multiple revenue streams with high profit margins

Our diversified revenue streams keep us from being too dependent on any one channel and allow us to shift focus as things change while holding a 64% average gross margin across all channels. 46% of our revenue is sourced through distributors such as Point Blank Distribution. 27% of our revenue is DTC (Direct to Consumer). 15% of our revenue is sourced through new disruptive wholesale marketplaces like Faire and Pod Foods, and 12% of our revenue Direct to Retailer. We are currently in over 750 stores nationwide centered in the Pacific Northwest.

How We Are Different


The Bitter Housewife values quality, depth and intricacy of flavor

Many beverages in the no-alcohol market space are indistinguishable lab-produced flavors, full of sugar, sweeteners, or caffeine, and created by marketing firms. The craft brands typically fall into one of several categories: “better for you” soda, non-alcoholic beer, adaptogen/CBD, and bottled mocktails.

Our Bitters & Soda is a daily drink without the pharmacological effect, calories, or effect on your energy. Formulated through a proprietary process, using whole ingredients to create a unique and layered flavor, it replaces a cocktail or beer occasion while reducing cravings for sugar (PubMed). 


Additionally, by operating our own production facility, we control quality and supply chain, while still retaining the capacity to scale.

The Vision


Creating community while expanding and innovating our repertoire 

Our vision is to create a community of people who don’t believe in magic bullets or that health requires deprivation and sacrifice, but instead embrace and engage in conversations about moderation and balance of all things. We are fighting against the marketing message that one “magic” thing will fix you, we believe you’re already awesome just the way you are.

To spread our message, and Bitters & Soda, we will launch at least two more flavors, establish a membership program, and expand our retail availability across the Pacific Northwest in the next year. From there, we plan to continue to innovate new flavors, expand our DTC package options, and open up key distribution regions across the country.

OUR LEADERSHIP


Drawing on our own expertise, while working with some of the best advisors in the biz

Co-founders and wife and husband duo, Genevieve and Dan Brazelton, launched The Bitter Housewife because they felt this kind of product was missing from the market and wanted to be a part of the positive change. Genevieve has led a varied career in the hospitality industry and created some award-winning products, which include Portland Sangria, RAFT Syrups, and of course The Bitter Housewife. Dan Brazelton pulls on his experience from across various industries and roles to drive operations and brings his execution experience from production roles for EA Games, Sony, NBC, Disney, and Fisher-Price and his sales experience as a startup founder.

Our board of Advisors include Diane Aylsworth (Aunt Fannies, Stumptown, Nestle), Sujit Srinivas (Craft Brew Alliance, Intel), Carrie Bischke (Facebook, Ubisoft, Mattel), Emily Hruby Halpern (Pabst, Horizon Organic), and James Schermerhorn (Cirrus 10, Spark Red, Pivot Tree, Oracle).

Why Invest


The no-alcohol movement is here to stay and we’re leading the charge with a game-changing new beverage

The trend toward cutting back or forgoing alcohol is only increasing, as we become a more health-conscious society. Pair that with a drink that is delicious and easy to take anywhere, and you have the potential for significant growth. We are taking a bite out of the 86 billion-dollar no-alcohol segment with a category-defining zero alcohol, zero sugar beverage. Our Bitters & Soda has a taste to satisfy the sober and sober curious movement, as illustrated by our 395% growth in DTC sales during 2020.

Bitters & Soda is a bitterly honest beverage ticking all the boxes for today’s educated consumer, with an authentic brand story, clean label, unique flavor, and satisfying taste. With a highly skilled team and numerous awards under our belt, The Bitter Housewife is here to stay.

These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.

In the Press

Pittsburg City Paper

Five Pittsburgh City Spots Offering Mocktails

CLKStyle

PDX Gift Guide

Craft Spirits

503 Distilling Launches Three New Products

Chicago Tribune

Bitters and soda, the classic combination, now comes in a can and it’s being embraced by those cutting back on drinking

Oregon Business

Pandemic Accelerates Child Care Solutions

Imbibe

Drink of the Week: The Bitter Housewife Bitters & Soda

The Whiskey Wash

Whiskey Review: Bootlegger 21 New York Bourbon Whiskey

Today

10 of the best 50th birthday gift ideas

Willamette Week

Built Oregon Announces Which Local Startups Were Selected in Inaugural Accelerator Program

Offering Summary


Company

:

Improper Goods, Inc.

Corporate Address

:

3961 N Williams Ave Suite 100, Portland, OR 97227

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$500.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

10,000

Maximum Number of Shares Offered

:

1,070,000

Price per Share

:

$1.00

Pre-Money Valuation

:

$5,497,708.00











*Maximum Number of Shares offered subject to adjustment for bonus shares. See Bonus info below.

Time-Based:

Friends and Family Early Birds

Invest within the first 48 hours and receive additional 15% Bonus Shares.

Super Early Bird Bonus

Invest within the first week and receive additional 10% Bonus Shares. 

Early Bird Bonus

Invest within the first two weeks and receive an additional 5% Bonus Shares.

 

Amount-Based:

Tier 1 | $500

Mix Case of Bitters & Soda + 5% discount for life.

Tier 2 | $1,000

5% Bonus Shares + 3 months Subscription + 5% discount for life.

Tier 3 | $2,500

7% Bonus Shares + 6 months Subscription + Mocktail Kit + 10% discount for life.

Tier 4 | $5,000

10% Bonus Shares + 12 months Subscription + Mocktail Kit + 10% discount for life.

Tier 5 | $10,000

20% Bonus Shares + 12 months Subscription + Mocktail Kit + 10% discount for life.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

The Bitter Housewife will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.00 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$203,350.00 USD
$189,727.00 USD
Cash And Cash Equivalents
$22,819.00 USD
$15,165.00 USD
Accounts Receivable
$63,526.00 USD
$52,787.00 USD
Short Term Debt
$314,335.00 USD
$250,060.00 USD
Long Term Debt
$315,544.00 USD
$149,595.00 USD
Revenues And Sales
$401,710.00 USD
$741,120.00 USD
Costs Of Goods Sold
$193,309.00 USD
$209,407.00 USD
Taxes Paid
$2,556.00 USD
$1,435.00 USD
Net Income
-$353,133.00 USD
-$49,381.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

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