Canine Best Delights is a Title III - Regulation Crowdfunding Campaign and is actively accepting investments.
$500.00 minimum investment

Canine Best Delights

Introducing Petagens™ WE WANT YOUR DOG TO FEEL AMAZING

Regulation Crowdfunding
Santa Barbara, CA
E-Commerce
Accepting International Investment

Letter from the Founders

Letter from the Founders Reference

Fickenscher, Lisa. (2019). Walmart, Target quietly exploring CBD product lines. Retrieved from New York Post - Linked article.

Company History

www.caninebestdelights.com


Based in Santa Barbara, California, our entire product line is carefully formulated for optimal efficacy for your dog's good health.


          In 2017, long-time business associates and fellow dog lovers Ron Blitzer and Gregg Bigger were following the emerging changes in hemp legislation in California and the United States; and decided to launch a Hemp Extract brand and develop a dietary supplement for dogs that leverages the healthful benefits of Hemp Extract for pets. Blitzer and Bigger sourced the best raw materials, found a manufacturing partner that could meet their highest standards, and developed formulations with expert input from vets and canine nutritional specialists. By November 2018, a product line and company, Canine Best Delights, was capitalized, trademarked, organized, and launched. In mid-January 2019, Canine Best Delights introduced the product line through the eCommerce platforms - Amazon, eBay and Shopify.

         Blitzer and Bigger assembled a management team of local business managers, who are tech savvy, entrepreneurial, into health and wellness and pet lovers. As an initial launch strategy in 2019, Canine Best Delights focused on growing its social media via Instagram reaching 18,000 followers by June 2019.

           After building a team and self-funding the company as a startup, Blitzer and Bigger were being asked by customers, friends, and other business associates if they could invest in Canine Best Delights. The founders then made a decision to engage crowdfunding as a way to raise capital and find individuals that would not only invest, but advocate the cause and story of Canine Best Delights.


We want your dog to feel amazing!

The Offering

Investment

Security Type

Class B Non-Voting Member Unit

Price Per Unit

$250.00

Minimum Investment

$500.00

Pre-Money Valuation

$4,093,000

StartEngine Owner’s Bonus


This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

Invest

10% Product Discount


Receive one (1) Canine Best Delights T-Shirt + 10% discount for friends and family for one (1) year.

Invest

15% Product Discount


Receive one (1) Canine Best Delights T-Shirt & (1) Canine Best Delights hat + 15% discount code for friends and family for one (1) year.

Invest

20% Product Discount


Receive two (2) Canine Best Delights T-Shirts & (2) Canine Best Delights hats + 20% discount code for friends and family for one (1) year.

Invest

*All perks occur after the offering is completed.

Our Value

Quality


We use only 100% U.S. grown and processed full-spectrum hemp extract that has zero THC, and all-natural active ingredients which are manufactured in an FDA certified facility.

Potency


With 5mg per chew, we provide consumers with a superior product with measurable and obvious wellness benefits in comparison to competitors who use less Hemp Extract and non-full spectrum Hemp Extract.


Efficacy


Each of our proprietary formulations contain several all-natural active ingredients to contribute to their efficacy profile in addition to the known health support characteristics of Hemp Extract.

Our Product Line

               In consultation with our partners and veterinary advisors, Canine Best Delights has succeeded in bringing to market dietary supplements which leapfrog over the value proposition of simply featuring Hemp Extract as a wellness solution for common health and quality of life conditions in dogs. Our marketing, labeling and veterinarian and consumer-facing materials make it clear that Canine Best Delights include “functional” adaptogenic-plant ingredients in addition to hemp. The result is that Canine Best Delights dog chews and tinctures provide pet owners with a superior, more efficacious product choice, yet at highly competitive price points. It also empowers us to position our brand with consumers as a new approach in dog supplements which takes the functional pet food movement to the next level.

The Market and Industry

The Pet Industry

  • Pet industry expenditure exceeded $72 billion in 2018, and is estimated to exceed $75 billion in 2019 (APPA).
  • The total dog and cat population in North America is estimated at 178 million, and the average price per pound for pet food and pet treats has risen 46% since 2011 (Pet Food Processing).
  • 92% of all dog owners purchased treats and supplements for their pets in 2017. At the time of the report in 2017, there was an estimated $6.4 billion in pet treat retail sales (PRNewswire/Research and Markets).
  • 68% of US households own a pet and spend an average $300 annually on pet food and treats (Pet Food Processing).

The Hemp-Based Product Industry

American Kennel Club's Chief Veterinary Officer, Dr. Jerry Klein, states that Hemp Extract is used because of its anti-inflammatory properties, cardiac benefits, anti-nausea effects, appetite stimulation, anti-anxiety impact, and for possible anti-cancer benefits, although there's no conclusive data on this use. There is anecdotal evidence from dog owners suggesting Hemp Extract can treat pain, especially neuropathic pain, as well as helping to control seizures. - American Kennel Club

  • By 2025, Hemp-based product offerings could conservatively generate $16 billion in retail sales (Cowen Research, Feb 2019) - higher growth than estimated by New Frontier Data shown to the right (2018).
  • Hemp-based pet products could balloon to $1.16 billion in the US alone by 2022 (CNBC/The Brightfield Group)

M&A Activity

          As the demand for healthier, all-natural and "functional food" pet products continues to grow, large consumer product conglomerates are moving to acquire pet product companies and brands. As of August 2018, the US pet industry has seen at least two dozen additional acquisitions (PR Newswire).

  • 2001: Nestlé S.A. buys Purina for $10.3 billion (Nestlé Global)
  • 2014: Mars, Inc. acquires Procter & Gamble brands Iams, Eukanuba, and Natura Pet Products for $2.9 billion (Pet Food Industry)
  • 2017: Archer Daniels Midland (ADM) buys Crosswinds Industries [price not disclosed] (ADM)
  • 2017: Parkers Pet Provisions acquires Complete Natural Nutrition; renamed Presidio Natural Pet Co. (Pet Product News)
  • 2018: C.J. Foods, Inc. acquires Lortscher Animal Nutrition, Inc., (LANI) [price not disclosed] (Food Business News)
  • 2018: Cargill purchases Pro-Pet private label manufacturer (Black Gold® brand) [price not disclosed] (Cargill)
  • 2018: J. M. Smucker Company acquires Ainsworth Pet Nutrition, LLC for $1.7 billion (Pet Food Processing)
  • 2018: General Mills purchases Blue Buffalo for $8 billion (Pet Food Processing)
  • 2019: Red Collar Pet Foods acquires Hampshire Pet Products [price not disclosed] (Feedstuffs)

Infographic References


Song, Bertie. (2018). Hemp-derived Pet Supplies in the Growing CBD Market. Retrieved from New Frontier Data - Linked article.


Stansbury, Lauren. (2018). Annual Retail Sales for Hemp-Derived CBD Products Estimated to Exceed $646 Million by 2022. Retrieved from Vote Hemp - Linked  article.

Sales and Marketing

               Canine Best Delights soft-launched products via eCommerce in January 2019 to build a following through social media and establish an online presence, which has reached 18k Instagram followers as of June 2019. We plan to market directly to these followers and continue to build our social media platforms while driving traffic to our three retail platforms – Direct Website (Shopify), Amazon, and eBay.

               Due to the supply chain profile of Canine Best Delights which includes hemp cultivation partners in Colorado and Kentucky, and FDA-certified contract manufacturing relationships, we can scale our manufacturing volume to accommodate virtually any size wholesale fulfillment demands. Furthermore, the Company has the capital, industry affiliations, and management expertise to scale our operations and manufacturing output to ensure adequate inventory during our expansion and during any potential acquisition by a high volume pet products entity.


eCommerce Sales


Canine Best Delights defines retails sales as our own direct-to-consumer business model. This is the highest margin business we can develop, and keeps us close to the customer. Here we plan to engage our customers and gain valuable feedback about our products. Eventually we may introduce loyalty programs, obtain testimonials, or develop products based on our customers' feedback.  

Big Box Retailers

      

Sales outside of direct-to-consumer business will produce a lower margin, but will accomplish two other goals - 1) broaden our audience exposure beyond the internet, and 2) increase volume sales, which in turn, should produce lower cost of manufacturing. Targets in this audience will include pet-focused institutions such as independently-owned veterinary practices, national animal hospital chains, single-location pet stores, national pet store retailers, animal rescue shelters, boarding kennels, and other eCommerce channels.

Advocacy and Education


Today pet owners have many choices when it comes to Hemp Extract supplements for their beloved pets. At Canine Best Delights we're pioneering the use of adaptogens, a centuries-old practice of using functional plants and food sources to support the natural ability of the body's physiology to optimize bodily processes. Each of our tasty and nutritious chews are made with a proprietary blend of pure hemp and ashwagandha as well as other functional ingredients to support wellness and address common health and behavioral issues; we call these Petagens™. The integrity of our offerings and our commitment to the optimal health of dogs everywhere is summed up in our company slogan: "We want your dog to feel amazing".

K9 Wellness Guide

In the Press

Startup uses CBD from hemp to make wellness chews for pets
January 11, 2019

Canine Best Delights founders meet with reporter of Pacific Coast Business Times, a California business journal and discuss how they initially boot-strapped the company and are now raising funds through the crowd funding platform StartEngine.

Offering Summary


Company

:

B&B Global Enterprises LLC dba Canine Best Delights

Corporate Address

:

525 San Ysidro Rd. Ste D218, Santa Barbara, CA 93108

Offering Minimum

:

$10,000.00

Offering Maximum

:

$107,000.00

Minimum Investment Amount

(per investor)

:

$500.00











Terms


Offering Type

:

Equity

Security Name

:

Class B Nonvoting Units

Minimum Number of Shares Offered

:

40

Maximum Number of Shares Offered

:

428

Price per Share

:

$250.00

Pre-Money Valuation

:

$4,093,000.00











*Maximum subject to adjustment for bonus units. See Bonus info below

Perks*

  • If at least $500 is invested, the investor will receive one (1) Canine Best Delights T-Shirt + 10% discount code for friends and family for one (1) year.
  • If at least $1,000 is invested, the investor will receive one (1) Canine Best Delights T-Shirt & (1) Canine Best Delights hat + 15% discount code for friends and family for one (1) year.
  • If at least $1,500 is invested, the investor will receive two (2) Canine Best Delights T-Shirts & (2) Canine Best Delights hats + 20% discount code for friends and family for one (1) year.

*All perks occur after the offering is completed.

The 10% Bonus for StartEngine Shareholders

B&B Global Enterprises LLC will offer 10% additional bonus units for all investments that are committed by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 or made at least two investments in StartEngine's own offerings.

StartEngine shareholders who invested $1,000 or more in any StartEngine offering will receive a 10% bonus on this offering. This means you will receive a bonus for any units you purchase. For example, if you buy 10 Class B Nonvoting Units at $250 / unit, you will receive 11 units, meaning you'll own 11 units for $2,500. Fractional units will not be distributed and unit bonuses will be determined by rounding down to the nearest whole unit.

This 10% bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors received their countersigned StartEngine Crowdfunding Inc. subscription agreement.

The Company will not incur any irregular use of proceeds.


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Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


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