The Baja United Wine offering is now closed and is no longer accepting investments.

Baja United Wine

Importer of Beer and Wine from Baja

Regulation Crowdfunding
Costa Mesa, CA
Food & Beverage
Accepting International Investment
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Live and Invest with Purpose

Invest in Baja United Group

Baja United Group seeks to launch its beer platform to complement the wine imports from Baja. In particular, we've focused our attention on the wines of the Valle de Guadalupe for the last eight months, and now it’s time to ramp up our efforts on the craft brew that we sought to expand within our portfolio.

But, there's more to the story than that. Baja United Group is an importer that seeks to build a sustainable business that can return charitably to the region.

In recent years, has had this to say about craft beers: “With nearly 500 breweries statewide (and probably more by the time you read this), it’s safe to say that the craft beer movement isn’t just booming in California, it’s BOOMING—capital letters intended. From the state’s northernmost stands of coast redwoods, south to the sun-scorched Mojave Desert, the craft beer movement has reached every corner of the Golden State. Even serious wine-producing regions like Napa Valley now tout their latest microbreweries, to say nothing of San Diego and other cities that have become synonymous with great craft beers at appealing brewery destinations.”

Baja United Group's team of executives marry together years of experience with some of the most recognizable brands in the marketing, advertising, and food-and-beverage industries, including Blue C Advertising, In-n-Out Burger, Ketel One, Azunia Tequila, Monster Energy, Tecate Beer, and Cro Beer. This experienced team seeks to bring the finest products to the forefront of today’s consumer demands.

The craft beer category of Southern California is primed for incredible growth, and Baja United Group's experienced executive team is uniquely qualified to assist them realize their potential. 

But we're not just looking to capitalize on the hard work and creativity of Valle de Guadalupe's artisans and craft beer. For us, Baja United Group presents an opportunity to give back to a region that has given us so much. 

Baja United Group will be a sustainable business that provides consistent, ongoing and substantial funding for the Valle de Guadalupe's numerous orphanages and other charities. We are working directly with the Corazon De Vida Foundation in Irvine, California. They have been supporting Baja orphanages for over 20 years. Invest in Baja United Group today and become part of a growing brand that lives with purpose!

The Offering


$5/share of Common Stock│When you invest you are betting the company’s future value will exceed $10.5M.


$500 investment will receive 5% off the retail price of up to $2,000 in future wine orders.

$1000 investment will receive 10% off the retail price of up to $2,000 in future wine orders.

$5000 investment will receive 20% off the retail price of up to $2,000 in future wine orders.

*All perks occur after the offering is completed.

A business with a purpose...

Our founding principle is to create a business that can unite the brewing spirit and vineyard treasures of Baja with consumers of the United States. By doing so, we aim to promote and cultivate Baja and to enrich the lives of the children in local orphanages. 

The Formation of Baja United Group

The co-founders of Baja United Group are Jim Riley, who was previously the founder of Intersect Beverages and Azunia Tequila. Eric Morley currently with Blue C Advertising Agency. Both have over 25 years of senior level marketing and business development experience resulting in driving business growth and profitability.  Jim and Eric have spent many years involved in the myriad of treasures that Baja California and the Valle de Guadalupe have to offer.  

Participating in both surfing and off-road racing events in the region -- like the Baja 1000 -- both Jim and Eric have become intimately associated with the region's various winemakers and breweries, as well as numerous charitable efforts. In particular, both sought to give back to the region by assisting the Valle de Guadalupe's orphanages, such as Rancho El Milagro.

Through their experiences in the region, Jim and Eric see an opportunity to combine their experiences, connections, and passions into one united effort.  With that, the Baja United Group was enthusiastically created.

First, Baja United Group seeks to bring American and ultimately international attention to Valle de Guadalupe's wineries and breweries by building strong connections with the wine and beer drinking community. In doing so, it is their hope that they can help promote the economic prosperity of the region. 

Most importantly, the company wishes to build a sustainable business that can give back charitably to this incredible regionThere are so many children in the local orphanages that need help. Your investment will allow for these orphanages to provide the basic daily necessities for these young children.


"Craft brewers are beacons of innovation, revitalization and collaboration."


Baja United Group

A Team with Proven Experience

Baja United Group's team of founders and executives possesses decades of shared experience in:

  • B2B Sales and On/Off Retail Sales
  • Club/Mass/Merch
  • Marketing
  • Social Media
  • Advertising
  • Merchandising
  • Direct-Store Delivery
  • Wholesaler and Distributor Relationships
  • Sponsorships
  • Philanthropy


About the Valle de Guadalupe

"The Next Napa"

Los Angeles Times

Amazing Vintages, Incredible Flavors

As a winemaking region, Valle de Guadalupe is unlike any other in the world. Its unique terroir yields grapes and vintages that explode with flavor and that are often surprising to and entirely intoxicating for even the most experienced wine drinkers.

But, it's not the just the natural environment that yields varietals that are distinct from others that many have experienced. The region's vintners have a flair for experimentation and creativity, yielding collections of new and exciting blends that are as daring as they are lacking in pretense.

With wine drinkers looking for more memorable experiences, the Valle de Guadalupe's winemakers are uniquely poised to deliver.


"Millenials answer the call of Mexican wine country."

New York Times, April 2017

Promoting the Region

Through the sales and distribution of various Valle de Guadalupe wines and beers, Baja United Group will also promote the valley itself. We believe that travelers and adventurers should have the opportunity to explore this one-of-a-kind region as we have.

Through tours of the region's wineries, we believe that the Valle de Guadalupe can become a popular destination on par with California's Napa Valley. 

We plan to focus upon millennials, who are aren't just looking for the next big thing. They're looking for brands and products that are artisanal, eco-friendly and socially conscious.

Craft brewing has been a proven boon to the economy. The craft brewers' contribution to the US economy was 67.8 Billion in 2016, a 21.7% increase from 2014. 


Distributing Beer & Wine

Bringing the Flavor of Valle de Guadalupe to the U.S. and Beyond...

As we continue to partner with different brewers and winemakers in the region, we are continuing to bolster our selection:


Baja United Lager

We're not just working with the best wineries in Valle de Guadalupe either. We're also working with some truly amazing breweries in order to bring unique and exciting beers with big, bold flavors to the American market.

Baja United Pale Ale

In addition to our debut lager, we will also be introducing a private label Pale Ale into the American market. Like our wines, these two offerings are only just the beginning of what Baja United Group will be offering.


Monte Xanic - Sauvignon Blanc

Crisp on the nose, highly intense and with notes of tropical fruit (guava, soursop, passionfruit, pineapple and mango), fresh citrus (lime and grapefruit), as well as freshly cut herbs and light orange blossom, this vintage possesses quality and a persistent aroma. 

Monte Xanic - Cabernet Sauvignon

This crisp and bright red has an intense aroma of blackberries and red fruit on the nose. With a gentle mouthfeel, this cabernet sauvignon has a round body and soft tannins and finishes with notes of white pepper, cacao and dried chili peppers.


"An unexpected wine sanctuary in Baja California"

Los Angeles Times, April 2017


Las Nubes - Kuiiy

Possessing a medium- to high-intensity taste, this dry and pleasant wine possesses a balanced acidity. A long-standing fresh wine, its good body and fruity aftertaste confirm its aromatic aspects and elegance.

Las Nubes - Cumulus

This luscious vintage demonstrates the high level of quality that's coming out of the Valle de Guadalupe. A blend of 50-percent Grenache, 40-percent Carignan, and 10-percent Tempranillo, it is full bodied with firm, balancing tannins. 


"Is Baja finally uncorking wine success?"

San Diego Union Tribune, March 2016


Vena Cava - Big Blend

As a blend of 25-percent Syrah, 25-percent Cabernet Sauvignon, 19- percent Petite Syrah, 17-percent Zinfandel, and 14-percent Grenache, this wine possesses a deep ruby-red color with soft highlights of red fruit, blackberries and plums in the nose.

Vena Cava - Cabernet Sauvignon

A cross between red Cabernet Franc and white Sauvignon Blanc grapes, the deep, rich flavors of the best Cabernet Sauvignon make this exciting variety a popular choice for red-wine drinkers of all stripes and affinities.


Baja United Group's Values


We know that the beer and wine of Valle de Guadalupe is going to make a strong impression on American and international audiences. But, we're more than just a distributor for this region's craft breweries and winemaking artisans; we're a company that believes firmly in creating a community of high moral fiber both within itself and also surrounding its brand...

That's why it's our mission to...


Be adventurous, creative and open-minded.


Build open and honest relationships.


Create a positive team and family spirit.


Help others.

Great just isn't good enough.


Live with a purpose.


Revel in your work.


Be Humble.


The Importance of Giving Back

Charity Is at the Core of Baja United Group's Mission

There's no denying the quality of the vintages offered by the wineries of Valle de Guadalupe. We're confident that their unique qualities and flavors, as well as the authentic character of the wineries and breweries who have produced them, will make them a hit with wine and beer enthusiasts the world over.

But, what really matters to us at Baja United is giving back to this incredible region. Our team members have a 20-year track record supporting orphanages in Baja California on a regular basis. 

It is our mission to create a sustainable revenue stream that can support these orphanages and other charitable endeavors. A portion of all Baja United Group's proceeds will go to these efforts. We believe that we can provide the much-needed supplies to these orphanages and other charities, all while working in partnership with each property.


Amazing Growth Potential

An Exciting New Frontier for Beer and Wine

In only a short time, Baja United Group has generated incredible interest from the fourth-largest distributor in the United States.  We expect that this distributor will be working with us directly to bring some of Valle de Guadalupe's most exciting beers and wine to the American market.

In addition to the incredible experience our team possesses, we're also working with some of the United States' leading minds when it comes to e-commerce. Direct-to-consumer sales will be a pillar of our business and will be powered by the proven VIN65 sales program.

Ultimately, though, it is our incredible wines, beers and experiences, along with our brand's absolute commitment to public service in the Valle de Guadalupe, that will allow us to enjoy incredible success over the many years to come.


"Mexico has its own wine country -- and it's amazing!"

Bloomberg, August 2016

Looking Into the Market

Baja United Group Is Well Positioned

Trends in Wine

Wine and spirits are competing for $200 Billion annually in consumer spending. Consumers spend $30 billion annually on wine and $101 Billion on beer annually. This gives us an indicator or where this business is heading and why now is the right time to import products to continue stimulating the US Market. 


  • The majority of wine growth is in the $20 - $30 price range according to Nielsen data, total all outlets. 
  • The sources of wine growth currently are in the $9 plus range with significant volume and the 20+ ranges. 
  • 44% of all new wine items in the last two years have been between $9 - $15 and increasing. 
  • Current online trends show that female drinkers prefer Chardonnays in the $35 price range as one of the top selling items. 
  • Blends tend to be leading the way and gaining in popularity. 40% of all new items in 2013-2015 are blends. The wine blends are attracting traditionally less developed wine drinkers that are opening doors to new consumers. Top reasons for buying blends: Great way to experiment, more interesting, better value, taste better, trendy amongst Millennial. (Data captured from Danny Brager at Nielsons)

$67.8 Billion

Size of the U.S. Craft Beer Market (2016)



Growth of U.S. Craft Beer Market Since 2014



Number of Craft Brewers in California

Source: Visit California

$73.4 Million

Charitable Donations from U.S. Craft Brewers (2016)


Trends in Demographics

Millennial Audience

Generations are distinctly different. Millennials like to explore new products, strongly prefer sweeter wines, and enjoy introducing others to their favorite brands, willing to pay more for products/services committed to a positive social and environmental impact.

Millennials requires every industry to think differently: always connected, techno-savvy, multi taskers, positive, optimistic, social minded, green minded, self confident, most educated, very diverse and accepting, more liberal, self expressive, embrace personalization, love to capture life and share, crave feedback if it's good. (Nielsen)

Hispanic Audience

Hispanics, due to their expanding demographic and economic clout and propensity to mix and merge with others even as they seek to sustain their own cultural moorings, are key players in the reimagining of America. (

  • Los Angeles is the largest Hispanic market in the US at 52.2% of the population in the 21-34 age category.
  • As of the most recent US census, 85% of total US population growth was multicultural: Hispanics 56%, African Americans 16%, Asians 11%
  • Minority births now out number non-Hispanic whites. 
  • 74% of total US workers will be Hispanic between now and 2020.
  • In top 100 US Metro areas Hispanics, African Americans, and Asians make up a majority of under 18 population. Hispanics in CA is 52%, Texas 49% (US Census, The Bookings Institute for above data)
  • The combined buying power of ethnic Americans is growing exponentially faster then other Americans — $456 billion to $560 billion in 1990 to $3.0 trillion in 2013. (Nielsen)

On the Precipice of Something Great

A Bright Road Ahead for Baja United Group

Although wine enthusiasts have come to understand the tremendous promise of Valle de Guadalupe, distribution networks have been slow to catch on. As things currently stand, many of the region's wineries only operate on 'hand-shake' agreements with a few distributors who have limited reach. Baja United Group will change all of that.

As an importer, we specialize not just in mass importation, but also in brand building and distribution. As such, we can do more than merely get the region's products onto store shelves in the United States. We can help Valle de Guadalupe's unique wineries and craft breweries to find excited and interested audiences outside of the region and eventually around the world.

To start, we will be focusing primarily on building an e-commerce outlet for Valle de Guadalupe's wines and beers. We believe starting out in this manner is wise, as it will allow us to constantly adapt the ever-changing inventories and varietals that the region offers.

Simultaneously, we will also be attacking the top 20% on- and off-premise accounts in Southern California. With established relationships already, this will allow us to get Baja United Group's products in front of influencers who can really help to build our brands' exposure.

The various wineries with which we work have stories that are as incredible as the varietals they produce and the passion that went into producing them. Our branding strategy is to call attention to the incredible stories of these diverse wineries, while also giving customers a direct experience through tours and other experiences in Valle de Guadalupe.


In the Press

Costa Mesa entrepreneur imports Baja wines to Orange County
February 28, 2018

Jim Riley's love affair with the Baja peninsula began as a teenage surfer, driving down from his Orange County haunts to catch the famed waves along the "lower" portion of what was once greater Mexican California.

Say Yes to Your Financial Destiny
May 24, 2018

Have you ever wanted to say yes to an opportunity so bad you could taste it? Did you say yes? What did it feel like? Jim Riley has spent his entire life saying yes to career changes and unique personal opportunities.

Offering Summary

Maximum 61,593* shares of common stock ($307,965)

*Maximum subject to adjustment for bonus shares. See 10% Bonus below

Minimum 2,000 shares of common stock ($10,000)

Baja United Group

Corporate Address
3183 Airway - C, Costa Mesa Ca 92626

Description of Business
Importer of Beer and Wine

Type of Security Offered
Common Stock
Purchase Price of Security Offered

Minimum Investment Amount (per investor) 


$500 investment will receive 5% off the retail price of up to $2,000 in future wine orders.

$1000 investment will receive 10% off the retail price of up to $2,000 in future wine orders.

$5000 investment will receive 20% off the retail price of up to $2,000 in future wine orders.

*All perks occur after the offering is completed

The 10% Bonus for StartEngine Shareholders

Baja United Group will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders (with ≥ $1,000 invested in the StartEngine Reg A+ campaign) within 24 hours of this offering going live.

StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% bonus on this offering within a 24-hour window of their campaign launch date.  This means you will receive a bonus for any shares you purchase.  For example, if you buy 20 shares of Common Stock at $5 / share, you will receive 2 bonus shares, meaning you'll own 22 shares for $100.   Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payback.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$138,617.00 USD
$0.00 USD
Cash And Cash Equivalents
$110,154.00 USD
$0.00 USD
Accounts Receivable
$13,755.00 USD
$0.00 USD
Short Term Debt
$75,846.00 USD
$0.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$22,233.00 USD
$0.00 USD
Costs Of Goods Sold
$7,284.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$161,106.00 USD
$0.00 USD


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Today is the last day for investing in Baja United! Thank You.

over 1 year ago

Dear Investors -

I am overwhelmed with gratitude today as I review the lasts weeks crowd funding success. I am appreciative of the many phone calls I have received and the great questions about our project. It all helps to have a better understanding of our goals and why we are involved in the first place. I will continue to give everything I have to make this company a success and create some financial gains for everyone involved. 

Today is the last day to purchase more shares or get involved for the first time. We have the resources available to have a successful Craft Beer launch and continue pushing our wine sales here in California. Based on this capital raise, I do not see the need to open up another public offering down the road.

Please stay tuned for updates throughout the year as we grow the company. I am always available to anyone on this email list for questions or support.

With Gratitude,

Jim Riley

Thank You

over 1 year ago

Investors -

Sorry for the late night email. I just wanted to Thank everyone who jumped in today with their investment or added to a previous investment. We are fortunate to have an incredible group of people involved that understand what we are doing and are willing to put their hard earned dollars into this company. We are grateful as a team and will work tirelessly to make this a success. 

By the way - we even had a Napa winery partner request additional information about investing. I consider that a great compliment coming from the region that sets the standard for wine.


Jim Riley

Two Days left to take part in something very special - "A Company With A Purpose"

over 1 year ago

Thanks to everyone that has invested so far. We are on a last minute rally by already raising 20% more funds in the last 7 days!

Please take a couple minutes today and post the investment link to your Social Media pages and lets close this thing the right way. OnTop! Your valuable investments are appreciated and allow us to have the resources needed to grow heading into the Holiday season and 2019!

If you love wine and have not tried Baja Wines yet - here is a discount code to show our appreciation for your involvement. This is only good for the next 5 days. Enjoy 25% off and free shipping with the purchase of two bottles or more: MXAC25

Start Engine link for your Social Media:


Jim Riley

4 Days left before this capital raise closes!

over 1 year ago

Hello - Investors!!!!

We only have FOUR more days left in this Crowd Fund raise. If you are considering increasing your shares or sharing this opportunity with a friend, NOW is the time.We are having a last minute rally this week as I have seen the numbers jump! Thanks for your continued enthusiasm for this company. We are very optimistic about the future. 

Many of you have asked about Baja and the wineries. We have some incredible partners in place and we continue to grow our relationships with some of the top producers south of the border. As you may have noticed, we have 5 wineries represented on our website. The below email basically summarizes how the Valle feels about Baja United (In BOLD) and who wants to work with us. I had to redact the names for now to protect agreements that are in place, however I think you will quickly see that we are making our mark and building a solid reputation for getting the job done.

Lets grow together and make this an incredible company. If you want to be involved beyond your investment, please reach out to me directly.


Jim Riley

Email for review:

Hi Jim,

I wanted to see if you would be able to catch up on the phone tomorrow? Do you have any time? I just want check in and see how biz is doing.

I have news on XWINERYX.  She asked me to explain once again how we work together and asked when you could meet her.   I told her I would check in with you. Id like to give her dates because I’m with her tomorrow and Friday filling in for Hans at a few dinner events.

XWINERYX is with XBROKERX. But they’re fed up and have also asked me to explain how it works. That would be XWINERYX and XWNIERYX, the only winery certified organic. Super hip wineries. The owner is President of ProVino and is very influential.

Its snowballing... so many wineries are calling me to chat out of the blue. They all want info about Baja United! Also, they’re so upset at XBROKERX for how XNAMEX runs their brands. None of them have contracts. It all verbal agreement.


Ana Maria Ceseña

Export, Monte Xanic

44 States of Distribution is about to open

over 1 year ago

Investors -

This last Friday I structured a deal with one of the largest Direct to Consumer websites to give us access to 43 more states of distribution online. This means that by the holiday season, you and our customers will be able to get our products online and shipped to 44 States total. This is a HUGE opportunity for us to grow our business in a very short period of time. Stay tuned for the official roll-out in the next 30 days.

If you have invested and are looking for a reason to own more shares - THIS IS THE REASON! Direct to consumer wine sales is a 2.3 Billion dollar industry growing at 18% per Ship Compliant Strategies report in 2017.

Please share our website with other like-minded investors and people that appreciate great wine.


Jim Riley

CEO of Adventure

Great weekend sales and more...

over 1 year ago

Investors -

We just had one of our best weekends in online wine sales. We conducted four different tasting events around Southern California that resulted in 52 bottles of wine sold! The sales total was over $1000 for basically one day. We are also seeing couple smaller orders come through as residual to the events. I just processed a full case of Gran Ricardo at $59 a bottle. The word is on the streets that Baja Wines are incredible. If you have not taken the time to order and try these wines - please get on board. You can use the code I created for this last weekend to receive 15% off: winewalk2018 - this is good for a few more days.

I also just received news that Vons Pavillion has approved through corporate 5 line items from Monte Xanic! If you shop at Vons - please ask the wine manager to carry Monte Xanic wine from baja. If they have it already - send all of your friends to purchase everything off the shelves. They won't be disappointed.

We have just over 30 days left on our Crowdfund. Tell a friend and get them involved!


Jim Riley

WOW! Thank You...

over 1 year ago

Investors -

Thanks for the quick response to support Corazon De Vida. Within 5 hours we received enough calls and support to cover the activities for the Orphanages in Baja. Thanks for your willingness to support our efforts. This is one of a few events we at Baja United agreed to support outside of our regular donation.

I am proud to have a unique group of compassionate people behind this brand.

If you have someone in your extended network that might be interested in owning shares in the company, please pass our link along to them. We are on our last push for investments and availability to be involved. We will not be opening another campaign due to legal obligations in the foreseeable future. This is the LAST chance to own the shares you want or have people involved. To all those people that missed round one and waited for round two, now is the time...


Jim Riley - CEO of Adventure

Request for Orphanage Supplies

over 1 year ago

Hello Investors -

As you are aware - we give back up to 8% of our sales to the Corazon de Vida Foundation that supports Baja Orphanages. Once in a while they will have a specific push to garner supplies that are needed during the year. We are committed to helping when we can and reaching out to our community for support. Below is a list of specific items that we need help with. If your are interested in providing one or more of these supplies they can be purchased and sent by you to our office for delivery. In regards to the lunch support, we are looking for a financial donation to pay for lunch. Please feel free to email me direct with questions or willingness to do a little more...

We are conducting a 'Vision Board" workshop for the kids. This will be in Spanish to help them understand opportunities available to them through school and programming. We will have 48 teenagers and 15 adults in attendance. 

  • We need a lunch sponsor. We were thinking pizza and Water bottles. George Perez, from Corazon said there was a pizza place close by where he can order the pizza from.
  • We need a supply sponsor. We need 50 kid scissors, 25 bottles of cement glue, 20 packs of colored markers, 60 large white poster boards.
  • All of the volunteers are collecting magazines to bring. We need as many as we can get. If you have any or can get some from your neighbors save them for me.

Thanks in advance.


Notice of Funds Disbursement

over 1 year ago

[The following is an automated notice from the StartEngine team].


As you might know, Baja United Wine has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Baja United Wine be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.


Total Wine and More?

over 1 year ago

Investment Team -

We are pleased to announce that we have been in negotiations with Total Wine and More in select locations around Southern California. This is a unique opportunity to stimulate sales and grow the brand more rapidly. We recently received the following message from the Corporate Regional buyer:

Good Morning Jim,

I work locally in California and do most of the local ordering for the state and wanted to reach out to You about the wines You presented to Kerry Christopher in the Brea location. 

We were looking to pick up a few skus and try out but I need to get cost info from You, etc.

We would also need to set You up as a distributor if You self distribute.

Thank You for any assistance You can give me.



Edward Fabian

Store Manager/Regional Ordering Captain

Business To Business Growth

Total Wine Professional

Certified Beer Server


Total Wine And More

San Francisco Bay Area, CA

This is a great opportunity to reach out to your local Total Wine and ask them if they have Monte Xanic or Baja Wines. This helps the brand gain more traction in traditional retail stores. We can also be found at the following chains: Whole Foods, Sprouts, Vons Pavillion, Costco, and Northgate Markets. Please ask for Bja Wines and Monte Xanic while you are visiting any of the mentioned retail accounts. If they do not currently carry our products, they can purchase directly from our distributor - Youngs Market Company.


Jim Riley

CEO of Adventure

How you can help our business grow... Reminder

almost 2 years ago

Hello Newer investors -

If you are interested in helping the business grow? Here are a few things you can do everyday or as often as you think about it:

1. Comment on all Baja United Social Media - this helps us grow

2. Send the website link to your friends and family to buy wine online -

3. If you have purchased wine on the website - Rate the wine! This keeps our online presence active. Below each wine is a rating button

4. Ask your local bar, restaurant, store to buy Monte Xanic wine from Youngs Market Company

5. Reach out to me to hear about our affiliate program to have wine parties and make money - 20% on your sales

Please review our website often for the latest blog or news updates. We just posted a few new blogs about the wines and the Valle De Guadalupe.


Jim Riley

Have you tried the wine?

almost 2 years ago

Investors -

The best way to enjoy your investment is to try the wine. We have an incredible selection of wines on our website from five different wineries. I have my personal favorites and I suppose you will have yours too after some trail and error. The biggest thing to understand about Baja Wines - THEY ARE GOOD! They hold up to any expectations based on the price and varietal. The winemakers have become more sophisticated in recent years and have the awards to prove it. I know I have shipped out some orders to a few of you and we appreciate your support and desire to understand the products. Please visit our website now and take advantage of this discount code: MXAC20 for 20% off. Free shipping with two or more bottles purchased. Unfortunately we can only ship to Ca residents - if you are out of state you can purchase one of our products, Monte Xanic at - we are not able to offer a discount through them, but at least you will have some great wine to try from Baja.

As a gentle reminder - the strength of Crowdfunding comes from its many investors. We want to remind everyone to share the crowd fund page while we are funding. Also please like and share all of our Social Media posts on your pages. We need to generate a buzz about this great wine region south of the border.

Please reach out to me if you have any questions.


Jim Riley

CEO of Adventure

Notice of Material Change in Offering

almost 2 years ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Baja United Wine offering. Here's an excerpt describing the specifics of the change:

Baja United is extending their campaign.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Campaign Set to close soon - Still time to invest or grab more shares - 4 days

almost 2 years ago

Hello Investors -

Thanks for your support during this capital raise. We have added a great group of new investors. We are scheduled to close on Aug 20th or make the decision to extend our campaign. If you or someone you know is still interested in getting involved - now is the time. We have had some great success over the last 60 days with the addition of new business accounts and activities. We have placed an emphasis on events and sales at events for our direct to consumer site. We see nothing but growth on the path ahead. 

I also have some great news to share - we just finalized our contract pricing with Santo Tomas winery in the Valle De Guadalupe. They celebrated 130 years of operation this year and have become the mainstay in the region. We are pleased to be bringing this great partner onboard for Direct to Consumer Sales and retail sales with our partner Youngs Market Company. Stay tuned for launch dates and when product is available online.

 Less then 5 days to make your final investment or get that friend involved that has been interested.


Jim Riley


almost 2 years ago

Do you know what an Algorithm is? Well we do, and thats exactly why we did a Crowdfund to fund this company. Its also why you are getting this email. The success of a Direct to Consumer business depends on a few factors. One major factor is email lists and interaction with potential customers on a daily basis. Thats why if you are on our email lists you are now getting frequent emails about the latest product available on Baja United Wines. It is our hope, that you are forwarding those emails off to a friend or family member that may want to buy some wine.

The second factor to our success is our Social Media Algorithm. That is basically a fancy way to say how often people are interacting with our Social Media posts on Facebook, Instagram, Twitter, Pinterest. The reason why this is important is due to the fact that the better interaction we have on our media channels, the more relevant they will be to people online, and the Social Media channels will keep our posts up longer in your feed. I have attached a link to a great article about how important it is to have people interact with your Social Media. The next fact is obvious - the more people that see our stuff, the more potential we have to make an online sale.

So why do we all care? Because we have over 100 investors that can all get involved with a click of a button. And this won't cost a penny to create some successful Algorithms. Here is all we need you to do:

1. Follow all of the Baja United Social Media Channels. These can be found at the bottom of our website. Click and follow

2. After you are following our Social Media - LIKE and SHARE what you see! 

3. Watch our numbers grow and stay interactive

Enjoy the article.

Also - don't forget to go online and buy some wine. After all, thats why you are in this to begin with.


Jim Riley

Out of State Sales

almost 2 years ago

Investors -

Thank you for being a part of something special. We have received 10 new investors in the last week and a few of you have doubled or tripled your investment since the beginning by adding to your initial investment. Please continue to share your involvement on your Social Media Channels and spread the word. Every connection helps us grow our business together.

I have noticed that over half of our investors are out of State. I have also heard from a few of you that wish to purchase some wines from outside of California. At this time we are only licensed to sell and ship direct in CA. We are currently working on our Lic. in Arizona as a second State. We will continue to push East as we grow. Eventually we will have all 50 states covered. In the meantime - if you want to buy some Baja Wine - please go to our retail partners website and order Mont Xanic Wine! They have 10 varietals available for you to try. This would be a tremendous support for the company and a great way for you to try the products that we sell.


Jim Riley

CEO of Adventure

We are Flooded with Holiday orders!

almost 2 years ago

Investors - 

We have been flooded with holiday orders since Friday! It looks like it is the season for Sauvignon Blanc and Rose. We will be running a special each month to keep the momentum going. If you are not getting our weekly newsletter please sign up now on our website for special deals and opportunities.

Or you can email us at for a discount code and ensure you are not missing out.

Please share our investment opportunity with all of your friends and family so we can maximize the opportunity for "like-minded" people.

Also - dont forget to check out our podcast on Itunes or iHeart radio titled "The Answer is Yes" where every Monday we have a special Baja Sessions episode.


Jim Riley

CEO of Adventure, Host "The Answer is YES" podcast

Why Crowd Funding works.

almost 2 years ago

Dear Investors -

What I love most about Crowd Funding is the strength of Social Media. The typical investor in these projects has a minimum, if not a full interest in Social Media. We as a group have the potential to build this brand within our own network to exceed our expectations in a short period of time. If EVERYONE pushes the brand and mission out into their own networks we can grow at a rapid rate. If each investor can influence the sale of 1 or 2 cases of wine each month we would create early profit and return on investment sooner then expected. We currently have over 150 Crowd Fund partners. That could be a lot of cases...

I would like to Thank your fellow investor Sean Swentek for sharing our wine with his Father. His Dad purchased two bottles of wine last week and absolutely fell in love with the Monte Xanic Grenache and Sauvignon Blanc. So much that he ordered a full case last night. His Dad also posted a positive review on his own Social Media. The power of his network to act will create long term sustainable business. By the way - Sean is a like minded individual as his mission is to help children with special needs through his own charity . It's surf therapy utilizing the transformative properties of the ocean. We have an incredible group of people involved in this project just like Sean. I can't wait to see what we can do with Baja United.

Please send traffic to for wine purchases or give them the link to our Start Engine page to invest as little as $100 to be a part of something special.

Thanks in advance for being our Social Media hero's

Jim Riley

CEO of Adventure

How about a June 25% discount?

almost 2 years ago

Investors - 

For the remainder of the month of June 2018, we are offering a discount to a select group of people. Please use this code - BUThanksU18 - to purchase wine (Ca only) online at This will give you a first hand opportunity to try the products we are representing at a 25% off discount

For the group that is not in California - Please be patient as we grow. Each State requires a separate license to sell beer and wine direct to consumer online. However, this is the opportunity that we are most excited about. The Baja Wine market outside of California has little to no competition and allows us to grow new areas and be the first to market in many cases. Until we open more states, you may consider buying a gift for someone you know in California? Our restriction is only where we can ship today, not where it is purchased from

Cheers! I hope everyone has a chance to order wine and see what we are talking about.

Jim Riley

CEO of Adventure

Big Guns coming onboard in support of our efforts and your vote of confidence

almost 2 years ago

Investors -

As we head into the weekend I wanted to share a couple of updates. Due to your confidence in this project and investment dollars we are starting to create a buzz in the market with this opportunity. Although the list of investors is not publicly displayed, we have a number of top level executives involved in the program that have years of industry experience and investment knowledge. Its a compliment to me to see their names on the list of people involved. You are all amongst some incredible people on this project. I know we all share the same vision and passion for a "Business with a Purpose" while selling great products.

I have special permission to share with you that as of this week David Meltzer is now shareholder in this project. David made his investment just like everyone else in this group through Start Engine. 

If you have not heard of David or know anything about his background - here is a quick Bio:

As a Technology Pioneer Dave was the CEO of Samsung's first smartphone division and the global release of the PC-E Phone. He later became the CEO of the most recognized sports agency in the world; Leigh Steinberg Sports and Entertainment.

Dave Meltzer is the CEO of Sports 1 Marketing, a firm he co-founded with Hall of Fame Quarterback Warren Moon. Sports 1 Marketing is a sports and entertainment firm that leverages the relationship capital that surrounds the world's largest sporting events. Previous and current projects include:

The Super Bowl, The Masters, Pro Football Hall of Fame, Kentucky Derby, The Oscars, Consumer

Electronic Show, Aggregated Marketing Platform, Nonprofit Tool Kit, and over 5,700 charitable events, golf

tournaments, and galas.

Dave is an author and sought after motivational speaker. His books include; Connected to Goodness and Compassionate Capitalism, both of which became international best-sellers. Among his many media recognitions are; Entrepreneur Magazine; 2017 Top Five Best Entrepreneurial Speaker, Forbes; 2016 Top Ten Keynote Speaker, and Variety Magazine; Recipient of the Ellis Island Medal of Honor; Sports Humanitarian of the Year, for his on going philanthropic work.

We are proud to have Dave on-board with Baja United and will be seeking his expertise in the tech world and others to help this company succeed.

Please spread the word, and open up the door to others to get involved with this Company. We are on the verge of something great.


Jim Riley


PODCAST Host - "The Answer is Yes" on iTunes and Iheart radio

Notice of Funds Disbursement

almost 2 years ago

[The following is an automated notice from the StartEngine team].


As you might know, Baja United Wine has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Baja United Wine be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.


Need a visual?

almost 2 years ago

Investors - Thanks for spreading the word about Baja United and your investment. Sometimes we all need a little visual to help spread the word. This is a great showcase of Monte Xanic and the Valle produced by ABC10. Feel free to share on your Social Media with a link to the investment opportunity or our website to build online sales.

Additional resources for information:

"The Answer is YES" podcast on iTunes and Iheart Radio - Baja Sessions launching soon.

All Social Media channels: Twitter, Instagram, Youtube, Face Book

Thanks for sharing our exciting opportunity on your Social Media platforms - it helps our business grow together.


CEO of Adventure

The best emails come from the sales teams in the streets!

almost 2 years ago

Investors -

In the United States we have the three-tier system. That means that we are "suppliers" that sell to a Distributor. The Distributor in turn sells to customers such as bars, restaurants, liquor stores, and grocery stores. Our distributor is Youngs Market Company. They are one of the largest distributors in the USA. We are thrilled to be partnered with them. They have a sales team in the streets that primarily takes orders and ensures distribution of products. On occasion, the sales members at YMCO will present new or old brands that are available in their portfolio. In our case with Baja Wines, they have realized it is a very exciting category right now that deserves some attention. Below is an email I just received about our wine Monte Xanic from one of the upper sales teams members. I love these types of emails - they serve as a reminder of the opportunity we have in this emerging category.

Yesterday I poured Monte Xanic at The Grape Expectations fundraiser for the Long Beach Public Library Foundation. It was my 13th year doing so, and have to say I have never had such a great response from the attendees over a wine. There were five distributors all with 5-10 wines each. I had so many people grab another person bring them over to my table to try Monte Xanic Cab. The excitement over it was outstanding, and everyone said they were going to buy. The Wine Country brought it in (Which is a huge win) and I sent all the customers there. You know there is something special about this category of wines,  and I just wanted you to know of all the positive feedback and the openness of the consumer. I am excited to be an ambassador for your wines and wanted to share my recent positive experience with you.
John Harris

I will continue to share any more exciting emails such as tis one.


So you invested! Now what?

almost 2 years ago

Thank you for your investment. Whats next?

The reason why I am such a believer in Crowd funding is due to the marketing strength of the platform. The project has already garnered over 20 new investors since we launched the campaign. This is where the power of Social Media can take over and build the company. The success of our future business will be enhanced by everything you do as an investor.  Below are some easy steps that you can take to help the campaign and build value in the company that you now own shares in.

1. Share the investment on your Social Media platforms. Be sure to include the link to our campaign on Start Engine

2. Follow Baja United Social Media to stay up to date. Instagram:@bajaunitedwines FB: Baja United Twitter:@bajaunitedwines

3. Sign up for "The Answer is Yes" podcast on iTunes and share - I often talk about business updates and will soon be dedicating a new show each week to Baja United

4. Buy some wine on - try the product that we sell. Share the link with friends and encourage them to buy wine. After all, thats why we are in this business

5. Take a trip to Baja and tour the wine region. We work with two tour operators and would be happy to help you get there and have a great time.

6. Did I already say share the investment opportunity with a friend? $100 gets them shares in a very exciting company

7. Stay in TOUCH. We are always happy to answer questions or share updates with our partners.

8. Share that a percentage of our profits go towards helping Orphanages in Baja through the Corazon de Vida foundation.

Cheers! Thanks again for being involved with Baja United

Jim Riley

CEO of Adventure

Double Digit Growth

almost 2 years ago

Thank you investors! We are wrapping up our single biggest month of sales in Southern California. We have literally doubled our sales in the market place in the last 30 days and have huge expectations for June. The Monte Xanic wine varietals have resonated with the American consumer and some places are looking to add more line items. Vons Pavilions has just requested to add to more items to their distribution list. If you are invested already - Thank You for believing in this project. If you have not invested, now is the time to get involved and own shares in a growing company and an evolving wine category for the USA. 

Please share this investment opportunity with your friends and family and don't forget to post on your Social Media channels. Now is the time to create a "rally" around a "Business with a Purpose".


Jim Riley

CEO of Adventure

Thanks for considering Baja United Wines as your investment opportunity

almost 2 years ago

Hello Investors and Potential investors!

Welcome to a wonderful opportunity to be a part of something that has a purpose. We are in an emerging wine market for Baja California, located just north of Ensenada. The Valle De Guadalupe is arguably the next Napa as quoted in several recognizable magazine articles across the nation. Please join us as we create a sustainable business that gives back a percentage of our sales to the Orphanages of Baja through a well established organization named, Corazon De Vida, in Irvine California. We have partnerships with five wineries currently that are all featured on our Baja United Wines website. We also have distribution through one of the top distributors in the United States, Youngs Market Company. We are currently enjoying one of our busiest months in sales depletions and look forward to a solid summer of sales. We have a new Rose Wine coming to market in the next two weeks that we have high expectations for in the bars and restaurants.

I look forward to sharing our successes on this platform as the capital raise continues for the next 87 days. Stay tuned for exciting news and how we "Live with Purpose".

Please review the attached link to an article published by Entrepreneur Magazine this week about me and the company we have started. They have over 60 million subscribers - let hope a few of them catch on to what we are doing.

You can also hear from me weekly on my Podcast called "The Answer is YES" on iTunes. Please hit subscribe and follow our story there.


Jim Riley

CEO of Adventure

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