The Baja United Group offering is now closed and is no longer accepting investments.

Baja United Group

An importer with purpose.

Regulation Crowdfunding
Irvine, CA
Food & Beverage
US Investors Only
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Live and Invest with Purpose

Invest in Baja United Group

Baja United Group seeks to import beer and wine from Baja California. In particular, we've focused our attention on the Valle de Guadalupe, with which our founders have incredible knowledge and which is also the most exciting, up-and-coming winemaking region in the world.

But, there's more to the story than that. Baja United Group is an importer that seeks to build a sustainable business that can return charitably to the region that has given it so much.

In recent years, vintages from the Valle de Guadalupe have begun to garner international attention, with one vintage even landing on the wine list of the international acclaimed and Michelin-starred restaurant French Laundry. All of this has happened even though there has been no robust distribution network to support the region's burgeoning wineries.

Baja United Group's team of executives marry together years of experience with some of the most recognizable brands in the marketing, advertising, and food-and-beverage industries, including In-n-Out Burger, One Vodka, Azunia Tequila, and Blue C Advertising. This experienced team seeks to bring the finest of what the Valle de Guadalupe's numerous wineries have to offer to American audiences and eventually to the world. 

The winemakers of Valle de Guadalupe are primed for incredible growth, and Baja United Group's experienced executive team is uniquely qualified to assist them to realize their potential

But, we're not just looking to capitalize on the hard work and creativity of Valle de Guadalupe's artisans. For us, Baja United Group presents an opportunity to give back to a region that has given us so much. 

Baja United Group will be a sustainable business that provides consistent, ongoing and substantial funding for the Valle de Guadalupe's numerous orphanages and other charities. Invest in Baja United Group today and become part of a growing brand that lives with purpose!


$5/share│When you invest you are betting the company’s future value will exceed $11M.


$500 investment will receive 5% off the retail price of up to $2,000 in future wine orders.

$1000 investment will receive 10% off the retail price of up to $2,000 in future wine orders.

$5000 investment will receive 20% off the retail price of up to $2,000 in future wine orders.

A business with a purpose...

Baja United Group: Our founding principle is to create a business that can unite the vineyard treasures of Baja with consumers of the United States. To promote and cultivate Baja and to enrich the lives of the children in local orphanages.

The Formation of Baja United Group

The co-founders of Baja United Group are Jim Riley, who was previously the founder of Intersect Beverages and Azunia Tequila. Eric Morley currently with Blue C Advertising Agency. Both have over 25 years of senior level marketing and business development experience resulting in driving business growth and profitability.  Jim and Eric have spent many years involved in the myriad of treasures that Baja California and the Valle de Guadalupe have to offer.  

Participating in both surfing and off-road racing events -- like the Baja 1000 -- in the region, both Jim and Eric have become intimately associated with the region's various winemakers and breweries, as well as numerous charitable efforts. In particular, both sought to give back to the region by assisting the Valle de Guadalupe's orphanages, such as Rancho El Milagro.

Through their experiences in the region, Jim and Eric see an opportunity to combine their experiences, connections, and passions into one united effort.  With that, the Baja United Group was enthusiastically created.

First, Baja United Group seeks to bring American and ultimately international attention to Valle de Guadalupe's wineries by building strong connections with the wine drinking community. In doing so, it is their hope that they can help promote the economic prosperity of the region. 

Most importantly, the company wishes to build a sustainable business that can give back charitably to this incredible regionThere are so many children in the local orphanages that need help. Your investment will allow for these orphanages to provide the basic daily necessities for these young children.


"Baja is making a lot more great wine than you might think."

Los Angeles Times, December 2015


Baja United Group's Proven Experience

Baja United Group's team of founders and executives possesses decades of shared experience in:

  • B2B Sales and On/Off Retail Sales
  • Club/Mass/Merch
  • Marketing
  • Social Media
  • Advertising
  • Merchandising
  • Direct-Store Delivery
  • Wholesaler and Distributor Relationships
  • Sponsorships
  • Philanthropy


About the Valle de Guadalupe


"The Next Napa"

Los Angeles Times


Amazing Vintages, Incredible Flavors

As a winemaking region, Valle de Guadalupe is unlike any other in the world. Its unique terroir yields grapes and vintages that explode with flavor and that are often surprising to and entirely intoxicating for even the most experienced wine drinkers.

But, it's not the just the natural environment that yields varietals that are distinct from others that many have experienced. The region's vintners have a flair for experimentation and creativity, yielding collections of new and exciting blends that are as daring as they are lacking in pretense.

With wine drinkers looking for more memorable experiences, the Valle de Guadalupe's winemakers are uniquely poised to deliver.


"Millenials answer the call of Mexican wine country."

New York Times, April 2017


Promoting the Region

Through the sales and distribution of various Valle de Guadalupe wines, Baja United Group will also promote the valley itself. We believe that travelers and adventurers should have the opportunity to explore this one-of-a-kind region as we have.

Through tours of the region's wineries, we believe that the Valle de Guadalupe can become a popular destination on par with California's Napa Valley. 

We plan to focus upon millennials, who are aren't just looking for the next big thing. They're looking for brands and products that are artisanal, eco-friendly and socially conscious.


Baja United Group: Distributing Tantilizing Valle de Guadalupe Wines to the U.S. and Beyond...

As we continue to partner with different winemakers in the region, we are continuing to bolster our selection of exciting vintages:


Monte Xanic - Sauvignon Blanc

Crisp on the nose, highly intense and with notes of tropical fruit (guava, soursop, passionfruit, pineapple and mango), fresh citrus (lime and grapefruit), as well as freshly cut herbs and light orange blossom, this vintage possesses quality and a persistent aroma. 

Monte Xanic - Cabernet Sauvignon

This crisp and bright red has an intense aroma of blackberries and red fruit on the nose. With a gentle mouthfeel, this cabernet sauvignon has a round body and soft tannins and finishes with notes of white pepper, cacao and dried chili peppers.


"An unexpected wine sanctuary in Baja California"

Los Angeles Times, April 2017


Las Nubes - Kuiiy

Possessing a medium- to high-intensity taste, this dry and pleasant wine possesses a balanced acidity. A long-standing fresh wine, its good body and fruity aftertaste confirm its aromatic aspects and elegance.

Las Nubes - Cumulus

This luscious vintage demonstrates the high level of quality that's coming out of the Valle de Guadalupe. A blend of 50-percent Grenache, 40-percent Carignan, and 10-percent Tempranillo, it is full bodied with firm, balancing tannins. 


"Is Baja finally uncorking wine success?"

San Diego Union Tribune, March 2016


Vena Cava - Big Blend

As a blend of 25-percent Syrah, 25-percent Cabernet Sauvignon, 19- percent Petite Syrah, 17-percent Zinfandel, and 14-percent Grenache, this wine possesses a deep ruby-red color with soft highlights of red fruit, blackberries and plums in the nose.

Vena Cava - Cabernet Sauvignon

A cross between red Cabernet Franc and white Sauvignon Blanc grapes, the deep, rich flavors of the best Cabernet Sauvignon make this exciting variety a popular choice for red-wine drinkers of all stripes and affinities.


And Beer, Too...


Baja United Lager

We're not just working with the best wineries in Valle de Guadalupe either. We're also working with some truly amazing breweries in order to bring unique and exciting beers with big, bold flavors to the American market.

Baja United Pale Ale

In addition to our debut lager, we will also be introducing a private label Pale Ale into the American market. Like our wines, these two offerings are only just the beginning of what Baja United Group will be offering.


Baja United Group's Values


We know that the wines and beers of Valle de Guadalupe are going to make a strong impression on American and international audiences. But, we're more than just a distributor for this region's winemaking artisans; we're also a company that believes firmly in creating a community of high moral fiber both within itself and also surrounding its brand...

That's why it's our mission to...


Be adventurous, creative and open-minded.


Build open and honest relationships.


Create a positive team and family spirit.


Help others.

Great just isn't good enough.


Live with a purpose.


Revel in your work.


Be Humble.


Baja United Group: The Importance of Giving Back

There's no denying the quality of the vintages offered by the wineries of Valle de Guadalupe. We're confident that their unique qualities and flavors, as well as the authentic character of the wineries who have produced them, will make them a hit with wine enthusiasts the world over.

But, what really matters to us at Baja United is giving back to this incredible region. Our team members have a 20-year track record supporting orphanages in Baja California on a regular basis. 

It is our mission to create a sustainable revenue stream that can support these orphanages and other charitable endeavors. A portion of all Baja United Group's proceeds will go to these efforts. We believe that we can provide the much-needed supplies to these orphanages and other charities, all while working in partnership with each property.


Baja United Group: Amazing Growth Potential

In only a short time, Baja United Group has generated incredible interest from the fourth-largest distributor in the United States.  We expect that this distributor will be working with us directly to bring some of Valle de Guadalupe's most exciting wines to the American market.

In addition to the incredible experience our team possesses, we're also working with some of the United States' leading minds when it comes to e-commerce. Direct-to-consumer sales will be a pillar of our business and will be powered by the proven VIN65 sales program.

Ultimately, though, it is our incredible wines, beers and experiences, along with our brand's absolute commitment to public service in the Valle de Guadalupe, that will allow us to enjoy incredible success over the many years to come.


"Mexico has its own wine country -- and it's amazing!"

Bloomberg, August 2016

What We Know About the U.S. Wine Market


Trends in Wine

Wine and spirits are competing for $200 Billion annually in consumer spending. Consumers spend $30 billion annually on wine and $101 Billion on beer annually. This gives us an indicator or where this business is heading and why now is the right time to import products to continue stimulating the US Market. 


  • The majority of wine growth is in the $20 - $30 price range according to Nielsen data, total all outlets. 
  • The sources of wine growth currently are in the $9 plus range with significant volume and the 20+ ranges. 
  • 44% of all new wine items in the last two years have been between $9 - $15 and increasing. 
  • Current online trends show that female drinkers prefer Chardonnays in the $35 price range as one of the top selling items. 
  • Blends tend to be leading the way and gaining in popularity. 40% of all new items in 2013-2015 are blends. The wine blends are attracting traditionally less developed wine drinkers that are opening doors to new consumers. Top reasons for buying blends: Great way to experiment, more interesting, better value, taste better, trendy amongst Millennial. (Data captured from Danny Brager at Nielsons)

Trends in Demographics

Millennial Audience

Generations are distinctly different. Millennials like to explore new products, strongly prefer sweeter wines, and enjoy introducing others to their favorite brands, willing to pay more for products/services committed to a positive social and environmental impact.

Millennials requires every industry to think differently: always connected, techno-savvy, multi taskers, positive, optimistic, social minded, green minded, self confident, most educated, very diverse and accepting, more liberal, self expressive, embrace personalization, love to capture life and share, crave feedback if it's good. (Nielsen)

Hispanic Audience

Hispanics, due to their expanding demographic and economic clout and propensity to mix and merge with others even as they seek to sustain their own cultural moorings, are key players in the reimagining of America. (

  • Los Angeles is the largest Hispanic market in the US at 52.2% of the population in the 21-34 age category.
  • As of the most recent US census, 85% of total US population growth was multicultural: Hispanics 56%, African Americans 16%, Asians 11%
  • Minority births now out number non-Hispanic whites. 
  • 74% of total US workers will be Hispanic between now and 2020.
  • In top 100 US Metro areas Hispanics, African Americans, and Asians make up a majority of under 18 population. Hispanics in CA is 52%, Texas 49% (US Census, The Bookings Institute for above data)
  • The combined buying power of ethnic Americans is growing exponentially faster then other Americans — $456 billion to $560 billion in 1990 to $3.0 trillion in 2013. (Nielsen)

Baja United Group: On the Precipice of Something Great

Although wine enthusiasts have come to understand the tremendous promise of Valle de Guadalupe, distribution networks have been slow to catch on. As things currently stand, many of the region's wineries only operate on 'hand-shake' agreements with a few distributors who have limited reach. Baja United Group will change all of that.

As an importer, we specialize not just in mass importation, but also in brand building and distribution. As such, we can do more than merely get the region's products onto store shelves in the United States. We can help Valle de Guadalupe's unique wineries to find excited and interested audiences outside of the region and eventually around the world.

To start, we will be focusing primarily on building an e-commerce outlet for Valle de Guadalupe's wines and beers. We believe starting out in this manner is wise, as it will allow us to constantly adapt the ever-changing inventories and varietals that the region offers.

Simultaneously, we will also be attacking the top 20% on- and off-premise accounts in Southern California. With established relationships already, this will allow us to get Baja United Group's products in front of influencers who can really help to build our brands' exposure.

The various wineries with which we work have stories that are as incredible as the varietals they produce and the passion that went into producing them. Our branding strategy is to call attention to the incredible stories of these diverse wineries, while also giving customers a direct experience through tours and other experiences in Valle de Guadalupe.


In the Press

Why You Might Want to Skip Napa and Visit Mexico’s Wine Country Instead
July 8, 2016

Excellent street food, pristine beaches, a buzzy museum scene—Mexico is known for many things, but wine isn’t necessarily one of them. That’s quickly changing thanks to Valle de Guadalupe, the country’s wine region located in the northern Baja peninsula and just two hours by car from San Diego.

A burgeoning wine country in Baja, California
March 12, 2016

Sure, you could drive north to well-established wine regions around Santa Barbara, or up past the Bay Area to Napa Valley. But just three hours south of Orange County is this largely undiscovered gem with not only world-class wine and food, but also a rich cultural experience.

Forget Margaritas, It’s Time for Mexican Wine
January 3, 2016

Mexican wine is on the up and up following a trending obsession with other Mexican products like tequila, mezcal, and sotol. It also follows the efforts of American and Mexican chefs to bring to light the country's contributions to the food world beyond tortas and black beans.

June 20, 2015

On a trip to Valle de Guadalupe in Mexico, writer Abe Opincar meets talented new winemakers— some of whom moonlight as pilots and oceanographers—and hears rumors of talking gorillas.

The Best Wines of Mexico's Burgeoning Baja Region
July 18, 2014

The next Napa? Not quite, but the Mogor-Badan farm and vineyard, in Valle de Guadalupe—and Drew Deckman's on-site restaurant—is a wonderful, worthwhile destination

Offering Summary

Maximum 214,000 shares of common stock ($1,070,000)

Minimum 5,000 shares of common stock ($25,000)

Baja United Imports, Inc. 

Corporate Address
3183 Airway Ave., Suite C Irvine, CA 92626

Description of Business
Importation of Beer and Wine from Baja, California. Maintaining a sustainable business model while giving back to local Charities in Baja.

Type of Security Offered
Common Stock
Purchase Price of Security Offered

Minimum Investment Amount (per investor) 


$500 investment will receive 5% off the retail price of up to $2,000 in future wine orders.

$1000 investment will receive 10% off the retail price of up to $2,000 in future wine orders.

$5000 investment will receive 20% off the retail price of up to $2,000 in future wine orders.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$0.00 USD
$0.00 USD
Cash And Cash Equivalents
$0.00 USD
$0.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$0.00 USD
$0.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$0.00 USD
$0.00 USD
Costs Of Goods Sold
$0.00 USD
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Taxes Paid
$0.00 USD
$0.00 USD
Net Income
$0.00 USD
$0.00 USD


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


2 Days left for our 2018 Capital raise - Get involved now in "A Company With A Purpose"

over 1 year ago

Thanks to everyone that has invested so far. We are on a last minute rally by already raising 20% more funds in the last 7 days!

Please take a couple minutes today and post the investment link to your Social Media pages and lets close this thing the right way. OnTop! Your valuable investments are appreciated and allow us to have the resources needed to grow heading into the Holiday season and 2019!

If you love wine and have not tried Baja Wines yet - here is a discount code to show our appreciation for your involvement. This is only good for the next 5 days. Enjoy 25% off and free shipping with the purchase of two bottles or more: MXAC25

Start Engine link for your Social Media:


Jim Riley

4 Days left on Round two Capital raise

over 1 year ago

Hello - Investors!!!!

We only have FOUR more days left in this Crowd Fund raise. If you are considering increasing your shares or sharing this opportunity with a friend, NOW is the time.We are having a last minute rally this week as I have seen the numbers jump! Thanks for your continued enthusiasm for this company. We are very optimistic about the future. (If you are a first round investor - you have to go to the NEW page set up for round two. It can be found on Start Engine - Search Baja United)

Many of you have asked about Baja and the wineries. We have some incredible partners in place and we continue to grow our relationships with some of the top producers south of the border. As you may have noticed, we have 5 wineries represented on our website. The below email basically summarizes how the Valle feels about Baja United (In BOLD) and who wants to work with us. I had to redact the names for now to protect agreements that are in place, however I think you will quickly see that we are making our mark and building a solid reputation for getting the job done.

Lets grow together and make this an incredible company. If you want to be involved beyond your investment, please reach out to me directly.


Jim Riley

Email for review:

Hi Jim,

I wanted to see if you would be able to catch up on the phone tomorrow? Do you have any time? I just want check in and see how biz is doing.

I have news on XWINERYX.  She asked me to explain once again how we work together and asked when you could meet her.   I told her I would check in with you. Id like to give her dates because I’m with her tomorrow and Friday filling in for Hans at a few dinner events.

XWINERYX is with XBROKERX. But they’re fed up and have also asked me to explain how it works. That would be XWINERYX and XWNIERYX, the only winery certified organic. Super hip wineries. The owner is President of ProVino and is very influential.

Its snowballing... so many wineries are calling me to chat out of the blue. They all want info about Baja United! Also, they’re so upset at XBROKERX for how XNAMEX runs their brands. None of them have contracts. It all verbal agreement.


Ana Maria Ceseña

Export, Monte Xanic

44 States of Distribution

over 1 year ago

Investors -

This last Friday I structured a deal with one of the largest Direct to Consumer websites to give us access to 43 more states of distribution online. This means that by the holiday season, you and our customers will be able to get our products online and shipped to 44 States total. This is a HUGE opportunity for us to grow our business in a very short period of time. Stay tuned for the official roll-out in the next 30 days.

If you have invested and are looking for a reason to own more shares - THIS IS THE REASON! Direct to consumer wine sales is a 2.3 Billion dollar industry growing at 18% per Ship Compliant Strategies report in 2017.

Please share our website with other like-minded investors and people that appreciate great wine.


Jim Riley

CEO of Adventure

Out of State Sales

almost 2 years ago

Investors -

Thank you for being a part of something special. We have received 10 new investors in the last week and a few of you have doubled or tripled your investment since the beginning by adding to your initial investment. Please continue to share your involvement on your Social Media Channels and spread the word. Every connection helps us grow our business together.

I have noticed that over half of our investors are out of State. I have also heard from a few of you that wish to purchase some wines from outside of California. At this time we are only licensed to sell and ship direct in CA. We are currently working on our Lic. in Arizona as a second State. We will continue to push East as we grow. Eventually we will have all 50 states covered. In the meantime - if you want to buy some Baja Wine - please go to our retail partners website and order Mont Xanic Wine! They have 10 varietals available for you to try. This would be a tremendous support for the company and a great way for you to try the products that we sell.


Jim Riley

CEO of Adventure


almost 2 years ago

Dear Investors -

What I love most about Crowd Funding is the strength of Social Media. The typical investor in these projects has a minimum, if not a full interest in Social Media. We as a group have the potential to build this brand within our own network to exceed our expectations in a short period of time. If EVERYONE pushes the brand and mission out into their own networks we can grow at a rapid rate. If each investor can influence the sale of 1 or 2 cases of wine each month we would create early profit and return on investment sooner then expected. We currently have over 150 Crowd Fund partners. That could be a lot of cases...

I would like to Thank your fellow investor Sean Swentek for sharing our wine with his Father. His Dad purchased two bottles of wine last week and absolutely fell in love with the Monte Xanic Grenache and Sauvignon Blanc. So much that he ordered a full case last night. His Dad also posted a positive review on his own Social Media. The power of his network to act will create long term sustainable business. By the way - Sean is a like minded individual as his mission is to help children with special needs through his own charity . It's surf therapy utilizing the transformative properties of the ocean. We have an incredible group of people involved in this project just like Sean. I can't wait to see what we can do with Baja United.

Please send traffic to for wine purchases or give them the link to our Start Engine page to invest as little as $100 to be a part of something special.

Thanks in advance for being our Social Media hero's

Jim Riley

CEO of Adventure

How about a 25% discount for the rest of June?

almost 2 years ago

Investors - 

For the remainder of the month of June 2018, we are offering a discount to a select group of people. Please use this code - BUThanksU18 - to purchase wine (Ca only) online at This will give you a first hand opportunity to try the products we are representing at a 25% off discount

For the group that is not in California - Please be patient as we grow. Each State requires a separate license to sell beer and wine direct to consumer online. However, this is the opportunity that we are most excited about. The Baja Wine market outside of California has little to no competition and allows us to grow new areas and be the first to market in many cases. Until we open more states, you may consider buying a gift for someone you know in California? Our restriction is only where we can ship today, not where it is purchased from

Cheers! I hope everyone has a chance to order wine and see what we are talking about.

Jim Riley

CEO of Adventure

Don't forget - this campaign is open and available again for additional investments - Big News this week

almost 2 years ago

Investors -

As we head into the weekend I wanted to share a couple of updates. Due to your confidence in this project and investment dollars we are starting to create a buzz in the market with this opportunity. Although the list of investors is not publicly displayed, we have a number of top level executives involved in the program that have years of industry experience and investment knowledge. Its a compliment to me to see their names on the list of people involved. You are all amongst some incredible people on this project. I know we all share the same vision and passion for a "Business with a Purpose" while selling great products.

I have special permission to share with you that as of this week David Meltzer is now shareholder in this project. David made his investment just like everyone else in this group through Start Engine. 

If you have not heard of David or know anything about his background - here is a quick Bio:

As a Technology Pioneer Dave was the CEO of Samsung's first smartphone division and the global release of the PC-E Phone. He later became the CEO of the most recognized sports agency in the world; Leigh Steinberg Sports and Entertainment.

Dave Meltzer is the CEO of Sports 1 Marketing, a firm he co-founded with Hall of Fame Quarterback Warren Moon. Sports 1 Marketing is a sports and entertainment firm that leverages the relationship capital that surrounds the world's largest sporting events. Previous and current projects include:

The Super Bowl, The Masters, Pro Football Hall of Fame, Kentucky Derby, The Oscars, Consumer

Electronic Show, Aggregated Marketing Platform, Nonprofit Tool Kit, and over 5,700 charitable events, golf

tournaments, and galas.

Dave is an author and sought after motivational speaker. His books include; Connected to Goodness and Compassionate Capitalism, both of which became international best-sellers. Among his many media recognitions are; Entrepreneur Magazine; 2017 Top Five Best Entrepreneurial Speaker, Forbes; 2016 Top Ten Keynote Speaker, and Variety Magazine; Recipient of the Ellis Island Medal of Honor; Sports Humanitarian of the Year, for his on going philanthropic work.

We are proud to have Dave on-board with Baja United and will be seeking his expertise in the tech world and others to help this company succeed.

Please spread the word, and open up the door to others to get involved with this Company. We are on the verge of something great.


Jim Riley


PODCAST Host - "The Answer is Yes" on iTunes and Iheart radio

The best emails remind us of the success to come...

almost 2 years ago

Investors -

In the United States we have the three-tier system. That means that we are "suppliers" that sell to a Distributor. The Distributor in turn sells to customers such as bars, restaurants, liquor stores, and grocery stores. Our distributor is Youngs Market Company. They are one of the largest distributors in the USA. We are thrilled to be partnered with them. They have a sales team in the streets that primarily takes orders and ensures distribution of products. On occasion, the sales members at YMCO will present new or old brands that are available in their portfolio. In our case with Baja Wines, they have realized it is a very exciting category right now that deserves some attention. Below is an email I just received about our wine Monte Xanic from one of the upper sales teams members. I love these types of emails - they serve as a reminder of the opportunity we have in this emerging category.

Yesterday I poured Monte Xanic at The Grape Expectations fundraiser for the Long Beach Public Library Foundation. It was my 13th year doing so, and have to say I have never had such a great response from the attendees over a wine. There were five distributors all with 5-10 wines each. I had so many people grab another person bring them over to my table to try Monte Xanic Cab. The excitement over it was outstanding, and everyone said they were going to buy. The Wine Country brought it in (Which is a huge win) and I sent all the customers there. You know there is something special about this category of wines,  and I just wanted you to know of all the positive feedback and the openness of the consumer. I am excited to be an ambassador for your wines and wanted to share my recent positive experience with you.
John Harris

I will continue to share any more exciting emails such as this one.


Best month in sales just closed!

almost 2 years ago

Thank's to all of our partners we just had our biggest month in sales. We had double didget growth just as we anticipated for the month of May. We are already off to a big jump in June with orders coming in on the 1st! Please take time to plug on your social media and drive traffic to our direct to consumer site. Remember - if someone buys two bottles of wine or more, shipping is free!

Baja United is also featured for the month of June in Coast Magazine (3 page story) and OC Parenting (1/2 Pg) you can find both online under the described titles - June 2018 issue

If you or someone you know missed the chance to buy shares in Baja United during round one, you can now purchase more shares at a min of $100 and up. The time is now - business is growing and we will eventually run out of shares. Click the link below:


Jim Riley

CEO of Adventure

Second Chances are a Charm

about 2 years ago

Dear Investment Team -

I wanted to alert you to a few updates with the company progress. We are currently having our strongest sales month to date! We have averaged from 85 - 100 cases depleted in the Southern California Marketplace for the last 7 months. This is a very strong and consistent number. It is exactly how brands grow a solid foundation for long term success. One way to increase those sales and distribution points are through what they call "Quota" months at the distribution houses. These typically take years to get and the brand must be established. Based on the emerging market of Baja Wines and a special visit from the President and VP of YMCO to Baja Wine Country - we have achieved a quota month for May. This month has already generated over 200 cases depleted in the marketplace and two purchases orders totaling 70k. We expect a strong finish to the month and could potentially see 300 cases depleted. We have also seen more then 50 new accounts come on board during this month. The great news does not end there. We will have a second quota month with YMCO for the on-premise team in the month of June. We expect to see similar numbers and growth for June in the Southern California region. This type of focus is what builds brands fast and creates enough steam for continued re-orders and distribution.

We also have good news for potential investors or investors that wanted to purchase more shares in the company. During our first capital raise campaign we had internally agreed to sell 10% of the company to outside investors through this Crowdfund platform. We were legally allowed to raise 1 million dollars for the 10% offering. As many of you are aware based on the public statements, we closed the campaign after 120 days and a total capital raise of $228,000.00. I have received numerous calls and emails about investing in the company since the close. Many of those calls come from people that have smaller amounts to invest but are passionate about the project. Based on the ability to re-open the campaign and desire from interested parties, we have re-opened the campaign on 5/25/18. This round of capital raise DOES NOT change your valuation of previous shares purchased. The company still maintains its same valuation as originally stated and this does not have any effect your current shares. If anything, it gives you the ability to purchase more shares with a lower base line commitment. We have lowered the minimum investment to $100 at $5.00 per share. This campaign is scheduled for 90 days. The primary use of funds will be the same as before and are disclosed on the offering. Please visit the Start Engine website and search for Baja United if you are interested in participating.

Finally - we would love to see you visit our Baja United Wines page. We have 5 wineries represented and plenty of great products for you to try. We currently are offering FREE SHIPPING if you purchase two or more bottles on the site. This is an incredible offer. Please share with your friends and family.

If you have any questions - please reach out to me directly.


Jim Riley

Great media attention this week for Baja United Group

over 2 years ago

Hello Investment team -

We obtained some great media coverage yesterday in the LA Times Daily Pilot. They did a wonderful job telling our story and where we are headed with this vision in the wine business. We have been taking emails and calls the last 48 hours from friends and family in appreciation for our efforts. Please take a look and share the link on all of your social media platforms. This is a great way to increase our exposure online in the Google search engines. That in turn, increases our opportunity to gain more people viewing our website for direct sales.

See attached link:


Jim Riley

Back to basics

over 2 years ago

Baja United Investors -

We are seeing new customers everyday through our distribution network. We currently have an estimated 200 plus accounts around Southern California selling our wines. We also see online sales come in several days a week. Thanks to several of you that have ordered and offered feedback on the process. It has helped to improve the system or make better. We will continue to push for more online progress.

If you are interested in helping the business grow? Here are a few things you can do everyday or as often as you think about it:

1. Comment on All Social Media

2. Send the website link to your friends and family to buy wine online -

3. If you have purchased wine on the website - Rate the wine! This keeps our online presence active. Below each wine is a rating button

4. Ask your local bar, restaurant, store to buy Monte Xanic wine from Youngs Market Company

5. reach out to me to hear about our affiliate program to have wine parties and make money

Please review our website often for the latest blog or news updates. We just posted 6 new blogs about the wines and the Valle De Guadalupe.


Jim Riley

Successful weekend in the books...

over 2 years ago

Hello Investment partners -

We just concluded our first major weekend of online sales since our launch. We received and shipped over $1000 in online orders. This is great based on the short amount of time we open for direct sales. The efforts everyone is putting in so far has made a tremendous difference. Many of you are re-posting our ad's and offers which helps us grow. Feel free to pass along the NO SHIPPING code to your friends and family. Here is the link and code:

No Shipping code: IGNITE

this expires on FEB 1st 2018 so take advantage now.

Thanks for helping us have a great weekend of sales.


IGNITE! Free shipping for wine orders

over 2 years ago

Goodmorning Partners -

I will keep this update clean and simple!

Free shipping to all investors until Feb 1st!

Use this promo code at checkout: IGNITE

(This is a $13.00 savings or more) (That means order by the case)

Ready, set, go....


Jim Riley

Do you know what an "Algorithm" is?

over 2 years ago

Do you know what an Algorithm is? Well we do, and thats exactly why we did a Crowdfund to fund this company. Its also why you are getting this email. The success of a Direct to Consumer business depends on a few factors. One major factor is email lists and interaction with potential customers on a daily basis. Thats why if you are on our email lists you are now getting frequent emails about the latest product available on Baja United Wines. It is our hope, that you are forwarding those emails off to a friend or family member that may want to buy some wine.

The second factor to our success is our Social Media Algorithm. That is basically a fancy way to say how often people are interacting with our Social Media posts on Facebook, Instagram, Twitter, Pinterest. The reason why this is important is due to the fact that the better interaction we have on our media channels, the more relevant they will be to people online, and the Social Media channels will keep our posts up longer in your feed. I have attached a link to a great article about how important it is to have people interact with your Social Media. The next fact is obvious - the more people that see our stuff, the more potential we have to make an online sale.

So why do we all care? Because we have over 112 investors that can all get involved with a click of a button. And this won't cost a penny to create some successful Algorithms. Here is all we need you to do:

1. Follow all of the Baja United Social Media Channels. These can be found at the bottom of our website. Click and follow

2. After you are following our Social Media - LIKE and SHARE what you see! 

3. Watch our numbers grow and stay interactive

Enjoy the article.

Also - don't forget to go online and buy some wine. After all, thats why you are in this to begin with.


Jim Riley

Baja United hosts 20 Latina Bloggers this weekend in the Valle de Guadalupe

over 2 years ago

Not sure what a "Blogger" is? Well think about them as major influencers that write stories to a specific audience that "CARES" about what they say. The 20 Bloggers we are hosting this weekend has a reach of over 1.2 million followers. The intent of this trip is to showcase our winery partners and everything we are doing at Baja United. This will be a great way to drive traffic to our website for an opportunity to increase our online wine sales. We will also be a sponsor of this years "We all Live" latino blogger conference in March. From a strategic standpoint this is a natural demographic that connects with wine and has a loyalty to Mexican products. We are thrilled to be able to host this group. As an additional note - we also understand that our business comes from other demographics outside of the latino culture. We have some great marketing projects in process that we will be announcing soon.

Please continue to spread the word about our online wine sales and tour company partnership. These are great revenue generators that will only increase the value of our company.

Please follow all of our social media outlets and share when possible. We are also on a regular Social Media schedule with a "Wine of the Week". Please try an repost when you have the chance. It is scheduled to change every Monday on Instagram.

If you have not already purchased some wines from our website, and I have the list, please give us a try. We want to hear from you and get positive feedback on the entire process including the wine itself.


Jim Riley

Not sure what to order yet... Im here to help

over 2 years ago

Shareholders -

I have taken several calls the last week about our new online ordering system. I appreciate everyone that is paying attention and getting involved. It has been very rewarding to receive the orders and get them shipped out to the group. We have also seen a few things that we can tweak or fix along the way. Thanks to those that have sent some valuable input back to us. We are working to make things perfect.

For those still waiting to place their order because you don't know where to begin? Here are a few suggestions that I think you will really enjoy:

Vena Cava - Big Blend. This is a very hearty wine that we have a limited allocation in stock. Most of the industry "buzz" about Baja is because of this wine!

Monte Xanic - Calixa Cabernet/Syrah. This is my wifes favorite Red in the portfolio. It is very approachable and consistent. It goes with just about any meal or as a your 5 O'Clock somewhere.

Las Nubas - Cumulus - This is a red blend. I had some last week at the winery and was reminded why we partnered with this winery. One of the best wines I have tasted in months! Its a blend that I think you might enjoy and represents the talent in Baja.

La Chula by Valle Girl - This white is very unique and appealing to the occasional wine drinker. The producer is a small batch winery with an eclectic style. It is a little on the sweet side which makes it fun to pair with foods. Worth the price

Monte Xanic Sauvignon Blanc - this is the number one selling Baja wine - period. If you are in the mood for a sophisticated white - this is it. You cannot go wrong if you enjoy Sauvignon Blancs

I hope the above information was helpful - please visit to get your orders placed.

Thanks for your ongoing support and comments.

Jim Riley

The Shipping team - wait thats me!

over 2 years ago

Hey Investors - I had a lot of fun packaging up our first few orders this week. I cannot believe how much we have done in a short period of time. I am very happy to be able to offer online wine sales to California residents and adding more states in the very near future. You can order from other states - it just can only be shipped to a Ca resident.

Now is the time to get your orders in the system. Out of 211 investors, we have only received two orders from the group. The best way we can test the system and get better is with our team. Please consider placing an order and seeing how the process works. We will be open to suggestions and ideas. It only takes 5 minutes to place an order for the first time. Visit:

Please note, shipping rates look like they are high for a single bottle of wine. This is the average rate around the country and the most competitive we could fine. Due to the nature of this being alcohol and wine we only have a few shipping choices. In addition to that, we do not want to ship ground - slow boat, because wine can be effected by weather conditions. The good news is that as you add more bottles, the rate is more reasonable. 

Please also encourage your friends and family to go online and try some great wines for the valle De Guadalupe. If you didn't see in an earlier update - Sunset Magazine had a great write up about these wines. We sell 5 different wineries on our website. Try something new.


Jim Riley

Online sales go LIVE!

over 2 years ago

Great news team -

We are now officially live for Online orders. After a ton of work and programming we have officially launched our online, "Direct to Consumer" web page. Thank you for your patience and support to get here. The back end programming is very complex with all the "Bells and Whistles" to have a much larger site down the road. We are offering several varietals from some of the top wineries in the Valle De Guadalupe. We will continue to add more wineries as we grow and explore great new products. Now is the time for action from our biggest supporters - YOU! Please go online and place an order and try some of the great wines you have been waiting for!

And - share on your own Social Media the opportunity to buy wine NOW from Baja United! Thats how we will all succeed - the power of network.

To make it easy - feel free to cut and copy the below message:

"Friends and Family, earlier this year I invested in a great new opportunity with Baja United. They specialize in the importation of wine from the Valle De Guadalupe in Baja Mexico. This is an up and coming wine region that has gained world wide attention recently as one of the next great wine regions. You can now experience these wines for yourself and purchase a bottle at In addition to great wine, a percentage of all sales goes towards Corazon De Vida, an organization that helps Orphanages in Baja. Thanks for your support"

NOTE: Baja United can only ship to California at this time. If you are an out of state investor, hopefully you can send a bottle or more to a friend here in California. As the year progresses, we will continue to add new states to our shipping region. 

Thanks to Alan - he was the first investor to order wine online. We appreciate his enthusiasm to be the 1st order, he checked in with me almost daily to find out when he could go online.

Also - Congratulations to investor James - he is a proud new Dad of a baby boy born on NYE 2017.

We look forward to all the success that 2018 has to offer!


Jim Riley

Investment Partners

over 2 years ago

Here is my first post close update! We just secured a floor display wine placement at 20 Northgate Markets in Southern California. Each display holds 5 cases and will be refilled weekly as the wine is depleted. This is a huge success for the brand. We also received a re-order from Costco today just in time for the Holiday - they picked up a full pallet (56 cases) of Chenin Colombard. If you are in the San Diego area - please stop by either of these great partners and show them some support. If ether location does well they will add us to more stores across the California markets. Stay tuned.

Happy Post Thanksgiving to all of our partners and your families. Celebrate life and all that it has to offer.


Jim Riley

Why your investment matters! Last day to invest - Closing offer TODAY!

over 2 years ago

When this business started we had the idea of a "Bootstrap" Hobby working down in Baja California. The days would be filled with off road adventures, wine drinking, and great food. We even dropped a trailer at the local RV park so we had a place to call home. What changed?

Opportunity and the desire to succeed in our blood! After visiting several of the top wineries including our current partners, we very quickly realized there was an immediate need in the Valle De Guadalupe. That need was solid distribution partners in the USA and a team of people that knew how to navigate the system. After a quick phone call to Youngs Market Company to check the temperature on Baja Wines, we were informed that they had been looking for Baja Wine partners for 6 months with no luck. As a team we agreed to change up our "Hobby" idea and turned it into a full service business plan with a long term strategy. We went back to Baja with contracts in hand and started signing up winery partners for US distribution. We converted the RV to a home base in Mexico that serves as our office and hotel. At the same time we locked down Youngs Market Company for distribution in California with long term plans for other states. This is where Start Engine came into the picture. Although "Bootstrapping" a business sounds clever and a way to describe 20 hour work days, we knew we needed financial resources. The resources we needed were to have the ability to scale up quickly and become a viable player in this emerging market and be the partner of choice for Baja wineries. We also knew we would need inventory to fill the requests of Youngs Market Company early in the project. This is why YOUR investment matters. As a group - all 101 investors to date have provided us with the security and ability to ramp up quickly and have the inventory to play with the top wine companies in California. Thank you for being there when we needed you the most.

The quick facts of our business today as we close funding:

1. We have over 40 new accounts in California selling our products in the last 30 days

2. We have over 100 accounts that previously carried Monte Xanic and are converting over to Baja United

3. We have a full time sales Rep in the streets of Southern California opening new business everyday

4. We have 10 wineries ready to launch in our online store later this month

5. We have a completed Craft Beer package waiting approval from the TTB to launch at the beginning of 2018

6. We have great marketing assets that are helping to grow brand awareness

7. We have a tour company taking people down to Baja for first hand experiences - Boca Roja Adventures 

8. We have regular wine parties happening now to increase exposure and sales

9. Baja Wineries have gained great exposure through recent press in Sunset Magazine and others

10. We have YOU! Thanks to our investment partners and future marketers.

Remember - since this campaign closes today, in order to stay in contact make sure you go to our website and sign up for our newsletter or reach out directly through the info@ email address.

Thanks again to all of our supporters!


Jim Riley


Baja United Imports

Message from the "Heart" - 1 day left to invest

over 2 years ago

I have had the pleasure to speak to almost all of our investors with Baja United Imports. I have learned a lot as to how people feel about investing and why they are interested in this project. Its almost an even split between the financial gain opportunity and the support of our Orphanage efforts in Baja. It feels good to know that we are on target with whats important to our close circle of friends and family. To those that I have not spoken to and the 107 others that have signed on and have not invested: Please know that I am passionate about the success and financial gain of this Company. I have the experience and background to make it a profitable venture for everyone involved including our winery, craft brew, and distribution partners. We have seen some early success with our partners and it continues to grow every minute. My partner, Eric Morley has made personal sacrifices alongside of me as we push 10 - 12 hours a day to build this brand. As the public offering comes to a close tomorrow, the opportunity to invest will be gone. I am thrilled to know that we have a great group of backers and it will be fun to share our success with you in the coming years. The "updates" you have been receiving will go away since these are through our Start Engine page. Please make sure you go to our website and sign up for our newsletter or send to the info@ email to stay in touch. We hope to hear from everyone as time progresses and hopefully open a bottle of beer or wine together. As the emails fade out, please continue to support our efforts the following ways:

1. Buy products form our online store - (Opening soon)

2. Refer people to our website to sign up for our newsletter - this will increase our sales opportunities

3. Ask for Monte Xanic wine at your local bar, restaurant, retail store

4. Stay in touch to learn our new offerings as we grow - we are looking to have 10 wines on our website when it launches

5. Refer tours requests to our website - we get referral fee's from Boca Roja Adventure tours

6. Have fun as a partner!


Jim Riley

Thats my beer! No really, thats my beer... 3 days left to Invest!

over 2 years ago

"Thats my beer" are the exact words that will come out of your mouth when you see the beer you invested in on the shelf at the bar. One of the greatest pleasures of being in the wine and beer business is the opportunity to share with your friends. I have enjoyed this business for over 20 years and some of my greatest friends were made at the bar enjoying some drinks and telling stories. I hope that you will have the same opportunity as our brands take off. Blue C Advertising has done a wonderful job mocking up some designs for our Craft Beer project. Click on the attached link.

According to the Brewers association, Craft Beer is enjoying a 6.2% increase in sales, Import Beer is growing at 6.8% and the Craft Beer market is generating $23.5 Billion dollars! It is our goal to get a piece of that pie. 


I hope to see your name on the board of investors before we close.

Jim Riley

The Dodgers lost... Now what? Boca Roja is the answer! (6 days left to invest in Baja United)

over 2 years ago

Sorry - Southern California that the Dodgers lost last night... Now what? How about a trip to Baja to visit some of your winery partners? Yes! If you are an investor, you are a winery partner. Now is the time to escape for the weekend and see first hand what you are involved with. State of the art facilities and top notch wine makers ready to receive you as a VIP.

How do you get there? Boca Roja / Baja Wine Adventures

We have officially partnered with one of the BEST teams taking groups to Baja on Wine tours and Surf adventures. They have a staff of knowledgable experts that will take you to all of our winery partners and show you some incredible stuff along the way. If you have been paying attention you will know that some of the top Chefs in the World are in the Valle De Guadalupe in some of the most unique outdoor venues serving Farm to Table... The Valle is an easy two hour drive from San Diego where they will take you down in a 14 passenger Sprinter. You will be treated to cold beer, water, and snacks along the way. Stoping for "Street tacos" and some incredible views of the Pacific. Visit their website for more details: (mention Baja United while booking)

Just in case you are not ready to go, feel free to refer a friend and help our business grow! As an official partner we receive referral fee's back from Boca Roja for every tour that we refer. This is great added revenue to the success of our business. We also have the opportunity to sell their passengers Baja United Wine via online sales while guests are on the tour. These are two new revenue streams for our business and a great way to expose new people to the Baja Adventure.

Don't forget we only have 6 days left to invest in Baja United! Tell a friend.

Jim Riley

Only 7 days left before the Baja united investment offering closes!

over 2 years ago

Hello Baja United Investors,

Today marks one week remaining in our investment offering. Thanks to everyone that have believed in this projected and invested with your hard earned dollars. It has been incredible to walk though this opportunity with so many of you. Thanks you for your calls and questions. It is amazing how diverse our group is - just to list a few occupations here to see what types of people are interested in this project: Pool men, City Workers, Race Car drivers, Construction Company Owners, Good Ol Texans, Arizona Margarita experts, Sales people, Newspaper publishers, Photographers, Surfers, Paddle Board Experts, Vinyl Wrappers, Wine Drinkers, Beer Experts, and more.... 

We have raised over $200,000 to grow this business and make a difference in peoples lives. Thanks to you! We have seen new people join almost every single day. It is our goal to continue the push all the way to the end and ensure we have all the proper resources to grow this business and take advantage of an emerging market with Baja Wines and Craft Beers.

Just this week we added some exciting new customers. To name a few: Marriott Marquee - San Diego, Ramirez Liquor - Los Angeles, Liquor Rama - Upland, Miguels Mexican Cantina - Corona, and more.

We also received our 4th order from our distribution partner Youngs Market Company.

Take this time and great news to tell a friend about what your involved in - its not to late before we close.


Jim Riley

"The harder you work for something, the greater you will feel when you achieve it"

over 2 years ago

We are proud to announce that Javiers Cantina in Newport Beach is now featuring Monte Xanic Wines. The order has been placed and the menu is updated. Please ask for Monte Xanic Calixa Cab/Syrah before you enjoy one of the most amazing meals of your life... To the investors that are not familiar with Javiers Cantina, please note, it is THE premier location to have any product featured and sold. All the others will follow! It is the benchmark. 

Thank you Javier Sr, Javier Jr, and Mark Post for your continued support with this project.

For more information about Javiers Cantina please see the below link:!/page_HOME


Jim Riley

Baja United Group is Conducting a Close on Their Offering - "Correction" TYPO

over 2 years ago

The closing date is October 23, 2017, instead of today as previously stated. 

Baja United Group is Conducting a Close on Their Offering

over 2 years ago

Baja United Group has exceeded their minimum funding goal and are continuing to accept investments through 11/07/2017.

Per their offering terms, and because their equity crowdfunding campaign has now exceeded the minimum funding goal by 898%, they have decided to conduct a closing on 10/16/2017. If your funds have cleared you will have up until 48 hours prior to this closing to cancel your investment. If your funds have not yet cleared by this date, then you will be part of the next closing if and when your funds do clear.

Do you Love wine and like to party?

over 2 years ago

Baja United Investors -

If you are in Southern California and have an interest in hosting a wine party - please reach out to us via the Baja United Group website. We would be happy to provide the tools to host a successful wine party for you and your friends. The objective would be to taste through our wines, have some fun, and sell some bottles. The "Host" home would receive a gift basket worth $75 plus 20% off their wine order for the night. Guests would get to enjoy tasting a variety of wines in a comfortable environment. A representative from Baja United would conduct the tasting and facilitate wine sales.

Right now we are featuring wines form Monte Xanic and Valle Girl

We look forward to hearing from you. 

Jim Riley

I own some shares of Baja United - Now what?

over 2 years ago

I am so glad you asked...

I have been approached via email or phone calls the last month asking about next steps as a Baja United Investor. The simple answer is this - Share with your friends and family what you are doing. The average person spends several hours a day on their Social Media platforms checking in and seeing what their friends are up to. We chose a Crowdfund platform for that very reason. The strength of our network is vast and wide with over 90 investors to date. The winning factor is to share our story and what you are doing with Baja United. Every person is a potential customer, investor, or ambassador for the brand. Below is a list of items you might consider as next steps in order for us to maximize our potential. This should be fun - after all, we are selling Beer and Wine!

1. Follow Baja United on all Social Media Channels: Instagram, Pinterest, Face Book, Twitter

2. Encourage your friends to follow Baja United on Social Media

3. Sign up for the Baja United newsletter through the Baja United website - ask your network to do the same

4. Repost Baja United Social Media and share the newsletter with your network

5. Visit your local bar, restaurant, and retail store and ask them  to buy Monte Xanic wines through Youngs Market Company - Now in stock!

6. Vist a customer that sells Monte Xanic currently. Here is a list of top account in Southern California: Bardot, Blue Point Cuisine, Cellar 41, Ciscos, Crivello Ristorante Italiano, El Chignon, En Fuego Restaurant, Ethad Airways, Guiterrez Sportsman Lounge, Johnnys Booze and Pool, Los Toros Mexican, Madison Square Park, Manhattan Fine Wines, University of Ca at Riverside, Whole Foods - San Diego Locations, Wine Bank, Zine Bistro, Costco - San Diego locations. New accounts added daily.

7. Share the investment opportunity with your friends and family - we only have 35 days left on the extension

8. Visit Monte Xanic and Transpeninsular Brewery in Baja California - we can arrange VIP tours and special room rates for hotel stays. The wineries are one hour South of the San Diego border.

9. Email any questions from the Baja United website or ask in the public Q&A on this Start Engine page

10. have fun with this new venture!


Jim Riley


Baja Game Changer: Cameron Steele introduces us to his Orphanage Partner of choice - Rancho Santa Marta

over 2 years ago

If you know Cameron Steele, then you know how much he loves Baja and the people of Baja. He has made a lifestyle out of his adventures down south. Baja United is proud to support his efforts with Rancho Santa Marta and hold true to our mission statement: A Business with a Purpose. We recently took a personal interest in Cameron's "Beach Bash Ride" and donated to the cause from the Executive teams pockets to kick things off with them. See the attached newsletter (Link attached) that went out this week celebrating Cameron and his Baja Life Style. Cameron is often heard saying "We are all family down here in Baja, come join us".


Jim Riley

More info on Rancho Santa Marta: 

Baja United officially welcomes Transpeninsular Brewery to the mix!

over 2 years ago

Baja United has officially received the proper documentation to be an "Authorized" Importer and seller of Transpeninsular Beers in the United States. After several months of getting to know the key principles of the brewery and too many tastings to count, Collin Corrigan, the Founder of TP Brewery sends off the signed documents of authorization. It has always been the goal of Baja United to expand its portfolio into other arenas and the beer was featured on our initial public offering. The reality is here now as we work through the logistics of importation and a strategic marketing plan. If you invested to be in the beer business, its official now! Please see the attached article on Collin and Transpeninsular Brewery. we will be looking to bring Kegs to the San Diego area by Mid October. Stay tuned for locations...

WestCoaster Magazine - Aug 2017 pages 35 - 42

Revista Ciao Magazine - July/Aug issue 2017 pages 46 - 49

Get your airline miles while investing and the Baja United Campaign hits the 200k mark today...

over 2 years ago

Ok - If you have one of those fancy credit cards where you get airline miles or hotel points, you can now invest in Baja United with your Credit Card. Outside of the hurricanes and floods that have had people requesting more time to get involved with the campaign, we have also had many requests for Credit Card payments. Start Engine recently added a credit card feature to the investment platform. At first we were not sure how that would be received by potential investors, but after many requests we decided to add the feature. So the door is open - grab your plastic, invest with a purpose, and get those perks your credit card company offers for using it!

On an even more positive note - the "Boys" down in Texas did not disappoint today after the flood waters dried up, they pushed through the investment that put us over the 200k mark. We are thankful to all the investors that believe in the business and have placed their confidence in the team. If you have any questions about your investment, the shares you own, or how the business is being run, don't hesitate to post your comments on our page. We would be happy to address all questions.


Jim Riley


Costco Confirms Monte Xanic Placement in San Diego

over 2 years ago

Baja United was informed today by its partner Youngs Market Company that Costco will be selling Monte Xanic wines in a few of its San Diego locations. We are working through the details but we can expect to see Monte Xanic on their shelves very soon. The blends they are reviewing specifically are the Chenin Colombard and Gran Ricardo. However, they have tasted the entire line up with positive reviews. The brand has a history with Costco in previous years and they are happy to continue building off the past. The specific stores listed are: Chula Vista, H Street Otay Lakes, and Market Street.


Jim Riley


Are you a Baja United Investor? If so your in "Great" company with the latest investor, Geoff Hill

over 2 years ago

We are pleased to introduce you to one of our latest investors, Geoff Hill. We would consider Geoff an "expert" in all things Baja and  are thrilled he invested in Baja United. I recently asked Geoff about his background in Baja and why he spends so much time down there. He said,  "I have spent the last 30 years traveling throughout Baja to experience the magic and all the adventures the peninsula has to offer. The Baja wine country is a very special place that I love visiting and sharing with others. The wine and food movement going on in the region are truly spectacular and finally beginning to get the notoriety it deserves. Baja United provides a unique investment opportunity to be a part of this movement while also giving back to the children of Baja, which is a perfect fit!" 

It is a true compliment coming from a 30 year Veteran of Baja that he has invested with us and believes in what we are doing. In Geoff's professional life he is the VP of Business Development for Mexican Insurance Services. If you plan on visiting Baja anytime soon, be prepared and have the proper insurance coverage. Geoff can also give you some great tips on where to go on your adventure.

Welcome to the team Geoff. 

Jim Riley

For more information on Geoff Hill and Mexican Insurance Services you can email him direct at: or visit their website -

Be prepared for your next trip to Mexico!

"Life happens" and so do hurricane and floods... Investment window extended

over 2 years ago

To all potential Baja United investors -

I have had a number of requests to extend the investment period. We have several interested parties in Texas and Florida that have been effected directly by the Hurricanes or are helping others. We are happy to make the offer available for another 60 days and get some more "Like-Minded" people involved. Our thoughts and prayers go out to all those effected and that are trying to escape IRMA this weekend.

On another note -Baja United had a very successful day with Youngs Market Company in Los Angeles yesterday as we launched Monte Xanic wines. The teams came from as far away as Palm Springs and North of Santa Barbara. The overwhelming response was that they have been waiting for a product like Monte Xanic from Baja. We are enthusiastic about the ability of this quality sales force to place our wines around Southern California. Some "Hot Spots" to look for the wines in the near future: Palm Springs, Manhatten Beach, Inland Empire, Santa Barbara, and more....


Jim Riley


Amending our Securities Offering

over 2 years ago

Hello! Recently, a change was made to the Baja United Group offering. Here's an excerpt describing the specifics of that change:

Baja United has removed one of its officers and extended the campaign end date 60 days.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Monte Xanic owner Hans Backhoff and Sr. Executive Ana Cesna will be launching the Los Angeles Market TomorrowSr

over 2 years ago

Due to a special invite from Youngs Market Company to feature specific partners, Hans Backhoff will be in LA this week with Baja United launching our sales efforts in the region. This is an incredible opportunity for new customers and the entire LA YMCO team to meet Hans and learn first hand about the winery. This will only serve to stimulate growth of our sales as we head into the very important Holiday selling season. We have also been notified that Monte Xanic has been selected amongst a few other products to be on "Goal" for the month of September with YMCO for the entire Southern California sales team. With over 500 sales reps for the area, we have great expectations that this will be a very successful month. 

Stay tuned for more success stories

Record weekend for Campaign Funding.... 5 days to go before the close date.

over 2 years ago

Dear Baja United Investors -

We just had a record weekend for investments in terms of the "weekend cycle" and number of investors. We raised over $19,000 with 15 new sign ups for our campaign and a few adding more to their original investment. Just when we thought nobody was paying attention and enjoying the Labor Day weekend, success happened. We have five days to go before our campaign ends. If you are thinking about investing or adding to your shares - please don't hesitate. I am available for any questions you might have about Baja United or the opportunity.


Jim Riley


Pre Weekend Update - YMCO places second order in 30 days for over $23,000.00

over 2 years ago

Due to the quick ramp up and excitement in the marketplace, Youngs Market Company has just placed a second order for more wine. This will increase our brand footprint and help replenish cases that have already been sold in the first week. It is our understanding that September will be a very successful month due to programming that is in place. Monte Xanic has approved aggressive programming and support to help the sales teams in the streets. 

We have 11 days left on the offering. The time is now to get involved!

Jim Riley

Baja United lands 5 new accounts in its first week of sales including Whole Foods

over 2 years ago

Through the efforts of the staff at Youngs Market Company, Baja United has secured 5 new accounts in the San Diego area including Whole Foods. This effort was kicked off by the local teams focusing on our story of purpose and the high demand for Baja Wines. In a discussion today with the District Manager, Eric Caballero, he stated that the market has been asking for Baja Wines for a very long time. His team is enthusiastic to present Monte Xanic. The local push will drive more sales into the weekend. New accounts:

Bardot - Clairmont

American Airlines Admiral Club - San Diego

Madison Square Park - San Diego

Manhattan Fine Wines - Manhattan Beach Ca

Whole Foods Market - San Diego

Please show your support by visiting your local retail stores and restaurants and have them order Monte Xanic wines from YMCO! Stay tuned for details on the latest new customers.


Jim Riley

Baja United Group Gets First Big Order From California Distributor - Youngs Market Company

almost 3 years ago

Baja United was selected by Youngs Market Company (YMCO) to be one of their suppliers of Baja Wines. After several discussions and research by both teams, Baja United received an order from YMCO for over $26,000 earlier this month. This was their opening order which included four varietals of Monte Xanic wines. The official launch will be on September 8th with all Southern California sales teams being alerted of the brand. This is an exciting partnership due to the magnitude and strength of YMCO. They are currently one of the top five distributors in the United States covering 14 Western States. This will allow for mass distribution throughout Southern California and beyond. The ability to sell through a major distributor will increase our footprint on the ground and expedite our street sales through their resources. Baja United would like to encourage all current investors to alert any potential bars, restaurants, or retail stores that they can now buy Monte Xanic wines from YMCO. 

For information on YMCO:

Please email Jim Riley for any questions regarding this exciting update.

Baja United breaks 100k in Capital Raised this weekend!

almost 3 years ago

Dear Investors!! 

"Thank You" for you vote of confidence in this project and the team. It is through your investment that we will be able to take advantage of this emerging market of Baja wines in the United States. We will equally be positioning our beer partner, Transpeninsular Brewery, as one of the top selections from south of the border, available soon in Southern California. When we formed this company we felt that we could "boot-strap" our efforts and take our time, however the market dictates that we act now and run with some of the top wineries in Baja such as Monte Xanic. You the investors, have made this possible. 

The entire team at Baja United Thanks You for your investment!


Jim, Steve, Eric, Jeff, and Jennifer

Stay Tuned for more exciting news this week. 

Baja United Loft Opens Today!

almost 3 years ago

In partnership with Transpeninsular Brewery we opened our official "tasting" space in Baja Mexico, devoted to Baja United Beer and Wine.  Tonight we will be tasting Monte Xanic Granache and running wine specials throughout the night. The loft is a great location inside the Transpeninsular Brewery overlooking the brewing area and the main bar. It also has an incredible view of the Pacific Ocean through a variety of windows looking East. For those wanting to be outdoors, the patio entrance is also located off the loft and has become a popular area to hang out. Stay tuned for weekly tasting reports from the Baja United Loft on our Social Media channels. Be sure to stop by Transpeninsular Brewery for Wine Wednesdays with our tasting expert Jennifer Coleman. She will be selecting a new partner every week to feature their wines and give a seminar with tasting notes. This is a great place to stay for the beer, wine and food. Cheers! The Baja United Team

Baja United Group is Conducting a Close on Their Offering

almost 3 years ago

Baja United Group has exceeded their minimum funding goal and are continuing to accept investments through 9/10/2017.

Per their offering terms, and because their equity crowdfunding campaign has now exceeded the minimum funding goal by over 255%, they have decided to conduct a closing on 8/16/2017. If your funds have cleared you will have up until 48 hours prior to this closing to cancel your investment. If your funds have not yet cleared by this date, then you will be part of the next closing if and when your funds do clear.

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