American Ultimate Disc League
Professional Ultimate Disc League
Regulation Crowdfunding
Royal Oak, MI
Sports
Accepting International Investment
Own a Rapidly Growing Professional Sports League
Discs flying. Players soaring. A sport on the verge of exploding worldwide and may soon be seen in the Summer Olympic Games. And we’re at the center of it all. The American Ultimate Disc League. The first and only professional ultimate league in the world. And you can be a part of it.
Have you ever thought about how awesome it would be to own a sports team? Well, imagine owning a sports league! And, imagine the opportunity of doing so in one of the fastest growing sports in North America today. Ultimate is non-traditional. It’s outside of the mainstream but that’s the charm. A sport that is fast-paced, exciting, fun, high scoring and one that everybody can play and identify with regardless of gender or age. If you don’t love ultimate already, we’re about to change that.
The AUDL has experienced substantial and consistent growth in its first 6 years and is on the cusp of expanding exposure of the sport beyond the Ultimate community to include a broader sports audience and fan base, which has created the opportunity to partner with us at a very unique time. If you love sports and want to see an inclusive, competitive, non-concussive, affordable sport that embraces integrity values at its core we want you to join as an owner and to spread the word to more fans and supporters. Our leadership and investors have been 100% committed for six years to bring the league to where it is today. Your investment should be expected to be long-term so not appropriate for those with a short-term horizon. But, if you love sports, love the idea of owning a pro sports league, and have always wanted an investment that is actually fun to own, with special owner perks, the American Ultimate Disc League might just be that investment.
THE FANS
The AUDL is at the very forefront of the cutting-edge alternative sports scene that is so popular and appealing to the massive millennial population driving the future of sports, and so attractive to sponsors and advertisers trying to reach them. Millennials want their sports action to be fast, delivered digitally and provide constant excitement. That is the very embodiment of Ultimate and in particular, the AUDL.
THE DELIVERY – MESHING THE OLD WITH THE NEW
Here at the AUDL, we are meshing the old with the new – we are pairing our sport’s rich history with a new and exciting professional sports league that is taking the internet by storm. Traditionally, sports fans have experienced sports through network and cable TV. But times are changing. Whether full game broadcasts, shortened versions, or simply brief highlights, today the millennial generation is driving increased focus on digital delivery through stream or social media. The AUDL has understood this dynamic from the beginning and delivers through multi-media channels that are convenient for all.
MEDIA DELIVERY
While the AUDL has proudly delivered live “Game(s) of the Week” and highlights in the U.S. through cable TV and/or ESPN3 streams since 2013, we are excited to be embarking on a new era through our recently formed partnership with Stadium Sports Network. This multi-year agreement provides the opportunity to reach traditional fans over air, cable, and online.
SOCIAL MEDIA/DIGITAL PRESENCE
The AUDL social media platform has experienced strong and steady growth since inception. With a combined digital presence of over 250,000 Facebook fans, 40,000+ Twitter Followers, over 2 Million Vine loops annually and surpassing 15 million highlight views annually across the league – and growing fast – it is core to the AUDL digital presence. AUDL highlights have been seen countless times on SportsCenter, CBS Sports, Fox Sports 1, The Buzzer, SportsNation, Sports Jeopardy, Pardon the Interruption and local sports newscasts on stations across the U.S. and Canada. Highlights have also been featured on the front page of nearly every major sports website including Bleacher Report, SB Nation, ESPN.com, Deadspin, 120 Sports, SI.com and The Guardian. With the league now poised to reach beyond the Ultimate community and in the early stages of reaching the national sports landscape, these numbers and mass exposure are expected to grow tremendously.
In preparation for expected growth, the AUDL has taken a big step by standardizing the other digital element - all team websites. To date, teams have had the autonomy to develop their own websites and manage them independently. That has allowed teams to post truly independent content that is unique to their markets, but this season we created a standardized format that continues to allow the unique flavor of each team while expanding to include a common look, theme and increased, consistent national content. As we embark on the massive growth curve expected, we’ll continue to dedicate more space to national content, but will always maintain the individual charm and local fan engagement in each market.
NATIONAL SPONSOR PROGRAM
With the remarkable growth and increased exposure the AUDL has experience each year, national sports marketing firms have taken notice. A core revenue center for the AUDL is national sponsorships and in late 2017, the league entered into new partnered with YSC Sports Marketing, a leader in building relationships and procuring long-term sponsorships on behalf of non-traditional sports and cutting edge events. YSC has successfully represented leagues including the AVP Pro Beach Volleyball Tour, Major League Lacrosse, Pro Beach Soccer Tour and more. They are now bringing their extensive experience and expertise to the AUDL to help us increase revenues from partnership and advertising.
The AUDL is unique in so many ways, not the least of which is our passion for reaching our goals and our unwavering commitment to our social tenets.
GOALS & CORE VALUES
Since our inception, the AUDL’s core goals have been to showcase the best Ultimate in the world in a fun, exciting and family-friendly manner that is entertaining for all, provides equal opportunity for all adult players regardless of race, gender, creed or age, and provides children of all ages and backgrounds with the same opportunity to experience the game and its benefits including the values of integrity, sportsmanship and the high level of exercise so important to our youth.
SOCIAL TENETS & ACTION PLAN
Our passionate belief in providing equal opportunity to all adult players is what led to our “open” format that truly seeks the best players in the world, regardless of race, gender, creed or age. It also provides the basis for our social tenets, which seek to expand the introduction and growth of Ultimate to children of every race and ethnicity, advance existing women’s Ultimate and grow participation by young women at the youth level, and introduce Ultimate to young players in underserved communities who previously have not always had the same opportunity to participate.
In our quest to fulfill these tenets, we are embarking on an ambitious agenda to provide extensive exposure to women’s Ultimate through our exploding social media reach, further our youth outreach in cooperation with Discraft to put 5,000 discs in the hands of youth in 2018 while also structuring clinic programs with a focus on urban areas that allow us to reach traditionally neglected communities and underserved kids. While the intent is to be accessible to every child, we recognize the unique opportunity to reach young women within our clinics and will offer 50+% of instructors identifying as female.
AMERICUS PRO CUP SERIES (Partnership with EuroStars Tour)
The AUDL has entered into an unprecedented 3-year agreement with the EuroStars Tour to launch the newly formed Americus Pro Cup series, beginning in 2018. As part of this exciting new series, each season, the league will co-produce 7 women’s games in AUDL cities across North America. These will be stand-alone games heavily marketed by both, the AUDL and individual teams, with all games streamed internationally on AUDL Facebook Live. In addition, through our partnership with Stadium Sports, we will also broadcast one of the games as Stadium’s first-ever broadcast of women’s Ultimate. With positive viewership, Stadium will also consider expanding the number of women’s games broadcast in 2019 and beyond.
Founded in 1968 by a group of high school players, the sport, according to the 2014 Sports and Fitness Industry Association Ultimate Frisbee Single Sport Report, now boasts over five million Americans who play the sport at least once per year.
That growth set the stage for ultimate’s next step: professional ultimate. Founded in 2012, the American Ultimate Disc League (AUDL) was formed with the mission to increase the visibility of one of North America’s fastest growing sports by creating fun, family-friendly events that showcase the sport being played at its highest level. Combined with the league’s proactive marketing plans and responsible social agenda, the timing to invest in the AUDL may never be better.
The AUDL has experienced substantial growth over its 6 year existence. Growing from 8 teams in the inaugural 2012 season to 23 teams in 2018, the AUDL now boasts 4 regional divisions – East, West, Midwest and South - spanning the U.S. and Canada. Further expansion is planned and already includes Portland joining the West Division in 2019.
TAKE ADVANTAGE OF AN EVER-GROWING INDUSTRY
With over 5 million Americans playing at least once a year and Ultimate programs sprouting in schools and communities across the country, the sport has a solid user base and is expecting strong growth in participation. Clinics, camps and ultimate-based special events being run by AUDL teams and other entities throughout the country further spurs exposure and participation and as a result, providing an ongoing opportunity to grow the sport’s fan base.
If the rapid growth rate of our social media fans and followers continues as expected, and with the planned continued increases in the volume of video content created by the AUDL, by 2020 we expect to reach hundreds of millions of minutes of video view time across all social media channels creating a very valuable platform for advertisers and brands to reach the millennial audience.
The Offering
Investment: $3.30 per Series B Common Unit
When you invest you are betting the company’s future value will exceed $17.5M.
$825 Level
Official AUDL “Fan Pack” – Official AUDL game disc, AUDL cap and shirt
4 Tickets to a 2019 AUDL game in the city of your choice
$1,650 Level
Official AUDL “Fan Pack” – Official AUDL game disc, AUDL cap and shirt
8 Season Tickets to the AUDL team of your choice in 2019
$4,950 Level
Official AUDL “Fan Pack” – Official AUDL game disc, AUDL cap and shirt
6 “Owner VIP Passes” to all 2019 AUDL games
Custom Jersey of the team of your choice with name and favorite number on back
AUDL Owner’s Plaque
$9,900 Level
Official AUDL “Fan Pack” – Official AUDL game disc, AUDL cap and shirt
6 “Owner VIP Passes” to all 2019 AUDL games
Custom Jersey of the team of your choice with name and favorite number on back
AUDL Owner’s Plaque
Invitation for 2 for Championship Weekend VIII in 2019
- Complimentary Entrance to all games
- Invitation to join “VIP Zone” during all games (join AUDL dignitaries, partners and team owners in the VIP Zone with complimentary food and drinks)
*All perks occur after the offering is completed.
In the Press
Where Disc Meets Globe an International Exhibition of Ultimate.
January 1, 2017
Article about the Madison Radicals playing Japan's Buzz Bullets.
Ultimate disc player reels in catch to complete stunning play
May 10, 2017
Amazing play highlighted in the Guardian.
Offering Summary
Maximum 324,242* Series B Common Units $1,069,998.60
*Maximum subject to adjustment for bonus units. See 10% Bonus below
Minimum 3030 Series B Common Units $9,999.00
| Company | American Ultimate Disc League, LLC |
| | |
| Corporate Address | 101 Curry Avenue #516, Royal Oak, Michigan 48067 |
| | |
| Description of Business | The American Ultimate Disc League (AUDL) is the only professional ultimate league in North America. Ultimate is a fast, flowing and highly athletic sport that is played by advancing a Frisbee down a football field to score by passing into the end zone. With 23 teams operating in major markets in the US and Canada, the AUDL has become a major platform for generating exciting and highly valuable sports content and has wide media distribution across broadcast, online and on social media. |
| | |
| Type of Security Offered | Series B Common Units |
| | |
| Purchase Price of Security Offered | $3.30 per Series B Common Unit |
| Investment Amount (per investor) | $495.00 |
Perks*
$825 Level
Official AUDL “Fan Pack” – Official AUDL game disc, AUDL cap and shirt
4 Tickets to a 2019 AUDL game in the city of your choice
$1,650 Level
Official AUDL “Fan Pack” – Official AUDL game disc, AUDL cap and shirt
8 Season Tickets to the AUDL team of your choice in 2019
$4,950 Level
Official AUDL “Fan Pack” – Official AUDL game disc, AUDL cap and shirt
6 “Owner VIP Passes” to all 2019 AUDL games
Custom Jersey of the team of your choice with name and favorite number on back
AUDL Owner’s Plaque
$9,900 Level
Official AUDL “Fan Pack” – Official AUDL game disc, AUDL cap and shirt
6 “Owner VIP Passes” to all 2019 AUDL games
Custom Jersey of the team of your choice with name and favorite number on back
AUDL Owner’s Plaque
Invitation for 2 for Championship Weekend VIII in 2019
- Complimentary Entrance to all games
- Invitation to join “VIP Zone” during all games (join AUDL dignitaries, partners and team owners in the VIP Zone with complimentary food and drinks)
*All perks occur after the offering is completed.
The 10% Bonus for StartEngine Shareholders
American Ultimate Disc League, LLC will offer 10% additional bonus units for all investments that are committed by StartEngine Crowdfunding Inc. shareholders (with ≥ $1,000 invested in the StartEngine Reg A+ campaign) within 24 hours of this offering going live.
StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% bonus on this offering within a 24-hour window of their campaign launch date. This means you will receive a bonus for any units you purchase. For example, if you buy 100 Series B Common Units at $3.30 / unit, you will receive 10 Series B Common bonus units, meaning you'll own 110 units for $330. Fractional units will not be distributed and unit bonuses will be determined by rounding down to the nearest whole unit.
This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement.
Irregular Use of Proceeds
There are no Irregular Use of Proceeds contemplated.
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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$941,107.00
USD
$1,813,552.00
USD
Cash And Cash Equivalents
$863,868.00
USD
$1,791,168.00
USD
Accounts Receivable
$69,739.00
USD
$14,884.00
USD
Short Term Debt
$127,242.00
USD
$176,864.00
USD
Long Term Debt
$516,894.00
USD
$526,712.00
USD
Revenues And Sales
$171,275.00
USD
$160,823.00
USD
Costs Of Goods Sold
$339,036.00
USD
$457,539.00
USD
Taxes Paid
$0.00
USD
$0.00
USD
Net Income
-$813,005.00
USD
-$1,221,578.00
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
Only a few hours left to invest in the AUDL!
10 months agoThe American Ultimate Disc League is proud to have raised over half a million dollars on the StartEngine Platform. There are just a few hours left to join our community of owners who have committed to develop the next great professional sports league in North America. Thanks to all our new owners who share our dream!
Today is your last chance to invest in the AUDL!
10 months agoWith just hours to go, we need you to help us hit today’s $500,000 Crowdfunding Challenge Target.
The American Ultimate Disc League would like to thank the more than 260 investors, both small and large, who have helped make our StartEngine Reg A Small Open Public Offering such a success. With $485,000 raised to-date we are closing in on today’s goal of half a million dollars!
Invest now in the future of professional ultimate!
Tomorrow is the Last Day to Invest in the AUDL
10 months agoHelp us hit half a million dollars raised to develop the exciting and inclusive sport of professional Ultimate!
Saturday is the last day to Invest in the AUDL!
10 months agoThere are only two days left to invest in the AUDL alongside Bill Nye the Science Guy! Also check out our All-AUDL team and learn more about the players who make this sport so compelling!
The Top Reason to Invest Now in the AUDL (Updated)
10 months agoThere are many reasons to invest in the AUDL but number one are the countless elite level athletes who make our games so amazing to watch. Many of our great players are well known personalities, both on and off the field. All of our players compete with intensity and integrity and demonstrate the unique values of sportsmanship and fair play that sets Ultimate apart from other pro sports. They are always accessible to fans before and after the games at our affordable and family friendly events.
As a result, the AUDL is a virtual highlight factory and each week we produce amazing highlight reels and regularly our top plays appear on Sports Center Top10 and other well know sports feature shows. Check out some of these crazy SKIES from the Championship Weekend in Madison!
Only a few days left. Don’t miss your chance to invest.
The AUDL is in the media and entertainment business and our new broadcast partnership with Stadium Sports Network in 2018 has proven to be a real success as we delivered our premium content to new mobile, online and satellite viewers. This agreement also decreased the costs associated with producing and distributing our premium content to a wide audience.
Your investment in the AUDL will be used to increase marketing programs to reach new fans, sponsors and partners with our exciting and engaging content.
Our Reg Crowdfunding Small OPO closes this Saturday, September 15 and we want you to join our community of owners who are excited to help us succeed!
The Top Reason to Invest Now in the AUDL
10 months agoThere are many reasons to invest in the AUDL but number one are the countless elite level athletes who make our games so amazing to watch. Many of our great players are well known personalities, both on and off the field. All of our players compete with intensity and integrity and demonstrate the unique values of sportsmanship and fair play that sets Ultimate apart from other pro sports. They are always accessible to fans before and after the games at our affordable and family friendly events.
As a result, the AUDL is a virtual highlight factory and each week we produce amazing highlight reels and regularly our top plays appear on Sports Center Top10 and other well know sports feature shows. Check out some of these crazy SKIES from the Championship Weekend in Madison!
Only a few days left. Don’t miss your chance to invest.
The AUDL is in the media and entertainment business and our new broadcast partnership with Stadium Sports Network in 2018 has proven to be a real success as we delivered our premium content to new mobile, online and satellite viewers. This agreement also decreased the costs associated with producing and distributing our premium content to a wide audience.
Your investment in the AUDL will be used to increase marketing programs to reach new fans, sponsors and partners with our exciting and engaging content.
Our Reg Crowdfunding Small OPO closes this Saturday, September 15 and we want you to join our community of owners who are excited to help us succeed!
Bill Nye The Science Guy Predicts “In the future, ultimate frisbee in some form will have taken over the world.”
10 months agoAs an early pioneer of Ultimate and captain of the Seattle Windjammers, Bill Nye appreciates the unique values of integrity and sportsmanship embodied in ultimate’s “Spirit of the Game.” Add to that the non-concussive nature of the sport and it’s low cost as a new youth sports program has Bill Nye going “all-in” with the AUDL to help us bring our sport to more young players and fans everywhere.
Bill Nye lays out on an ashy field in Salem OR in 1981
Bill wants to help the AUDL tell our compelling story to new fans beyond the current ultimate community. As a new investor in the AUDL Regulation Crowdfunding Small OPO, Bill is supporting our expanded marketing efforts that will result from your investment by adding his global voice to reaches millions of his fans and followers.
Bill Nye lays takes in a LA Aviators vs San Francisco FlameThrowers game.
Our Final Close occurs this week - on September 15 - so don’t miss your chance to join Bill Nye and our other valued new investors before it’s too late.
10 Days Left to Invest in the AUDL
11 months agoWith just 10 days left to invest in the AUDL we thought we would send out a reminder of the Top 10 Reasons to invest in the AUDL! Take a moment to find out a little bit more about ultimate and the growth of league.
Meet the Voice of Ultimate - Evan Lepler
11 months agoLearn about the team behind the scenes working tirelessly to create exciting AUDL content
Many people have worked so hard to make the AUDL successful over the past seven years; Our team owners, talented players, coaches, referees and the team responsible for creating and delivering our engaging content to our growing legions of fans. No one has worked harder than Evan Lepler, our lead broadcast personality who travels tirelessly during the season to broadcast our Stadium Sports Network Game of the Week, produces regular podcasts and writes the insightful Tuesday Toss each week. Our community of Ultimate fans admire his expertise and devour his material.
Check out Evan’s season wrap up Tuesday Toss here. And while you’re at it, check out some highlights from the exciting AUDL Championship Weekend VII held in Madison a few weeks ago.
Don’t miss your chance to invest. Our final close date is September 15,2018
We are very proud of what we have accomplished against long odds to build a new professional sports league. Everyone at the AUDL strives to be better at everything we do and with your investment in the AUDL we will get our amazing content in front of more fans and sponsors.
Championship Weekend VII a Huge Success
11 months ago
This is How We Do It!
Championship Weekend VII a Huge Success
On August 11th and 12th the AUDL hosted it seventh annual Championship Weekend in Madison, Wisconsin. With the help of some beautiful weather and four talented and evenly matched conference finalists from New York, Los Angeles, Dallas and the hometown Madison Radicals, seven thousand enthusiastic fans turned out and all three games proved exciting and featured some amazing plays.
By the time the evening game on Saturday had finished our fans and supporters were yet watching another AUDL appearance on EPSN Sports Center Top 10.
The Championship Weekend is the highlight of the professional ultimate season and a major source of revenue for the AUDL. Like the NFL Super Bowl all ticket sales, merchandize, sponsorships, concessions and broadcast reviews for the three games played are earned by the league. Pregame shows and features were shown on FB Live and all three games were broadcast on the Stadium Sports Network which reached fans on their mobile phones, online and over satellite.
After a hard-fought final, the hometown Madison Radicals prevailed over a previous champion Dallas Roughnecks for their first ever AUDL Championship and the fans went crazy!
Simultaneously, we issued a challenge to our supporters to help us hit $450,000 on our StartEngine Small Open Public Offering and we are pleased to inform you that we just crossed $400,000 in funding. We want to thank all of our followers and investors for their incredible support. We now have almost 200 new owners, both small and large who have decided to invest in this inclusive, family friendly, and athletic competitive sport that embraces the values of integrity, fair play and inclusiveness.
Due this very positive momentum, we decided this week to extend the close of our Small OPO by 30 days to allow more investors to join our community of owners, especially since we are in the middle of family holiday season and many of you may be travelling or just wrapping up your summer plans.
Our final Close Date is September 15, 2018. Please join our community of owners who want to help us bring our fantastic game to a broader audience of fans and sponsors in the years ahead.
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