Atari Game Partners is a Title III - Regulation Crowdfunding Campaign and is actively accepting investments.
$250.00 minimum investment

Atari Game Partners

Taking a classic to the Nintendo Switch™

Small OPO
New York, NY
Gaming
US Investors Only
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Bringing the Best-Selling Gaming Classic to the Nintendo Switch™

Invest in RollerCoaster Tycoon®

Since RollerCoaster Tycoon's initial release in 1999, it has been one of the most popular gaming franchises of all time. Developed by Chris Sawyer, the RCT series has generated hundreds of millions of dollars in revenue and built a dedicated, diverse and expansive fan base around the world.


Atari is the exclusive master licensee of the RollerCoaster Tycoon franchise. The RCT franchise has become one of Atari's most popular, generating very significant revenue.


Early in 2017, Atari unveiled the newest entry into the franchise -- RollerCoaster Tycoon Touch. This free-to-play 3D simulation game for iOS and Android was an instant success, skyrocketing to the top of the app stores after worldwide launch featuring by Apple and Google Play. With more than 12 million downloads since launch and praise from gamers and critics alike, the classic gameplay proved to be a natural fit for touchscreen devices, making it easier than ever for gamers to flex their imaginations.


In developing the RollerCoaster Tycoon franchise in its most recent versions, Atari worked with Nvizzio Creations. This world-class developer has years of experience developing engaging 3D experiences for gamers, and was intimately involved in the development of RollerCoaster Tycoon World for the PC.


The unmitigated success of the RollerCoaster Tycoon franchise made the opportunity clear for Atari Game Partners: deliver the first RollerCoaster Tycoon game for the Nintendo Switch. The RollerCoaster Tycoon franchise needs to be put in the hands of even more gamers and developed for the new and innovative Nintendo Switch! RollerCoaster Tycoon on Nintendo Switch will be an all-new game made specifically for Switch with exclusive features. 


It's a perfect match... One of gaming's most beloved brands is bringing one of gaming's best franchises to the most exciting platform in gaming today... And we are offering you the opportunity to invest.

The Offering

Investment

Investment and participation is straightforward!

Invest any amount into the campaign (with $250 as a minimum), and earn your pro rata share of 50% of profits until you made 120% of your original investment; after which you’ll earn your pro rata share of 25% of profits until 18 months after the worldwide launch of the game, or the earlier termination of our license to market and sell the game!  The percentages are subject to pro rata decreases in the event we raise less than the $2,000,000 we are seeking to raise in aggregate in this Title III - Regulation Crowdfunding Offering and in the offering under Regulation D 506(c) in which we anticipate engaging.  See the Offering Details in the document below for a complete set of terms.


Perks*

- All investors: Atari Game Partners will host an Investors' site online, and you will have the option to have your name listed on that page;

- At least $750: Investor perk as outlined above, and a discount of 25% off the street price of the game at launch valid for a purchase of 1 unit of RollerCoaster Tycoon Nintendo Switch;

- At least $1,500: Both of the above Investor perks, and one free copy of the regular edition of the book “The Art of Atari”!

*All perks occur after the offering is completed

"We loved this game a ton back in the day and love it even more now that we can distract ourselves even further on our smartphones."

- BuzzFeed

What is Atari Game Partners?

Atari Game Partners is a wholly-owned subsidiary of Atari.


Our mission is to develop and publish games from Atari's iconic and prolific library, containing 200+ gaming franchises, for handheld platforms and others.


Given the breadth of the Atari portfolio, we decided to team up with investors to take full advantage of the depth, the diversity and the opportunities that are presented with such a catalog. 


Atari Game Partners is eager to continue that success by bringing one of gaming's most-beloved franchises to one of its biggest emerging platforms.


In the months and years to come, our mission is to build success upon success. We seek to find a way for gamers around the world to get access to Atari's incredible lineup of gaming franchises.

Why RollerCoaster Tycoon?

Since its initial release on the PC in 1999, RollerCoaster Tycoon has become one of the most popular and instantly recognizable gaming franchises in the world. Created by Chris Sawyer, the RollerCoaster Tycoon series continues to be a favorite for gamers, and has an incredibly active fan community surrounding it.


This active community is evident in the incredible engagement that new editions of the game continue to enjoy on all platforms. One mobile version of RollerCoaster Tycoon, RollerCoaster Tycoon Classic, enjoyed top-5 positioning for paid apps in the iOS App Store.


But that's only a small part in the tale of RollerCoaster Tycoon's success over the years. In total, the franchise has moved more than 14.4 million units worldwide and generated in excess of $220 million in revenue in the United States alone. The franchise's popularity is global, though, with 4.6 million units sold in Europe.

1999

Published by Hasbro Interactive, the original game is one of the best-selling of all time, selling more than 6.0 million units.

2002

Published by Infogrames, this sequel also enjoyed incredibly strong sales, selling over 3.7 million units.

2004

Published by Atari, the third iteration enjoyed even stronger sales than its predecessor, selling over 4.0 million units.

2006

This update to RollerCoaster Tycoon 3, also published by Atari, pushed total sales for the franchise to 14.4 million.

About RollerCoaster Tycoon Touch

While the sales and performance history of the RollerCoaster Tycoon franchise are without question, what's most exciting is the incredible success of RollerCoaster Tycoon Touch, released early in 2017.


Since its initial launch, this free-to-play 3D mobile edition of the game has garnered more than 12 million downloads combined from the Google Play and Apple app stores. It was also recognized as a "New Game We Love" by the Apple.


This success is in addition to that garnered by RollerCoaster Tycoon 4 Mobile, which has been downloaded more than 18 million times and received more than 295 million sessions to date.

The Awesome Features of Roller Coaster Tycoon Touch

It's easy to understand the incredible success of RollerCoaster Tycoon Touch given this game's incredible features. For a game like this, the touchscreen interface is a natural fit, allowing users to craft incredible theme parks to their exacting specifications. What's more is that the game has so many other features baked in, features that make it irresistible to play and nothing short of insanely addictive...

Stunning 3D Graphics

RollerCoaster Tycoon has never been this beautiful. Every ride, coaster and building is rendered in high-resolution 3D and made even more beautiful by a day-night cycle.

Coaster Builder

The real draw, though, is building your own roller coasters! Wooden, Hyper, Steel, and 6 other coaster types can be easily created with a user-friendly and intuitive 3D spline-based editor.

Card Packs

Users collect card packs by completing missions and progressing through the game. More coasters, rides and scenery are always just a few taps away, making parks even more vivid!

“With RollerCoaster Tycoon Touch, the beloved amusement park building series is moving beyond dated 2D graphics and into the modern world.”

- Engadget

Park Attractions

The only limit to any park is a user's imagination, thanks to the 100+ flat rides, decorations, paths, restaurants and shops! And seasonal events ensure that more content is always on its way.

Park Management

Managing one's park becomes the real source of fun, though. Users need to keep their park's satisfaction up by managing everything from activities and decorations to ride revenues.

Park Customization

Custom Colors and Park-Edit Mode make it a breeze to quickly arrange, rearrange, and redecorate your park. It’s all up to you!

Taking RollerCoaster Tycoon to the Switch

The kind of addictive gameplay embodied by the RollerCoaster Tycoon franchise is a perfect match for the Nintendo Switch, which is why we've selected this console as the landing spot for the newest entry into the franchise. But, to understand the true potential here, you also need to understand the accelerating popularity of Nintendo's game-changing new console.


Nintendo is estimating that it will have sold over 14 million Nintendo Switch consoles by the end of its fiscal year in March 2018. The popularity of the Switch has caused Nintendo to revise its revenue forecasts for the current fiscal year to $1.06 billion, up almost double from what it projected at the outset. This has driven Nintendo's stock up nearly 75% in 2017, and is also driving Nintendo's current estimates for over 50 million Switch games having been sold by the end of the fiscal year ending March 2018.

RollerCoaster Tycoon and Nintendo Switch: The Perfect Fit

The unique properties of the Switch -- which combines standard console functionality with mobile capability -- make it a natural home for a franchise like RollerCoaster Tycoon. We can only imagine how much gamers will enjoy building their own theme parks on Nintendo's wildly popular console.

 

Some of the upcoming key features include:

  • Multiple Scenarios - Complete tricky objectives with specific time limits and other constraints.
  • Sandbox Mode with Various Landscapes - Create the park of your dreams with unlimited time and unlimited resources.
  • Tycoon Career Mode - Expand your park and grow your Amusement Empire.

In the months ahead, this Switch version of RollerCoaster Tycoon will begin development, and your investment can make it possible!

Nvizzio Creations: The Developer

When Atari Game Partners sought to develop an exciting and unique entry for the RollerCoaster Tycoon franchise, we turned to Nvizzio Creations.


Nvizzio Creations is an independent game development company based in Canada that's driven by passion. It has been globally recognized for its creative teams, unique work philosophy, and relentless dedication. The studio specializes in the production of 3D games for PC, consoles and mobile platforms.


Given the critically acclaimed work they did in developing RollerCoaster Tycoon Touch for smartphones, Nvizzio are the perfect choice to develop the newest edition of the game. Nvizzio Creations has a deep understanding of and respect for the RollerCoaster Tycoon brand, enabling them to develop an entirely new game that takes advantage of the innovating features of the Nintendo Switch.


You can learn more about the amazing developers at Nvizzio Creations and the other games they've created here.

We have the franchise... We have the developer... We have the platform...

The only thing that's missing is you!

At Atari Game Partners, we're convinced that incredible potential exists for the RollerCoaster Tycoon franchise on the Nintendo Switch. With your investment, we can secure the development process and bring an exciting new version of this beloved franchise to gamers around the world.


The investment opportunity we're presenting is unique, especially compared to other crowdfunded games you might have encountered in the past. Here, you have the opportunity to participate in a revenue share of a proven franchise, for a proven platform, and with a proven developer.


Your investment will allow you to stay informed about the development of this exciting new chapter in the RollerCoaster Tycoon series, and might also position you to potentially become involved in future creations by Atari Game Partners.


So, come take the ride and invest in RollerCoaster Tycoon today. Become an integral part in the story of one of gaming's most beloved franchises!

In the Press

19 Things To Do If You Want To Be An Expert At RollerCoaster Tycoon Touch
March 25, 2017

"First tip: Don't DL this game because you'll never see your friends and family again."

RollerCoaster Tycoon' finally goes 3D on mobile
February 2, 2017

"With RollerCoaster Tycoon Touch, the beloved amusement park building series is moving beyond dated 2D graphics and into the modern world.”

RollerCoaster Tycoon Touch Review: Park Life
February 28, 2017

"Absolutely stunning graphics…easily the best RollerCoaster Tycoon experience since RollerCoaster Tycoon 3.”

RollerCoaster Tycoon Touch Guide: How to best manage your park
February 25, 2017

“If you're looking for something a little more lightweight that might translate better to smaller screens, however, you might want to give Rollercoaster Tycoon Touch a go.”

RollerCoaster Tycoon Touch' Now Available For Mobile, Features 3D Visuals And Card System
February 26, 2017

“Mobile gaming is getting increasingly popular with each passing day and one amongst the most well-loved games of recent years is Atari’s RollerCoaster Tycoon.”

Atari’s RollerCoaster Tycoon Touch for Android is now available for download
March 20, 2017

“The game has been brought into the current era featuring improved 3D graphics.”

Create beautiful 3D theme parks with RollerCoaster Tycoon Touch
February 24, 2017

“Now the company has 3D editing programs and advanced maps incorporated into their games, and the all-new RollerCoaster Tycoon Touch takes that to the next level.”

New RollerCoaster Tycoon Comes to Android, Say Goodbye to Free Time
March 17, 2017

"Craving some incredible roller coaster and theme park management on the go? … playing RollerCoaster Tycoon on your smartphone is by far the best solution. If you love a good sim game, then you'll definitely want to check out RollerCoaster Tycoon Touch."

Build your own dream theme park in Atari’s ‘RollerCoaster Tycoon Touch’
March 16, 2017

"This one is more delightful to play because game is designed especially for touch devices. You’ll notice a smoother and more intuitive navigation compared to the previous versions."

RollerCoaster Tycoon Touch Dev On The Game's Origins, Challenges, And More
May 13, 2017

"Launched earlier this year, the mobile game has been a big hit, hitting No. 1 in the free-to-play App Store charts (for a period of time) and subsequently picking up more than 6.2 million downloads and hitting 500,000 daily active users."

What is Atari doing funding RollerCoaster Tycoon on an equity crowdfunding platform?
February 1, 2018

A few weeks ago, a subsidiary of Atari announced that it was considering a port of RollerCoaster Tycoon to the Nintendo Switch, to be funded through equity investment. Not just any equity investment, but a newly available type of investment made possible by the Jumpstart Our Business Startups (JOBS)

Offering Summary

Maximum 1,070,000 RCT Revenue Participation Units ($1,070,000)

Minimum 10,000 RCT Revenue Participation Units ($10,000)


Company
Atari Game Partners, Corp.
 

Corporate Address
286 Madison Avenue, 8th Floor, New York, NY  10017
 

Description of Business
Game Development
 

Type of Security Offered
 RCT Revenue Participation Units  (the "Securities")


Purchase Price of Security Offered


$1


Minimum Investment Amount (per investor) 
$250.00











Perks:

- All investors: Atari Game Partners will host an Investors site online, and you will have the option to have your name listed on that page;

- At least $750: Investor perk as outlined above, and a discount of 25% off the street price of the game at launch valid for a purchase of 1 unit of RollerCoaster Tycoon Switch;

- At least $1,500: Both of the above perks, and one free copy of the regular edition of the book “The Art of Atari”!

*All perks occur after the offering is completed.

Irregular Use of Proceeds

We might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
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Cash And Cash Equivalents
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Accounts Receivable
$0.00 USD
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Short Term Debt
$0.00 USD
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Long Term Debt
$0.00 USD
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Revenues And Sales
$0.00 USD
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Costs Of Goods Sold
$0.00 USD
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Taxes Paid
$0.00 USD
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Net Income
$0.00 USD
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Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

RollerCoaster Tycoon on the Nintendo Switch Feature List

19 days ago

The current features of RollerCoaster Tycoon on the Nintendo Switch include, but are not limited to:

  • 3 Game Modes - Campaign, Scenario, and Sandbox:
    • Tycoon Campaign Mode – The main mode of the game: Research and discover wild new rides and attractions, expand your land, and grow from a humble park to an Amusement Empire!
    • Scenario Mode – Complete 16 tricky objectives with specific time limits and other constraints. Each scenario has 3 difficulty levels and rewards to unlock.
    • Sandbox Mode - Create the park of your dreams in four environment types with unlimited time and unlimited resources.
  • 7 types of fully customizable roller coasters with Ride Cams: Wooden, Steel, Winged, Hyper, Inverted, Dive, and Accelerator.
  • Over 50 vivid colors to customize rides, roller coasters, shops and restaurants to your liking.
  • A variety of adult and kid peeps with fun animations - even on rides and roller coasters!
  • Park terraforming with pre-made path, foliage & river tiles. Create forests, lakes and rivers!
  • 4 Environments:
    • Alpine – Hit the slopes with this beautiful, mountain-topped map. Watch out for caribou!
    • Oasis – The desert heat shimmers off the sand in this deadly paradise - but the cooling palms and spring of the oasis sure help!
    • Canyon – It’s time to hit the dusty trail and rustle up some varmints in this Western-themed environment.
    • Tropical locales – Buried treasure and pirates galore are found among this timber-shivering island map.
  • Over 120 wacky rides, restaurants and shops, from the humble Merry-go-Round to the death-defying Roto-Drop, all featuring advanced shaders and effects.
  • Intuitive JoyCon or Touchscreen Controls allows you to play the way you want.
  • Seamless play between dock mode and handheld mode. Plug, unplug and continue to play!
  • Multiple save slots to experiment with different game modes or share the game with family members.
  • Runs at 1080P @ 30FPS docked, and 720P @ 30FPS in handheld mode.

More Frequently Asked Questions and Answers

19 days ago

Dear Investor Community,

Above all, we want to thank you for your comments.  We have read through them over the last couple of weeks and have answered some of your key questions in this post. We thought it was better to proceed like this, providing one post with responses to the various comments as a starting point.

First, we posted a FAQ on our Updates section of our page and encourage anyone with questions to review the post.  We also posted an interview conducted by Polygon’s Charlie Hall with Fred Chesnais, CEO of Atari on our press section of our page, which should also help in answering some of your questions.  You can read the full interview here: http://bit.ly/2npZnT6

Second, we provided below some excerpts of this FAQ list to provide responses to 5 frequently asked questions.  We hope this provides more clarity and will facilitate your review of the investment opportunity. If you have additional questions, please share them with us in the Comments section.  Please note the answers below are based on our FAQ and, for more details, you should refer to our FAQ in Updates.

Third, throughout this week, we will go through each of your comments and answer them individually by either referencing the FAQ, website or providing specific answers if needed.  Please bear in mind this process is regulated by the SEC and we will answer your questions in our Comments section.

We appreciate your time, passion and feedback.  We, like you, are very passionate about RollerCoaster Tycoon and want it to be a massive success. 

We thank you for your confidence and wish you a great day.

Question 1: Why is Atari funding RollerCoaster Tycoon Switch on StartEngine? 

Atari has more than 200 gaming brands, including titles like Pong, Centipede and Missile Command, and our goal is to find alternative sources of capital to grow our business.

From a financial diversification perspective, it makes sense for Atari to try and test some new sources of funding to see if these sources could be available down the road for more games.

We selected RollerCoaster Tycoon because it’s a well-recognized brand. The reason for partnering with StartEngine is a business decision and Atari’s trust in the StartEngine team.

This topic is covered in the Polygon interview posted in the Press section of our campaign page.

Question 2: What will RollerCoaster Tycoon Switch be like?

RollerCoaster Tycoon on the Nintendo Switch is a new game. It is not a port, nor a free-to-play game (See the following question about the key features). The game is a full premium RCT experience, taking elements players love from classic RCT titles and RollerCoaster Tycoon Touch, and updating them for today’s gamers and leveraging the unique properties of the Nintendo Switch. The game is based off of technology from RCT Touch, the most recent, critically acclaimed mobile title in the franchise.

Question 3: What are the key features of RollerCoaster Tycoon Switch?

The full feature list is listed in our Update section.  Included here is the shortened version.

The current features of RCT on Switch include, but are not limited to:

3 Game Modes: Campaign, Scenario, and Sandbox -

Tycoon Campaign Mode – Research and discover wild new rides and attractions, expand your land, and grow from a humble park to an Amusement Empire.

Scenario Mode – Complete 16 tricky objectives with specific time limits and other constraints.

Sandbox Mode - Create the park of your dreams in four environment types with unlimited time and unlimited resources.

7 types of fully customizable rollercoasters with Ride Cams: Wooden, Steel, Winged, Hyper, Inverted, Dive, and Accelerator.

Over 100 wacky rides, restaurants and shops, from the humble Merry-go-Round to the death-defying Roto-Drop, all featuring advanced shaders and effects.

Park terraforming with pre-made path, foliage & river tiles. Create forests, lakes and rivers!

4 Environments: Alpine, Oasis, Canyon, and Tropics!

Intuitive JoyCon or Touchscreen Controls allows you to play the way you want.

Seamless play between dock mode and handheld mode. Plug, unplug and continue to play!

Question 4: Why is a mention of Irregular Use of Proceeds in the documentation?

The Irregular Use of Proceeds is standard language provided in most StartEngine campaigns, which provides more disclosures than required to ensure that, if any Irregular Use of Proceeds do occur, then we have not failed to omit any potential material information. The definition of what can be regarded as Irregular Use of Proceeds is listed below:

We might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

We will do everything in our power to avoid any irregular use of proceeds.

Question 5: What happens if Atari Game Partners do not reach the investment goal of $1.07 million? 

The game will be developed regardless of the success of the StartEngine campaign. 

There are two types of decisions we have made:

1) Production standpoint: the team has been contracted, a prototype has been built, and development is underway. 

2) Financial standpoint:  this is a test for new sources of funding, and a chance for investors to participate (or not).

Please refer to the Polygon interview posted in the Press section of our campaign page.  You can read the full article here: http://bit.ly/2npZnT6

What is Atari doing funding RollerCoaster Tycoon on an equity crowdfunding platform?

23 days ago

Article published by Polygon:  Link: http://bit.ly/2npZnT6

What is Atari doing funding RollerCoaster Tycoon on an equity crowdfunding platform?

And what does this all have to do with the co-founder of Activision?

By Charlie Hall@Charlie_L_Hall  

A few weeks ago, a subsidiary of Atari announced that it was considering a port of RollerCoaster Tycoon to the Nintendo Switch, to be funded through equity investment. Not just any equity investment, but a newly available type of investment made possible by the Jumpstart Our Business Startups (JOBS) Act.

The legendary video game company, founded in 1972 by Nolan Bushnell and Ted Dabney, is synonymous with the explosive growth of arcades and titles like Pong and Missile Command. It’s equally synonymous with the collapse of the video game industry in the 1980s. So what is one of the most recognizable names in gaming doing using a crowdfunding platform intended to support entrepreneurs and startups?

Polygon reached out to Atari Game Partners, and the StartEngine platform, to find out what’s going on here.

WHAT IS STARTENGINE?

StartEngine was founded by Howard Marks, the co-founder of Activision and for a time the CEO of Acclaim. His new company is an equity investment platform, which operates on U.S. Securities and Exchange Commission guidelines as set down through the JOBS Act. It’s the same multipart piece of bipartisan legislation that the hybrid crowdfunding platform Fig operates under.

But, unlike Fig, which focuses on game crowdfunding, Los Angeles-based StartEngine allows for projects in just about any industry. In December, that included a pharmaceutical company, a blockchain-based “crypto asset,” probiotic health supplements, a line of men’s grooming products and an in-ear electronic translator.

In fact, despite Marks’ history in video games, the campaign for RollerCoaster Tycoon is StartEngine’s first game.

“My new mission at StartEngine is to help entrepreneurs achieve their dreams,” Marks told Polygon. “The idea is to allow the general public to invest in companies in the early stage which, for the last 80 years, they couldn’t because legislation [put in place after the Great Depression] didn’t permit it. You had to be a wealthy investor to do that. And the JOBS Act changed that.”

StartEngine is an open platform, much like Kickstarter is. Marks said it’s backstopped by a team that performs perfunctory reviews of campaigns before they go up, but by and large, anyone can create an account and start an equity campaign as long as they follow the guidelines laid out in the JOBS Act.


Unlike Fig, there’s no advisory board to curate projects. Creators simply bring an idea with them, explain the terms of the investment and launch the campaign. If the minimum is met, the campaign succeeds and the investors’ contributions are exchanged for shares. Under the section of the JOBS Act that StartEngine operates under, the maximum that can be collected in this way is $1.07 million.

“In 2016 we did maybe 10 companies,” Marks said. “We launched about 100 last year, a little under 100, and this year we’re looking to launch multiple hundreds. And the demand for capital, as you can imagine, in this country is intense.”

However, if you look at the list of the most-funded projects on StartEngine, the one that’s earned the most money is ... StartEngine, which so far has raised more than $3.4 million.

Marks admits that’s a little bizarre.

“It is called ‘eating your own dog food’ or ‘drinking your own Kool-Aid,’” Marks said. “And it makes sense. I could go to [venture capitalists] right now. [...] I can go to VCs and raise gobbles of money. The guys who did Oculus Rift did that, right? Unbeknownst to everybody [on Kickstarter], they raised $80 million [...] and sold it for $2 billion. The backers got bupkis, right? They were not happy, by the way. But that was before the JOBS Act.”

Marks said that StartEngine is perfect for creators in the games space, because their biggest fans are often potential investors.

“There are five million small businesses in this country, and a lot of them need capital,” Marks said. “It turns out that the arts, whether it’s games or music, movies, TV, are usually having difficulties raising capital, and if they do they have to give away a lot of the rights to the publishers. And if they raise money from the general public — which is their fans, the fans of the property, fans of the designer, whatever the fans are — then they can show them the revenues, begin offering equity and share opportunities. And then the artist, the creator, can keep full control on their property. And that’s a very modern way to finance intellectual property.”

ATARI GAME PARTNERS

Fred Chesnais is the CEO of Atari Game Partners, a wholly owned subsidiary of Atari. He also told Polygon that he’s the largest shareholder in Atari, and that he’s partly responsible for helping to turn the company around over the last few years.

Atari has had a rocky financial history, dating all the way back to its role in the game industry crash in the 1980s. But the late 1990s and early 2000s were troubled as well. Chesnais said that he was part of the team that sold the company off to a hedge fund called BlueBay in 2007. By 2012 it was headed toward bankruptcy.

“They drove the company into the ground,” Chesnais said. He bought them out in 2013, and today Atari is profitable.

“We had €30 million of losses. €35 million of debt,” Chesnais said. “Today? No more debt. We are profitable.”

As a publisher, Chesnais said that the RollerCoaster Tycoon project will happen regardless of the success of the StartEngine campaign. The team has been contracted and a prototype has been built. But he’s not seeking equity investment purely to cater to the franchise’s fans. It’s simply a business decision.

With a stable of more than 200 gaming brands, including Pong, Centipede and Missile Command, his goal is to find inexpensive capital to drive his business.

“As a financier, because I have a portfolio of 200 games, I have a broader question,” Chesnais said, “which is, ‘What is the best way from a cost of capital perspective for Atari and for me?’”

Chesnais said that if he just used a credit card to finance RollerCoaster Tycoon, it would cost around 23 cents on the dollar. Equity crowdfunding on StartEngine simply allows him to get a better deal.

“From a strategy perspective, as a publisher, we are doing this game,” Chesnais said. “From a financial perspective and cost of capital perspective, it makes sense for Atari to try and test some new sources of funding to see if these sources could be available down the road for more games.”

In September, Atari announced that it would launch two new video game projects on Fig as well. One, according to a press release, will be a new piece of intellectual property; the other will be a reboot. There’s no word on when those projects will go live.

It may come as a surprise to fans of games to find a historic, profitable and influential name like Atari using legislation like the JOBS Act to fund its operations. The JOBS Act’s stated intention, after all, is to jumpstart business startups. It’s in the name.

But “small business” isn’t necessarily a mom-and-pop shop or a small team of game designers. In broad terms, it’s any business with fewer than 500 employees. Atari falls well within that guideline.

Nine days into the campaign for the port of RollerCoaster Tycoon to the Nintendo Switch, Atari has earned less than $39,000. It has reached its goal of $10,000, so the equity can be collected. There are currently 81 days left in the campaign.

We asked Chesnais about the odds of reaching the campaign maximum of $1.07 million.

“I don’t know,” he said. “For me, it’s irrelevant. What relevant for me is not the percentage of funding. What is relevant for me is, can crowdfunding constitute a source of financing for my portfolio of more than 200 games?”


Frequently Asked Questions - RollerCoaster Tycoon® for the Nintendo Switch™

30 days ago

We have seen the comments and questions about RollerCoaster Tycoon® for the Nintendo Switch™ campaign and think it would be helpful to provide a list of Frequently Asked Questions. 

Why has Atari selected RollerCoaster Tycoon® ("RCT") for the Nintendo Switch™?

We have selected to bring RollerCoaster Tycoon to the Nintendo Switch because it is among the most recognized and successful franchises of Atari and of the videogame industry. By investing in RCT on the Nintendo Switch, investors have access to years of historical data, always helpful to better assess risks associated with any investment.

Why did Atari Game Partners decide to ask people on the internet for money instead of publishing as it has in the past? Does it not have the capital to front the development and distribution costs?

As a publisher, Atari has started the development of the game and will release it no matter what the outcome of the campaign, because it has the resources to do it.  This is clearly set forth on Page 14 of the Offering Details http://bit.ly/2Bs81oi:  “For the further avoidance of doubt, if we do not raise 100% of the funds, our majority stockholder intends to provide additional funding or credit in exchange for the balance of the Net Receipts not distributed to the Investors.”

From a big picture perspective, bear in mind we have a portfolio of more than 200 games.  This Start Engine campaign is a test of alternative financing resources to see if this could be applicable to other games of our portfolio to accelerate our growth. For this test, we selected RollerCoaster Tycoon for the Nintendo Switch given the awareness of the brand and the growth of the Nintendo platform.

Will investors be involved in the game development?

Investors will own a share of the net receipts generated by the game. As such, they will have access to regular reports on the game development status, key features and other relevant information about the project.

Who is Atari Game Partners ("AGP")?

Atari Game Partners is a wholly-owned subsidiary of Atari that was created to bring Atari intellectual properties (“IP”) to handheld platforms.

What is the strategy of AGP?

The strategy of AGP is to select games from the Atari portfolio of intellectual properties and develop new titles for handheld platforms.

What is the difference between the strategy of Atari and the strategy of AGP?

The strategy of AGP is to develop and publish Atari games for handheld and other platforms. The Atari Group invests in various businesses, such as games, casino games, entertainment programming and the Ataribox. The strategy of the Atari Group is therefore multi-pronged, with opportunities and risks in various business lines.

Why is AGP entering into a revenue share deal and not issuing shares to investors?

We prefer to go this route to allow access to a financial product with liquidity and distributions generated by the net receipts of the game.

What is the difference between an investment in AGP and a purchase of Atari shares?  

An investment in AGP provides exposure to the performance of one single game. An investment in Atari shares provides exposure to the performance of the entire Atari Group.  With the proposed transaction, investors have access to a financial product with a focus on liquidity and cash distributions based on net receipts generated by the game.

What is the role of Atari in the development, publishing and distribution of the game?  

Atari contributes three key items to the process; a license to the intellectual property, previously paid development expenses, and production services.

What is the deal for Atari? What is Atari getting out of AGP?

Atari’s involvement is defined as above and set forth on the website.  https://www.startengine.com/atari-game-partners

When does the Start Engine campaign start and end?

The campaign begins on January 23, 2018 and ends on April 23, 2018.

When will the game be available? 

The current development and production schedule provides for a launch in 2018.

Why is the game not open to international investors?

We are limiting to U.S. investors to comply with all applicable regulations.

Is this just a port of the mobile game?

RollerCoaster Tycoon on the Nintendo Switch is a new game. It is not a port, nor a free-to-play game. It is a full premium RCT experience, taking elements players love from classic RCT titles and RollerCoaster Tycoon Touch, and updating them for today’s gamers and the unique properties of the Nintendo Switch. The game is based on technology from RollerCoaster Tycoon Touch, the most recent, critically acclaimed mobile title in the franchise.

How would the company respond to comments on the Start Engine page who look at RollerCoaster Tycoon World and RollerCoaster Tycoon Touch and are concerned about a Switch version being good and worth investing in?

RollerCoaster Tycoon for the Nintendo Switch will be a completely new entry in the beloved RCT franchise and will benefit from the unique features of the Nintendo Switch.  It is not a port, nor a free-to-play style game.  It is a full premium RCT experience for the Nintendo Switch.

RollerCoaster Tycoon Touch is a success on mobile and highly rated – currently 4.4/5 on the iOS AppStore and 4.3/5 stars on Google Play, with a review of 4.5/5 from GameZebo upon launch. The continued success of the title almost a year after its release speak to its quality and reinforces how much players enjoy the game. 

Atari and Nvizzio Creations learned much from RollerCoaster Tycoon World; and the game, which was made by a separate team within the studio, is still undergoing continued development. Updates to RollerCoaster Tycoon World have been released and another update is coming soon. 

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