0Overview
Art of Pour is the result of a 10-year search for the perfect cocktail. What started as a mobile mixology service has transformed into an experience that we now package up and sell in a bottle. We are constantly striving to improve the taste and quality of our ready-to-drink (RTD) recipes and make our products engaging and highly marketable to our clientele.
Our mantra is ultra-premium ingredients with no compromises. As a purpose-driven company that feels a deep responsibility to deliver quality products to our consumers, we pride ourselves in the ability to produce mixtures that are low in sugar content.
the problem
Consumers are looking for products that recreate an experience that they would have at a restaurant or speakeasy, but are often left disappointed with many that are currently available. Art of Pour is on a mission to produce ultra-premium products that deliver in all three of these categories.
the market
The market for RTD alcohol products continues to expand as category demand continues to increase.
“RTD volumes have been growing faster than any other major drinks category since 2018, and are expected to significantly outperform the wider beverage alcohol market over the next five years, increasing their market share to 8% (of total beverage alcohol) by 2025 (from about 4% share in 2020) in top RTD markets.”
- IWSR Press Release (IWSR is a widely used source for beverage alcohol trends)
It is also projected by IWSR that the market will have experienced a 15% compound annual growth rate as recorded between 2020 and 2025. With its strong appeal to millennials and other consumers aged 25-45, Art of Pour hopes to benefit from this trend. Our product is launching as a premium entrant to the market, with packaging that we feel outshines canned cocktails.
the solution
We didn't rush the product development process. Art of Pour spent years focusing on quality so that we could bring something more than just taste to the marketplace. Our company has found that there is a direct correlation between quality and taste - and when the right combination of ingredients is fused, the consumer experience becomes elevated.
In addition to the beverage contents, our stackable bottles (trade dress pending) save space and have display advantages. Retailers usually end up stacking them in high-profile locations, and many of our consumers keep the bottles on display at home. This means that our products naturally gain lots of visibility.
These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.
Why Invest
Art of Pour aims to become the nation’s clear choice when it comes to purchasing an ultra-premium RTD beverage. We have big goals and our team of experts, including an industry veteran that helped with the successful launches of Casamigos & Monkey 47, plan to pursue our goals with unmatched passion. We care about creating something special without cutting corners. Take a look at our traction to date:
R&D Phase - Complete:
Extensive testing and formulation to ensure consistency and shelf stability
Prototype creation and refinement
Trademarks and trade dress (pending)
Extensive consumer testing
Taste optimization
Three TTB approved SKUs
Connecticut Intro - Complete:
Intro Jalapeno Margarita and gauge consumer interest
Observe consumer feedback
Validate, gather data
Test logistics and supply chain
Analyze data
Over 13,000 bottles sold
We enjoy our products, we are proud of them, and we believe that consumers everywhere will enjoy them just as much as we do because they were made the right way. Your support as a consumer and an investor is incredibly valuable to us and we hope you’ll join us as we continue to revolutionize the RTD cocktail.
Ridgefield-based Art of Pour launched its namesake ready-to-drink, bottled cocktails. The company uses stevia, or monk fruit, to lower the overall sugar content of its beverages. In doing so and by focusing on quality, the line of bottled cocktails has only four grams of sugar and 100 calories.
Company | : | Art of Pour Inc. |
Corporate Address | : | 54 Danbury Rd #311, Ridgefield, CT 06877 |
Offering Minimum | : | $9,999.00 |
Offering Maximum | : | $1,069,998.75 |
Minimum Investment Amount(per investor) | : | $198.00 |
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 4,444 |
Maximum Number of Shares Offered | : | 475,555 |
Price per Share | : | $2.25 |
Pre-Money Valuation | : | $12,375,000.00 |
*Maximum number of shares offered subject to adjustment for bonus shares. See bonus info below.
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Investor shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Investor’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Investor, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Investor pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Investor is an individual, will survive the death, incompetency and disability of the Investor and, so long as the Investor is an entity, will survive the merger or reorganization of the Investor or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Investment Incentives*
Tier 1: Invest $250+ and receive a personal shout-out on our website www.artofpour.com.
Tier 2: Invest $1,500+ and receive an Art of Pour T-Shirt in black or white.
Tier 3: Invest $2,500+ and receive 4 bottles of our Jalapeno Margarita, and 2 branded investor-only rocks glasses.
Tier 4: Invest $10,000+ and receive a special edition Art of Pour bottle.
Tier 5: Invest $50,000+ and receive a custom oversized wall art of our iconic bottle.
Tier 6: Invest $100,000+ and receive a special invitation to our launch party (timing and location to be determined, may be delayed depending on the pandemic).
Tier 7: Invest $250,000+ and receive 2-day accommodations in Manhattan. You’ll meet the Art of Pour team over dinner and cocktails at an exclusive venue. Investors are responsible for travel to Manhattan.
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Art of Pour Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.25 / share, you will receive 110 Common Stock, meaning you'll own 110 shares for $225. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Art of Pour Inc. would like to say THANK YOU to everyone who has invested in our brand to date!
We appreciate your investment and positive energy!!
Also, we would like to share some final updates before closing our StartEngine campaign:
As our campaign comes to a close, we are reflecting back on all the exciting progress. For instance, adding three new states and effectively doubling our market footprint is no small accomplishment! Along with the e-Commerce statistics above, and our Year-Over-Year growth rate of 181% (by April), we are thrilled about the opportunities surrounding Art of Pour in 2022 and beyond. Remember, time to invest is running out!
Art of Pour Inc. is thrilled to announce that our Year-Over-Year revenue growth is up 181.7% - and it's only April!
According to CEO Alex Brent: "Earlier this year, we announced that our distribution footprint has expanded to include Massachusetts and Rhode Island. Now, we are pleased to report that our products will be available in New Hampshire starting May 1st, 2022."
In other exciting news, Art of Pour has partnered with Northeast Beverage for distribution in Connecticut for all products - a change that management expects will facilitate additional growth opportunities.
As a reminder, our campaign is closing soon. You only have 4 days left to invest!
-Art of Pour Inc.
Dear Investors,
Last week, we discussed how our distribution footprint has expanded to include Massachusetts and Rhode Island. As our geography expands, it’s critical to ensure that our story is being told consistently at the Point of Sale (POS). In this week’s update, we highlight a few exciting resources to facilitate how our story is being told.
First, when it comes to floor displays, there is no shortage of options. Our requirements were that it had to be different, engaging, sophisticated, and 100% on brand. It would also need to allow for mixing and matching products in an organized and visually appealing way. In the image below, notice how this prototype showcases our Jalapeno Margarita (and the Cosmopolitan can easily be featured there too!).
Earlier, we explored a metal floor display which we liked visually; however, the cost was 3-4 times higher, lead times were extended, and the carbon footprint was higher by multiples. In the end, we are choosing this concept brought to us by a firm out of Kent, CT. It is cost effective, only has a 30-day lead time, and is made of recycled plastic (and is, itself, recyclable).
Below is a countertop display that was also presented; however, the stackable nature of our bottles naturally promotes effective display by the register, in the cold box, or on the shelves. So, we focused attention on creating a shelf talker and case card, also shown below.
We expect that these resources will be effective in the marketplace, bringing higher levels of brand recognition and pull through at the retail level.
We also want to take a moment to say THANK YOU for supporting our journey to reimagine the RTD cocktail experience. We have crossed the initial funding milestone of $45,000 – an exciting step! At the time of this update, our campaign had grown to $62,754. We are excited about the possibilities of this brand, and we hope that you are too.
-Art of Pour
Dear Investors,
We are pleased to announce that the Art of Pour Cosmopolitan has officially arrived! In January 2022, we successfully completed our first production run of 2,800 cases. The product was transported to a storage facility in New Jersey and is awaiting sales to distributors.
Overall, we could not be more pleased with how this product turned out and, given the stylish design and taste profile, we expect it to add to our presence on the shelves.
Here is a look at the Art of Pour Cosmopolitan being filled and capped at our co-packing facility:
Please be sure to follow our campaign for additional updates!
-Art of Pour
We are pleased to announce that, as forecasted, our distribution footprint has expanded to include Massachusetts & Rhode Island.
Art of Pour has partnered with Martignetti Companies in Massachusetts, and Mancini Beverage in Rhode Island. These were our preferred distributors in each region and, starting in February, they will begin marketing Art of Pour to On and Off Premise accounts.
Accordingly, Art of Pour was mentioned in the February editions of the Massachusetts Beverage Journal and the Rhode Island Beverage Journal.
Massachusetts Beverage Journal - February Edition
Lastly, Art of Pour expects to present to additional state commissions in three control states, including Maine, New Hampshire, and Vermont.
Please stay tuned for additional updates!
-Art of Pour
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