Last week, we discussed how our distribution footprint has expanded to include Massachusetts and Rhode Island. As our geography expands, it’s critical to ensure that our story is being told consistently at the Point of Sale (POS). In this week’s update, we highlight a few exciting resources to facilitate how our story is being told.
First, when it comes to floor displays, there is no shortage of options. Our requirements were that it had to be different, engaging, sophisticated, and 100% on brand. It would also need to allow for mixing and matching products in an organized and visually appealing way. In the image below, notice how this prototype showcases our Jalapeno Margarita (and the Cosmopolitan can easily be featured there too!).
Earlier, we explored a metal floor display which we liked visually; however, the cost was 3-4 times higher, lead times were extended, and the carbon footprint was higher by multiples. In the end, we are choosing this concept brought to us by a firm out of Kent, CT. It is cost effective, only has a 30-day lead time, and is made of recycled plastic (and is, itself, recyclable).
Below is a countertop display that was also presented; however, the stackable nature of our bottles naturally promotes effective display by the register, in the cold box, or on the shelves. So, we focused attention on creating a shelf talker and case card, also shown below.
We expect that these resources will be effective in the marketplace, bringing higher levels of brand recognition and pull through at the retail level.
We also want to take a moment to say THANK YOU for supporting our journey to reimagine the RTD cocktail experience. We have crossed the initial funding milestone of $45,000 – an exciting step! At the time of this update, our campaign had grown to $62,754. We are excited about the possibilities of this brand, and we hope that you are too.
-Art of Pour