Arrow AI by Custom Social

Promote Like A Pro!

Arrow AI by Custom Social

Promote Like A Pro!

Berkeley , CA
Advertising and Marketing
Data/Analytics
Arrow is a browser extension powered by Artificial Intelligence that takes the frustration out of marketing for small businesses and helps connect them with the right people in their community. It is a fully automated system which uses content from the businesses pages to help build effective promotions and deliver engaged users. The extension has low user acquisition costs ($2) and an equally low uninstall rate (less than 10%). Since its founding, Arrow has generated almost $500K in revenue.

$171,664

raised
122
Investors
$18.1M
Valuation
$0.95
Price per Share
$249.85
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$171,664

raised
122
Investors
$18.1M
Valuation
$0.95
Price per Share
$249.85
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into Arrow AI by Custom Social:

$249+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
Tier 1
Arrow Boost for free for 1 year, gift the free one year to any small business in America, and receive 3% Bonus Shares.
$1,000+
Investment
Tier 2
Arrow Boost for free for 2 years, Gift the free years to any small business in America, and receive 5% Bonus Shares.
$2,500+
Investment
Tier 3
Arrow Boost for free for lifetime, gift the lifetime free to any small business in America, exclusive early access to other Arrow AI products, and receive 10% Bonus Shares.
$5,000+
Investment
Tier 4
Up to 5 Arrow Boost for free for lifetime, exclusive early access to other Arrow AI products, gift the product for lifetime for free to any small business in America, and receive 12% Bonus Shares.
$10,000+
Investment
Tier 5
Up to 10 Arrow Boost for free for lifetime, exclusive early access to other Arrow AI products, gift the product for lifetime for free to any small business in America, quarterly conference call with management team, and receive 15% Bonus Shares.
$25,000+
Investment
Tier 6
Up to 20 Arrow Boost for free for lifetime, early access to other Arrow AI products, gift the product for lifetime for free to any small business in America, once a quarter strategic marketing discussion with Founders, and receive 20% Bonus Shares.

Reasons to Invest

Experienced executive team (previous companies include Disney, Adobe, HBO and Target) with previous AI technology and public markets exit. The Board of Advisors includes management from Impact Radius (global advertising technology company) Golden State Warriors and Oracle. Built core technology and the product, integrations and team are in place to scale the company.
Raised $900K in a seed round in 2019, leverage to revenue positive in the first year and generated $681K since company was founded.
31 MM small and medium businesses in the US and 80% are looking for digital tools to increase online sales indicating massive consumer base; Arrow AI builds self serve, scalable tools that integrate with existing platforms like Facebook and charges $9 per month, affordable for any business. We have over 2,000 businesses signed up already to use Arrow Boost.

Purposeful software that helps small businesses reach their marketing goals

As the pandemic has altered the state of every community across the country and world and stimulus packages attempt to undo some of the economic damage in the U.S., it is now more important than ever for small businesses to reach their ideal consumers—so much so that 80% of small businesses in 2020 were in search of digital tools to help their sales. 


Our Arrow AI software offers a solution. Using an expansive data set, we help businesses with their social media ad targeting for a much lower fee than they would pay elsewhere. 


Just a year after launch, we already have 2,000 people on our waitlist—and that number is growing every day.

Source 

The Problem


Small businesses are suffering on social media

In the 21st century, marketing on social media is a must for small businesses. 


Yet 62% of ad posts never reach the right people, in part because platforms require a large spend before their algorithms will kick in, pricing many small businesses out of the game.

Source

The Solution


A Browser Extension that cuts the clutter and gets ads where they need to go

Arrow is a Browser Extension that eliminates the frustration of trying to figure out Facebook marketing and helps small businesses’ ads reach their target audience.

The Market


The direct-to-consumer boom means business owners need access to affordable ads

There are roughly 2.1 million direct-to-consumer stores in the U.S., and that number is growing every day. Throughout the pandemic, 500,000 new small businesses were started and revenue on Shopify's platform grew 96%.

Facebook had 10 million advertisers globally in the third quarter of 2020. That was up from seven million a year earlier. That’s approximately a 43 percent increase in one year and during the pandemic. The United States small business market consists 31.7 small businesses with 60.6M small business employees.

Source 1, Source 2, Source 3

Source 

Our Traction


Acquiring users at a quick, steady pace through partnerships with major social media players

To date, we’ve raised $900K in seed capital, which was leveraged to see $681K in revenue since our founding in 2019.


Our self-service MVP tools are currently invite-only in the Google Chrome store as of April 2021. With this, we already have key partnerships for distribution channels and user acquisition growth in place with Facebook (API integrated), Shopify, and Pinterest. 


We also currently have 2,000 users on a wait list that is growing at a rate of approximately 50 people per day.

What We Do


It's not about getting more clicks. It's about getting the right clicks.

We’ve mapped the entire Facebook ecosystem, which includes trillions of data points regarding all the available categories of Facebook pages, as well as 5.5 million targetable consumer interests (e.g., hobbies, behaviors, demographics, etc.).

Our AI uses this expansive data set to recommend customized ad targeting strategies to our clients for an amazing $9 a month.

Building data for 18 months, we ran 32K in advertising campaigns and over $25MM in FB advertising spend. Using Arrow's proprietary insights, we deliver an 80% accuracy rate for ad campaigns.

We believe using Arrow is a no-brainer for small and medium businesses alike.

The Business Model


For a small monthly fee, we help business stop losing money on ads that reach the wrong people

We offer two different monthly subscription products for people and businesses advertising on Facebook, Pinterest, Snapchat or TikTok.

Our user acquisition costs are sub $2, and our cost of user support is 32 cents per user.

How We Are Different


Data is easy to utilize for companies working with Arrow

Many companies have tried to serve small businesses but fail because of the high cost of user acquisition, high churn, and difficulty educating and retaining their clientele.


We believe our simple browser extension solves all of these issues: it requires no learning, it’s intuitive, and it integrates seamlessly into the platforms our clients are already using. Our user acquisition costs are low ($2), and the uninstall rate for our extension is less than 10%. 


We see interest-based targeting replacing Cookie Data and mobile Device ID as the industry standard, with our proprietary data set and patent-pending technology. With our data and user base as our IP.


The Vision


We envision ourselves as the industry leader in interest-based marketing and privacy

Our objective is to become the go-to tool for anyone advertising on any social media platform. Within three years we intend to be serving millions of small businesses, with 400,000+ downloads of our software.

OUR LEADERSHIP


We’ve got the right team with the right product at the right time

Arrow is Co-Founder & CEO, Rolan Reichel’s second AI tech build. He has experience managing, growing, and selling ad tech companies, including a video advertising platform called Aquarius AI, which is still traded on Toronto Venture Exchange.

Co-Founder & Director Pablo Munoz De Cote is an international entrepreneur in direct-to-consumer brands. Having built and sold 50+ brands in the housewares category, he understands mass marketing and how to scale.

Why Invest


At Arrow, we’ve invested our resources wisely—and we hope you’ll do the same

Our strength lies in our data—and so does most of our investment.


In fact, 94% of our technology investment is in the data we produce, as well as AI and scalability. With this strong foundation, we believe small businesses will love what we are offering. And larger companies will see the value of our user base and data.


Quick Insert

Offering Summary


Company

:

Custom Social Inc.

Corporate Address

:

3160 College Ave, Suite 203, Berkeley , CA 94705

Offering Minimum

:

$9,999.70

Offering Maximum

:

$1,069,999.25

Minimum Investment Amount

(per investor)

:

$249.85











Terms


Offering Type

:

Equity

Security Name

:

Non-Voting Common Stock

Minimum Number of Shares Offered

:

10,526

Maximum Number of Shares Offered

:

1,126,315

Price per Share

:

$0.95

Pre-Money Valuation

:

$18,050,000.00











Time-Based:

Friends and Family Early Birds

Invest within the first 48 hours and receive additional 20% Bonus Shares.

Super Early Bird Bonus

Invest within the first week and receive additional 15% Bonus Shares.

Early Bird Bonus

Invest within the first two weeks and receive an additional 10% Bonus Shares.

Amount-Based:

$500+ | Tier 1

Arrow Boost for free for 1 year, gift the free one year to any small business in America, and receive 3% Bonus Shares.

$1,000+ | Tier 2

Arrow Boost for free for 2 years, Gift the free years to any small business in America, and receive 5% Bonus Shares.

$2,500+ | Tier 3

Arrow Boost for free for lifetime, gift the lifetime free to any small business in America, exclusive early access to other Arrow AI products, and receive 10% Bonus Shares.

$5,000+ | Tier 4

Up to 5 Arrow Boost for free for lifetime, exclusive early access to other Arrow AI products, gift the product for lifetime for free to any small business in America, and receive 12% Bonus Shares.

$10,000+ | Tier 5

Up to 10 Arrow Boost for free for lifetime, exclusive early access to other Arrow AI products, gift the product for lifetime for free to any small business in America, quarterly conference call with management team, and receive 15% Bonus Shares.

$25,000+ | Tier 6

Up to 20 Arrow Boost for free for lifetime, exclusive early access to other Arrow AI products, gift the product for lifetime for free to any small business in America, once a quarter strategic marketing discussion with Founders ($2,500 value), and receive 20% Bonus Shares.

The 10% StartEngine Owners' Bonus:

Custom Social, Inc., will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class A Non-Voting Common Stock at $0.95 / share, you will receive 110 shares of Class A Non-Voting Common Stock, meaning you'll own 110 shares for $95. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

**All perks occur when the offering is completed.

The Company will not incur any irregular use of proceeds.


Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$61,612.00 USD
$126,637.00 USD
Cash And Cash Equivalents
$28,414.00 USD
$52,356.00 USD
Accounts Receivable
$33,198.00 USD
$64,281.00 USD
Short Term Debt
$415,964.00 USD
$55,098.00 USD
Long Term Debt
$499,040.00 USD
$577,000.00 USD
Revenues And Sales
$395,453.00 USD
$289,107.00 USD
Costs Of Goods Sold
$224,301.00 USD
$264,834.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$347,941.00 USD
-$495,641.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

How we get our user base - Arrow for Business

10 days ago

Hi Start Engine community! 


First, thank you to everyone who has invested, followed, or considered investing in our company. We founded this business with a single focus in mind - enable tens of millions of local businesses to connect with their community and grow.


If you have been following these updates then you have heard from Bill our CTO and Justin, Head of Product, and have a sense of how our browser extension Arrow for Business works, how easy it is to use, works in browser, integrates with Facebook, etc.  There are great technology advantages to Arrow, use of interests versus outdated cookie data models.  Also, being in browser gives us costs basis advantages versus our competitors who operate expensive, hosted platforms.  But that is not what our users care about.  They care about how easy it is to use and knowing that, after a 12 hour day running their business, they don’t have to come home and spend another 2 hours staring at Facebook to build promotions.  


You may have a few questions on your mind as you consider investing.  Like, “how is Arrow going to get the hundreds of thousands of users we need to be a profitable company?  


Totally get it.  Also, finding and selling to local businesses like coffee shops, hotels, and life coaches is hard, really hard.  But as the line from Hamilton goes, “turns out we have a secret weapon!”  And it’s partnerships.


Gaining users one by one using paid marketing is NOT our strategy.  We want to sign up thousands of users in one swoop.  Let me give you an example.  We are talking to a fitness and lifestyle platform with over 400,000 life coaches across the US.  The leadership at this company is looking for tools they can distribute to their network of coaches to help them be more successful.  And guess what platforms are top of their list?  Yep, Facebook and Instagram are the two most important channels for the coaches to build their user base.  And our tool would be perfect for them.  More on that to come!


We are in discussion with several companies in the Real Estate, Insurance, and Digital Services vertical to follow the same approach.  This is how we get huge numbers using Arrow for Business to promote like a pro!   


If you have any questions, feel free to reach out or leave a comment.  Thank you for your consideration, stay up friends. 


From my desk to yours, 


Rolan 

Message from Bill Rose, our CTO and part of founding team at Arrow AI

20 days ago

Hello StartEngine!


This is Bill Rose, CTO here at Arrow. I have been building technology for Silicon Valley startups for many years and Arrow is one of the most exciting journeys for me. The company is still very young and is full of energetic people who all believe in what we are doing. We are on a mission to help businesses with one of the biggest problems that they all face: finding and communicating with their audience, customers or clients.


The technology that we have built and continue to build is unique, it is not the typical huge platform with millions of buttons and features.   We are building tech that does not require complicated user interfaces and takes care of things for our users on it’s own. Making the technology “smart” or “magical” is a very big part of the architecture and design approach that we have built and is specifically meant for business owners who are NOT technical and don’t want a platform.  We think that is the biggest part of the market :)


As for the tech itself, we are making use of modern approaches to solving problems. Cloud services for AI, machine learning and data management. Modern APIs like GraphQL and separation of client and server allow us to build fast, with high reliability as well as scalability.


Now back to why Arrow is one of the most exciting journeys for me. When building a technology startup the key to success is always the team that is assembled and the resulting culture that is created. Having everyone working together in unison with focus on a single mission and outcome will ensure success. That is what we have at Arrow. The founding team, which I am a part of, will set the stage for the resulting successful company. I have experienced many versions of this during my time in startups and I can honestly say that Arrow is the best or maybe tied for the best of what I have experienced. When you invest, you are investing in the people just as much as the product or technology.


Thank you to all the current investors. We really appreciate your trust in us and we will do our best to make your investment a success.


-Bill Rose



New Partnership with #1 Lender to eCommerce brands, Clearco!

about 1 month ago

Hey, hey Start Engine Community!  Happy Friday everyone and I trust it was a fulfilling and productive week!  


Here in Northern California, we have a bit of smoke in the air but otherwise, all good!  The focus of our company is "go fast".  In fact, we have a weekly meeting Fridays at 9 am called the "Go Fast Meeting" attended by the whole company.  At this meeting we discuss one thing, how can we grow the company, go fast, enable more businesses, etc.    The meetings get a little wild but we love ideas and some of our best things have come out of there, like our Unicorn logo! 


As the CEO my role is to find partnerships that will get our tools in the hands of more businesses.  To this end, we are partnering with Clear Company, who along with Gary Vaynerchuk, has invested more than $2 Billion in eCommerce businesses.  Clear Company gives these businesses the cash to grow and expand so using our tool is a no-brainer since many, many of these eCommerce companies are using social media to advertise.  


Here is the update below.  Enjoy the weekend all and as always, be well and be safe. 


Best,


Rolan




Exciting Update from our Head of Product!

about 1 month ago

Hey StartEngine! 


This is Justin Lockwood aka VP of Product here at Arrow. I wanted to share an experience I had with you. It’s a user story with a twist and it illustrates exactly why Arrow is the tool small business and hustlers everywhere need right now.


Can cats sell sci-fi novels? Yes, they can. Not door-to-door, but online. Our story takes place in a strange world far, far away called Portland Oregon. A story about stories written by Steve Heiman, who is one of my oldest friends. Steve used his Covid lockdown to write his first novel, record the audiobook, and publish both on Amazon. This makes me feel pretty bad about how I used my time to watch murder documentaries and eat bread. 


However, it turns out writing Greetings, Planet Earth! was a lot easier than promoting it. Steve struggled with the complexity of Facebook ads manager and ultimately gave up. Until his old friend offered him an early beta of Arrow. That’s when Steve discovered the power of the purr-fect audience. “Like to curl up with a good sci-fi comedy novel? How about one with zany aliens and a quartet of cats?” That was Steve’s post, with the cover image of his book and a link to his Amazon listing. Arrow analyzed his post and made an out-of-this-world suggestion that Steve had never considered…cats. Market your book to people who love cats! 


The idea seemed far-fetched even for a fantasy science-fiction writer. But over the next 48 hours, his posts garnered almost 1000 views - a 13% engagement rate (the average is .27%) - and over 700 new Kindle downloads.  Arrow can be more than just a marketing tool. It can be a new way of looking at yourself, your products - and your customers. Interests connect you with new customers and tell you what, well, interests them. So you can give them more of that to grow your business. Or in Steve’s case, more cats in his sequel.StartEngine is all about being part of something big. Arrow is all about helping people in small but powerful ways. Join us and be part of helping America get back on its feet and thriving in this new economy.


- Justin Lockwood! 

*Greetings, Planet Earth! Is available on Amazon for fans of adventure, aliens, and cats.

Update from the CEO

about 2 months ago

Greetings, this is Rolan, the CEO and co-founder of Arrow Ai. 


First, thank you to everyone who has invested, followed, or considered investing in our company. We founded this business with a single focus in mind, to enable the millions of solopreneurs, giggsters, microbrands, side hustlers, and small businesses who want to succeed in digital advertising. 


We started with a simple idea: if you want to spend $10 bucks a day on advertising, what do you do? I grew up in Austin Texas and when I think about the ad industry, I say “all hat and no cattle”. Million-dollar machines and platforms and UI’s don’t help small businesses. It is just another thing to learn and take time away from making money and running your business. 


This is why we built this company. Everyone here, like our Head of Product Justin Lockwood and our CTO Bill Rose have all built and started businesses. We have put our own money in, raised from friends and family, and are now turning to the Start Engine community to help us grow and get Arrow into the hands of millions of businesses. We are the best kind of start-up, one with a great idea, great product, and an experienced team who knows how to start and scale a real business that serves customers and makes money. 


Along the way, we had to learn some things. For example, that new technology is great but a lot of people are feeling technology fatigue. Like, “do I really need another password or a new platform to log in?” The answer is “no”. Technology has to be accessible and it has to be easy. So we built a browser extension and it packs a punch! 


We believe in hard work and that a strong economy creates opportunities like education, better health care and stronger families and communities. We believe that participating in the digital economy is a right and a requirement for everyone. We believe that technology needs to be affordable. 


We hope you share these values and if you do, you are our kind of people. Please consider supporting our company. 


If you have any questions at all, drop us an email on the site, and let’s set up a time to chat. 


From my desk to yours, 


Rolan

New Partnership - SamCart and 22,000 eCommerce stores will use Arrow as their Facebook and Instagram marketing tool.

about 2 months ago

LIVE IN THE GOOGLE CHROME STORE!

2 months ago

Hi Everyone!  After 2 months of private BETA  and hundreds of users, we are live in the chrome store and available to our waitlist of over 2,000 small businesses.  


Really exciting moment to get our browser extension into the hands of small businesses so they can better promote their Facebook pages.  This is 2 years in the making and the beginning of building our user base on the 31 MM small businesses in the US.  We are getting really positive feedback on our Arrow Boost, making it easier for businesses to target their promotions to the right people. 


Check out Arrow Boost Browser Extension in the Google Chrome Store, it is a game-changer for small businesses who are losing $38BN in wasted ad spend.  



Notice of Funds Disbursement

2 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Arrow AI by Custom Social has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Arrow AI by Custom Social be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

SEE WHAT ALL THE HYPE IS ABOUT!

2 months ago

Investing in Our Future! Launching Unicorn University for Small Businesses!

3 months ago

We’re over 100k in just 3 days! - Thank you Start Engine Community for Supporting Small Businesses!

3 months ago



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