Anatomic Global is a Title III - Regulation Crowdfunding Campaign and is actively accepting investments.
$250.00 minimum investment

Anatomic Global

Innovative Sleep Technology

Small OPO
La Verne, CA
Advertising and Marketing
US Investors Only
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Own Part Of A Fast-Growing Sleep Industry Transformation

Invest In Luxi

A transformation is taking place that has, over the past three years, resulted in a 1.5 billion dollar shift in consumer spending away from traditional retail furniture stores and mattress shops to a group of statup online marketing companies. Industry studies predict this transformation may eventually become 20 or 25% of the total mattress market, and if that happens, 75 to 80% of all future mattress purchases will still take place in a traditional retail store, where mattresses can be experienced and compared.  So, who is taking the best of the product and program innovations from this online revolution to the traditional retailers who will continue to play such an important role for the majority of consumers?   


Meet LUXI, a high-quality, luxury, Made-In-The-USA mattress from Anatomic Global, with groundbreaking shape-matching technology and an eye toward the future. We're a sleep company that’s currently merging old-school retail fundamentals with new-school technological cunning. LUXI brings a veteran of the mattress industry together with a new-age technologist and a team of executive-level industry experts. We are a wicked team, for sure.

Perfectly positioned for rapid growth within a proven industry and business model. The only backside to quick and scaled growth within our model of success is the Capital to scale at the pace needed.


We are offering you a chance to invest at a time when our brand is still in the infancy of future possibilities.

Anatomic Global, our business entity, is a 27-year-old California corporation that has recently been repositioned to exclusively sell LUXI Branded Mattress Products to both traditional retail and online customers. We are attempting to change the way the industry runs and now have our first five months behind us. Each mattress we sell comes with 3-in-1 adjustability, meaning each customer gets the mattress they specifically need on their side of the mattress. The mattress is shipped in the perfect medium firmness, which is the universal feel that provides ample support while still luxuriously cushioning to ensure all of your natural arches and curves are taken care of, providing great spinal alignment.


By merging traditional retail and new online approaches, we're working to keep mattresses affordable. And, by making each mattress adjustable, we're able to keep returned mattresses out of our landfills or from being prematurely recycled, and our customers are happy about that. Retail mattresses are a $15B industry, and there's already been a 1.5 Billion dollar shift away from brick-and-mortar stores toward onlineWhile that shift has not yet completed, it stands to reason that a successful company should be able to merge both retail and online sales approaches. 

Mattress retailing does not present a situation like UBER, which has created the potential that all traditional taxicab companies might eventually be eliminated. There’s likely always going to be a need for the majority of the population to touch and feel a mattress. So LUXI exists where there is a reasonable expectation that merging the old and the new makes sense. Anatomic Global is a company that can do that in a very unique way. With deep roots in engineering and mattress manufacturing, we are here to introduce the first-ever adjustable bed-in-a-box mattress sold online that is also sold competitively in stores. 

Market Opportunity

The retail mattress industry is a $15B industry and there has been more than a $1.5B shift away from traditional brick-and-mortar stores to purchasing mattresses online during the past three years. Some analysts believe this shift may be only about 50% completeWhile many of the startup online disruptor competitors have been able to start their businesses from zero and grow their sales into the $200M range, they're using mattress technology that has actually been available for years. AGI has been involved with the compressed packaging home or institutional delivery for over 30 years, while these new companies are really just catching up.


As the expansion of these startups begins to slow, we can see the frailties in their infrastructure revealed. We believe overly imaginative marketing and programming techniques cannot build a sustainable business, and small players in the segment have already started to consolidate. 

While it may be true that 25% of all future mattress sales and purchases will likely take place online, these online-only businesses are left with the glaring reality that 75% of sales will still take place in traditional bedding stores. That explains the development of some associations between online retail and traditional retail in just a few instances. And that's how our business model is different. 


We've got an amazing product, and we believe that a segment of customers will always want to be able to touch and feel their products before they buy them. We'll never be able to transform this industry into a purely 100% online business, and that's why we're not a purely 100% online business. 

The Offering

Investment
$1/share of Common Stock│When you invest you are betting the company’s future value will exceed $2.5M.


Perks*

FIRST 25 INVESTORS THAT INVEST $500 ---- Get a Free LUXI (Your Size Choice) MATTRESS *THIS PERK IS CURRENTLY SOLD OUT*

*Invest $1,000 and receive a $200 discount on your next LUXI MATTRESS (additive to prevailing site discounts)

Invest $1,500 and receive a $300 discount on your next LUXI Purchase (additive to prevailing site discounts)

Invest $2,500 and receive a $400 discount on your next LUXI Purchase (additive to prevailing site discounts)

Invest $5,000 and receive a 20% lifetime discount (additive to prevailing site discounts)

Invest $10,000 and receive a Free LUXI Mattress for Every Room In Your House

*All perks occur after the offering is completed.

For details on the bonus, please see the Offering Summary below.

Let's Talk About The Mattress

We've Got All The Basis Covered

LUXI is 3-in-1 adjustable and splits right down the middle so each sleeper can have it their own way, without compromising the other.


Other mattress-in-a-box companies are falling short. Many sell only one style of mattress that we believe is a glorified piece of foam in a box. While it might look impressive and catch eyes because of great marketing, once you sleep on one, you realize: one style does not fit all. LUXI is different. Because it's 3-in-1 adjustable, for each individual sleeper, so we're able to serve more customers without sacrificing comfort. It also provides a component mattress platform that lends to customization and extends the product wear life should components need to be supplemented.

And, we're expanding into traditional retail stores. We offer traditional retailers the enticing opportunity to capitalize on the new-age, vogue, branding model of the online mattress-in-a-box phenomenon without having to remodel their entire business to do so. We have the highest ranking of any product testimonials online with a 4.91 satisfaction rate. And we're manufactured in the USA.

Our Mattress Means Comfort

COLLAPSING COLUMN

Cradles both hips and shoulders for the perfect "sink" and “hug".

LATERAL MOVEMENT

For perfect Shape-Matching and precise body contouring.

ORGANIZED GRID

A continuous sleep surface for total body comfort for all sleep positions.

NO MORE BACK PAIN

Whether you're a back, side or front sleeper, Luxi molds to your body, relieving all your aches and pains.

NO MORE INTERRUPTIONS

With Luxi, your sleep is protected from being disturbed by restless partners, kids, and pets.

NO MORE NIGHT SWEATS

Luxi removes heat by airflow, regulating heat for an ideal temperature all night long.

"Awesome!"

"Great bed, great customer service!"

"Love my LUXI!"

"Amazing Customer Service!"

HYPOALLERGENIC

NON-TOXIC

DURABLE

MADE IN THE USA

Eco-Philosophy

We believe other companies' discarded mattresses are filling up our landfills. They've either been returned by unsatisfied customers on a "100-day, no-questions-asked policy," or they've been cast aside after becoming worn out and losing support, unable to adjust to customers' ever-changing needs. Of course, we give our customers the option to return the mattress with the same 100-day full-refund policy. However, our expertly engineered mattress is built to satisfy any sleeper, therefore making a return is an anomaly and exchanges are non-existent, as one mattress covers all three major comfort levels. For LUXI to be successful in today’s market, the existence of the 100-day free trial is a marketing necessity, but every effort has been made to ensure LUXI has the lowest return rate in the industry. It makes sense. Adjustability means a broader range of acceptability and lower returns. Ideologically, we at LUXI believe the consumer is too often ill-informed about the true cost of these online, free-trial programs.

20M Mattresses And Box Springs Reach The End Of Their Lives in the United States Every Year

The recent explosion of online mattress sales has overwhelmed charity organizations, because returned mattresses cannot be easily economically reconditioned or legally transported in interstate commerce.


Our company is combating all of this. With an adjustable design, we've created a mattress that changes with you as your body changes throughout your life. Our eco-friendly layers can be rearranged to provide either a soft, medium, or firm feel. Plus, if our customers ever want to replace or even customize their mattresses, we're committed to providing new parts at an affordable price, keeping mattresses out of our landfills and in the homes of our satisfied customers.

Getting The Best Of Both Worlds

A Coopetive Relationship Has Been Built Between Mattress Retailers and LUXI

You can either be a competitor in an existing space, or do something different and totally change the game in the process. Many brands have entered into agreements with retailers who have to compete with the online vendors. But time and again, the sale winds up defaulting back to online. We believe some of the reason for this is that the brands coming back to traditional retailers are either imports (with quality and logistical problems), or they are “anti-brands” and not in line ideologically with millennial influencers, who are most comfortable in the online world, Also, they might simply be in competition with the current proliferation of online sources, namely Amazon.


We believe these particular online disruptors have little to offer the traditional retailer. And when shoppers come into a retail store, we believe they'll just try the mattress, check their iPhone to find a cheaper price on Amazon, and buy it there. Because most competitors are vended through Amazon. 


Any retail business we work with doesn't have to be concerned that our product can be found online at a cheaper price. We're giving retailers access to a product that's cool enough to be recognized as a contender in this disruptive bed-in-a-box trend, is made in the USA, and is not sold on Amazon. We want to join with local and regional retailers and get exclusive territorial relationships while covering the historical bedding market in a unique way.

Anatomic Global Experience Meets Digital Cunning And Wicked Forsight

Anatomic Global, the business entity, is a two to seven year-old corporation that has been dormant since a Private Equity acquisition several years ago.  Today it is positioned to exclusively serve LUXI Branded mattress products to both traditional retail and online. 


More recently, Anatomic Global has been working with a third-party contract manufacturer perfecting and test marketing LUXI thereby making itself a member of this new online mattress category (Adjustable–Performance Mattresses) and at the same time assessing itself as an “Item” product not even necessarily part of a mattress lineup that can be offered by non-mattress retailers. Currently, Anatomic's operations are focused on the traditional mattress retail distribution of LUXI. 


So, we offer a unique blend of tried-and-true sales techniques in traditional retail stores with an extra shot at an online, digitally-enabled future.


Simply, we're bridging these two worlds in a most intelligent and timely manner.

Our Team Fits Together

David and Shannon started Luxi with the aim to revolutionize the mattress industry by merging  traditional mattress salesmanship with new-age technology. 


David's an entrepreneur and product, programs, and organizational innovator. He's got a background in the traditional mattress manufacturing industry, with close connections to the traditional mattress retail world. Shannon's roots are in online market research, program design, and brand asset management.


Other of our key team members bring some very unique skills and experiences. Alex was previously a key marketing executive for one of the top-five mattress competitors online.  He is a proven digital marketer in the online segment. He comes from one of our direct online competitors and ran something from nothing to $200M in revenue while he was there. 

Jerry is our senior retail marketing executive with experience in both the traditional mattress and furniture segments working for a billion-dollar retailer where he also was responsible for key promotional projects.  Jerry has run individual sales programs that have produced in excess of $100M in revenue related to select merchandized goods. Craig has owned and operated his own logistics company, serving the traditional furniture and mattress segments and really has a handle on the management of a national-in-scope sales team and our product distribution challenges.  Jen has her roots in customer service, and LUXI has taken on this aspect of the business. Because LUXI is adjustable, the potential for fruitful consumer engagements is great, and LUXI actually feels that with the low return rate that can be achieved that there is a certain corporate obligation to work with the customer for an outcome that is always heathy for them and the planet. 

Invest in Luxi

When you invest in LUXI you're investing in something tangible. We've got a product that's been in the market for more than a year, and it’s picking up steam.


We're building our online marketing and customer service operations. With your investments, we're going to beef up our website and expand our customer service organization under Alex's direction and Jen's leadership. Alex recently built a 130-person support team for a leading competitor. 


Every penny of your investment will go directly into the online marketing of LUXI, the infrastructure of an expanded customer service team designed to deliver on the spot old school service to all potential and existing customers, and the Point of Purchase materials to support our 

exclusive Prime Retail Dealerships. You'll help us scale to the point that's necessary to facilitate rapid growth within a market that's already expanding. 

How does that sound? LUXI has an immediate plan to deploy your investment on the marketing of mattresses both online and in traditional retail stores stores, with a new product that has already achieved acceptance online and in coopetition with traditional retailers that are actively looking for a way to cope with the disruptive transformation taking place in this industry. 


We believe the upper limit for sales online is immense. With (6) of the most successful online disruptors today, shooting from startup to in excess of 200M$ within three years. We feel our targeting 10% of what each one of these companies has achieved represents a reasonable goal. 

Invest in Luxi Today!

In the Press

Luxi -- Disrupting the Disruptors in the Online Mattress Business
November 17, 2015

When the first internet purchase was made, it made sense; a book or an airline ticket was sufficiently specific and fungible to avoid buyer’s remorse.

The Mattress Company That Lets You Be Your Own Expert
May 9, 2016

In today’s trade and consumer markets, many believe that sleep-deprived customers have begun to dismiss the traditional mattress shopping approach, in exchange for a more convenient and customized online experience.

Luxi -- More About Disrupting the Disruptors in the Online Mattress Business
December 29, 2015

The Luxi mattresses are designed using "Support Balancing Technology," which is a pattern of T-shaped columns on one of the three internal layers.

Offering Summary

Maximum 107,000 shares* of common stock ($107,000)

*Maximum subject to adjustment for bonus shares. See 10% Bonus below

Minimum 10,000 shares of common stock ($10,000)


Company
Anatomic Global, Inc.
 

Corporate Address
1407 Foothill Boulevard  #69 La Verne CA 91750
 

Description of Business
Online Retailer and Wholesale Distributor Of LUXI Branded Mattress Products
 

Type of Security Offered
Common Stock
 
Purchase Price of Security Offered
$1
 

Minimum Investment Amount (per investor) 
$250











Perks*

FIRST 25 INVESTORS THAT INVEST $500 ---- Get a Free LUXI (Your Size Choice) MATTRESS *THIS PERK IS CURRENTLY SOLD OUT*

Invest $1,000 and receive a $200 discount on your next LUXI MATTRESS (additive to prevailing site discounts)

Invest $1,500 and receive a $300 discount on your next LUXI Purchase (additive to prevailing site discounts)

Invest $2,500 and receive a $400 discount on your next LUXI Purchase (additive to prevailing site discounts)

Invest $5,000 and receive a 20% lifetime discount (additive to prevailing site discounts)

Invest $10,000 and receive a Free LUXI Mattress for Every Room In Your House

*All perks occur after the offering is completed.



The 10% Bonus for StartEngine Shareholders

Anatomic Global, Inc. will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders (with ≥ $1,000 invested in the StartEngine Reg A+ campaign) within 24 hours of this offering going live.

StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% bonus on this offering within a 24-hour window of their campaign launch date.  This means you will receive a bonus for any shares you purchase.  For example, if you buy 100 shares of Common Stock at $1/ share, you will receive 10 Common Stock bonus shares, meaning you'll own 110 shares for $100.   Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$165,095.40 USD
$0.00 USD
Cash And Cash Equivalents
$595.96 USD
$0.00 USD
Accounts Receivable
$20,026.25 USD
$0.00 USD
Short Term Debt
$24,240.74 USD
$2,400.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$26,285.00 USD
$0.00 USD
Costs Of Goods Sold
$21,690.44 USD
$0.00 USD
Taxes Paid
$800.00 USD
-$800.00 USD
Net Income
-$2,140.34 USD
-$800.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Material Change in Offering

16 days ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Anatomic Global offering. Here's an excerpt describing the specifics of the change:


Extending campaign by 60 days.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

David Farley - CEO

2 months ago

For all LUXI followers and for those that should be, we received news today that gives us a new tool for communicating Luxi’s innovation and uniqueness.  In addition to the number of mattress-in-a-box online stores, there are also a number of websites committed to mattress testing and reviewing.  These sites have become an important resource for the consumer.  One of these sites, and possibly most prestigious of them, “The GoodBed”, just published their independent review of the Luxi 3-in-1 Adjustable Mattress and it’s quite favorable.  Take a look and pass the video along to any that may have an interest.  Luxi Review Video: https://www.youtube.com/watch?v=oA_USVo3pVo

David Farley - CEO

2 months ago

For all LUXI followers and for those that should be, a lot is happening in the online mattress-in-a-box segment.  There's been a major increase in the advertising budgets of the bigger competitors for 2019.  Everyone should brace themselves for a significant increase in mattress advertising on TV.  The lead competitor has even become the first major US mattress brand with an ad budget approaching 25% of revenue.  What does that mean?  It means they have plans to push past the "millennially driven" online segment into the general consumer universe.  Luxi’s integrated online retail and wholesale programs provide a perfect “consolidation timeframe” approach, including the “cool online brand” these mid-sized retailers need.  This includes opening up new LUXI advertising for the masses.  We’ll be testing some of our new ads next week.  Wish us good luck.

David Farley - CEO

2 months ago

Thank you for your interest in LUXI.  We have met many investors, followers and other interested parties and from the criticisms I’ve received, I know we need to do more to answer questions about our plan and to explain where Anatomic Global and the LUXI product are really headed.  The LUXI top guy was just interviewed by Nathan Latka, the CEO over at "The Top Entrepreneur's Podcast”.  

Give Nathan’s podcast a listen at: nathanlatka.com or for iTunes: http://nathanlatka.com/thetopitunes, or for desktop: http://nathanlatka.com/thetop1166/.  

If you want to dive in a little deeper, this will be valuable to you.  Anatomic Global is clearly not just another online mattress company, playing follow the leader.  Nope, we have a different and much broader plan that is now well underway, that appreciates how the “new mattress industry” is consolidating around the segment’s leading brands.

Notice of Material Change in Offering

3 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Anatomic Global offering. Here's an excerpt describing the specifics of the change:


Anatomic Global is extending the end date of their campaign 60 days.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

4 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Anatomic Global has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Anatomic Global be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Funds Disbursement

5 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Anatomic Global has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Anatomic Global be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

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