The AdWallet offering is now closed and is no longer accepting investments.

AdWallet

Paid. Attention.

AdWallet

Paid. Attention.

Albuquerque, NM
Mobile
In a world where protecting personal data & attention has never been more important, AdWallet provides a solution that enables advertisers and consumers to finally work together in a mutually beneficial way--where both party’s goals are aligned.

$86,685

raised
$148,965
previously crowdfunded
54
Investors
$19.2M
Valuation
$0.75
Price per Share
$300.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$385K
Offering Max
0
Days Left

$86,685

raised
$148,965
previously crowdfunded
54
Investors
$19.2M
Valuation
$0.75
Price per Share
$300.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$385K
Offering Max
0
Days Left
This offering ended on December 31, 2021 and is no longer accepting investments.

Reasons to Invest

The US digital advertising market spend was $356 billion in 2020 and is projected to be $460 billion by 2024. Our addressable population of the US is 250 million.
By creating what we call a “private brand theater”, AdWallet has created a platform that cuts through the clutter all by completely eliminating it. Because of this, when people review an ad in their AdWallet, they are 10x more likely to recall it and engage with it.
Many of the top brands, media agencies and research firms in the US are already working with AdWallet and seeing powerful results.


OVERVIEW


Advertising is Broken, So we Fixed It 


In a world where protecting personal data & attention has never been more important, AdWallet provides a solution that enables advertisers and consumers to finally work together in a mutually beneficial way-where both party’s goals are aligned.


We believe AdWallet is the first and only platform that allows advertisers and marketers to buy attention directly from an individual, rather than a publisher. 


By having an AdWallet membership, individuals can finally be included in the value exchange for one of the most lucrative commodities on earth--their personal data and attention. 



THE PROBLEM


Getting Consumers Attention has Become Way more Challenging Lately 


Advertisers crave a customer’s undivided attention. 


However, with the ratification of consumer data protection acts along Google’s intent to abolish cookies - the $250 billion dollar digital advertising industry has been tossed into a tailspin. 



Add in Apple’s recent opt-in blocking of data to the Facebook app on iPhones and advertisers and marketers are coming to grips with the fact the old way of doing things is no longer an option. 


Whether you are a small family-owned restaurant, or a Fortune 100 company--the ability to have the undivided attention of a hyper-targeted customer just became exponentially more difficult. 



THE SOLUTION


The Ad Wallet Solution - Remove the Middlemen 



We provide advertisers the ability to buy attention directly from an individual, rather than a digital publisher. 



For example, now a company can pay an online shopper personally for their undivided attention - rather than paying Google or Facebook to run an ad in their feed.


In short, when advertisers can essentially send an ad directly to an individual. When we reward them for actually paying attention, the entire paradigm changes. 




Here’s how it works:

  • Create an account at AdWallet.com

  • Make your own digital profile using your verified cell phone number and email address - serving as the first party data advertisers can use to send ads to your AdWallet account.

  • Get texted whenever new opportunities come up, like special deals and offers related to the brand


AdWallet makes a profit on every verified engagement we make between a brand and a targeted customer. Our average spend per campaign on AdWallet is currently $4,500. 


Depending on the time and data a customer chooses to share with the advertiser, AdWallet makes anywhere between a 50% - 75% margin on each engagement. 


Advertisers buy “credits” on AdWallet up front. Then, as they run campaigns, those credits are deducted from their account on a per engagement basis. 


We then take our profit up front. Plus, since our members need to reach $10 before being able to cash out, we also retain a considerable float. 


Our projected EBITDA is 24% by 2024.




THE MARKET


An Addressable Market of 250 Million


The US digital advertising market spend was $356 billion in 2020 and is projected to be $460 billion by 2024 (source). 

 


 

Our addressable population of the US is 250 million (source). With 1 million active US members by 2024, we project AdWallet's gross revenue to be $50 million with EBITDA of $12MM (24%).

 



We believe to be currently the only platform in the world that enables an advertiser to purchase the undivided attention of a potential customer - directly from the individual rather than interrupting content. 

 


 

By creating what we call a “private brand theater”, AdWallet has created a platform that cuts through the clutter all by completely eliminating it.


 

Because of this, when people review an ad in their AdWallet, they are 10x more likely to recall it and engage with it. 

 


OUR TRACTION


We Just Keep Going and Growing 


From 2019 to 2020, AdWallet grew its revenue 130% year-over-year.


We now have 180,000 AdWallet members located in all 50 states.


Our web app is currently capable of scaling to handle 2.5 million accounts immediately. To date, we have served over 300+ local, regional and national advertisers in a wide variety of industries including DoorDash, Choice Hotels, Southwest Airlines, MassMutual, STASH and Purple Mattress just to name a few.  



WHY INVEST


Brands Want Your Attention, Make them Buy It



AdWallet will be the conduit for enabling every individual the ability to directly profit a commodity that is highly scarce and valuable - their personal attention. 


Digital advertising and social media has made over a trillion dollars monetizing our attention and data over the past 20 years - isn’t it time everyone was included in the massive value exchange for their personal attention and data? We think so. 


The current programmatic “bidding” process that happens between advertisers and publishers, will instead be conducted between advertisers and people - via AdWallet.



We have already worked with over 300 brands, and are growing more and more each year. 



Our tech stack is durable and ready to immediately scale. Care to join?

In the Press

Albuquerque Journal

AdWallet Goes Nationwide

Media Post

Google Take AdWallet Under It's Wing.

Tech.co

AdWallet Pays You to Watch Ads On Your Phone

Offering Summary


Company

:

AdWallet Inc.

Corporate Address

:

12231 Academy Road NE, #301-173, Albuquerque, NM 87111

Offering Minimum

:

$9,999.75

Offering Maximum

:

$384,999.75

Minimum Investment Amount

(per investor)

:

$300.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

13,333

Maximum Number of Shares Offered

:

513,333

Price per Share

:

$0.75

Pre-Money Valuation

:

$19,172,437.50











Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

Graduated share discounts/bonuses as subscription amounts increase

Tier 1: Investments of $1,000+: 5% bonus shares 

Tier 2: Investments of $5,000+ 7% bonus shares

Tier 3: Investments of $10,000+: 10% bonus shares

Tier 4: Investments of $15,000+: 15% bonus shares

Tier 5: Investments of $25,000+: 20% bonus shares

Investments from AdWallet named individuals and entities investing $25,000+: 25% bonus shares

The 10% StartEngine Owners' Bonus

AdWallet will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Common Stock at $0.75 / share, you will receive 110 shares of Class B Common Stock, meaning you'll own 110 shares for $75. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

*All perks occur when the offering is completed.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$625,004.00 USD
$922,463.00 USD
Cash And Cash Equivalents
$494,690.00 USD
$812,605.00 USD
Accounts Receivable
$62,644.00 USD
$17,991.00 USD
Short Term Debt
$0.00 USD
$73,735.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$432,911.00 USD
$187,901.00 USD
Costs Of Goods Sold
$574,995.00 USD
$211,199.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$2,531,221.00 USD
-$1,696,278.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Last opportunity for non-accredited investors to invest in AdWallet!

6 months ago

Thank you for your investment and for joining AdWallet on our journey! As we focus on key opportunities to scale our platform in 2022, we have elected to end investment options for non-accredited investors at the end of this year. The new closing date of AdWallet's campaign on Start Engine will be December 30th, 2021. We will continue to accept commitments until then and investors who have made commitments will have up to 48 hours before the new deadline to cancel their commitments.

AdWallet adds Snapchat Executive, Todd Miller to its Advisory Board!

7 months ago

AdWallet is proud to announce the addition of Todd Miller to our Advisory Board! A former VP at Yahoo!, Todd is now in charge of scaled services and global partnerships for Snap Inc. (Snapchat). Todd is excited to help AdWalled increase our partnerships and scalability with brands from around the world. Welcome aboard, Todd!

Former President of Universal Pictures Added to AdWallet Advisory Board.!

7 months ago

AdWallet is proud to announce the addition of Craig Kornblau to our Advisory Board! The former President of Universal Pictures is now media and entertainment advisor for Google Ventures and is looking forward to connecting AdWallet with some of the largest brands in the entertainment industry.  Welcome aboard, Craig! 

Notice of Funds Disbursement

8 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, AdWallet has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in AdWallet be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Material Change in Offering

9 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the AdWallet offering. Here's an excerpt describing the specifics of the change:


Issuer is updating perks


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Show More Updates End of Updates

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