Upfront Trade Show expenses can be hefty ranging from $10,000-$50,000, but we believe it's worth the investment.
Each of these reasons to exhibit at a trade show allow us to expand our business. Events like these keep us relevant in our industry. They give us the rare chance to meet with both existing and potential clients in person and even size up our competitors. Next time we have the opportunity to showcase our brand at a trade show, we'd like to seize it. Here are the top 9 reasons:
1. Being face-to-face with potential distributors.....
We may have done our homework on the best ways to attract attention online, but what about in person? Meeting with potential distributors, suppliers, and customers face-to-face means we can talk freely about our brand and answer questions on the spot. We have the chance to showcase our passion for the business, and that genuine attitude can create amazing first impressions.
Some customers may also feel more comfortable doing business with someone whose hand they can actually shake. It gives them a better idea of who we are, which creates confidence in our integrity.
2. Have a motivated audience
Most people who attend trade shows do so because they're looking for something. Many want to see what's new and innovative in their field. Others may be searching for solutions to problems they're facing in their own businesses. For us, this means a captive audience that has an incentive to hear what we have to say.
3. Check out the competition
We'll never have a better chance to scope out the competition than at a trade show. You can use the opportunity to see what other companies are doing differently. Maybe some of them are offering services that our customers want. Trade shows educate us on the ways we can be better, in order to compete with similar brands.
4. Find valuable partners
Specialty trade shows bring out a variety of companies within a similar area of expertise. While this could result in a lineup of competitive brands, it may also mean potential partners.
No matter which industry, you likely need support from vendors or other outsourced services. One of the biggest benefits of exhibiting at a trade show is the opportunity to create these professional bonds. Good relationships can improve our operation and lead to further success.
5. Expand our reach
When we attend trade shows in various regions of the country, we have the ability to expand our customer base. We have access to clients who may have never known we existed otherwise. Impressing local attendees can drive traffic to our website, which could translate into sales.
6. Get instant feedback
Trade show attendees can be the perfect focus group for aspects of our business where we need some input. When people stop by our booth, we ask them questions and encourage honest responses. This is a great chance to promote new products or services and instantly know what people think. Feedback like this can be invaluable if our audience points out potential problems we hadn't considered.
7. Meet existing clients
When networking with others in the industry, we may even have the opportunity to shake hands with buyers we've contacted online. This personal acquaintance helps strengthen our existing business relationships. Retailers may also increase their business based on the meeting, turning small contracts into big ones.
8. Advertising Our brand
We can prepare for trade show success by coming equipped with lots of branded giveaways. Handing out something with our name and pertinent information keeps our business in the minds of potential vendors.
While we'll definitely be marketing ourself, we can also benefit from trade show marketing. Attendees will likely receive information about all exhibits, including yours, at the start of the day. Some events may even host special presentations throughout the event to highlight select participants.
9. Make sales
Sales are the driving force of our bottom line, and trade shows can be lucrative. In-person negotiations, along with special trade show deals and discounts, allow us to lock up new business quickly. In addition to reaching big agreements, we can also sell older products at lower rates to help clear out inventory.
BE APART OF THE REASON WE EXHIBIT AT THE NEXT TRADE SHOW
BECOME AN INVESTOR TODAY!