Solutions Vending International

Proprietary kiosk and software platform.

Solutions Vending International

Proprietary kiosk and software platform.

Columbus, OH
Data/Analytics
Technology
Self-service and automation are the future of retail. PopCom is at the forefront with an automated retail technology platform for vending machines and kiosks that allows retailers to engage and understand customers, sell more products, and learn from big data.

$1,984,998

raised
3,347
Investors
$26.3M
Valuation
$0.55
Price per Share
$250.25
Min. Investment
Common
Shares Offered
Equity
Offering Type
$5M
Offering Max
Reg A+
Offering

$1,984,998

raised
3,347
Investors
$26.3M
Valuation
$0.55
Price per Share
$250.25
Min. Investment
Common
Shares Offered
Equity
Offering Type
$5M
Offering Max
Reg A+
Offering

Rewards

Get rewarded for investing more into Solutions Vending International:

$250+
Investment
Silver Tier
Access to PopCom Investor Meet & Greet in a US City, as and when scheduled*, Access to exclusive PopCom Investor Facebook Group, (*Transportation and lodging not included.)
$500+
Investment
Gold Tier
Everything in the Silver Tier + Shout out on Instagram
$2,500+
Investment
Platinum Tier
Everything in the Gold Tier + Recognition on PopCom Website
$5,000+
Investment
Emerald Tier
Everything in the Platinum Tier + Permanent recognition on PopCom showroom wall
$10,000+
Investment
Diamond Tier
Everything in the Emerald Tier + 2 VIP Tickets to PopCom Investor Summit in Columbus, Ohio, and dinner with executive management (currently planned for the fourth quarter of 2020)

In the Press

DAWN DICKSON’S ROAD TO $1 MILLION STARTED AT THE ENTREPRENEURS SUMMIT
May 31, 2018

Serial Entrepreneur Dawn W. Dickson, founder and CEO of PopCom, a software company for self-service retail, and Flat Out Heels, a producer of rollable flats for women and children sold online and through vending machines, always prepares for the next big opportunity.

Entrepreneur builds self-service kiosk for e-commerce
March 13, 2018

Dawn Dickson got into self-service retailing in 2011 with a very simple plan: create a vending machine to sell flat shoes for women on the run. But in the course of launching this business, she learned that self-service retailing technology was not sufficiently developed.

Meet The Women of The Blockchain: Dawn Dickson Founder & CEO of PopCom
January 1, 2018

I use my success and access to help other women and people of color, that is what I am most passionate about.

The State of Entrepreneurship and Small Business Today [Radio]
May 6, 2018

On this episode of StartupNation Radio, your host, Jeff Sloan, chats with Dr. Luke Pittaway, Ohio University College of Business Copeland Professor of Entrepreneurship, and Dawn Dickson, founder and CEO of PopCom and Flat Out of Heels.

3 black female founders share how they got funded in the Midwest
April 29, 2018

Female founders are underfunded and underrepresented, but black female founders bear a disproportionate share of the burden. While female founders overall receive 2.7 percent of all venture funding relative to their male counterparts, black female founders receive 0.2 percent.

PopCom Making the Vending Machine of the Future
April 23, 2018

Vending machines as we know them—a customer chooses an item, inserts cash and punches in the corresponding letter and number combination—are on their way out. Modern digital technology is finally catching up with standalone retail machines, and Columbus company PopCom, formerly known as Solutions Ve

PopCom: Are Vending Machines the Future of Retail? (#31)
April 18, 2018

When you think of cutting edge technology, it’s unlikely vending machines pop to mind. But Dawn Dickson has a plan to change that with her startup, PopCom.

This company is powering the future of retail…here’s how
April 23, 2018

In retail, every transaction is an opportunity. An opportunity to make an impression. An opportunity to build revenue and turn product into profit.

CES unleashes a gold mine of self-serve retail technology
February 7, 2018

As consumer technology brings new conveniences, retailers and brands are finding they have to work harder to stay on top of emerging innovations. Those attending the recent CES event in Las Vegas found a gold mine of self-service products designed to help retailers and brands stay relevant as e-comm

Meet The First Black Woman To Raise Over $1 Million In A Secure Token Offering
December 27, 2018

A full feature on PopCom and our CEO in Forbes.

17 Top Black Influencers You Should Partner With In 2018
December 27, 2017

For a demographic that has a consumer buying power of $1.3T by the end of 2017, there still seems to be a huge gap or disparity with the representation of Black Influencers in various industries.

Marcus Lemonis says don’t sell, it may be the next big thing!
March 1, 2014

Flat Out of Heels sells rollable ballet flats for women. CEO Dawn Dickson launched the Miami-based company in 2012, and the product has been selling like crazy ever since.

Inc Magazine Top 100 Female Founders
October 1, 2018

Dawn Dickson, PopCom CEO, mentioned as one of the Top 100 Female Founders in 2018 by Inc Magazine.

Smart Business Network: Fundraising Lessons From a Serial Entrepreneur
August 28, 2018

Fundraising lessons from a serial entrepreneur

Launch Pad: PopCom Builds a Smarter Vending Machine
August 1, 2018

Industry experts, investors, and users weight in on the potential of PopCom as a company. "...The PopCom kiosks fill every gap we've imagined."

How These Black Women Startup Founders are Using Blockchain

In the blockchain and crypto community, there’s a major gender imbalance that’s even more pronounced for black women. These two entrepreneurs are trying to change that.

Black-Owned Startup Finds New High-Tech Way to Crowdfund

PopCom CEO Dawn Dickson speaks about why the company was looking to an STO for funding and how it successfully raised $1,070,000.

PopCom raises $1M in equity crowdfunding for cannabis vending tech

Startup raises $1M in crowdfunding for high-tech vending machines that could dispense cannabis

StartEngine

StartEngine's CEO, Howard Marks, covers our CEO and our company's journey on the StartEngine Blog.

A BIOMETRIC VENDING MACHINE FOR DISPENSING LEGAL CANNABIS

Spotted: The American startup PopCom is working on a vending machine that would allow the legal purchasing of government-regulated items. So, alcohol, medication and cannabis vending machines could be around the corner.

Meet the Entrepreneurs In Our Fall 2019 Milestone Makers Cohort

Read about PopCom & our CEO Dawn Dickson in the extremely competitive Nasdaq Milestone Makers Cohort.

Self-checkout beats the drum hard at NRF 'Big Show'

Read about PopCom and the automated retail landscape at NRF 2020.

PopCom’s Interactive Retail Kiosk Incorporates Facial Recognition, Data Collection

Self-checkout is one of the hot-button technologies retailers are embracing as they embark on "store of the future" omnichannel initiatives. Checkout this breakdown of PopCom's tech.

Serial Entrepreneur Vows to Make Vending Machines Smarter

Columbus native and Ohio State graduate Dawn Dickson has spent the last two years spanning the globe, marketing PopCom, a software company which uses data analytics for self-service retail.

US House Committee to Hold Hearing on Blockchain Benefits for Small Businesses

Read about PopCom in an upcoming hearing in front of the US House of Representatives.

How Blockchain Can Spark Efficiencies, Innovation in Small Businesses

Experts tell Congress how the technology can drive costs down, while boosting security and operations.

Ohio Small Business Owners Explain Benefits of Blockchain to Congress

On Wednesday, Dawn Dickson was one of two Ohio entrepreneurs in Washington to testify before the House Small Business Committee about the type of technology her company has embraced.

This Is What a Productive Congressional Blockchain Hearing Looks Like

Read about PopCom at the Building Blocks of Change: The Benefits of Blockchain Technology for Small Businesses hearing at the US House of Representatives.

Building Blocks of Change: The Benefits of Blockchain Technology for Small Businesses

Dawn Dickons (PopCom CEO) is a witness at a US House committee hearing. Get the info here.

Congress Looks At Upside Of Blockchain In A Hearing On The Technology

Read about PopCom's conversation with Congressional lawmakers.

Forbes

How Women Entrepreneurs Are Navigating The Effects Of COVID-19

Black Enterprise

Dawn Dickson Raises Capital Amid COVID-19

Rolling Out

Entrepreneur Dawn Dickson Explains How Crowdfunding Jump-Started Her Biz

BLACKNEWS

Founder of Black-Owned Startup Makes History, Raises $2.3 Million Through Crowdfunding

Forbes

Dawn Dickson: Forbes Blacklist 2020

Coin Telegraph

Smart Vending Machine Maker Popcom Crowdfunds $1.3M

AFROTECH

PopCom’s History-Making Dawn Dickson Raises Over $2M in Crowdfunding Capital

Updates

PopShop Local Program: A Blockbuster Month!

15 days ago

We have some great news hot off the press! Our PopShop Local program has had a blockbuster month with leads increasing sharply and a very good cost-per-lead that will help us continue to grow our local program. 

For those that don’t want to read the whole update, the headlines are: 1) our paid campaigns have led to a ~400% increase in PopShop Local leads; and 2) we currently have $606,000 in Annual Recurring Revenue (ARR) from qualified leads in our Local deal pipeline. 

Let’s hop into the full update!


PopShop Local: A Refresher

As a reminder, the PopShop Local program will see dozens of our newly manufactured machines sent across the country to top placements (venues, hotels, event centers, etc) which will feature the best brands from the local area. 


Metrics

The Local program will allow us to extract a much higher ARPM (Average Revenue Per Machine) because each machine will feature multiple brands, all of which are paying $500+ per month to house their products in our machines. Each brand will receive exceptionally detailed data on their brands performance and the customer metrics we promise all of our operators. This is just one example of the freedoms that our advanced platform affords our company. (And our customers!) 

One of the linchpins of this new sales strategy was the ability to get interest from small businesses for the machines. Thanks to our large press footprint and expansive network of investors, we were able to get a great head start on getting the word out about the program. However, we needed a sustained and trackable source for leads. Thus, we kicked off paid marketing qualified lead (MQL) campaigns on Facebook, Instagram, and LinkedIn. The results are in: and we’re very happy with the outcome.


Results

Our MQL campaigns kicked off in Apr 2021 and in the first month we were able to increase our monthly deals by about 400%. May has already surpassed April for the number of leads despite still having almost two weeks left in the month. We’re anticipating May will end with over 100 new deals, meaning we’ll have increased our pre-MQL-campaign monthly leads by 500%.

One of the main campaign KPIs we are tracking is Cost Per Lead (CPL). Traditionally our company has not spent money on MQL campaigns because we had enough organic leads via enterprise deals, accelerator programs, and our press footprint. With the introduction of the paid campaigns, it is critical for us to track how much each lead is costing us. We’re pleased to share that our CPL is currently at $28 across our campaigns. Here’s how that looks in terms of “startup metrics”:

Local Program CPL: $28

Lead Conversion Rate: 10%

= True PopShop Local Cost Per Acquisition (CAC): $280

Minimum Local Lifetime Value (LTV) at $500/month and 1 Year License: $6,000

= Paid Outreach Return on Ad Spend (ROAS): 21.42


In summary, we are getting about 21X return on the paid campaigns we are currently running taking into account the minimum LTV of each PopShop Local brand (license terms are annual hence the $6,000 minimum LTV) .

Sales Qualified Leads (SQLs) are leads that our sales team have deemed “qualified” and brought into our PopShop Local deal pipeline. The Annual Recurring Revenue (ARR) opportunity for this pipeline currently stands at: $606,000. 


What’s Next

These are great results and it means there’s a lot of interest in the local program. Next up for our marketing and sales team is to build out geographic and commercial personas of our converting Local customers to build targetable audiences that are “high intent” and “highly qualified” so that we can increase our Lead Conversion Rate, introduce repeatable onboarding processes, and scale this program to 250 placements around the US. This would net us roughly $6,000,000 per year in SaaS fees with 4 brands per machine. With marginal improvement in the above metrics, we see a path to get there. 

Thanks for reading – hopefully you made it through the many acronyms that our marketing and sales team speak! The headline is the Local program is now graduating from an experimental sales program to a cornerstone growth strategy that takes into account (and indeed magnifies) our company’s unique juxtaposition of hardware and software. 

PopCom Featured by Hubspot as a Case Study in Productivity

18 days ago

The Hubspot team traveled to the PopCom headquarters in Columbus, Ohio to meet the team, learn more about our sales process, and how using Hubspot has increased our productivity. WATCH THE VIDEO BELOW.

PopCom’s Productivity Skyrockets by Using the HubSpot CRM Platform for Its Application Process


               PopCom uses the HubSpot CRM platform to manage program applications, automate tasks and facilitate collaboration among teams to work more efficiently, better qualify leads, shorten time to close and lower its customer acquisition costs. PopCom CEO and entrepreneur Dawn Dickson-Akpoghene is also using the platform’s analytics to support the raising of additional investor funds. 


CLICK HERE TO WATCH




PopCom is a Webby Honoree

about 1 month ago

The International Academy of Digital Arts and Sciences has announced that PopCom been recognized during this banner year for the 25th Annual Webby Awards. 


 PopCom is a Webby Honoree in Apps and Software: E-Commerce (Official Listing)


Earning the distinction of Webby Honoree, as recognized by the International Academy of Digital Arts & Sciences is a significant achievement—granted to only the top 20% of the nearly 13,500 projects entered in the 25th Annual Webby Awards. We are so excited to have our work honored among the best of the internet. 


PopCom Launches New Machine in Texas

about 1 month ago

We are excited to announce that our second PopShop machine, the fully re-engineered product that we will scale with, is now live in Stonebriar Centre in Frisco, Texas (outside of Dallas). The machine sells Flat Out of Heels and is independently owned and operated by PopCom customer Vision Tactus. If you are in the Dallas area please check out the machine, make a purchase, and post a picture (don't forget to tag us)! 


More PopShop machines are launching soon as a part of our PopShop Local program that was announced in March. The program seeks to convert unused spaces in hotels, airports and convention centers into contactless retail shops. This lease model program gives entrepreneurs and small retailers an opportunity to gain more exposure locally and the opportunity for national visibility. 

We are currently accepting new applications for the PopShop local program. Interested brands can apply online at www.PopCom.Shop/local.



PopCom Named the Top Self-Service & Automation Investment of the Year

about 2 months ago

We are excited to announce that PopCom is the recipient of the Angels Invest 2021 "Self-Service & Automation" Investment of the Year award!




REPLAY: Fireside chat with PopCom CEO Dawn Dickson and "Mr. Wonderful" Kevin O'Leary

3 months ago

On Thursday February 11, renowned businessman Kevin O'Leary, aka "Mr. Wonderful", sat down with PopCom's CEO & Founder Dawn Dickson to discuss her entrepreneurial journey, her experiences with investor bias and why she has turned to equity crowdfunding, and how her company PopCom is changing the future of retail. Click HERE to watch the replay.


PopCom CEO Featured in Entrepreneur Magazine

3 months ago

PopCom CEO Dawn Dickson-Akpoghene is featured in the March issue of Entrepreneur Magazine, on newstands now. In the article, Dawn talks about problem solving in business and what led her to start PopCom. Pick up a copy today!


Hear PopCom Investors Talk About Why they Invested

4 months ago

PopCom has raised over $3M in equity crowdfunding since 2019 and we now have over 4500 investors. We absolutely LOVE our investor family, they are so active and engaged. We have a private Facebook group where we send regular updates and chat, we send a monthly email update to all investors, and we host regular investor meet ups (now virtual). In 2019 we held four meet ups and over 500 investors attended, watch this video to hear some of our investors talk about what made them 'cut the check'. 



"This testimonial may not be representative of the experience of other customers and is no guarantee of future performance or success."

Offering Circular: https://bit.ly/3059jVk, Selected Risks: https://bit.ly/2G4awoM - Reg A+ offering available through StartEngine Primary, LLC.Just like every other offering on StartEngine, this investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

PopCom Featured in Forbes Magazine & Forbes.com

4 months ago

Greetings PopCom Investors, Supporters, and Fans: We are very excited to be able to share that PopCom has been featured in Forbes Magazine and Forbes.com! This is a monumental moment for our company; one that will see our story, our products, and our vision shared to the world on a scale that comes with a feature from the one of the world's most respected business publications. We don't want to completely spoil the surprise, so see below for the details!


Forbes Next 1000

You can catch us on Forbes' website in their newly released Next 1000 site, or in the current issue of Forbes' magazine. The Next 1000 issue is a special edition that covers America's small businesses, where PopCom found itself in the Super Achievers category. 

Link to the Feature

--

Watch the Interview

Forbes also came by our office and did a great video that shares a bit of our story, our vision, and our products. It's a great watch, don't miss it!

Link to the Video

Join PopCom CEO Dawn Dickson and "Mr. Wonderful" Kevin O'Learly for a FREE Fireside Chat

4 months ago

On Thursday February 11th at 9am PST, renowned businessman Kevin O'Leary, aka "Mr. Wonderful", is sitting down with PopCom's CEO & Founder Dawn Dickson to discuss her entrepreneurial journey, her experiences with investor bias and why she has turned to equity crowdfunding, and how her company PopCom is changing the future of retail. Click HERE to register to join us. 



 This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

 Kevin O’Leary is a paid spokesperson for StartEngine. View the details here: https://www.startengine.com/17b 

PopCom Named Among the Top Companies to Invest in for 2021

4 months ago

Greetings PopCom investors, supporters, and fans! 2021 is off to a great start for the PopCom team, we recently completed our Q1 team retreat and have our KPIs and strategy set for the year. Thanks to your investments, we were able to hire four new team members in the last six months and they are making a real impact and the media is taking notice. Check out the recent features and stay tuned for some exciting announcements coming soon!


  1. Top 11 Black-Owned Tech Companies to Invest in For 2021
  2. Top Columbus Startups and Tech Companies to Watch in 2021 
  3. The Midwest’s Top Female Founders to Watch in 2021 
  4. The Best of 2020: TechOhio’s Top Ten Stories of the Year
  5. These digital pop-up shops could be the future of contactless shopping — Future Blink

PopCom Manufacturing Update

5 months ago

Happy New Year! We made it past 2020 and PopCom is starting 2021 on the right track. In November, we visited our new manufacturing partner in Connecticut to walk through the production schedule and demo the new robotic arm that we are using in all of the PopShops. Adding the robotic arm to the machine instead of our previous dispensing mechanism gives the PopShop much more flexibility on the types of products our customers can dispense and the capacity. Watch the video to see the robotic arm in action. 





PopCom unveils it's latest PopShop kiosk at the Polaris Mall in Columbus, Ohio

6 months ago

PopCom unveils it's latest PopShop kiosk at the Polaris Mall in Columbus, Ohio with more to come in 2021


PopCom is pleased to deploy their patented PopShop digital pop-up shop at The Polaris Fashion Place in Columbus, Ohio. The sleek new age vending machine is located adjacent to Ann Taylor Loft and Black & White in the middle of Central Ohio’s premier shopping mall. The PopShop sells Flat Out of Heels, ultra stylish roll-up flats for women which have been worn by celebrities and socialites. PopCom is targeting hundreds of locations including hotels, malls, shopping centers, and airports for placement of the PopShops in 2021. Although previous Flat Out of Heels vending machines were successfully placed in locations such as the Atlanta Airport, Club LIV and Bayside Marketplace in Miami and the MGM Grand Hotel in Las Vegas, the 2020 PopShops include cutting edge technology and advertising capabilities to improve the customer experience.


The Popshop digital pop-up shops are available to retailers nationwide to purchase in order to sell their own products/brands. Far less expensive than brick and mortar shops, retailers can maintain a brick-and-mortar presence using this contactless retail approach.


READ THE FULL STORY HERE




Watch Demos of our PopShop and Kiosk

6 months ago

Our patented PopShop digital pop-up shop is a vending machine that retailers can use to sell, sample and deliver products. PopCom has more than one market ready product, you have all seen our patented PopShop digital pop-up shop, but have you seen our PopCom Kiosk? It is a standalone kiosk used for ordering, information, and lead generation.


Watch these videos as our CEO Dawn Dickson walks you through the user experience for both of PopCom's market ready products. 

PopShop Demo



PopCom Kiosk




PopCom Featured on the Homepage of CNN

8 months ago

PopCom CEO Dawn Dickson was interviewed by Kristina Hooper for Invesco QQQ about smart vending technology and the future of retail in the e-commerce age.  The story was featured on the homepage of CNN.com giving PopCom amazing global exposure. 


You can watch the full feature HERE


PopCom Awarded a Patent on the PopShop

8 months ago

The PopCom team has been working on the design of the PopShop digital pop-up shop since 2017. We have developed several prototypes and conducted numerous tests on our mission to develop a vending machine that changes the way people see and think about automated retail. When we started this journey three years ago, our #1 goal was to think 'outside of the box' literally and figuratively. We simply did not want a box shaped machine, we wanted to create a design that is cool, unique, and high tech that demonstrates the ideal use case for our software. We filed for our design patent on the PopShop and it was awarded to us in September 2020.


U.S. PATENT #D896310


WHAT IS SO SPECIAL ABOUT THE POPSHOP?

Here are a few key points that makes the PopShop unique:

  1. Sleek new design, inspired by the iPhone, we like to call it "the iPhone of vending machines"
  2. The PopShop has two cameras installed on the exterior of the machine to collect anonymous customer data including age, gender, emotion and how the customer engages with the machine. To do this, the camera counts traffic passing by against daily sales to measure conversion rates.
  3. The PopShop 15" point of sale (POS) machine to mirror the e-commerce shopping experience. The software can deliver targeted ads, messages and product suggestions to the customer in front of the machine.
  4. The PopShop is equipped with a full 32" advertising screen to allow retailers to monetize their machines by selling advertisements in addition to selling products.
  5. Digital product display. Unlike traditional vending machines, the PopShop does not display the products to the customer, they can view product images and information on the POS
  6. The PopShop is completely cashless, it accepts all major credit cards (chip, swipe, and tap) - we have digital currency acceptance in our future plans, along with 'pay with face' and other biometric payments
  7. The PopShop can be used with a pen, stylus, or gloves, making it truly 'contact-less'
  8. Unlike traditional vending machines, the PopShop is powered by the PopCom software which allows the entire store, including inventory, to be managed remotely
  9. The PopShop can accommodate various product sizes and packaging types due to our improved bin dispensing system.
  10. The PopShop has wheels and castors which allows it to be easily moved and transported safely.


We are so excited to reach this important milestone!

PopCom Now Accepting New Investments + Q4 Update

8 months ago

Greetings to Our Followers & Investors on StartEngine!

We hope all of you are staying safe and healthy. Like the rest of the world, 2020 has been quite the year for PopCom. Our team is expanding, we have adjusted to the new world we live in post-pandemic, and we are focused on scaling. Since the pandemic we have made a few key changes in our business model:

  1. We have moved our manufacturing supply chain from China to the U.S.
  2. We are re-engineering the PopShop dispensing mechanism to be able to accommodate more products and packaging sizes
  3. We have added new ‘contactless’ screens to our PopShop that can be used with gloves, pens or a stylus
  4. We have introduced our new ‘Starter Program’ to give select retailers the opportunity to lease the PopShop in order to get to market faster

These necessary changes caused a delay in our product release however we are excited to be back on track with a December 11 delivery date for our new PopShop. We are focused on making 2021 our best year yet, and we are raising more capital to make that happen.

We have exciting news to share – our Regulation A+ equity crowdfunding campaign is live and we are now accepting investments in PopCom. As you are aware, we have been working to get qualified by the SEC to raise capital via a Regulation A+ offering (what’s that?) for some time now. While waiting for our qualification we open and closed yet another oversubscribed Reg CF campaign in May only 47 days after going live.  The process to get qualified was long and the due diligence was extensive (and expensive), however we are excited to now be qualified to raise up to $5 million to scale PopCom.

The minimum amount to invest is $250.25. As always, investment rounds are limited in amount and time so we invite you to take a look at our offering and invest today.

Although the timing is sensitive due to the COVID pandemic, we must continue to look towards the future and deliver our products to the market. While some industries are hurting, we believe that the retail market will continue to move towards self-service and contactless retail. Vending machines and convenience services are becoming more essential, and retailers are looking for more ways to deliver their products direct-to-consumer with less human friction. We are excited about what is to come.

We are raising capital to grow our operations, build our sales team, reach more customers, go into full production of the PopShop, and scale our age-gating and ID-verification product for regulated retail. Your investments will help us reach the next milestones to success. 

Our new offering is now live: https://startengine.com/popcom

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Offering Circular: https://bit.ly/3059jVk, Selected Risks: https://bit.ly/2G4awoM - Reg A+ offering available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

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