I get a few questions often and I'm going to create a few posts that answer those questions. (I've already done one big one in an earlier post, "How is Pencilish going to get investors their ROI?" scroll in the updates for that update. ) This one is for those wondering:
"Why is Pencilish Studios launching/distributing on YouTube- for free!"
I added that last part because it's true, we are GIVING our content away- for now! Let's face it, the world wants "Free" these days. And, they want premium/ quality content on top of that! It's a big order to deliver. The short answer to this question is: We are launching on Youtube (with our branded channel- @pencilishstudios) because that's where the EYES of the world are! Literally, the WORLD is on Youtube. We are in a solid two years of content CREATION right now. We want to create our short form episodes as well and as fast as we can to get them on our Youtube channel for the WORLD to see/react/fall in love with! THAT is what we are doing right now. As any farmer will tell you, you plant, (create), grow it (following)- the harvest/reaping comes later. That "later" isn't as far off as some studios take, it's year 3-5 in our trajectory, in my opinion.
When we first launched Pencilish Studios (with over 4500 investors and 2.2 M in investment), I COULD have decided to launch a Pencilish Studios WEBSITE to create a subscription wall around all of our original content (this never works, as many will tell you, but especially for new, unestablished content) or I could have launched a OTT or CTV channel to broadcast our new shorts (we would have needed a LOT of content right off the bat so its not really a great plan for launch). Bottom line, in both scenarios is we would spend A LOT of money on set up and running those websites/channels instead of putting that content INTO MAKING THE CONTENT! Meanwhile, there's already something out there called Youtube that has BECOME THE BIGGEST SOURCE OF CONTENT IN THE WORLD! Let's dig into that:
According to a recently published article and study, here's a couple quick numbers/facts that you may not know about Youtube creators.
- YouTube brought in $28.8 billion last year alone in ad sales. Their ad sales have grown 254% since 2017. Much of that goes to creators.
- INDIA, a country with relatively low TV penetration, is the company’s biggest market by users in the world with over 325 million users. (Btw, it's also the biggest audience for Pencilish Studios also.)
-572,117,085 -This is the number of views ANIMATED YouTube star Cocomelon got during the last week of August. Cocomelon, the nursery rhyme juggernaut, regularly rakes in over 500 million views a week. Six of the top 10 channels by views are made for children, proof that kids entertainment—despite a regulatory crackdown—is still a mega-business online.
- 700 million -in one month, people watched more than 700 million hours of YouTube on smart TVs alone, according to the company. YouTube is a leader in the race for mobile screen time, but it’s also contender on televisions. YouTube frequently calls TV its “fastest-growing screen,”. This year, the company made its first appearance at the so-called upfronts, TV’s biggest marketing confab. And HBO made the first episode of its big-budget series, “House of the Dragon,” available on YouTube for free.
(For the FULL ARTICLE on BLOOMBERG, go here: "8 Numbers on Why Youtube is so BIG" - https://www.bloomberg.com/news/newsletters/2022-09-06/8-numbers-that-show-how-big-youtube-has-become)
I hope this answers this question for you and you learned some interesting facts to boot! I think it makes a TON of sense to invest in an animation studio that is both disrupting how Hollywood approaches animation but ALSO is leaning into the viewing habits/needs of it's audience! Invest in Pencilish Animation Studios - or share it with your friends at www.startengine.com/pencilish
Viva La Animation Revolution! -Tom Bancroft, CEO