People who want to invest in the exciting and potentially lucrative business of entertainment cannot:

● Identify potential profitable projects

● Cherry-pick the very best

● Benefit from diversification

● Cross-collateralize their investment

● Significantly mitigate their risk

● Gain access to the single Highest ROI and Lowest Risk Segment of the entertainment industry.

Horror Fans and Content Creators are not being served by a single, unified platform.

"As a horror purist and one who has been heavily influenced by my father who was once called the “most dangerous filmmaker in the world,” I believe the landscape for filmmakers working outside the traditional system has not only changed but is poised to return to the visceral nature of what the giants who came before us all worked to achieve. With HEF's attention to our intentions and dedication to honorable business practices, it’s wonderful to see them working to restore the belief that #filmsusedtobedangerous."

George C. Romero, Director / Writer

"I love the way Horror Equity Fund makes mitigation of risk a top priority.

The fact that they are guided by honesty, integrity, and transparency is a breath of fresh air in Hollywood. They are going to help democratize the independent filmmaker's journey by watching out for the investor."

Scott Valentine, Excelsior Capital, Actor, Executive Producer

“Horror Equity Fund” and the “Federation Of Horror” offers Content – Funding – Experience – Community. HEF has vast knowledge and resources in the world of Horror and its team consists of professionals at the top of the gaming, film, production and entertainment fields. 

For the first time in entertainment, the HEF team will be aggregating the world of Horror in a single virtual location - The Federation of Horror – (FOH) where professionals, fans, horror merchandise, and information will exist side by side in a social media-driven  “stocked game preserve." 

The vast community of fans and professionals will become and act as part of that team, assuring pre and on-going publicity, activity, and mitigation of risk at the earliest stages. 

Sean Patrick Flannery, Actor, The Boondock Saints

Bill Oberst, Jr., Actor, Krampus: The Christmas Devil

HEF is not a production company, but it offers investors, through direct investment into HEF, the opportunity, knowledge, and ability to participate and profit in this previously inaccessible world of entertainment. “Projects” include films, video games, AR/VR, live action entertainment, transmedia projects, board and card games, books, toys and other “horror-centric” entertainment properties. HEF is cognizant that “horror” is an elastic term subject to a relatively wide definition (i.e., occult, creatures, psychological thrillers, ghosts, revenge, science gone awry).

Direct investors in HEF gain participation in a cross-collateralized, diversified portfolio of professionally accelerated long-lived Projects. HEF “spreads the risk” while increasing the opportunity for the highest returns. HEF builds upon a proven business model and adds additional value. HEF’s flexible and scalable model accommodates Projects of all sizes, offering partnership potential with the largest possible array of studios, advertisers, distributors, sponsors and media companies.

HEF prides itself on...

● Expert selection 

● A reverse-engineered product where we attempt to identify distribution before funding

● Acceleration to market, cross-collateralization and diversification 

● Ability to “cherry-pick” Projects for direct HEF funding

● Purchasing power and distribution market potential from social media

"Brian and Marlon are a rare find in today’s entertainment business and we look forward to the opportunity to partner with them and HEF.  All of us at Nandar Pictures are excited to watch their journey and the success HEF will bring to the Horror Industry."

Nancy Criss, Producer/Director,

The Creepy Chronicles

"For my writing partner and myself as screenwriters ("Don't Let the Bedbugs Bite!"), HEF has been a joy to work with. They are amazingly insightful as to the nuts and bolts of a horror screenplay, providing excellent feedback on character, story development, and that all-important horror movie element, jacking up the tension and scares."

Ron Brawer, Writer, Don't Let the Bedbugs Bite!

"As a new indie filmmaker seeing the struggles of so many, much more talented than I, I have been wondering what the solution to these woes could be - and then I saw this and was like, This is amazing. I genuinely believe what you guys doing is what's needed right now for the industry!"

Paddy Murphy, Irish Filmmaker

• $7B Horror / Thriller Market
• $8B Halloween Industry 
• $79.6M Horror Book Sales
• $46.64B Horror is a part of the Global Video Market (by 2022)
• $5B Zombie Sub-Genre alone!
• $108B Horror is part of the Global Games Market
• $107B Horror is a part of Entertainment-based Licensing
• $500M Horror Attractions at Theme Parks

• Traditionally the Highest ROI / Lowest Risk Genre in Entertainment
  
• 100% Top ROI Films since 2010 -2015 ALL HORROR (2016-2017 see above)
• Proven to be an evergreen and global mainstay.

• The Blair Witch Project - $300K to make / $141M earned
• Paranormal Activity - $15K to make / $195M earned
• SAW II - $4M to make / $235M earned
• Texas Chainsaw Massacre - $300K to make / $30M earned
• The Purge - $3M to make / $34M earned
• Annabelle - $5M to make / $298M earned

Source

Virtual Reality (VR) and Augmented Reality (AR) are the “New Frontier” — and particularly for horror content for which the total immersion experience of VR seems custom designed. 

With 130-150M headsets predicted to be in the VR/AR/Mobile Markets within the next 2-3 years and overall game software revenues to soon top $108B. (newzoo.com insights)

Approx. total production budget — $2.5m (The Room 1-3 based on current rate of exchange)

Revenues —  $10M. (The Room/The Room 2/The Room 3)

"No money spent on advertising. . . marketing . . . PR . . .analysts . . . analytics." - Barry Meade - Founder - Fireproof Games

HEF owns a piece of each project and charges fees for services.

Subscription, membership, and ad revenues.

Fees for marketing and administering campaigns.

Upon full financing, HEF will invest in carefully selected projects.

HEF will run campaigns on Reg CF portals that use the synergy of FOH and our ability to reach the vast horror community.

HEF will engage with traditional and established funding sources.

Content

• Projects are submitted for consideration by community, vetted by individuals and organizations.

Funding

• Direct-invests in "cherry-picked" projects.
• Third party-traditional equity investments.

Experience

• Obtains distributor input PRIOR to funding.
• Distribution leads to multiple distribution partners.
• VOD/OTT branded streaming service and OTT multi-channel network

Community

• Aggregation of global fans accessible to project creators.
• Defined target audience: marketing, research, PR and direct sales.
• Membership program providing benefits.
• Paid “premium” services (collectible merchandise, events).

"I’m thrilled about the ongoing relationship with the team at HEF. It’s an excitingly robust business model and HEF continues to be a solid partner not only for producing, filmmaking and screenwriting students but all the rest of us horror filmmakers as well! It’s fantastic to have a creative and financial venue available to all of us."

Rich Thorne, Producing Chair of the New York Film Academy

"HEF is an excellent resource for emerging and seasoned independent filmmakers seeking a transparent and focused partner for their financial raise. Their dedication to each of their project is indisputable and we look forward to working with them on future projects.” 

Luke Taylor, Founder & Executive

Buffalo 8 Productions

"Indie filmmakers need all the help they can get, and HEF is there to help keep the horror of movies out of your creative life and up on the screen where it belongs!"

Stacy Title & Jonathan Penner, Directors, Writers and Producers, The Bye Bye Man

Craig Allen, Spark Unlimited – Gaming, VR/AR

Devon Blaine, The Blaine Group – PR

Jeff Buhler, Writer

Dean Cundey, Cinematographer/Director

Jesyca Durchin, Nena Media – Gaming

Anthony Ferrante, Director

Jordan Fields, Shout Factory – Distribution/Video/Sales

Jeffrey Giles, Automatic Entertainment – Distribution/Sales

Larry Goebel, Imagination World Wide – Distribution/Sales

Alejandro Hildalgo, Directing/Writing

Louise Levison, Business Plan, Financial Advisor

George C. Romero, Romero Pictures – Director/Producer

Franco Sama, Production Finance

George E. Sinski, ECD Gericsin Entertainment Group

Anne Stimac, Product Placement

Alyssa Padia Walles, Gaming

Straw Weisman, Production/Post Production

Acort International

Sales and distribution 

Arena Cinelounge

Independent theater chain

Ascension Media

Production, marketing, VFX

Brain Damage Films

Sales and distribution

Bondit

Film financing against union bonds

Buffalo 8

Film finance 

Dark Sky Pictures

Production

Digital Cube

European post house, financing

Excelsior Capital Partners

Film finance

FantaCo

Graphic novel publishing

Gore Shriek

Horror genre comic books

Happy Trails Animation

Animation and graphic design 

Ikan Corp

Film accessories and equipment

Nandar Entertainment

Production, distribution, sales 

Moving Picture Media Group

Production, finance, consultants

Platinum Studios

Film/TV, games, graphic novels

Puzzle Tree Media

Academy award winning VFX

"HEF is the Indie filmmakers new go to company for Horror. Through my lens they look pretty darn good!"

Dean Cundy, Lifetime Achievement Award Winner for Cinematography, Jurassic Park, Back to the Future

"HEF provides and wonderful creative environment and support system for film artists and financiers. Horror Cinema is a true community and HEF represents the best of that spirit. I am excited to see the incredible projects that come to fruition through their work."

Jeff Buhler, Writer,

Midnight Meat Train, Jacob’s Ladder

"We truly are inspired by what [Horror Equity Fund] is doing."

Nora Unkel, Producer, Writer, Director

A Nightmare of Wakes

"HEF will allow fans to be involved in, and possibly profit from, what they love: horror! From films and TV to comics, books and toys, the world of horror is a massive force which HEF plans to make manageable. As a 40-year horror veteran, I wish them success!"

 Tom Skulan, FantaCo Enterprises

"What’s most amazing about HEF is that no one thought of putting something like this together until now. What a tremendous soup-to-nuts resource for horror filmmakers."

Grant Cramer, Actor, Killer Klowns from Outer Space, Producer, Lone Survivor

Receive:

30 Day Free Trial on Shudder

OR

35% off any Zombie Gnome

AND

From Chris and Jane's Place: Zombie Gnomes

Choice of:

Zombie Gnome and Book

(Legless Larry or Patient Zero)

$41.50 retail value

OR

$50 Ikan Gift Card

Filmmaker Accessories

OR

$25 Restaurant.com Gift Card

Dinner and 2 movie tickets from FANDANGO

Choice of:

Zombie Gnomes and Book

(Rising Herd)

$81.50 retail value

OR

$100 Ikan Gift Card

OR

$50 Restaurant.com Gift Card for Dinner and 2 movie tickets from FANDANGO

OR

1 Year Membership to Shudder

$47.88 retail value

OR

Any two perks from the lower tiers

Choice of:

Zombie Gnome Collection

$137 retail value

OR

$200 Ikan Gift Card

OR

$100 Restaurant.com Gift Card and 2 movie tickets from FANDANGO

OR

Any two perks from the lower tiers

Choice of:

Oscar B-20 Camera Backpack ($159.99) and $50 Ikan Gift Card

OR

"Thank You" in Credits in a HEF Produced Film

Priceless

OR

Any two perks from the lower tiers

Choice of:

Fly X3 Plus Gimbal ($259.99)

OR

Visit to the Set 

and Walk-on in a HEF Produced Film 

and Thank You in Credits of a HEF Produced Film**

Priceless

OR

Any two perks from the lower tiers

Camera not included

Choice of:

DS2A Angled Gimbal ($749)

OR

 Visit to the Set 

and Walk-on in HEF Produced Film

and 2 Nights Hotel Accommodation in Film Location

and Thank You in Credits of a HEF Produced  Film**

Priceless

OR

Any two perks from the lower tiers

Camera not included

Choice of:

EC1-Beholder 3-axis Gimbal plus Monitor ($1399)

OR

a SPEAKING ROLE in HEF Produced Film and 2 Nights Hotel at the Location**

Priceless

OR

Any two perks from the lower tiers

Camera not included

Choice of:

Armor Man 2 Gravity ($2399)

or

and a SPEAKING ROLE in a HEF Produced Film

and 2 Nights Hotel at the Location and Airfare***

Priceless

OR

You can also trade your $50K perk for any of the perks above

Indie Filmmaker Starter Kit from Ikan "Because We're Filmmakers too". Tripod, 7" articulating arm, Fly Plus 3 Axis Gimbal for Smartphones with extra battery, DS2A - Beholder Gimbal with a DH7 monitor kit, Mylo Mini Bi-Color 2 Point LED light kit, Micro Flood Light, Micro Spot on Camera Light, Onyx 240 Bi Color On-Camera LED light, 2 Stage Aluminum Tripod w/GH06 Head, Oscar DV Bag with Dolly, Saddle Sandbag & Weight Bag, Production Slate, Lyra/Rayden/Onyx Light Kit. 

$4621.62 Retail Value

OR

Gravity 3-Axis Handheld Gimbal System for Cinema Cameras & DSLRs w/ Motion Mimicking Control System & Hard Case.

$4799 Retail Value.

OR

Any two perks from the lower tiers

Only two available at this investment level.

Camera not included

Exactly what is the “Supermarket of Horror”?

It’s the place where horror fans and investors can find a wide array of projects in which to invest.  This includes all things horror such as films, television, graphic novels, video games, memorabilia, services, etc. 

How can I be sure the Horror Equity Fund, Inc., is an SEC compliant company?

We have gone to great lengths to hire and confer with a team of legal experts known for their expertise in the arena of crowd investing and SEC compliance. 

Do I have a choice which entertainment projects I can invest in?

When you invest in HEF you invest in all of our endeavors.  Your investment is both diversified and cross-collateralized, and that minimizes your risk.  Of course, that doesn’t preclude you from investing in individual projects that HEF offers up for funding.

What kind of entertainment projects does the fund invest in?

If it’s Horror and Thriller, we will consider it.  We will look at graphic novels, books, live events – like haunted houses and hayrides to escape rooms, computer games and apps, 3D VR interactive, TV series and events, and of course, films.

Why is the Horror Equity Fund different from other entertainment investment opportunities?

a.   We are currently the only community company that focuses exclusively on the potential high ROI of Horror and the mitigation of risk associated with the genre.

b.   We implement and run (jointly manage) the marketing campaign for our clients that use our crowd investing platform.

c.    We have identified and answered the three main obstacles for the independent filmmaker, giving access to money, talent, and distribution.

d.   We strive for the greatest of mitigation of risk to the investor through diversification, cross-collateralization and initial “high-threshold” qualification. 

What is a cross-collateralized portfolio?

When you invest in a single property, your money is at the whim of that projects success or failure.  By investing in HEF, you’re investing in multiple properties and spreading the risk across a given number of projects in a variety of media (Film, TV, Publishing, Games, AR/VR). In addition, HEF will exploit other revenue streams from our community website, P&A fund, Casting fund, and various services, all with any eye of minimizing risk and maximizing profit.

How do you choose your projects?

We are a team of seasoned professionals that have carefully vetted and hand-picked what 

we consider the projects with the highest profit potential.  We review the concept and package, and review for potential profitability. If the project is a good fit then we dig deeper in the IP and review and evaluate the script.

I’ve noticed some low budget horror films are showing large returns at the box office these days.  What do you anticipate your film budgets to be at?

Horror Equity Fund is philosophically budget agnostic. We anticipate films ranging from micro-budget (under$250,000) to multi-million-dollar properties.  The majority of the films that we look at currently are well under $5 million. We believe that the budget has to be as tight as can be without doing harm to the filmmaker’s vision, and large enough to give the creator all the necessary tools to do their very best.

How does HEF make investing in horror-centric entertainment less risky?

We start with the script.  We have a team of highly professional filmmakers and development executives who “know” what makes great movies and understand the market.  We have a unique concept of “reverse engineering” our projects by conferring with distributors, trying to assure that every film has a plan for distribution and thus, a way of returning on investment.  We also put an accountant on every project (if commercially reasonable), reporting to us as to the proper and professional utilization of funds; and lastly, we are committed to changing the perception of investment in Hollywood and film as unreliable and untrustworthy.  We know and deeply appreciate that our ultimate goal is to make investors “repeat customers” – and we try to do everything that helps make that goal a reality. 

Can you explain the Federation of Horror and how it’s a part of HEF?

Federation of Horror is HEF’s Horror Community Aggregation site. We are building a home for fans, content creators, and investors to meet, exchange ideas, shop, find resources. We foresee a place where there are discounts on entertainment related goods and services, access to companies that provide those services, educational videos, and the ability to exchange ideas with experts in all things horror. While the site will be free to visit, there will be subscription services that will include a crowd-sourcing track. The crowd-sourcing track will give projects approved by the subscriber’s access to HEF for funding and acceleration to market.

If I invest in Horror Equity Fund, do I get anything?

You are awarded OWNERSHIP in what we believe is one of the most awesome companies around. Apart from reaping the potential reward of the highest return on investment segment in entertainment, there are some amazing gifts coming your way as a “thank you” for investing in HEF.  Depending on the level of investment, “perks” range from Zombie Garden Gnomes to dinner and a movie on HEF to a speaking role in one of HEF’s produced films.  And that’s just the beginning.  We are rolling out rewards on every level during our campaign with you in mind. In addition, EVERY investor will receive a digital Certificate of Investment suitable for proudly displaying, BUT WAIT THERE’S MORE – everyone receives a 30 day FREE TRIAL to SHUDDER the horror movie streaming service.