Brakes To Go

Brake Repair Anywhere

Brakes To Go

Brake Repair Anywhere

Austin, TX
Electronics
Brakes To Go provides mobile brake service that resolves the majority of brake maintenance issues while facilitating a highly convenient and value-oriented customer service experience.

$198,826

raised
301
Investors
$9.8M
Valuation
$2.93
Price per Share
$152.36
Min. Investment
Common
Shares Offered
Equity
Offering Type
$5M
Offering Max
21
Days Left

$198,826

raised
301
Investors
$9.8M
Valuation
$2.93
Price per Share
$152.36
Min. Investment
Common
Shares Offered
Equity
Offering Type
$5M
Offering Max
21
Days Left

Rewards

Get rewarded for investing more into Brakes To Go:

$152+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

Reasons to Invest

  • HUGE MARKET

    • One in Three Vehicles Per Year Require Brake Service

  • ESTABLISHED BUSINESS EXPANDING NATIONWIDE

    • $9.1M in Gross Revenue Across Texas Alone & Average Pre-COVID Quarterly Growth Rate of 46%
  • INCREDIBLE CUSTOMER LOVE

    • Have Serviced 16K+ Consumers & Received 1K+ Combined Five-Star Reviews Across Yelp, Google, & Facebook
  • EXCITED INVESTOR FOLLOWING

    • $425K Raised From 1500+ Investors in 2019 Reg CF Raise 

Overview


Brake Repair Anywhere

Brakes To Go provides mobile brake service that resolves the majority of brake maintenance issues while facilitating a highly convenient and value-oriented customer service experience.


the problem


People Hate Car Repair

Automotive repairs are rarely convenient, often expensive, and sometimes dishonest.  It’s no wonder so many people dread this experience.

Source

We believe there is one word to describe this marketplace of millions of dissatisfied consumers unhappy about mandatory purchases they cannot avoid - opportunity.

The Solution


We are Brakes To Go

We are a mobile brake repair company - so we’ll come to you, when it works for you.


Our mobile, on-demand brake repair offers the ultimate convenience, affordability, and transparency.


Which means...

The Market


Targeting a Large, Poorly-Served Market

There are over 250 million passenger cars in the United States and they all have brakes.  That’s a lot of brake pads!


Based on U.S. Department of Transportation data establishing average annual mileage of 13,476 miles per vehicle and assuming brake service every 40K miles, that means most vehicles need brake repair every three years.


These premises provide a market analysis for Texas and our first out-of-state expansion region that demonstrates a target market annual valuation of almost $2B.  But we only require a tiny fraction of these sales to take our company where we want to go.

In our over five years of operations, we’ve gradually refined an efficient go-to-market strategy. 

 

Informed customers relying on internet research are the norm, so we utilize digital marketing to grab online consumers actively searching for brake repair.  And regardless of service regions, we use a single centralized booking team to eliminate redundancy, while leaving the crucially important task of booking appointments in the hands of established company experts.  And while we don’t generally favor “shotgun” advertising, our company service vehicles are not only specially equipped for mobile brake repair, they are expertly branded  “mobile billboards” advertising our unique service at every appointment.

Our Traction


Miles of Milestones

Here’s how we’ve been doing: 


  • $9.1M in gross sales as of January 31, 2021 
  • Pre-COVID year-over-year Austin quarterly growth rate averages 46% 
  • Have serviced just over 16,000 customers
  • 929 five-star Yelp reviews (607 “Recommended”)
  • 711 five-star Google Reviews
  • 4,500 likes and 112 five-star Facebook reviews
  • 2019 Crowdfunding Campaign Raised $425K from 1,500+ investors


This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success

This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success

What We Do


Mobile Brake Repair On-Demand

We come to you to fix your brakes - because why waste time and money at a brick & mortar service center?


Our ASE-certified automotive technicians can come to your home, your work, or wherever you’ve parked your car. 

Gone are the days of coordinating with a friend or co-worker to drop your car off for repairs, or worse, handling it alone and sitting at the garage for hours.


And because we are not a shop, we don’t have the overhead of an expensive service center. As a result, your purchase buys the highest grade parts for the lowest price.


Best of all, when our technician arrives at your location, they will complete their inspection and all repairs right in front of you. That way, you can monitor every aspect of our service, if you desire.  That’s a total transparency guarantee that is impossible at a shop.

The Business Model


Mobility as a Service Model

We service customer vehicles at the time and location of their choice.


  • We charge a flat rate for brake pad replacement at $139 per axle

  • For all other brake services, we charge a variable labor fee based on the service provided plus cost of parts at a sliding scale markup from 70%-120% of wholesale.

  • FYE-2020 Average Ticket = $492.30/customer

  • FYE-2020 Gross Margin = 46%


Best of all, we provide free inspections with no convenience charges, or mobile “appearance” fees.  To the customer, it’s a truly risk-free appointment; if they decline service, we pack up and leave with a smile!

How We Are Different


We are Shaking Things Up

We are a disruptor in an industry that has not changed in decades.  

Historically, automotive service meant taking your vehicle in for repair at a “brick & mortar” service center, an auto repair shop, or a trip to the dealership.  And, of course, along with each of these options came (unnecessary) waiting, (expensive) overhead, and the (inevitable) up-selling of additional services and repairs.  Brakes To Go’s mobile service model negates all of these concerns.


And, importantly, the large-scale investment in capital infrastructure necessary to exist as a “brick & mortar” service provider makes their transition to mobile service unlikely. Doing so would undercut their business model -- precluding their ability to up-sell additional goods and services.

The few competing mobile automotive service providers who have recently come to market do it differently. Most are essentially customer referral websites, companies which market to and secure consumers needing general automotive repair and direct them to local mechanics affiliated with the company.  We see at least two problems with this model.

 

Firstly, general automotive repair means non-specialized service.  Without specialization it is very difficult to book predictable, appointment-based technician work schedules producing consistent revenues at known margins.  For instance, contrast the operational complexity of not knowing what a general repair will involve before arrival (in time or revenue) with the consistency of the daily booking of five, time-specific brake repair appointments averaging $400-$500/appointment at an established 45%-48% margin.

 

Secondly, the use of 1099 contract mechanics can essentially transform these customer referral websites into something more like an Air-BNB for local, unemployed mechanics.  It’s very difficult to ensure positive brand recognition and growth in this scenario, as there is little quality control and less accountability.

This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success

The Vision


Transforming Brake Repair Across America

Our ultimate goal is to provide nationwide service within 4-6 years.  

We are confident in our ability to grow into a successful national service company.  We believe a key factor driving our success are the lessons learned from prior expansions – the most important of which is administrative, a.k.a. our centralized booking system.


Regardless of service region, every customer call or email request for service gets routed to our central headquarters in Austin, Texas.   From here, we coordinate all appointments, assign jobs to technicians, and order parts.  By eliminating the duplication of these administrative processes in each new region we accomplish three things:  (1.) expansion is simplified because it merely means placing a new truck in a new service region; (2.) the conversion of customer calls and emails into actual appointments is easier due to the years of experience of our HQ booking team; and, (3.) we greatly reduce non-revenue generating local administrative expenses (local rent and staffing, for example).


In fact, besides region-specific digital advertising, each of these new service regions and revenue streams comes online with little additional cost.

OUR LEADERSHIP


Meet Our Leaders

Founders Jonathan Ganther and Randall Huntsinger envisioned their mobile brake service almost six years ago.

Starting out with little funding, they have slowly grown this company from scratch to over $9M in gross revenues across all regions as of January 31, 2021.

Why Invest


We Are Disrupters 

We are an industry disruptor with a proven track record in execution.

 

We believe we have solved the mobile service riddle. We feel an investment in Brakes To Go is an investment in a known quantity, and in a company whose capital uses are simple and established


Best of all, our expansion rate is flexible - we can expand to one city, ten, or any number in between, based exclusively on the level of funding secured.


So join us!  Together, we can take BRAKE REPAIR ANYWHERE.

Quick Insert

Offering Summary


Company

:

Brakes To Go, Inc.

Corporate Address

:

5214 Burleson Road, Suite 209, Austin, TX 78744

Offering Minimum

:

$9,997.16

Offering Maximum

:

$4,999,986.40

Minimum Investment Amount

(per investor)

:

$152.36











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

3,412

Maximum Number of Shares Offered

:

1,706,480

Price per Share

:

$2.93

Pre-Money Valuation

:

$9,801,465.30











Time-Based:

Friends and Family

  • Invest within the first 72-hours and receive 15% bonus shares.

Super Early Bird

  • Invest within the next 72-hours and receive 10% bonus shares.

Early Bird Bonus

  • Invest within the second week and receive 5% bonus shares.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

**All perks occur when the offering ends.

The 10% StartEngine Owners' Bonus

Brakes to Go will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.93/ share, you will receive and own 110 shares for $239. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

The Company will not incur any irregular use of proceeds.


Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$660,532.00 USD
$389,475.00 USD
Cash And Cash Equivalents
$360,711.00 USD
$89,312.00 USD
Accounts Receivable
$9,090.00 USD
$10,773.00 USD
Short Term Debt
$216,600.00 USD
$245,416.00 USD
Long Term Debt
$968,495.00 USD
$522,377.00 USD
Revenues And Sales
$2,059,915.00 USD
$1,945,807.00 USD
Costs Of Goods Sold
$1,119,829.00 USD
$1,019,254.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$146,249.00 USD
$3,797.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

New Interview With: The Brake Report!

9 days ago

Co-Founder Jonathan Ganther spoke with The Brake Report on how his management style goes hand in hand with his vision for changing the automotive repair business!


He is a part of Brakes To Go's foundation and has watched it flourish from the ground up! 


In the article, they discuss: 

  • Ganther’s current role/area of responsibility.

  • His work/leadership style/why has it worked well.

  • Our biggest challenge right now.

  • How the global Covid-19 pandemic impacted our operation.

  • What the brake world looks like in light of the pandemic in the near term.

  • What do we look for when evaluating top talent?

  • What is the best career advice given?

  • Inspiration

  • Industry evolution.

  • Major Challenges.

  • Company opportunities.


You can read The Brake Report’s Article here to read more!



Warmly,

Randall Huntsinger

Notice of Funds Disbursement

30 days ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Brakes To Go has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Brakes To Go be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Material Change in Offering

about 1 month ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Brakes To Go offering. Here's an excerpt describing the specifics of the change:


Issuer is extending campaign


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Material Change in Offering

about 1 month ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Brakes To Go offering. Here's an excerpt describing the specifics of the change:


Issuer is extending campaign


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

BRAKES TO GO -- FEATURED COMPANY AT THE 2021 A&E RETREAT NEXT MONTH!

about 2 months ago

Brakes To Go is incredibly excited to announce we have been invited to present as a Featured Company at the 2021 Angels & Entrepreneurs Retreat in Austin this December.

The Angels & Entrepreneurs Network is a first of its kind platform introducing Angel Investing to the masses.  A&E presents ground-floor opportunities into some of the world’s hottest startups and trendiest enterprises.  The 2021 A&E Retreat is the pinnacle event for the country’s largest network of private investors. Led by an all-star team of entrepreneurs, angel investors, venture capitalists, and innovators, this retreat is an opportunity to connect with hundreds of attendees who have collectively raised millions of dollars for 100+ startups

Brakes To Go was first featured on the A&E Network website in the fall of 2019.  That exposure had a significant impact on the success of our first Reg CF raise.  We are excited to now be a featured company at the Retreat, and hope to build on our reputation with current and new subscribers alike.

The 2021 A&E Retreat is happening in Austin, Texas, December 5 - 8, 2021, at the Fairmont Hotel.

OCTOBER YIELDS RECORD MONTHLY REVENUES EXCEEDING $273,000!

2 months ago

Brakes To Go is thrilled to report total unadjusted monthly gross sales revenues exceeded $273,000 for October 2021.  This is a Company record!  The Austin Metro Region came in at almost $191K, not quite a new record, but certainly in the Top 5 and by far our best month since January 2020.  As for the Dallas/Fort Worth Metroplex, gross sales were just under $84K, a record for this new service region – which continues to grow.  The biggest variable impacting these performance increases is staffing.  As discussed in earlier posts, we are finally running at full capacity in both cities.  Historically, the holidays have produced consistent sales due to people preparing their vehicles for family visits.  The loss of two work days in November and at least two in December most likely precludes our eclipsing these October numbers, but we are nevertheless excited to be heading into the holidays with our best sales since before the pandemic.  Fingers crossed the country continues in the right direction!

NEW HIRES = NEW CUSTOMERS!

4 months ago

Brakes To Go is incredibly excited to report several new hiring accomplishments.  We are now fielding FOUR technicians to service the Dallas/Fort Worth region. Combined with our new Fort Worth parts location, this allows us to effectively split the massive geographic region which is DFW into two halves, each manned by two BTG mobile technicians.  Additionally, we are finally back to FIVE technicians in our home market of Austin.  With the deployment of these new hires, that brings us back to 100% utilization of existing vehicle resources – something that has not happened since before COVID19.

Last year was difficult because people were not driving their cars and demand for our service dropped considerably.  This year, as demand returned, the new challenge was finding employees.  While we never laid anyone off due to the pandemic, we did lose a couple of Austin technicians to new career paths during 2020's peak COVID period.  At the time, we did not realize how difficult staffing would be coming out of the pandemic lock downs.  Hiring people has certainly become the most difficult administrative obstacle to overcome in 2021.  Brakes To Go’s return to pre-COVID staffing in Austin is all the more impressive when viewed with DFW’s additions, too.  It finally feels like we are rocking & rolling again!

Notice of Funds Disbursement

4 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Brakes To Go has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Brakes To Go be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

DFW OPERATIONS ANNOUNCEMENT

5 months ago

Brakes To Go is excited to convey some important operational news from the Dallas/Fort Worth Metroplex. 

Firstly, demand is ever increasing in the DFW region.  In particular, the northern half of this region has seen tremendous increases in call volume, website traffic, and customer appointments. Consequently, we continue our efforts to interview, road-test, and hire new technicians for this new service region.  We hope to have four technicians operating in the DFW region by mid-fall, and are confident this will happen.  


Secondly, we are excited to confirm that our parts supplier has granted us access to the DFW region’s largest distribution center for their company.  This DC is located in Fort Worth, which means we will now have two major parts distribution centers, one in North Dallas, and the second in Fort Worth.  This will greatly cut down on travel time, allowing us to service more customers, and faster.  Operationally, this is a real accomplishment that will enhance our ability to service this massive geographical region.


That’s all for now. Will keep you in the loop as more passes!

NATIONAL TELEVISION COMMERCIAL SPOT ANNOUNCEMENT

5 months ago

Brakes To Go has an exciting announcement about something we've worked hard on all summer.  But before we get to that, I want to extend my regrets for delayed updates since our launch on StartEngine.  Unfortunately, I recently contracted COVID19.  I'm vaccinated and had access to a great doctor who provided aggressive treatment, so it was a relatively brief sickness.  That said, it truly delayed everything I have been working on this summer by about two weeks.  From accounting, to raise promotions, to updates on StartEngine, I fell behind across the board.  My apologies!  But that's behind me.  I'm back.  I feel great.  And I'm ready to kick this raise into overdrive!

Now to the big news!  After a lot of video production taking up the first half of Summer 2021, we are thrilled to announce that Brakes To Go is currently running national television spots on CNN, Fox, CNBC, Fox Business, and NewsMax to educate potential investors about our company and promote our equity raise on StartEngine.  We are just starting our second week on the air this August 9th, so we are truly at the very beginning.  But we are excited to get the word out about Brakes To Go and the revolution we offer the automotive service industry.  We believe this is a testament not just to our belief in our vision, but likewise to our investors.  We are determined to execute our goals in the largest fashion possible, and we understand that's only possible with the help of investors like you.  Therefore, investor reach is key to our success, and we are excited to have this new tool to expand that reach.

Again, thank you for your patience.  But remember, you don't have to wait on me!  Please don't hesitate to ask questions in the comments portion of our company page.  I love answering them!

Exciting 24 Hours!

7 months ago

It has been a little over 24 hours since our StartEngine raise went live and we've already crossed the $50K mark!  This is great news and an motivating start to our campaign.  

I'm excited to post updates as campaign milestones are achieved.  But I'm also hopeful that we can relay expansion progress in real time. So be on the look out to hear about our progress in DFW, for example!

Thank you for believing in our mission! With your support, we can take Brake Repair Anywhere!

~The Brakes To Go Team



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