The BLUR offering is now closed and is no longer accepting investments.

BLUR

Rewards for Messaging and Gaming

Regulation Crowdfunding
New York, NY
Gaming
Accepting International Investment
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BLUR

Get rewarded for what you do everyday: Messaging and Gaming

Invest In BLUR

BLUR is a recently launched private messaging and gaming app that rewards people for doing what they do everyday with real-world products, cash, and scholarships. Messaging and gaming remain two of the most active experiences on mobile and BLUR stands at the intersection of these technologies while striving to embed all the features of the future, including mobile eSports. BLUR is literally gamifying mobile gaming! By unifying the experiences of each, along with BLUR's patented technology, BLUR has created an experience that is irresistible to gamers and casual users alike. 


The future is mobile, there's no escaping it. We believe this means that every industry that looks to grow beyond its walls and engage broader audiences must create a mobile hub. Along with a massive exodus from social networks like Facebook, among young users in particular, users have sought refuge in the private messaging space, where they can connect with those they truly care about, be themselves, and more importantly, limit exposure to their private information. We anticipate this shift has created an incredible opportunity to engage these users in unique and authentic ways in the private space.


The global markets are already seeing these trends pay off. In 2017, mobile games derived from 11 of the top 25 gaming companies made up 46% of a $121.7 billion global gaming market, translating to approximately $55 billion in revenue. By 2021, mobile gaming is predicted to grow by 26.8%. Similarly, mobile messaging is experiencing incredible growth. The number of people using mobile messaging apps continues to rise each year and in 2017, 1.82 billion people were estimated to have communicated via mobile apps. By 2021, people utilizing mobile apps for communication is expected to grow to 2.48 billion people, or growth of 23.4% vs. estimated usage in 2018. With the embrace of private messaging and the rise of mobile gaming, we believe BLUR is positioned for success now and in the future.

The Offering

The Investment

$5.31 | Common Stock 

When you invest you are betting the company’s future value will exceed $20.2M.


$1,000-$2,499


If you invest $1,000-$2,499, you'll receive 10% bonus shares.

Invest

$2,500-$4,999


If you invest $2,500-$4,999, you'll receive 15% bonus shares.

Invest

$5,000+ investment


If you invest $5,000, you'll receive 20% bonus shares.

Invest

*All perks occur after the offering is completed


What is BLUR?

Already with 100+ brand partners, 25+ Charities, 100+ games from indie developers from around the world, and an active and growing user base, BLUR stands to provide unique content and feature engagement on a platform that aims to bring people together through messaging and mobile gaming, to reward them with real world products, cash, scholarships, and facilitate awareness and actionable social good. Use it stand-alone or engage with others, BLUR has something for everyone.

How Does BLUR Do This?

BLUR works like any other mobile messaging app, where you can send and receive SMS, text or photos. With patented encryption technology, BLUR has added other whimsical features in which a user can also “lock” photos and messages with a short game (approximately 30-60 seconds) to enrich the user experience. This leaves the recipient only one way to view the content of the message: by beating the game. BLUR’s encrypted locking technology accommodates all gaming content on the app, including proprietary Photo Jumble puzzles and the Wheel of Fortune-style Message Scramble. 


BLUR offers a curated mobile game library, limited to at least 21 games at a time, with a new game coming on, and an old game coming off each day, making BLUR one of the world’s first mobile game discovery platforms. With lite versions of games, the experience is fun, easy to pick up, and designed for seamless sharing and competition. All games include links to the full versions for download or purchase, when available, creating an invaluable game-discovery opportunity for game developers to showcase their games and drive interest. 


Additionally, BLUR incorporates familiar social features such as The Feed Screen. The Feed Screen provides an opportunity for users to spark conversation and provide updates to their friends and family. BLUR is committed to keeping the feed an ad-free zone. Instead, the user will see one of the 25+ charity partners highlighted by BLUR daily, promoting awareness and actionable social good.


By gamifying key functions of the app, BLUR awards users for messaging, gaming, adding friends, and updates to their status. With these points, a user can enter many of BLUR's daily sweepstakes at their leisure. Daily sweepstakes prizes can include anything from a branded product to a cash prize, and even scholarships. With its deep pipeline of innovations, BLUR expects to roll out out a multitude of new products, features, and offerings to further enhance the user experience.


Through these sweepstakes and unique gaming incentives, brands are given the opportunity to engage with a highly coveted demographic.

How Will BLUR Monetize?

Whereas many companies rely on one or a few revenue streams, BLUR anticipates multiple revenue streams derived across the platform, and more importantly, is already beginning to sow the seeds of widespread revenue and cash flow generation.  


  • Brands - Whether or not BLUR is creating the digital assets or monetizing in-house media production separately, brands are provided an impression opportunity to showcase their products as prizes which must be viewed to completion in order for a user to enter into a sweepstakes. Further, BLUR provides an opportunity for users to “Buy Now” with an exclusive in-app discount in addition to potential sweepstakes prizes, driving clicks and traffic to brand sites.


  • Game Developers - From AAA studios to indie game developers, BLUR’s lite game format provides a unique opportunity to highlight a new title, increase engagement with existing titles, or preview a title that might be years in the making.


  • Sponsorships - Along with daily prizes, where BLUR anticipates receiving cash fees in addition to prize product for video impressions, weekly and monthly prizes are expected to be an exclusive opportunity for one or a few brands to feature a large ticket item or experience, such as a trip, event, etc. BLUR intends to host financial sponsorships for scholarship prizes, hosted games, live streams, and promotions, among other in-app products and events. 



  • BLUR Arcade - BLUR is bringing back the arcade by guaranteeing all users an opportunity to win. With only 30 points and the cost of shipping ($1.95 - $7.95), BLUR will provide BLUR-branded products e.g. hats, patches, and stickers, plus a vast assortment of new items to be rolled out periodically.


How Does BLUR market? 

Outside of traditional digital media marketing, BLUR operates an in-house Media/Creative division which formulates and provides much of the in-app branded content to support BLUR’s brand engagement and in-app experience. Content, primarily in the form of Product Preview Videos (PPV) for branded product sweepstakes and prize “Winner” videos, offers a unique promotional experience for brands and users alike which are neither intrusive nor dull.  


Furthermore, BLUR has created a 24-hour/365-day perpetual marketing mechanism by creating custom 10-15 second “Winner” videos, sent to each winner within the app. These videos range from tongue-in-cheek to conservative, but they always highlight the brand and its product, the winner by name, and ultimately provide the conduit for digital bragging rights that the winner can then distribute through their network. This ultimately promotes and perpetuates BLUR!  

Key Partnerships/Products

From professional athletes to the largest High School eSports League (1,400+ schools and 25K+ students), BLUR has put itself in a position to accelerate growth with users locally and globally. Below is a list of key shareholders as well as features on the app to support them:


  • David Villa - International Soccer Star (25 million social media followers)


  • Angela Simmons - Reality TV Personality  (7 million social media followers)


  • Gorgui Deng - Minnesota Timberwolves and NBA Ambassador to Africa 


  • Kenneth Faried - Houston Rockets/Gamer


Each of these partners are currently featured or will be featured on BLUR as an influencer. This provides them an opportunity to plug themselves and BLUR on other social media platforms for users to follow them on BLUR for exclusive content.  


Beyond physical prizes and scholarships, which are limited currently to our U.S. users, BLUR  is serving the international community by way of the the BLUR Game Challenges. The Game Challenges allow users to simply beat a specified amount of games (e.g. 10 or 21) in order to qualify to enter the sweepstakes. The winners are paid cash within 24-72 hours, without the need to meet a minimum threshold in order to receive funds.

And Thus, BLUR Was Born

BLUR started when COO Oren's young nephew received an iPad for Christmas one year. The boy was extremely excited and sent his relatives a number of messages filled with emojis. Oren saw his nephew's excited texts and had a brilliant idea: what if those emojis could be turned into a game, a-la Space Invaders? What if gaming and messaging could be combined? With the help of Kirsten, co-founder and CEO, BLUR has taken off and engaged with investors, celebrities, gamers, and more! 

BLUR's State of Development

Having tested and developed what we believe to be an incredibly enjoyable and rewarding in-app experience, and placing a premium on international growth opportunities, BLUR launched on Google Play in late 2018 and is now available for download across the U.S. and most countries of the world. Parallel to the platform's Android debut, BLUR made an open beta publicly available and free to download for iOS mobile devices on Apple's TestFlight application. In January 2019, the native BLUR platform was launched for iOS devices on the App Store.  BLUR continues to develop new products, features, and offerings which we expect to roll out periodically to further enhance the user experience on both Android and iOS mobile devices. 

BLUR's Vision for the Future

BLUR has a global vision. Already with users in over 80 countries, BLUR can see a time in the not too distant future when global brand partnerships will allow them to reach an even wider segment of the world more actively, driving region-specific engagement, and providing dynamic value to users, developers, and brands alike. With your help, BLUR can get there even faster. 

Invest in BLUR!

We believe BLUR is a real opportunity: an app with an active, highly-engaged, and growing community, proven brand partners, and the means to expand globally. BLUR promises a private messenger with all the games people love and none of the intrusive ads they avoid. 


BLUR anticipates growth as it enhances the user experience one new product, feature, or offering at a time, and continues to expand across the U.S. and internationally. We're truly excited for our development pipeline and growth prospects and are even more excited to potentially welcome new investors to the BLUR family. To date, BLUR has been blessed with support from a multitude of sophisticated investors. Now it's your turn to get involved and take a stake in BLUR's growth for yourself!

Offering Summary


Company

:

Texta, Inc.

Corporate Address

:

110 Wall St Floor 6, New York, NY 10005

Offering Minimum

:

$9,998.73

Offering Maximum

:

$106,996.50

Minimum Investment Amount

(per investor)

:

$106.20











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

1,883

Maximum Number of Shares Offered*

:

20,150

Price per Share

:

$5.31

Pre-Money Valuation

:

$20,100,426.21











*Maximum subject to adjustment for bonus shares. See Bonus info below


Early Bird Bonus Shares

Any investment in first 7 days of campaign - 10% share bonus


Investment Amount Bonuses

$1,000-$2,499 investment - 10% share bonus

$2,500-$4,999 investment - 15% share bonus

$5,000+ investment - 20% share bonus

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

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Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Funds Disbursement

3 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, BLUR has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in BLUR be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

ENTER FOR A CHANCE TO WIN A TRIP TO VEGAS!

3 months ago

ENTER THE BLUR MOTO X FRIEND CHALLENGE

Add 1 NEW friend on BLUR (iOS and Android), and up to 21 friends to maximize your chances of winning! Contest ends 12 AM EST 4/22. ENTER TODAY! 

Grand Prize Winner and a Guest will receive:

  • 1 Round Trip Ticket each to Las Vegas
  • 2 Nights Accommodation (1 combined room)
  • 1 VIP Ticket each to Las Vegas Motocross Event on May 4th
  • Meet Motocross Racer Shane McElrath
  • Autographed helmet from Shane McElrath (Winner ONLY)


Investment in BLUR is up 30% in the last week!

4 months ago

Investment in BLUR is up 30% since last week and we have now passed our minimum raise. Invest today and don't be left behind!


New Prizes Coming SOON!

4 months ago

NEW PRIZES COMING SOON TO BLUR!

Download BLUR today! Now available on both iOS and Android devices.


Did you know that BLUR has 2 FULL UTILITY PATENTS!

4 months ago

Here's a summary of the two full utility U.S. patents that have been issued to BLUR:

A system that may be utilized for sending and locking text messages is provided. The system may allow a user to send an electronic message that is encrypted, locked, hidden, or otherwise made unviewable by the system to form a locked message. The locked message may be formed by associating a game with the message and requiring that a recipient play the game and satisfy an objective of the game before the message is "unlocked" or made viewable and displayed for the recipient. The locked messages may be sent to multiple recipients or to groups and may provide opportunities for competitive or cooperative play between recipients. Promotions, coupons, incentives, coupons, and marketing materials may be sent as locked messages and require or incentivize engagement by recipients.

Initial patent: United States Patent 9,895,616 issued on February 20, 2018

Second patent with broadened scope: United States Patent 10,173,141 issued on January 8, 2019




BRAND 120 CLOSED! OVER $500K IN PRODUCTS!

5 months ago

Update: BLUR just closed brand #120! That means we have or will be giving away over $500K in products! Download BLUR today for a chance to win! Now available on both iOS and Android devices.

BLUR is now live in 113 Countries!

5 months ago

Update: BLUR is now live in 113 countries! Rewards for mobile gaming and messaging. Download BLUR today! Now available on both iOS and Android devices.


BLUR has Passed 80% of Our Minimum!

5 months ago

Update: Some exciting news over the past week! BLUR has now surpassed the $8,000 commitment mark for our campaign! Also, last week the winner of the Autographed Jersey Giveaway was announced in a joint post by Pro Motocross Athlete: Shane McElrath and BLUR! Download BLUR now available on both iOS and Android devices.


BLUR has Passed 75% of Our Minimum!

5 months ago

Update: 2 weeks in and BLUR has now passed the $7,500 commitment mark! That's a 50% increase from last week alone! We're less than $2,500 away from hitting our minimum funding goal, let's keep this rolling! Remember there are still perks available, including 20% bonus shares for any $5,000+ investment!

BLUR has Passed 50% of Our Minimum!

5 months ago

Raise Update:  BLUR keeps rolling and has now passed the $5,000 commitment mark! That’s more than a 100%  increase in less than 24 hours and we’re now more than halfway towards our target minimum. Remember, you’re helping to finance not just our immediate growth but also the next wave of BLUR innovation in both mobile gaming and private messaging, and the intersection of the two. Let’s keep the ball rolling! 

General Update:  It’s been a great week at BLUR, signing 7 new brand contracts and opening discussions with new gaming companies, including a major. We’re incredibly excited about these new partnerships (and potential partnerships) and how we can seamlessly tie them into the overall BLUR product and experience. We’ve also opened discussions to expand one of our closest NPO partnerships and we’re very proud to be a part of enhancing this engagement. 

BLUR has Passed 25% of our Minimum!

6 months ago

Update:  BLUR has passed 25% of our funding minimum! Remember, tonight is the very last night to enjoy a 10% share bonus for all investments below $1,000, as this perk expires tomorrow afternoon. Don't wait, take advantage! 

Image result for keep it going

And So it Begins

6 months ago

BLUR is live!  BLUR is now live on StartEngine and heading towards its first two full weekdays on the site! We're already close to receiving our first 10 commitments and the drive goes on! With our low minimum, we hope to give anyone a chance to join our existing 200+ accredited investors and would be nothing short of ecstatic to see 1,000+ investors in our cap table when all is said and done. Our investors are the backbone of everything we've accomplished thus far in combining mobile gaming and private messaging and we have so much more to bring to market. Every single investor and commitment is crucial to achieving our ultimate goals and maximizing the user experience on BLUR. The time to invest is now so don't wait! 


Image result for and so it begins


General Update:  As a quick update, it's been a tremendous week already going live on StartEngine and launching our newest feature, the BLUR Big Game Challenge. Separately, we're currently in discussions with a major gaming house and we're incredibly excited about what could amount to an unbelievable partnership plus related tie-in potential and value-add for our users. Can't say more! 


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