4Good Marketplace is a Title III - Regulation Crowdfunding Campaign and is actively accepting investments.
$100.48 minimum investment

4Good Marketplace

Where Consumers & Brands do Good!

Small OPO
Stamford, CT
Social Media
Accepting International Investment

4Good Marketplace - Where Consumers and Brands come together to Do-Good!


Invest in Our Future! In 1 year, Social Impact Investment has been doubled because the largest living generations, Gen Y&Z are the drivers of Change!

Gen Y&Z are a new breed of open-minded, socially-conscious and world-centric individuals who question the status quo and the way that our society works.

Our consumer lifestyles got us where we are today, in trouble. It makes sense that the same consumer lifestyles are best to help to change the world 4Good!

Invest In Our Future: 4Good Marketplace

"Imagine a Marketplace where a brand’s success can be measured by its good deeds.” Wouldn’t a brand want to do more good deeds? ...And if consumers can see how much good is being created by what they buy and use regularly, wouldn't they use the Marketplace more to create more good?

4Good is a people first, online marketplace that creates a direct economic link between consumers, brands, and social good deeds. Like a typical marketplace, 4Good connects buyers and sellers. But what sets us apart is that we will combine recognized Marketing Technologies, cutting edge AI, and the efficiency and transparency of the Blockchain (Gen2). We will increase and stimulate giving to causes that can take real action.

  • We are For-profit: Our margin is approximately 5% per transaction and 17% per user based upon our tests.
  • Consumers Care: 76% of Gen Y&Z, and more than half of the world's population are worried about the condition of the world and feel a personally responsibility to do more and make a difference. (Source: Huffington Post/Inc.com)
  • Consumers want brands to care: 94% of Gen Y&Z believe companies should address social and environmental issues. (Source: Cone Communications/Forbes)

We chose to create a marketplace because it's the center of our society. We believe that it is where we can best create change - whether it's the way we work, live, or even relate to one another. 

We must make sure that these changes head in the right direction. 

"The world is changing at a faster pace than ever before and we have to take an active part in it. Let's make sure our world changes 4Good!"

- Stephanus Vermeulen (CEO 4Good)

We must stop thinking (and talking) "disruption," and start thinking (and talking) about "continuous improvement" or even "evolution." 

We believe almost everyone wants to make the world a better place, but change does not always need to be a disruptive event. In fact, when change is woven into the fabric of our everyday lives, changes in behavior will naturally follow. And since our consumer lifestyles are at the center of that, it makes sense that brands should play a big part in our changing world. That's why, almost a year ago we started building 4Good "Actionist" Marketplace, 4Good.app and just launched it into private beta as a people-first online marketplace. The Results Are Encouraging: We can now measure a brand's performance by the good deeds it supports. We entered the Era of Change, Activism and Real Action... At 4Good we call them ACTIONISTS! Together we can make sure it's 4Good!

Purchase shares in 4Good Inc. now, to join and support a growing community of people that are committed to making the necessary changes to the world they live in. Instead of waiting to see what happens. Let's make sure change is 4Good!

Our mission is to harness the forces of capitalism, to take an active part in the change we are going through, and to make sure that our world changes 4Good.

The Offering

$0.64 / Class B Shares 

When you invest you are betting the company’s future equity value will exceed $7.4M




Invest $500 or more and receive 2 premium ACTIONIST T-Shirts of your choice out of our store.

*All perks occur after the offering is completed




Invest $1000 or more and receive a beautiful illustrated hard cover (A4) book, written by our Founder/CEO and futurist: Stephanus Vermeulen. "Change 4New Generations will capture your imagination with infographics and illustrations about the trends that are driving the future that is changing faster than ever before and the impact of the New Generations that are embracing it.

*All perks occur after the offering is completed

We believe Gens Y & Z realize that some traditional norms simply don’t fit into the hyper-informed, creative and technological age anymore and that things need to change...quickly.

Our Vision

Do you believe our world is great today? Neither do we! BUT, WE CAN DO BETTER! Making a difference begins with each of us taking a stand --- and doing a little more each day to change the world. We live at a crossroads for humanity that is, as predicted by our scientists, on the edge of an irreversible global trend with cataclysmic consequences. The single largest living generation (Gen Y & Z) stands poised to inherit the earth that it perceives as having been exploited and ravaged by the excesses of previous generations (Source: Business Mirror). They want to change the world, and based on their size alone, they will redefine it! (Source: time.com)

Gen Y and Gen Z will make up 59% of the population by 2020. 

(Source: Business Mirror)

98% of these generations are connected by a smartphone.

(Source: blog.globalwebindex.com)

By 2025, these generations will control almost 1/2 of the world's funds.

(Source: Forbes)

While everyone can become a 4Good Actionist, 4Good has been specially designed to meet the needs of the new generations' social consciousness because Gen Y and Z want to change the world. This generation is a new breed of open-minded, socially-conscious and world-centric individuals who question the status quo and the way that our society works. They realize that some traditional norms simply don't fit into the hyper-informed, creative, and technological age anymore, and that things need to change - quickly. (Source: Nielsen, Forbes, BusinessMirror)

4Good will provide an Activist Marketplace for these generations so they can drive action. We call them Actionists!

When it comes to helping the poor, unfortunate, and those negatively affected by our changing world, everybody always thinks about non-profit organizations and traditional fundraising. The truth is, that traditional methods simply can't fix the ills of the world, when the total annual donations from America, the biggest contributor in magnitude and per capita to worldwide causes, only accounts for 2% of the GDP. Furthermore, this amount has remained un-changed since the 70's. (Source: charitynavigator.org)

For those who say... Don't fix what's not broken, we want to let them know that it's just not enough! 

An Approach Developed With Insight

4Good's novel approach was developed through research and insight. By combining recognized Marketing Technologies, cutting edge AI, and the efficiency and transparency of the Blockchain (Gen 2), we will increase and stimulate giving to causes that can take real action to help solve the most pressing issues of our society today! When giving is woven into the fabric of our daily lives and integrated into our everyday consumer lifestyles - like going food shopping or buying clothing - then giving becomes a truly sustainable and growing activity. As soon as we finish testing our ecommerce store, will also make the online store go live in the next 2 weeks, where we can sell 4Good Products and Causes can sell their Goods. But at 4Good Marketplace you don’t just buy a product. You can back a cause you care about and pledge your support. We will only sell products to fund causes that users select. With the purchase of any product users donate $5 or more to a cause they care about.

4Good's Marketplace Gen 1 Platform 

We recently test-launched our 4Good.app and social network marketing efforts through our own network. The Marketplace will allow consumers to generate donations through our store, brand promotions and referrals. The platform is as accessible as a website, and will soon be available as an Android App and iOs App (February/March 2019).

  • Consumers will be rewarded for using and referring friends to brands and current promotions - effective marketing techniques. 
  • Part / All of the reward earned will be donated to the cause selected by the consumer. 
  • Brands and merchants like using affiliate promotion techniques because there is a direct relationship to spending. 
  • Once the store is online, users will also be able to buy products in our store to earn donations for their cause.
  • Every buy will result in donations or they can ask friends to buy products and generate more donations.

Above Left: We want to create Actionists, users that use our tools to take real action and create a personal movement for a cause they support.

Middle Left: With our social accelerator, users can peer-pressure their social friends about a cause they care about. Friends can earn money engaging brands, buy products or buy donations to fund a users cause.

Under Left: We only sell products to fund causes that users select. Causes can offer their products in our store as well.

Above Right: After creating a personal profile users can select one of the 1.5 Million causes that are in our platform. Users can also post their own cause and share it with their friends.

Middle Right: Brands can offer discounts and rewards to users, so the users can donate their winnings to a cause they care about.

Under Right: Users can buy donations... These donations are added to their user profiles and donated to causes selected by the users.

But of course there is a broader vision to make it even more effective. The next generation 4Good Marketplace, Gen 2 Platform will be delivered as a Decentralized Application on the Blockchain (DApp) to make full use of the efficiencies provided by open and transparent hyper-ledger and to better engage our users and brands and connect them to all causes. We will allow membership access to platform to Marketing Technology Providers, Fundraise Platforms, and Recruitment and flexibly Workforce. Especially, to provide Millennials and Centennials the tools to make their world a better place. (With full funding we expect to launch Gen 2 in June 2019)

We are currently working on and testing an early development of the Gen 2 Platform - "4Good Social Fuel Platform"-  and have created the website and the whitepaper for the 4Good Token (Blockchain) that will be used on the 4Good Social Fuel Platform. (We  expect to launch June 2019). 

We chose to create a marketplace because it's the center of our society and where we can best create change. Whether it is the way we work, live, or even relate to each other, we must make sure that our change points in the right direction.

Current and Future Technology

4Good Marketplace

4Good Marketplace is an online platform that appeals to Brand Activism and CSR and creates a direct economic link between Brands, Consumers, and Social Good Deeds.

Like every other marketplace, we connect buyers and sellers, but what sets us apart is that we will use Ai and Blockchain to stimulate giving to Grassroots Causes that drive real action! 

4Good is available as a mobile web platform, and soon as a Android App, and iOs App.


We reward consumers for getting their friends involved in social causes by matching them to the brands that support these causes.

Through Artificial Intelligence - Ai - we can identify similar networks with similar intensities that may also support a social cause and provide recommendations to increase a social networks, and their messages, to go viral. 

Our Social Accelerator is currently functional and in use.


Harness the forces of capitalism to work toward a positive outcome for humanity. 

Blockchain technology (4Good Tokens) will allow our digital marketing tools, featured in the 4Good market place to reward consumers in an open and transparent manner. Consumers can then see the direct economic impact of their personal usage of a brand on the fabric of society.

The rewards that are cash right now will be replaced by the token.

Market Opportunity 

Although we target both Millennials (Gen Y) and Centennials (Gen Z,) the latter is becoming more active than the previous as the "Activist Generation. " 

Despite their young age, the leading edge of Generation Z is already showing this social consciousness - for example, the Afghan teen Malala Yousafzai, at age 18, became the youngest person ever to win the Nobel Peace Prize. Moreover, Gen Z boasts plenty of less celebrated activists - In a recent study by cultural forecasting firm Sparks and Honey found that 26% of 16-19 year olds already volunteer on a regular basis. (Source: businessinsider, theatlantic.com)

Gen Z seems to learn from their older siblings, the Millennials, who are defying their reputation for entitlement by turning out to be remarkably generous. According to the latest Millennial Impact Report, from the Case Foundation, 84% of them have made charitable donations and 70% were volunteering for their favorite cause or charity. (Source: Forbes, Case Foundation)

Many characteristics of Gen Z are grounded in hope and good. Born between 1995-2010, they are labeled "Z" because they are the successors to Millennials, who are also sometimes referred to as Generation Y. Despite all the doom and gloom that people have used, they bring their own unique gifts to the world of today - and tomorrow.  (Source: businessinsider, Forbes, huffingtonpost)

So What Defines Gen Z? 

  1. They are destined to change the world
  2. They are digital Natives. 
  3. They're very independent learners. 
  4. The YouTubers are their teachers. 
  5. They have a short attention span. 
  6. They're immersed in multitasking. 
  7. They have entrepreneurial ambitions.
  8. They're independent. 
  9. They're demanding Consumers. 
  10. They're similarly demanding with their future employers. 
  11. They're preparing for professions that we don't know about yet. 
  12. They're friends without borders. 
  13. They were born, or raised in the midst of an economic crisis.
  14. They prefer images to words.
  15. They're altruistic. 
  16. They have a higher IQ than previous generations.

(Source: businessinsider, Forbes, huffingtonpost)

Youth Activism and the #Never Again Movement

The young people are doing it, what the rest of us should but haven’t. They are demanding accountability! They have broken through the cloud gas of pervasive denial. These locked down and mass produced young people have rejected the assumption they would accept what is being done to them, that they were too incompetent to object. 

Photo+Source: youthrights.org

We see Youth Activism all over the world, from the Parkland Student Activists, to Greta Thurnberg, to Nobel Price winner Malala Yousafzai, to the Youth for Climate march in Brussels. It's setting the tone for Gen-Z.

Teen activist tells Davos elite they're to blame for climate crisis

While many delegates at the World Economic Forum arrive in their private jets, 16-year-old Swedish climate activist Greta Thunberg took a 32-hour train from her home to Davos. She's also been camping out, trading a luxury hotel stay for a tent in 0 degrees Fahrenheit 

(Above: CNN, January 25, 2019).


What Consumers Want

89% of Americans would switch from a brand without a cause to one that supported a cause, if pricing and quality were comparable.

(Source: Forbes)

Above: A recent case is Nike’s decision to feature Colin Kaepernick for the 30th anniversary of the company’s famous “Just Do It” campaign. The campaign caused in parts feverish debates among consumers and marketers, particularly on social platforms, but seems to overall pay off for the company. 

And 70% of people in the U.S. believe that companies have an obligation to help social causes.

(Source: Forbes)

Why Brand Activism wins over Brand Neutrality

In this day and age, consumers are all for authenticity and they’re increasingly putting their money behind brands who are willing to speak up for a cause. 

Brand activism, in a nutshell, refers to a situation wherein a company shares their opinion on social, economic, environmental or political issues – an opinion which is typically aligned with the company’s defined values. While some companies will simply go on the record and communicate their stance on a controversial issue, others might launch campaigns or initiatives in order to rally people around said issue. It’s undeniable that brands DO get plenty of economic benefit out of brand activism (when done right).  

Edelman has reported that 57% of 14,000 customers in 14 countries state that they are more likely to buy from, or boycott, a brand because of its stance on a social or political issue. (Source: ubermetrics)

If one thing is clear in today's climate of social and political upheaval, it's that the expectations of brands and companies are changing. More than ever, people want companies to address some of the most challenging issues of our day. From space travel to ocean plastics, from free speech to public safety, companies are increasingly taking on responsibilities that were formerly the domain of government, NPOs and even 501(c)(3) nonprofit organizations. 

It can also help a company to recruit talent and retain talent and retain employees. Social purpose gives workers a more personal connection to their work, and that often changes how they do their job. 

As a result, corporations are becoming more purpose-driven, which in turn is causing them to seek new ways of engaging with customers, employees and shareholders. People want to do business with and work for companies that care and 4Good can help them do that. (Source: Forbes, Cone Communications)


4Good is a valuable platform for causes. 

Causes can truly benefit from consumers that use their social media networks to recommend their efforts and support their cause. Social posting has become the new “word of mouth.” At 4Good Marketplace, causes can also benefit from consumers that can earn cash rewards to fund them. 4Good wants to become the champion of the small cause that needs to get the most out of their network.

While, the for-profit world can always learn from the non-profit world, when it comes to Purpose Marketing, for-profits use many new marketing techniques that can more effectively engage donors, non-profits should adapt.

Here are a few points where 4good Marketplace can help a non-profit: 

  • Re-crafting the Donor Journey to treat them more like customers in the for-profit world. 
  • For-profit organizations have been harnessing the power and versatility of big data for a while now.
  • Make it easy(ier) to give. According to a survey by Target Analytics, many donors were turned off by usability problems relating to page site and design - the message? Make it easy. 
  • Mobile communications/giving. New generations prefer being communicated with via social media. A lot of online giving is done via mobile devices and tablets. 
  • Changes in payment speed, security, and flexibility will impact how and when people choose to donate - the blockchain will make it easier. 

4Good Marketplace will cater to both the for-profit and non-profit world and provide them with the tools to improve reaching tha hard to reach target groups Gen Y&Z, but also all other generations in a very effective way.


4Good Marketplace is a commercial platform that makes use of marketing techniques to help consumers and brands to support causes that can take real action. It is not created for brands' profit only, neither is it created for peoples' personal gain. From its inception, 4Good has been committed to appeal to people of all races, backgrounds, and political persuasions, who support the free flow of information. As Co-Founder and CEO Stephanus Vermeulen said upon its launch, "4Good is not FOR any particular group of people, political leaning, race, beliefs, or anything, as long as it is 4Good!"

 4Good does not advocate hate speech. In fact 4Good terms state that it "Treats all people with respect and dignity regardless of their backgrounds, origins, and point of view." Anybody is welcome to offer deals, or present their cause on the 4Good Activist Marketplace, as long as it is 4Good. 

Dear Investor

4Good is founded by Marketing and Advertising Industry Veterans that have a proven track record and the International Network that comes with it. We operate like a think-tank and have the ear of our industry. We understand advertising and the consumer of today and tomorrow.

While we stimulate Consumers and Brands to Donate to Causes, and cater to everyone that want to improve their world, 4Good Marketplace wants to become a champion of the Activist Generation, Gen-Z as well as for the smaller (often local) Causes that don't have the network and resources their larger counterparts have. 

Our motivation will always be: helping our changing world change 4Good, but we are aware that 4Good is not the same for everyone… As long as it’s making the world a better place.

Brand activism is on the rise as companies tap into people's desire for change. Purpose can be the key to new breakthroughs—if it's done right.

When 4Good Marketplace has gained a significant userbase, it could become an interesting purchase to everyone that wants to reach Gen-Z. But also 

think about Online Marketplaces like Ebay, Craigslist or Amazon and Advertising Groups like: WPP Group, Omnicom Group, Publicis Groupe, Interpublic Group, Dentsu, etc., or to Social Media Platforms such as Facebook, Instagram, Snapchat etc.

The range of exit strategies could also includes taking the company public through an initial public offering (IPO), selling the company to a strategic acquirer, or recapitalizing and selling the firm to the management team, also known as a management buyout.

Invest Now!

We are still in the beginning of this new era. 

What we do to improve our world will benefit generations to come.

Offering Summary



4Good Inc.

Corporate Address


750 E. Main Street, Ste. 620, Stamford, CT 06902

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Class B Shares

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



*Maximum subject to adjustment for bonus shares. See 10% Bonus below




Invest $500 or more and receive 2 ACTIONIST T-Shirts of your choice out of our store.

2) CHANGE FOR NEW GENERATIONS - How A Generation Can Change The World

Invest $1000 or more and receive a beautifully illustrated hardcover (A4) book, written by our CEO and futurist: Stephanus Vermeulen. “Change 4New Generations” will capture your imagination with info-graphics and illustrations about the trends that are driving a future that is changing faster than ever before and the impact of the new Generations that are embracing it.

*All perks occur after the offering is completed

The 10% Bonus for StartEngine Shareholders

4Good will offer 10% additional bonus shares for all investments that are committed, within 24 hours of this offering going live, by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 in the StartEngine Reg A offering which closed earlier this year.

StartEngine shareholders who invested $1,000 or more in that StartEngine Reg A offering will receive a 10% bonus on this offering within a 24-hour window of this offering’s launch date. This means you will receive a bonus for any shares you purchase. For example, if you buy 1000 Class B Shares at $0.64 / share, you will receive 1,100 Class B Shares, meaning you'll own 1,100 shares for $640. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors received their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative

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A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


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