2XL Swagger Brands, Inc.

Aphrodisiac Spirits

2XL Swagger Brands, Inc.

Aphrodisiac Spirits

Austin, TX
Food & Beverage
2XL Swagger Brands is a spirits brand producing herbal liqueurs meant to provide aphrodisiac qualities to drinkers. With gender-specific spirits and highly-differentiated branding, 2XL Swagger Brands is building a whole new category of spirit.

$31,128

raised
46
Investors
61
Days Left
$5.44
Price per Share
$12M
Valuation
Equity
Offering Type
$195.84
Min. Investment

$31,128

raised
46
Investors
61
Days Left
$5.44
Price per Share
$12M
Valuation
Equity
Offering Type
$195.84
Min. Investment

Bonus Rewards

Get rewarded for investing more into 2XL Swagger Brands, Inc.

$195+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
Here Kitty, Kitty
Invest $500+ and receive a set of fun branded stickers/temporary tattoos and PinkKitty ears. All the craze at our promotions.
$1,000+
Investment
“All Good Things…”
Invest $1,000+ and receive one “All Good Things Are Wild and Free” t-shirt with our logo and PinkKitty ears.
$2,500+
Investment
Rhino Rush
Invest $2,500 and receive 5% bonus shares, two “All Good Things Are Wild and Free” t-shirt with our logo and PinkKitty ears.
$5,000+
Investment
Show The Kitty Some Love
Invest $5,000 and receive 7% bonus shares, two t-shirts, a set of PinkKitty and EasyRhino branded shot glasses, and PinkKitty ears.
$10,000+
Investment
It’s All About The Animal In You
Invest $10,000 and receive 10% bonus shares, PinkKitty + EasyRhino branded shot chiller dispenser, two t-shirts, a set of branded shot glasses, PinkKitty ears, and 20% off your lifetime subscription to “Spirit of The Month” Club (launching Q1 2021)

Reasons to Invest

The functional beverage market is forecasted to be growing at 8.66%, while the market for herbal sex supplements is forecasted to be growing at over 10%
2XL Swagger’s team have multiple decades of celebrated product management and manufacturing expertise
Our liquor has garnered an 85% resale rate — when people try our unique flavors they want to come back for more

“The World’s Most Seductive Spirit Brand”

The Problem


Alcohol brings people together, but sometimes it can throw a wrench in your sex life

Throughout the beverage industry, the demand for functional benefits has been skyrocketing, yet we believe for some reason, the spirit market has continued playing by the same-old playbook.


Not only is this a failure to not follow the trend in the larger market place, but the spirits market represents a unique and obvious opening for a functional drink: libido. We believe alcohol can hamper sex drive, so why aren’t any spirits on a mission to fix that problem?

The Solution


Aphrodisiac spirits with unique tastes for Him and Her

2XL Swagger Brands’ flagship products, PinkKitty® and EasyRhino® are aimed at women and men respectively and boast a totally unique flavor profile. With hints of floral, sweet fruit aromas, and a smooth finish, even skeptics are forced to concede our liqueurs are one-of-a-kind.




Our vodka-based liqueurs are infused with a blend of herbs with known benefits in the libido and mood-boosting department. Finally, a spirits brand bringing functionality to the space — without compromising on taste.


The Market


Sitting on the cross-section of multiple rapidly accelerating market segments

Since we offer such a differentiated product, we benefit from the growth of multiple different intersecting markets.


  1. In our opinion, more and more consumers are seeking an assist in their sex-life, but rather than turning to traditional pharmaceuticals, an increasingly high proportion are exploring natural alternatives like herbs. This market is exploding — forecasted to be growing at over 10% each year.

  2. The functional beverage market continues to undergo rapid growth, with a forecasted CAGR of 8.66% worldwide.

  3. Spirits have been steadily stealing market share from beer over the last two decades, and many brands have turned toward premiumization to capture even more gains.

Our Traction


We have an unheard of 85% resale rate

Since introducing our products into the hyper-competitive market of Austin, TX back in 2016, we’ve seen restaurants, clients, experts and drinkers of all sorts fall in love with our spirits.


We have opened over 100 accounts with bars, lounges, hotels, restaurants and liquor stores, and have been covered extensively by outlets like Tasting Panel Magazine — which rated us an 89/90.

With an unheard-of 85% resale rate, we caught the attention of Total Wine & More, tapping us into the 4th largest wine and spirits network in the U.S.


What We Do


Tantalizing taste with endless potential for mixing

PinkKitty

With an intense, fiery taste, PinkKitty provides ladies with an exotic blend of herbs and introduces intimacy to their drinking experience. 

EasyRhino

The blend of vanilla, cinnamon, and blood orange, all tangled up with our blend of herbs makes EasyRhino a top-shelf tasting option that brings vigor to any night out (or in).


Our creations are about two things: Great taste and a great time. We want to bring couples together for unforgettable nights.

The Business Model


Minimum gross margin of 50%, game-changing marketing synergy

We’ve studied the liquor supply chain and made sure to implement the highest-success rate practices into our business model. This means we focus on a diligent, hands-on approach with creativity as our guiding principle.


Our one-of-a-kind product is sold to wholesale and retail partners, and we maintain a gross margin of at least 50% to ensure sturdy fundamentals. 


We believe that every factor of our business — from production to branding — needs to be in lock-step in order to create a perfect product. That’s why we are highly precise about our messaging and communication efforts. This approach is the main factor behind why 85% of the on/off-premises accounts that have bought our spirits have come back for more.


We are in the process to partner up with iHeartMedia for an industry-shattering innovation we call the Swagger Hour, Thursday, and Friday evening radio hours where we compliment the perfect drink with the perfect music.


How We Are Different


Benefits we can all use with taste we all crave

Our proprietary blend of ayurvedic herbs creates a complex flavor bursting sweet fruit aroma and floral hints, but ends with a shockingly smooth finish.

None of our competitors are positioning themselves in this functional benefit space, and we are addressing the demand for gender-specific alcohol products, a market that we believe has been sorely neglected for too long.


The all-natural herbs in PinkKitty and EasyRhino work by:

  • Stimulating sexual hormone production

  • Increasing oxygen and blood flow

  • Increasing desire and enhancing sexual response

The Vision


Create a new category for functional spirits

Our goal is to become one of the top brands in the high-end alcoholic beverage market. To accomplish this, we plan to expand to over multiple states and bolstered brand awareness through significant marketing by creating major buzz from drinkers and major brands alike.


Down the road, we plan to attract the attention of large spirit companies that align with our ideals. We hope to help these companies fill their new product pipeline and gain significant volume to become a sought after name.


Our Team


Seasoned entrepreneurs with an outstanding track-record

Founder Robert Tushinsky has a wealth of experience spanning three decades, all leading him to be the ideal person to steer this ship ahead. He’s developed international sales channels for startups, brought multiple products to market, and was even awarded CNET “Best Gadget” award for a patented cellular jewelry product.


COO David Cadis, most recently the CEO of Marmol Hawaii Inc, leading in negotiations and business strategies with big box stores and distributors around the world. Twenty years of experience in manufacturing and marketing has given David the right mix of experience and savvy to head up our brand vision.


CFO Robert Guglielmi manages our finances, bringing his breadth of talent from the finance and consulting world.


CBO Jason Robinson is our resident creative. Thanks to his graphic design skills (he founded a successful design business), he’s been instrumental in guiding our brand.



The Cause


We are very passionate about wildlife conservation. It’s our goal to bring more recognition to the cause, particularly to end the senseless abuse of rhinos and big cats. Inspired by some of the planet's magnificent animals, we named our delicious cocktails after some of our endangered friends in hopes of creating your awareness and support.  


How do you get involved you ask? Starting in 2021, for every bottle of EasyRhino® and/or PinkKitty Liqueurs® purchased we plan to donate part of the proceeds to charities supporting these animals.


We share the earth with these beautiful animals, and it’s our duty as good stewards of the planet to ensure they are all here for generations to come! Enjoy our Craft Liqueurs responsibly... and help support our endangered friends!

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Why Invest


Not just spirits: A Lifestyle brand

We don’t believe we are simply selling people a bottle of booze. We painstakingly orchestrate every element of our business to reflect the ethos of our brand. We are in the business of creating amazing experiences.


In our opinion, the spirits industry has been watered down by cliche brands with no value to add to the consumer’s life. If you believe that people are desiring something much more, invest in 2XL Swagger Brands.

In the Press

The Daily Meal
January 1, 2017

This Ashwaganda-Infused Vodka Herbally Seduces Those Who Drink It

Voda Magazine
January 1, 2017

Liquid Viagra for Him & Her

Tasting Panel Magazine
January 1, 2017

Turning Up the Night: EasyRhino and PinkKitty

Offering Summary


Company

:

2XL Swagger Brands, Inc.

Corporate Address

:

100 Congress Ave. Suite 2000, Austin, TX 78701

Offering Minimum

:

$9,998.72

Offering Maximum

:

$1,069,999.04

Minimum Investment Amount

(per investor)

:

$195.84











Terms


Offering Type

:

Equity

Security Name

:

Class B Non-Voting Common Stock

Minimum Number of Shares Offered

:

1,838

Maximum Number of Shares Offered

:

196,691

Price per Share

:

$5.44

Pre-Money Valuation

:

$12,000,000.00











COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).

Launching without financial statements.

In reliance on this relief, this offering has been launched without the required financial information. The financial information required by this offering that has been omitted is not currently available and will be provided by an amendment to the offering materials;  

Once the required financial information has been made available by amendment, each investor should review the complete set of offering materials, including previously omitted financial information, prior to making an investment decision; 

Furthermore, no investment commitments will be accepted until after such financial information has been provided.

Expedited closing sooner than 21 days

Further, in reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and August 31, 2020, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

Time-Based:

Friends and Family Early Birds

Invest within the first 48 hours and receive an additional 20% bonus shares.

Super Early Bird Bonus

Invest within the first week and receive an additional 15% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive an additional 10% bonus shares.

 

Amount-Based:

$500+ | Here Kitty, Kitty

Invest $500+ and receive a set of fun Branded stickers/ temporary tattoos and PinkKitty ears. All the craze at our promotions.

$1,000+ | “All Good Things…”

Invest $1,000+ and receive one “All Good Things Are Wild and Free” t-shirt with our logo and PinkKitty ears.

$2,500+ | Rhino Rush

Invest $2,500 and receive 5% bonus shares, two “All Good Things Are Wild and Free” t-shirt with our logo and PinkKitty ears.

$5,000+ | Show The Kitty Some Love

Invest $5,000 and receive 7% bonus shares, two T-shirts, a set of PinkKitty and EasyRhino Branded Shot Glasses, and PinkKitty ears. 

$10,000+ | It’s All About The Animal In You

Invest $10,000 and receive 10% bonus shares, PinkKitty and EasyRhino Branded Shot Chiller dispenser, two T-shirts, a set of Branded Shot Glasses, PinkKitty ears, and 20% off your Lifetime subscription to our “Spirit of The Month” Club (launching Q1 2021).

*All perks occur when the offering is completed.

The 10% Bonus for StartEngine Shareholders

2XL Swagger Brands, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Non-Voting Common Stock at $5.44/ share, you will receive and own 110 shares for $544. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$213,590.00 USD
$154,425.00 USD
Cash And Cash Equivalents
$16,287.00 USD
$7,898.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$161,745.00 USD
$84,370.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$155,395.00 USD
$19,379.00 USD
Costs Of Goods Sold
$65,039.00 USD
$16,572.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$75,930.00 USD
-$95,895.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

The Secret Behind America's Most Provocative Premium Vodka Brands - Elite Music News Article

5 days ago

we made the news again! here's the latest article from Elite Music News.

https://www.elitemusicnews.com/2020/06/the-secret-behind-americas-most.html?m=1

Yahoo! Finance Article on 2XL SWAGGER BRANDS

17 days ago

Our Story just got picked up by Yahoo! Finance. read it here. https://finance.yahoo.com/news/ceo-2xl-swagger-brands-robert-160000187.html

Article from The Influential

19 days ago

Hello all, I’m happy to share another article about our Brands from the leading luxury and elevated lifestyle magazine “the voice of exclusivity and refined taste“ – The Influential

https://www.the-influential.com/2020/06/the-face-behind-americas-most-seductive-vodka.html?m=1

Article in The Continental Times

23 days ago

Hello Everybody,

We're extremely excited to launch our CF campaign on StartEngine.

Wanted to share with you all that we just got picked up by

The Continental Times: https://www.thecontinentaltimes.com/2020/06/the-true-story-behind-americas-sexiest.html

Look forward to sharing more updates with you all soon.

Show More Updates End of Updates

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