The 2nd Skull offering is now closed and is no longer accepting investments.

2nd Skull

Game Changing Head Protection

2nd Skull

Game Changing Head Protection

Pittsburgh, PA
Sports
We believe 2nd Skull, Inc. is a leader in head protection and endeavors to redefine and innovate protective headgear through its patented products featuring Impact Absorption Technology. 2nd Skull is turning to the future to develop and launch a sensor-enabled wearable product line. These products are expected to enable the detection and communication of data in real-time that has not been available before. 2nd Skull looks to revolutionize protective headgear across all verticals, not just athletics.

$60,651

raised
124
Investors
$10.3M
Valuation
$10.00
Price per Share
$150.00
Min. Investment
Preferred
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left

$60,651

raised
124
Investors
$10.3M
Valuation
$10.00
Price per Share
$150.00
Min. Investment
Preferred
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left
This offering ended on August 09, 2022 and is no longer accepting investments.

Reasons to Invest

1. A rapidly growing marketplace moving directly into 2nd Skull's sweet-spot and R&D focus

  • Protective Equipment estimated at a total of $69 billion in the US today, growing at a CAGR of +8.2% (SourceSourceSource)

2. A strong foundation

  • Existing products and proven leaders pave the path to scale the existing international business and to disrupt the marketplace with sensor enabled product lines.

3. A versatile product line

  • Product offerings seamlessly translate across verticals, across individual sports and activities, serve multiple purposes, and accommodate nearly the entire population without requiring modifications.


OVERVIEW


A son’s bike ride that started it all


Over the summer of 2010, Founder and VP of Innovation, Federico Olivares saw his son fall down and hit his head hard on the concrete. He realized that in a split second their lives could've been changed forever. He felt helpless but knew at that very moment that he had to do something about this. Olivares had a thought, if there was one product that could add protection to any sport helmet, what would it look like?  With this thought a journey began to help answer that question with 2nd Skull.










THE PROBLEM


Head protection needs to be practical with a cool & fashionable look

Accidents happen. Sometimes these accidents can be serious, and the Centers for Disease Control estimates that 2.8M Americans suffer a traumatic brain injury each year. (Source)  We commonly associate head injuries with sports, but they can happen almost anywhere. Today, many protective pieces look awkward or weird.  They often are perceived as being uncool or unfashionable.


(Source)


Thankfully 2nd Skull has been hard at work to introduce head protection that can be used in nearly every setting, regardless of the activity. We put a tremendous amount of special care and attention into making protective products that are thin, lightweight, breathable, and practical, all while featuring stylish branding and mainstream looks. Meet 2nd Skull head protection.

 

THE SOLUTION


Protection with Detection




2nd Skull offers an optimized suite of products that can meet the most grueling demands of users, no matter the environment. Our products are as practical as they are fashionable, allowing our users to look and feel just like the pros do. These products are thin, lightweight, breathable, and feature stalwart impact protection.



Our line of products are scientifically engineered to reduce impact. 2nd Skull products feature Poron XRD, a material with extreme impact reducing properties.  These special urethane molecules are soft and flexible at rest but possess the unique capability to harden under sudden pressure, meeting and dissipating energy before it reaches the head.



Looking Ahead

2nd Skull is now turning its focus to the research and development of '2nd Skull IQ;' a sensor-equipped wearable line of head protection. We envision the future product line to include the gathering and communicating of information in real-time. This data is limitless: it provides insights into an otherwise cloudy world of unknowns with eventual value to inform players, parents, coaches, medical staff, corporate HR/safety teams, etc. 



Our business model can be divided into multiple segments. We market and sell our products in settings that span the spectrum of customer touch points.  This includes direct-to-consumer interactions on our website and social media channels; athletic venues and events, online marketplaces like Amazon, and through a network of international distributors in athletics, industrial, and military verticals.



THE MARKET


2nd Skull’s versatility transcends sports



2nd Skull differentiates itself by offering customers true utility. This wide-ranging versatility of 2nd Skull products span verticals that aren't typically crossed. The same 2nd Skull Pro-Cap worn under a helmet in the Super Bowl can also be worn under a hard hat, military helmet, or on it's own in a physical therapy rehabilitation room by a patient with elevated fall risk concerns.



Within athletics, our specialized line of products can be used in both helmeted and non-helmeted activities.  2nd Skull skullcaps can be added to add additional protection and improve a helmet's efficacy or 2nd Skull headbands can be used by those participating in soccer, basketball, volleyball, or other similar sports.


Outside of athletics, 2nd Skull products can help to protect workers in industrial settings, military servicemen and servicewomen, and those working in confined space or high-risk environments.


2nd Skull IQ represents the next step in the evolution of head protection.



OUR TRACTION


We have the technology and IP in place to change the game



2nd Skull has patents, relationships, and the team in place to disrupt and change the game forever. 2nd Skull has the intellectual property in place to protect the current product line and to bring future product innovation to market.  2nd Skull IQ can become a reality in the very near future and this wearable product line is in the development stage and on the way to becoming a game changer. These future products are already in their prototypical stages and are on their way to become full additions to our lineup.


2nd Skull has a tremendous roster of partnerships and relationships.  Beginning with product development grant from the National Football League as part of the HeadHealth Tech Challenge, 2nd Skull has since secured a partnership with international distributors and The Major League Baseball Players' Association.


To better serve the military market 2nd Skull has reached a distribution agreement with ADS, Inc. ADS is a leading outlet and distributor for multiple government and municipal agencies, including all branches of the US Military.


2nd Skull also has multiple agreements in place with distributors serving the industrial marketplace.  A number of customers, including some of the largest aerospace manufacturers, count on 2nd Skull protective headwear to help keep their staff safe.




WHY INVEST


Help us to introduce cutting-edge technology to multiple markets and to improve lives.



2nd Skull represents the rare investment opportunity to improve livelihoods, to define an entire product category, to bring new levels of safety and understanding into multiple industries. The patents, products, team, and ambition are firmly in place to lead 2nd Skull into the future.  Join us on our journey to make a difference and to bring 2nd Skull IQ wearable headgear to every athletic field and beyond. Join us and invest in 2nd Skull today.



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Offering Summary


Company

:

2nd Skull, Inc.

Corporate Address

:

4800 Liberty Ave Ste 3, Pittsburgh, PA 15224

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,069,990.00

Minimum Investment Amount

(per investor)

:

$150.00











Terms


Offering Type

:

Equity

Security Name

:

Series A Preferred Stock

Minimum Number of Shares Offered

:

1,000

Maximum Number of Shares Offered

:

106,999

Price per Share

:

$10.00

Pre-Money Valuation

:

$10,312,250.00











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*



Early Bird

Friends and Family - First 7 days | 15% bonus shares

Super Early Bird - Next 7 days | 10% bonus

Early Bird Bonus - Next 7 days | 5% bonus shares

Volume

Tier 1 Perk — Invest $350+ and receive 5% bonus shares

Tier 2 Perk — Invest $1000+ and receive lifetime product discount code to save 25% at 2ndSkull.com + 8% bonus shares

Tier 3 Perk — Invest $2,500+ and receive lifetime product discount code to save 25% at 2ndSkull.com + 2nd Skull athletic apparel 'swag' gift + 10% bonus shares

Tier 4 Perk — Invest $5,000+ and receive lifetime product discount code to save 40% at 2ndSkull.com + 2nd Skull athletic apparel 'swag' gift + an Apple watch wearable gift + 12% bonus shares

Tier 5 Perk — Invest $10,000+ and receive lifetime discount code to save 40% at 2ndSkull.com + 2nd Skull athletic apparel 'swag' gift + an Apple watch wearable gift + a free 2nd Skull Pro Series Band and free 2nd Skull Pro Series Cap+ 15% bonus shares.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for, with the exception of “audience-based” bonuses.

If a company offers an “audience-based” bonus, this bonus only will stack with any other bonus you are eligible for. An “audience-based” bonus is a bonus that is available to a qualified group of investors based on campaign-specific criteria - such as previous investors, existing customers, or Testing-the-Waters (TTW) reservation holders. An issuer can only offer a single audience-based bonus.

For example, a 10% audience-based bonus (i.e. prior investors) + a 10% OWNer’s bonus would receive an aggregate of 20% bonus shares.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

2nd Skull Inc will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series A Preferred Stock at $10 / share, you will receive 110 shares of Series A Preferred Stock, meaning you'll own 110 shares for $1,000. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Insider Investment Notice

Officers, directors, executives, and existing owners with a controlling stake in the company (or their immediate family members) may make investments in this offering. Any such investments will be included in the raised amount reflected on the campaign page.

The Company will not incur any irregular use of proceeds.


Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$696,357.00 USD
$774,031.00 USD
Cash And Cash Equivalents
$127,782.00 USD
$217,238.00 USD
Accounts Receivable
$0.00 USD
$29,957.00 USD
Short Term Debt
$103,230.00 USD
$108,138.00 USD
Long Term Debt
$342,108.00 USD
$328,201.00 USD
Revenues And Sales
$133,760.00 USD
$124,319.00 USD
Costs Of Goods Sold
$7,536.00 USD
$30,394.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$321,673.00 USD
-$465,908.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Last Chance & Thank You!

7 days ago

Thank you for your interest in 2nd Skull and for following our campaign.  We appreciate your time and consideration in learning about our mission and in supporting our company's critical work.

  

This is our final campaign update and your last opportunity to invest in 2nd Skull on StartEngine.   


Our sincerest thanks on behalf of the 2nd Skull Team.


Final 12 hours

7 days ago

Today is the final day that the 2nd Skull campaign will be live.  Invest now before it is too late!

THIS IS IT!!

8 days ago

It's the final opportunity to join the 2nd Skull roster.

If you've been considering investing in 2nd Skull- now is the time to act.  2nd Skull's campaign on StartEngine has only a few hours remaining and we hope that you decide to come aboard and join the team.

Don't miss your shot!

11 days ago

There are now only 4 DAYS REMAINING in the 2nd Skull crowdfunding offering on StartEngine, and you can participate for as little as $150.  

At every turn there is an opportunity for 2nd Skull to provide the head protection that you need while pursuing your passion.  2nd Skull is proud to protect and sponsor the 'Carolina Crisis' professional paintball team.


Don't miss this opportunity- there are only 5 days left!!

12 days ago

Time is running out to join the team focused on revolutionizing head protection with cool & fashionable look.

At 2nd Skull we have the technology, intellectual property, and partnerships in place to change the game. 

Check out our new partnership as a presenting sponsor with The Morning Blitz:  

https://morningblitz.cmail19.com/t/ViewEmail/t/768B6D5AA78DD9F72540EF23F30FEDED/6B6391C894E076B984E5AAD5A6C37FC6?alternativeLink=False

Only 9 days remaining!!!

16 days ago

Don't miss your opportunity to join the team!!

2nd Skull's crowdfunding campaign will soon end, and we hope that you join us in working to improve head-health.

A message from a coach and father of five...

about 1 month ago

"I recommend that ANYONE that plays any sport wear a 2nd Skull."

-Coach Anthony Stone


watch the video here:  https://youtu.be/JCn0yeF919U



Notice of Material Change in Offering

about 1 month ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the 2nd Skull offering. Here's an excerpt describing the specifics of the change:


Issuer is extending campaign end date.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

US Patent & Trademark Office approves another 2nd Skull patent application!

about 2 months ago

We are thrilled to share that 2nd Skull has received the official notification of allowance from the US Patent & Trademark Office and that a utility patent is being granted for the 2nd Skull Pro-Band product.  

The 2nd Skull Pro-Band is engineered specifically for the sport of soccer and has been developed for use at the highest of levels.  This product boasts a 5-panel design with 360 degree protection and is now patent protected.



Study on the Effectiveness of 2nd Skull Products

3 months ago

One question that athletes, parents, coaches, and team's medical staffs commonly ask is "how effective are 2nd Skull products at reducing impact in my sport"?  Although no product will ever fully eliminate the potential of head injuries from sports, below are a few excerpts from research and a white paper produced by Boston University, a leading institution in head health research in the US, that is aimed at answering this question of efficacy.  Simulations in some of the most common athletic environments were studied with the following contained in the Boston University white paper:

     "While complete mitigation of sports-related brain injuries is currently limited to no play, 2nd Skull products demonstrate promising mediating effects and have adaptable features for scalable use at all levels of sports participation."   {pg# 8}

     "Although there are subtle variabilities in the level of improvement for each simulation, the results display a general pattern of reduced impact reaching the head with the addition of 2nd Skull products."   {pg# 5}

     "2nd Skull headbands were tested on force improvement [according to the severity index methodology] using soccer simulations at a single laboratory on two areas of impact (front and side) where the addition of the headband resulted in 54% and 60% improvement respectively."    {pg# 4}

     "There are a considerable number of reports on projectile impact via a bat or ball to the front of the head in baseball and softball catchers [Beyer et al., 2012; Cusimano et al., 2017].  This 2nd Skull study showed reduced impact at the front of the head for both baseball by 44% and softball by 51%, which exhibits the promising effect of the 2nd Skull caps in confronting this issue." ... "Improvements were observed at all areas of impact for both softball and baseball simulations, ranging between 30% at rear and 60% at rear boss for softball and 13% at the rear and 44% at the front of the head for baseball."   {pgs# 4-5}  

     "Four areas of impact [front, side, rear, and top] were tested for hockey simulations.  Improvement was observed in all tests ranging from 14% at the left side of the head for rotational impacts to 37% at the top of the head from linear impact."  {pg# 4}

    "...Four areas of impact for lacrosse simulation at one laboratory.  All four areas benefited from the addition of the 2nd Skull Cap with improvements ranging from 12% at the top of the head to 38% at the side.  {pg# 4}

.

Full article posted at: https://www.medrxiv.org/content/10.1101/2020.05.05.20092569v1.full.pdf


 

2nd Skull's product line meets the needs of multiple growing business segments.

4 months ago

At 2nd Skull, we are excited about a rapidly expanding marketplace and how our business can thrive in the years ahead.  This marketplace includes several segments with all expected to experience an impressive rate of growth over the coming years.

2nd Skull head protection is used in applications well beyond athletics.  As an example, some of the largest and most recognizable companies in the aerospace industry rely on 2nd Skull to help protect their workforce that routinely operate in confined spaces .  The addition of a 2nd Skull Cap improves protection for anyone wearing a helmet- in fact, we have improved the performance of every helmet that has been tested with a 2nd Skull Cap, and that means enhanced protection capabilities and ultimately less impact reaching the head.

This graphic posted by Global Market Insights highlights the expected growth for some of the industrial professions that you may not have initially thought would be applicable to the 2nd Skull business.  According to the article linked below, 'Companies are adopting various regulations and safety guidelines to prevent hazards in the workplace and are offering solutions to minimize injuries in pharmaceutical, chemical, oil & gas, transportation, mining, and food manufacturing sectors, thereby driving industrial head protection growth.


https://www.gminsights.com/industry-analysis/industrial-head-protection-market

European governing bodies of soccer move towards 2nd Skull's sweet-spot and R&D focus.

4 months ago

Increasing emphasis across the globe is being placed on head-health.  Helping to lead the charge is the sport of soccer throughout Europe.  In 2020 guidelines were introduced in the UK to limit how much heading occurred in practices for players aged 12 and up and recommended that players 11 and younger should no longer head the ball at all during practice sessions.  This guidance was updated for the start of the 2021-2022 season to now include EVERY LEVEL OF PROFESSIONAL AND AMATEUR PLAY.

How will coaches, players, and parents monitor headers to adhere to this guidance?  This question remains open but we believe that a sensor-equipped protective headband could be that answer.  Adding an impact counter to the 2nd Skull Pro-Band is just one of the potential possibilities in our innovation pipeline and an opportunity currently being explored.


ENGLISH FOOTBALL INTRODUCES NEW GUIDANCE FOR HEADING AHEAD OF 2021-22 SEASON: English football will introduce heading guidance across every level of the professional and amateur game from the start of the 2021-22 season. The new guidance, which is specifically focused on training sessions where the majority of heading occurs, has been designed to meet the requirements of each level of English football. The guidance will be applicable to clubs in the Premier League, EFL, Barclays Women’s Super League, FA Women’s Championship, the National League System, the Women’s Football Pyramid Tiers 3 and below, all grassroots football, and across the England national teams. The new heading guidance has been agreed between the FA, Premier League, EFL, the PFA and the LMA. Heading guidance in professional football The guidance for the professional game has been developed following multiple studies undertaken in recent months on behalf of a subgroup of the Professional Football Negotiating and Consultative Committee (PFNCC). The preliminary studies identified the varying forces involved in heading a football, which were provided to a cross-football working group to help shape the guidance. Based on those early findings, which showed the majority of headers involve low forces, the initial focus of the guidance will be on headers that involve higher forces. These are typically headers following a long pass (more than 35m) or from crosses, corners and free kicks. It will be recommended that a maximum of ten higher force headers are carried out in any training week. This recommendation is provided to protect player welfare and will be reviewed regularly as further research is undertaken to understand more regarding the impact of heading in football. The guidance also recommends that clubs develop player profiles that consider gender, age, playing position, the number of headers per match and the nature of these headers. These profiles can be used to ensure that all training sessions reflect the type and quantity of headers that a player could expect to undertake within a match. Club staff will also be encouraged to work with players following each match to ensure they have adequate time to recover from their heading exposure. The guidance also identifies ways in which heading techniques may still be practised while reducing the forces involved. Early evidence suggests lower forces are produced when a ball is thrown to a player rather than kicked, and when a player heads the ball from a standing jump rather than running onto the ball. The Premier League, in conjunction with partners including the LMA, will provide further guidance to club staff on ways in which they might adapt practices. Clubs in the National League System Steps 1-4 and Women’s Championship are encouraged to follow this guidance where practicable. Early but limited evidence from these initial studies suggested that neck muscle strength may be a contributing factor to higher force transmission from heading. A strength and conditioning expert advisory group will identify ways in which neck and torso strength can be developed safely across the professional game. The guidance has been developed using a precautionary approach to protect player welfare where scientific evidence is limited and will be kept under review. The evidence gathering has increased understanding of the forces involved in heading, while also identifying areas that require further exploration. The Premier League with its football partners will deliver expanded research in season 2021-22 to facilitate a formal review of the guidance by the PFNCC in June 2022. Heading guidance for adult amateur football: The guidance for adult amateur grassroots football includes clubs up to and including Step 5 of the National League System and Tiers 3 and below of the Women’s Football Pyramid, and is specifically tailored for this level of the game. The aim of this guidance is to reduce overall exposure to heading without compromising development of technique and the role heading plays in the English game. The role of the coach in supporting players’ skill development for heading is to ensure a safe and controlled technique. These recommendations have been developed to protect player welfare. As further research is undertaken this guidance will be reviewed and updated to reflect increased understanding. It is recommended that heading practice is limited to ten headers per session and only one session a week where heading practice is included. Players should be responsible for monitoring their own heading activity. This new heading guidance for the adult amateur game follows the FA’s introduction of heading guidance in youth football in February 2020 which has also been updated and published today. Our chief executive Mark Bullingham said: “We already have the most comprehensive guidelines in the world for youth football and now we are introducing, in partnership with the other football bodies, the most comprehensive adult football guidelines anywhere. Our heading guidance now reaches across all players, at all levels of the game. “These measures have been developed following studies with coaches and medics and represent a cautious approach whilst we learn more. We are committed to further medical research to gain an understanding of any risks within football, in the meantime this reduces a potential risk factor. “Overall, it's important to remember that the overwhelming medical evidence is that football and other sports have positive impacts on both mental and physical health.” Premier League chief executive Richard Masters added: “Our priority is to make the game as safe as possible for all players. We have worked collaboratively across football to undertake these initial research projects to help us further understand the impact of heading and inform guidance for all levels of the game. “This is a long-term piece of work. We will now build on these studies and we remain committed to further research to ensure we have the right approach in place to protect the welfare of all players.” EFL chief executive Trevor Birch said: “Maintaining the health of players, both in the short and long-term remains of paramount importance for the EFL, and it's vital that English football continues to innovate and act upon the latest research and insight available. “Collectively we must do all we can to make sure heading is practised safely and these protocols will provide us with a foundation upon which we can develop the game’s collective work in this area. “As always, we will continue to monitor any developments based on the advice of medical experts and will work with the football bodies and clubs to ensure the protocols are implemented effectively.” PFA chief executive Maheta Molango said: "The PFA welcomes the collaborative approach to understand further the impact of heading in football. Our members' health and wellbeing are paramount. We hope these initial steps and enhanced protections will make a vital difference to players' long-term health. “The introduction of this guidance represents one part of developing a coordinated game-wide strategy and needs to be combined with other areas, such as improvement in head injury management and greater collective support for retired players. “Critically, the guidance is only a first step. As identified within the paper, more research is required to improve how we protect current players and future generations. “We look forward to working collaboratively with football's stakeholders to continue research and educate managers, coaches and players regarding the new guidance.” LMA CEO Richard Bevan said: "It's absolutely essential that all clubs are working with the same guidelines and that the health and wellbeing of the players is the most important factor. "This guidance is just the beginning and we need, as a game, to continue to invest and develop good quality research to further understand the risks and impact of heading within the game. "The LMA is committed to playing our part in increasing awareness, supporting our stakeholders and most importantly ensuring that the players' safety is the principle factor in all future decision making." Currently, the FA and PFA support two studies using former professional footballers to look at brain health in later life. These are the FOCUS study and the HEADING study (funded by the Drake Foundation). If you are a former professional footballer and have been contacted by the FOCUS study (University of Nottingham) please do contact them to finish the study. If you are a former professional footballer and would like to take part in a study, you can contact the HEADING study if you are over 50 or the SCORES study (University of East Anglia) if you are over 40.


Notice of Material Change in Offering

4 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the 2nd Skull offering. Here's an excerpt describing the specifics of the change:


Issuer is extending campaign and updating their financials.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

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