The Problem
The options for investing are limited for middle-income people as traditional financial service providers often have high minimums, such as $100,000, with annual fees as high as 1% of assets under management. Most adults are heading to a retirement of poverty- in fact, about 100 million households do not have an investment account.
Many Americans who are only saving but not investing are missing the power of compounding returns that could greatly improve their financial wealth and retirement savings over the course of their lifetime. Someone saving $100/week over 40 years, but not investing and assuming no interest accrual, would have $208,000; however by investing the same $100/week at an annualized return of 8%, invested for 40 years in a properly diversified portfolio for the entire period, they could end up with $1.5 million. Beanstox helps make the power of compounding returns accessible to all people.
*Simple saving assumes no interest rate accrual
**Assumes an annualized market return of 8%, below the 30 and 40-year annualized market return for the S&P 500. Actual returns will vary greatly and depend on personal and market conditions. Past performance does not guarantee future result.
This chart does not reflect fees or costs associated with investing. It is not indicative of past performance or any client's experience using the Beanstox App.
The Solution
Our team at Beanstox developed an app that enables people to start investing their money in minutes. We realized that an effective solution must be both serious and simple, with an investment approach designed to combine saving with automated investing to “use the power of compounding”.
Investors receive personalized portfolios and recommendations based on their individual investment goals and risk tolerance levels. Investors set the amount they want to add to each investment goal every week or month, which is then automatically invested.
Easy to understand monthly membership fee of $5*. There are no hidden fees or surprising charges, allowing users to start investing with as little as $100.
*This membership fee covers costs associated with portfolio advisory services, custody, account maintenance and trade execution but additional services may incur additional fees, and the fee does not include fees and expenses charged by ETFs to their shareholders. Learn about fees here.
Investors can have several investment goals with different investment time horizons. This is designed to help clients visualize and commit to regular saving and investing for the important goals in their life.
*Learn more about earning income here
Set weekly or monthly recurring deposits for each goal. Depending on how much, in what portfolio you invest the app will show you the potential return you can expect (based on the number of years you stay fully invested.)
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The Market
Market studies indicate that the worldwide robo-advisory market is expected to grow to $16 trillion of assets under management by 2025. Among the 100 million Americans with no investment account, we believe that about 30-40 million people in the U.S. will open a robo-advisory account in the next five years.
Our Traction
Beanstox has successfully developed and tested the first version of its internet-based advisory services app. An initial public version of the app was recently released in the App Store and Play Store, and we have started onboarding clients.
Beanstox cofounder, Kevin O’Leary, is widely recognized as a savvy investor, and a brand trusted by many. He is known across America as an investor on the very popular show Shark Tank, as well as a contributor on CNBC and more. O’Leary, in simply mentioning the app, including on ABC News, helped Beanstox generate over 3,000 downloads. His expected marketing impact includes recurring exposure in traditional media and his social media following of over 3 million people on LinkedIn, Instagram, YouTube and more.
What We Do
The Beanstox app, although simple for users, is serious about investing. Our technology uses investment goals and risk tolerance levels provided by the client to determine an appropriate personalized portfolio, built using diversification across selected ETFs (Exchange Traded Funds). Our investment approach reflects Kevin O’Leary’s philosophy: keep it simple, keep investing, keep portfolios diversified.
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Beanstox has already established a range of capabilities and relationships for KYC/AML, brokerage and custody, banking, investing, account management, reporting and more.
The Business Model
Beanstox uses a straightforward subscription model: $5/Month. The variable costs per user are ~$1/Month, including bank connection, securities trading, account maintenance and reporting costs. Fixed costs include our core team and marketing expenses. Although we expect to invest for significant growth beyond one million clients, we could achieve break-even with 30,000 clients.
How We Are Different
Kevin O’Leary’s credible reputation as an investing expert, widely featured in traditional media, gives our brand a clear advantage in the marketplace. Our brand begins with an established sense of trust among many consumers.
Our app features set us apart from our competitors: keep it simple yet serious; provide multi-goal investing; automate almost everything; provide serious info on personal finance; provide access to livestream education with Kevin O’Leary and expert guest speakers.
Apps such as Acorns & Stash provide “round up” investing or enable users to invest their spare change, while sites such as Wealthfront & Betterment provide services for more affluent investors. Beanstox fits somewhere in the middle as a way for Main Street America to start seriously investing a target amount, such as $100 each week or month, working their way toward financial freedom.
*Graph developed based on internal research
The Vision
Beanstox’s vision is to become a leading personal financial platform for the millions of middle-income households that are currently considered “too small” by traditional wealth management service providers.
Our Team
Beanstox was cofounded by chairman and brand ambassador, Kevin O’Leary, and CEO, Connor O’Brien. Kevin O'Leary has worked closely with the company’s core team since it’s development. The Beanstox team members have experience with investment management, digital marketing, customer service, compliance and more. With Kevin O’Leary giving Beanstox the unique edge of high impact marketing, our company is focused on delivering a high-quality client experience.
Why Invest
Beanstox is focused on helping millions of regular people grow their wealth over time and achieve financial freedom in a way that works for them. Our ability to achieve our goals will be accelerated by inviting like-minded people to become Beanstox clients and owners. Join our ownership team and become a part of our long-term growth plan.
Company | : | Beanstox Inc. (“Beanstox” or the “Company” or the "issuer") |
Corporate Address | : | 75 State Street, Suite 100, Boston, MA 02109 |
Offering Minimum | : | $9,999.75 |
Offering Maximum | : | $1,069,999.50 |
Minimum Investment Amount(per investor) | : | $150.00 |
Offering Type | : | Equity |
Security Name | : | Class B Common Stock non-voting |
Minimum Number of Shares Offered | : | 13,333 |
Maximum Number of Shares Offered | : | 1,426,666 |
Price per Share | : | $0.75 |
Pre-Money Valuation | : | $15,000,000.00 |
COVID Relief
This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).
Expedited closing sooner than 21 days
In reliance on Regulation Crowdfunding §227.303(g)(2) a funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and August 31, 2020, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).
Maximum Number of Shares Offered is Subject to Adjustment for Bonus Shares. See Bonus Information Below.
Company Perks*
Early Bird
First 72 hours - Friends and Family - 20% bonus shares
Next 72 hours - Super Early Bird Bonus - 10% bonus shares
Next 7 days - Early Bird Bonus | 5% bonus shares
Volume
$500+ | Free Beanstox subscription for 6 months
$1,000+ | Free Beanstox subscription for one year and "Owners-Exclusive" investing session with Kevin O'Leary
$5,000+ | Free signed Kevin O'Leary book+ 5% bonus shares
$10,000+ | Invitation to “Beanstox Owner” live in-person anniversary event(s) or Virtual Retreat with Kevin O'Leary and the Beanstox team + 10% bonus shares
*All perks occur when the Offering is completed.
The 10% Bonus for StartEngine Shareholders
Beanstox Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. (“StartEngine”)
OWNer's bonus as shareholders of StartEngine (the “Eligible Investors”).
This means Eligible Investors will receive a 10% bonus for Shares they purchase in this Offering. For example, if an Eligible Investor subscribes for 100 Shares at $0.75/Share, such Eligible Investor will receive and own 110 Shares for $75. Fractional Shares will not be distributed and Share bonuses will be determined by rounding down to the nearest whole Share.
This 10% Bonus is only valid during the Eligible Investors eligibility period. Eligible Investor will also have priority if they are on a waitlist to invest and the Company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the Offering become available if prior investments are cancelled or fail.
Eligible Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Beanstox is a Securities and Exchange Commission (“SEC”) registered investment adviser and has arranged for brokerage services to be provided by DriveWealth LLC (“DriveWealth”), a registered broker-dealer and member of FINRA/SIPC. DriveWealth is not affiliated with Beanstox.
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
We are excited to share that our crowdfunding offering reached its maximum offering amount back in September 2020 as previously communicated and after finalizing funding by investors, including some from the waitlist, our crowdfunding is officially closed. We were able to welcome over 1,800 new Beanstox investors alongside Chairman and co-owner Kevin O’Leary. Thank you everyone for your support. We have already been communicating with most investors via email and will be adding our newest investors to the list. Be on the lookout for Beanstox news. Beanstox is designed to meet the savings and investment needs of over 100 million Americans who have little or no savings and investments, and almost nothing set aside for retirement. We look forward to growing Beanstox based on our vision of providing access to automated internet-based advisory investment services through the Beanstox App for everyone to build their wealth and commit to their financial health. We are working hard to make this a reality! Remember to tell your family and friends about Beanstox!
The Beanstox Team
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Beanstox Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Beanstox Inc. be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Investors, we thank you for being part of the Beanstox Crowdfunding, now at $1.07 million and oversubscribed.
People who have not yet invested can still get on the waitlist at www.startengine.com/beanstox in the event space becomes available or some existing investments don't go through.
We look forward to hearing from you. We believe many people can provide suggestions that will help make Beanstox better. Please feel welcome to download and try the Beanstox app, and send comments to our customer support. You can also tell your family and friends about Beanstox, and automated “Seriously Simple Investing”.
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Beanstox Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Beanstox Inc. be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Investor participation in the Beanstox Crowdfunding now over $750,000, with over $150k since yesterday!
We also have news on the Beanstox App, with updates available in both AppStores, including simpler account opening, Face ID and upgrades to client banking connections. We also issued press releases that generated helpful media coverage. As you may know, Beanstox helps investors set multiple investment goals such as Power Savings, Project Builder and Wealth Builder, and allows automating the amount to invest in each goal, every week or month. Clients can then let Beanstox take care of the rest! Seriously Simple Investing! Please feel welcome to tell your family and friends about the Beanstox crowdfunding.
Beanstox Crowdfunding is already over $500,000!
We are excited to share that our crowdfunding progress is going really well, with already over 1,000 investors in Beanstox alongside co-founder and Shark Tank investor Kevin O’Leary. Inspired by O’Leary’ s investment philosophy, Beanstox provides people with access to automated internet-based advisory investment services available through the Beanstox App. Beanstox is a business designed to meet the savings and investment needs of over 100 million Americans, who have little or no savings and investments, and almost nothing set aside for retirement. Let your family and friends know!
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Beanstox Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Beanstox Inc. be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Beanstox Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Beanstox Inc. be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
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