"1UP Golf started on a wine tour bus. 

That’s where I was when I gazed out the window as the bus passed an old abandoned drive-in theater along the highway. I said to myself, wouldn't that be an amazing place to have a driving range? But not just any driving range, I'd do something completely different. You see, I'm an avid golfer, but I hate the boring, lonely, repetitive golf practice experience.

In that moment, I had an insight: What if practicing golf could be fun? 

The answer was making a game out of it. Not just a game for experts, but a whole range of golf-themed games people of all skill levels could play. And it would need to have food and drinks -- not just vending machine sodas and candy bars, but a great menu and bar for every taste. It would also need lots of other fun games like corn hole, darts and even karaoke. Since golf and business have always gone together, it should have plenty of space for business meetings and events, too.

The more I thought about it, the more I wanted something like this in San Diego. And since there wasn’t anything like it in our beautiful city, I decided to create it. A master team-builder and promoter, I immediately set about bringing together a team that could realize this big vision and make it a reality.

Today, I have the team of experienced and successful people. Plus, I’ve forged relationships with some of the best names in golf technology, sports marketing and design. Together, we're bringing a fun new experience to people everywhere, from avid golfers to millennials, from businesspeople to families.

We’re now seeking funding for our first facility, and that's where you come in. With this investment, you'll have the opportunity to be part of the next big wave in active entertainment, and we're offering perks galore to our first group of investors. 

So, come along for the ride, and entertain your game!"

 John Humphrey

Founder & CEO

Per the We Are Golf organization, Golf is an $84 billion-dollar industry and 1.9 billion jobs are impacted by the golf industry. The number of golfers in the U.S. is 29,000,000, with the average income of a golfer standing at $95,000, with 8 out of 10 having a net worth over $100,000.

The biggest economic driver for golf are facility operations. About 15,000 golf facilities located in the United States generated nearly $33.3 billion in operating revenue in 2016. Portions of this revenue are derived from green fees, membership fees, range fees, golf-cart rentals, and food and beverage purchases.

We believe the traditional golfing audience is aging out, and it is imperative to catch the interest of younger audiences now via a totally revitalized approach to golfing. We believe millennials are turning to leisure gaming facilities that incorporate important aspects of their lives. This generation works hard and wants to play hard too. As such, we anticipate that they are on track to become the largest market share in golf, surpassing other generations at a fast pace. 

According to our research, millennials require a hip-cool-trendy factor, and 1UP Golf delivers on all fronts. We will provide:

• Three-tier driving ranges enhanced with high-tech fun and games

• A full restaurant and bar

• Meeting rooms (great for digital nomads and entrepreneurs)

• Live range entertainment, 

• Private rooms from which one can drive balls

• Private skybox flat panel televisions

• In-suite food and beverages

• Virtual golf ranges

• And so much more! 

Clientele will be provided golf clubs and balls, and can play as many games as they’d like, paying a fee per hour or per group, with the option to renew hours. We believe Millennials and Gen Xers both love a good concert, and at 1UP Golf we will provide an exciting, new kind of venue in which bands can perform. 

We’ve met with Foresight Sports and took a tour of their San Diego facility. Playing the games and experiencing for ourselves the depth and breadth of their golf-tech, we had a blast! We determined that this was the company to partner with to build, in our opinion, the best, most tricked-out technology system imaginable. Today, Foresight Sports is our technology partner, and we are primed to let them design the system for our first facility.

Our team learned a ton about what it takes to convert a piece of empty land into a 40,000+ square foot first-class active entertainment space. The premier golf range and associated space will include: 

• A three-floor fully enclosed facility

• Approximately 32 hitting suites on the main floor

• Approximately 32 hitting suites second floor

• Four to eight large corporate suites

• A rooftop party/events area with sky bar and hitting suites

• Meeting spaces that accommodates up to fifty people

• A full restaurant and club

• A merchandise shop

• Membership reception

• VIP suites on the second floor

• Rooftop golf school and lessons

• Touch-screen flat panels for choosing games and ordering food/drinks

• A fully-illuminated night practice range

• And more!

(facility images are computer generated, locations are pre-development)

Thanks to our CFO, Scott Marchand, we met with AECOM, one of the largest design/build firms in the world! They understand every aspect of building first-rate facilities and have done so numerous times all over the world. Thanks to their expertise, we believe that the multi-year design-build agreement we are negotiating with AECOM will ensure that our facilities will be built to specifications, on-time and on-budget. This will all be with, in our opinion, an unmatched design flair.

We will also seek to partner with Major League Baseball, Major League Soccer, professional athletes, and Spectrum of Sport, a sports management firm. We plan for our golfing center to host a variety of sports lovers, from fans to star athletes, professionals, intermediates, novices, and recreational players. It's a playing field for all ages, all levels, and all skill sets. 

We believe many urban centers, where Millennials are increasingly flocking, have a dearth of state-of-the-art recreational facilities and entertainment options. We also believe many urban centers lack options for entertainment beyond the traditional movie theater or night club. 

Interesting venues for entertaining or corporate events are more and more difficult to find. We believe this means residents, working professionals and families must go many miles outside of their community for entertainment and leisure. 

Residents of the urban centers we are considering, such as San Diego, Minneapolis, Boston, New York and others need a meeting place and unique entertainment space for their friends and family. They need a place to generate new business contacts and spaces for conducting business meetings and corporate events. With all of this in mind, 1UP Golf has made it our mission to be the premier entertainment venue centrally located in major urban centers and their large suburban enclaves. 

We place an importance on putting the social aspect back into the game of golf. As well as transforming the practice tee experience in ways that are more innovative than what our competitors offer. Our facilities will be for business, family, friends and fun which translates to providing first-class entertainment for singles, couples, and weekend party goers.

1UP Golf will represent the latest iteration of golf entertainment centers. Our business model leverages an economical alternative to playing a round of golf through its advanced virtual driving suites. 

Customers can use the system to practice parts of their game, work on drawing and fading the ball, improve their short game and test their game against friends and other customers in tournament play.

Incorporating state-of-the-art technology that allows players of every caliber to play virtual rounds of golf and games of fun and skill from the comfort of driving suites. Why hit balls onto a range when you and your friends can tee off virtually at St. Andrews or Pebble Beach?

Guests will be offered food that is characteristic of their location. They will be given high-quality, farm-to-table, and organic options. Our bars and club will be stocked with top-shelf brands, also with a nod to the local flavor and culture. There will still be staple bar fare, such as burgers, wings and the like, but these items will be prepared and served in a unique way.

1UP Golf will offer a membership program to enable individuals and business customers to enjoy year-round perks and exclusive benefits such as valet parking, use of meeting rooms, hosted parties and events, discounts on suite rentals, and an array of other benefits. 

We want residents to get to know one another, especially in both the realms of leisure activity and business. 1UP Golf will serve to facilitate networking for digital nomads and entrepreneurs, a go-to place for professionals to start their day, have that important one-to-one meeting, or negotiate that big business deal in one of our conference rooms.

Our co-founder Ed Roll, has practiced law for eight years with a focus in corporate and transactional work, as well as providing counsel to several real estate development projects. Ed Rholl and CEO John Humphrey met with a company called Blue Moon Advisors in Las Vegas. Blue Moon put the co-founder and CEO through a rewarding due-diligence process, honing our business plan and financial model, while ensuring that every element of our model could be proven with the right research and relevant data. 

Through Blue Moon, the founder and co-founder were introduced to Scott Marchand and Bob Lehmeyer, two guys with fantastic experience in commercial real estate development and entertainment/food/bar development and management. Today, they've joined our team as CFO and COO respectively. 

Our company operates at the crossroads of three important industries – golf, food & beverage, and entertainment. Within these industries, 1UP Golf operates in the driving range, fast casual dining, and family entertainment niches. Within the golf industry itself, the Company caters to three well-defined customer segments. 

Providing affordability, accessibility, business opportunities, and fun are all dynamic components to our mission. Entertainment is an equally important aspect of our offering. The nightlife and bar industry continues to grow, which supports the demand for an inclusive golfing, restaurant and entertainment experience like 1UP Golf Development Group.