As CEO at MindClick SGM, JoAnna Abrams helps organizations evaluate their current sustainability performance levels and guides them in developing and prioritizing actionable, practical solutions to achieve long-term growth. She advises clients on how to make sustainability decisions in a way that integrates core business strategy and brand management fundamentals. Ms. Abrams’ insights reflect nearly 20 years of experience encompassing new business development, brand management, operations and business strategy.
Earlier in her career, Ms. Abrams spent more than 10 years launching new businesses in the consumer products, professional services and retail industries. Her background includes full P & L responsibility for large brands, with experience in brand management, operations, finance, manufacturing and distribution. She also has provided research-based consulting guidance for Fortune 500 organizations. A hands-on leader, Ms. Abrams has held executive positions in strategic marketing, new product development and brand development for Nestle, Wolfgang Puck Food Company and Taco Bell. Ms. Abrams holds an MBA from Harvard Business School and a B.S. in Finance from the University of Illinois.