Meet StartEngine’s new batch of startups
LOS ANGELES, July 23, 2012 – StartEngine (www.startengine.com) announces it’s third class of 14 companies for their summer session, an innovative group that includes a nutrition subscription service, a task oriented email secretary, a cross-platform multiplayer games, and an enterprise dashboard made social.
Haven’t heard of StartEngine? You have now. Founded in 2011 by Howard Marks (Activision) and Paul Kessler (Bristol Capital Advisors), StartEngine is an early-stage seed fund and accelerator program that in less than a year has become a major player in Los Angeles. The company’s fast growth is fueled by finding quality companies that show major promise in the tech space, primarily those aimed at consumers and small-to-medium-size businesses and related web infrastructure services. The program provides $20,000 in funding, as well as all the essential resources, counsel and mentorship a startup needs to become successful.
The result? Every company and management team is guided by the right people for the right reasons at the right time. Each session closes with a Demo Day attended by the area’s best VC’s and investors, and have included luminaries like Bill Gross of Idealab, Chris DeWolfe, Jeff Lapin, and Keith Richman of Break Media.
The latest class is made up of a diverse number of startups across a number of growing trends, including:
- Afterschool.me: Revolutionizing the afterschool space by creating a social marketplace for kids activities. We help the parents of over 60 million K-12 students that spend over $20 billion dollars per year on extracurricular programs. Parents register for the best programs based on their personal requests and social network.
- Contur: A task oriented email client that will solve the problem of “email overload” for the 90M knowledge workers and professionals in the United States.
- DormInk: An e/m-commerce platform delivering and installing the lowest price printer ink cartridges to undergraduates’ on or off campus residence. DormInk has successfully saved students time and money while planting a tree for each cartridge ordered.
- Enplug: Building the world’s first realtime, social-media integrated interactive TV that can be controlled by anyone with an internet connection. With our Enplug Intelligent TV Box, the 1.1 billion LCD TVs purchased in the past 5 years can suddenly be transformed into a revolutionary advertising platform that enables viewers to Tweet commands at the TV and for advertisers to connect directly with their customers.
- FitKit: A recommendation engine and subscription service for nutritional supplements focusing on young office workers who are part of a 29 billion dollar supplement industry.
- Flinja: An awesomely safe & secure service provider marketplace connecting university students, alumni & staff through jobs. Flinja allows students to get paid jobs & internships, make professional contacts & build their resumes while still in school. Alumni & staff can give back to their alma mater by booking affordable student services by the hour, week or month.
- Hoonto: Dashboard tool for members at every level of small to medium sized businesses to aggregate, monitor and talk about any data from any web-based source. Dragging dynamic data directly from webpage to dashboard eliminates the limitations of API-based competitors that must integrate with each data source and require tedious configuration. Hoonto capitalizes on the trend in enterprise adoption of data services, SaaS, and social tools to target the $114+ billion enterprise software application market.
- Motion Dispatch: Disrupting the video distribution market. A legacy model has disenfranchised content owners, while bottlenecking the free flow of content thru punitive costs, poor communication, no financial transparency, and zero accountability. Motion Dispatch breaks the dam by providing no cost, open, equitable, automation for content owners — the antithesis of current models.
- myRight: WebMD of Law — a centralized web platform for crowdsourced legal content which engages people with the law and hosts resources for learning it quickly and accurately. The content will be community-moderated through a robust gamification scheme and lawyer-generated content will make us the premier lead generation platform for the $250b legal services market.
- Overhead.fm: the first webapp to provide streaming music licensed for use by retailers and eateries. Business subscibers get complete customization of their playlist, and we and give artists and labels the opportunity to track their promotional play. We can offer more customization than our competitors because we license music directly from artists and labels instead of through Performance Rights Organizations. Overhead is free for artists and the most affordable option for businesses on the market.
- Particle 5: 180M unique viewers watch a total of 40 billion videos online every month. Most TV and film videos do not monetize effectively, so publishers have been looking for ways to attract more advertisers and increase revenue. Particle 5 has developed a solution to increase video revenue per viewer, as much as 200%. Our interactive ad platform monetizes product placements and brand integration within video. Particle 5’s patent pending process has created a whole new revenue source that currently does not exist in today’s video market.
- Smilu: A software company creating and distributing live, multiplayer game content playable across Android, iOS, and Windows-powered devices on their propietary platform. Smilu’s first title, ICON: Arena capitalizes on the opportunity to engage hardcore gamers as they transition to heavier mobile device usage by presenting original content and familiar-yet-scalable game mechanics.
- TheStyleClub: an e-commerce fashion website that will take advantage of the already existing infrastructures: social networking, the online style and fashion community, and online shopping. Looks created by celebrity tastemakers and trendsetters in the ‘hauler and blogger’ community from indie designers and trendy boutiques throughout Los Angeles area are made accessible to millions of online shoppers who would not have access to this service.
- Where My Dogs At: an ambient social network and location-based deal service that allows users to “find dog places and find dog people.” We aim to be both a useful tool and a vibrant community, appealing to the growing number of dog owners who use smartphones and want to find new ways to have fun with their dogs.